Agenda
Schedule
Get a glimpse of what's in store for you on the conference agenda Adobe Summit Executive Edition:
Thursday
16 May
| 13:00 - 14:30 | Arrival lunch and AI experiences | |
| 14:30 - 15:45 | Innovation Keynote Kick off your Adobe Summit: Executive Edition experience with an exploration of the latest insights for growing your business through personalised experiences. Anil Chakravarthy, President, Digital Experience, along with other Adobe executives and customers, will explore the future of experience and share the best innovations and technologies to tackle business challenges. Welcome, Luc Dammann, President of EMEA, Adobe Customer experience management in the age of AI, Anil Chakravarthy, President, Digital Experience Business, Adobe Reimagining personalisation at scale, Eric Hall, SVP and Chief Marketing Officer, Digital Experience, Adobe Unlocking your data’s true potential, Anjul Bhambhri and Eric Hall Customer spotlight Peter Amend, Global Head, ZEISS Digital Partners |
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| 15:45 - 16:45 | Refreshments and networking The networking continues plus, another chance to get hands-on with Adobe innovations to experience the future of digital customer experiences and creativity. |
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| 16:45 - 17:45 | Embrace Generative AI to Transform Experiences Just like that, the world has changed. Join us to learn about the transformative potential of generative AI for scaling personalised customer experiences. Make generative AI work for you to unlock creativity and increase customer engagement for your entire organisation. You’ll leave this session being able to separate hype from reality and understand how to make the most of generative AI—and avoid the pitfalls. Welcome, Luc Damman, President of EMEA, Adobe The transformational potential of Generative AI, Leadership conversation, Anil Chakravarthy, Eric Hall and Anjul Bhambhri, Adobe Wrap Up – Luc Damman, President of EMEA, Adobe |
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| 17:45 - 20:00 | Evening reception A relaxed evening reception to continue conversations from the day and enjoy our Adobe hospitality and entertainment. |
Sessions will be presented in English.
* Agenda is subject to change
Including insights from top digital experience leaders.
Get a comprehensive view of the future
Adobe Summit Executive Edition: An event like no other where a unique community of leaders gather to focus on emerging revenue streams, governance, privacy, trust, collaboration, and success in the age of GenAI. A hands-on opportunity to experience the real difference Adobe AI tools are making to customer personalisation and business growth.
Discover, engage and grow
As Adobe shares the possibilities and capabilities of their AI tools, leaders can expect to attend an extensive program of in-person sessions, keynotes and strategy sessions, and the opportunity to connect with senior business leaders from Adobe.
Expand your network
Leaders will grow their networks for the long term, connecting with fellow executives from a wide spectrum of market sectors, as well as engaging with Adobe's Senior leadership. Time to connect with peers is imperative, that's why ample networking time has been built into the agenda. At this one-of-a-kind experience, you can meet leading brand executives who share similar challenges.
Enjoy the full Munich experience.
Munich is the second host city to The Adobe Summit Executive Edition, a unique and beautiful city that holds culture and tradition dear while flourishing in the modern technology-lead world. A fittng location for this year's focus and purpose.
Request your place
Praterinsel, Munich
A former vinegar and spirits factory, Praterinsel is the chosen venue for the Adobe Summit Executive Edition. Like Munich itself, this is a place which beautifully and uniquely combines modernity and tradition. The Adobe Summit Executive Edition is free to attend for selected executive leaders.