Adobe Summit 2020 Adobe Digital Learning Services

Adobe Digital Learning Services

  • Adobe Advertising Cloud
    • •   Leverage Adobe Advertising and Experience Cloud to power a connected advertising experience

      Learn how Adobe empowers advertisers and marketers to reach users and achieve an omnichannel strategy through channels from TV all the way to paid search.  In this session you will learn how to maximise your first party data and leverage native integrations across the Experience Cloud to make advertising a connected experience.

      Prerequisite: Basic-level knowledge of programmatic advertising.

      Target audience: Media practitioners, Media and strategists, Analytics teams and Customer Acquisition teams


  • Adobe Analytics
    • •   Adobe Analytics: Data Analysis using Analysis Workspace

      On this two-day course, you will be introduced to Analysis Workspace to get you up and running with this powerful capability within the Adobe Analytics solution. You will learn how to navigate the reporting interface, create engaging reports to get answers to your business questions, and configure reports for effective decision-making. Using hands-on exercises, you will learn how to segment your data, create calculated metrics, implement powerful visualisations for analysis, and share your reports. This course is suitable for business analysts.    

      Pre-requisites: None

      Target audience: Business users accessing this capability for site use and marketing



    • •   Adobe Analytics and Target: Leverage Adobe Analytics and Experience Cloud Audiences in Adobe Target

      In this one-day course, you’ll learn how to use Adobe Analytics reporting to analyse Target activities and the Adobe People core service (including Audiences and Customer Attributes). You’ll see how to achieve a complete understanding of your customers, regardless of channel, to drive more relevant experiences for better engagement and improved ROI. 

      Prerequisite: Working knowledge of Adobe Target and Adobe Analytics, including how to plan, build and execute optimisation activities. This course also assumes a general understanding of A/B testing and site optimisation.

      Target audience: Business users (including optimisation managers and marketers) and users implementing the People Core Service and A4T




  • Adobe Audience Manager
    • •   Adobe Audience Manager: Fundamentals of Adobe Audience Manager

      This one-day course provides you with a basic understanding of the functionality of a Data Management Platform (DMP). You’ll learn how Audience Manager gathers user data from all available data sources to create traits and intelligence audience segments and how it measures and optimises the effectiveness of audience segments using Audience Manager reports

      Prerequisite: Basic knowledge of digital marketing and advertising ,  Basic knowledge of analytics

      Target audience: Business users



    • •   Adobe Audience Manager: Enhance Adobe Audience Manager

      Enhance Audience Segmentation using Adobe Analytics Cloud is a one-day, Instructor-led course (in-classroom and virtually), where you will learn how you can leverage Adobe Analytics data within Adobe Audience Manager to understand audience attribution better and gain powerful audience insights. The integration allows you to analyse and create rich, meaningful audience segments for targeting and personalising the user experience. Using business case scenarios, you will learn how to enhance segmentation and audience insights through integration.   

      Prerequisite: Fundamental and working knowledge of Adobe Audience Manager and Adobe Analytics

      Target audience: Business Practitioners and Media Agency Analysts



  • Adobe Campaign
    • •   Adobe Campaign Standard: Design and orchestrate marketing campaigns

      This two-day course, taught in its tablet-friendly UI, will show marketers how to create and manage their email campaigns across devices. This training provides detailed instructions for creating successful email marketing campaigns with email, SMS, direct mail deliveries and subscriptions. Through hands-on exercises, you’ll create personalised campaigns, perform A/B testing, create push notifications, manage subscriptions and marketing activities, import audience profiles, and identify user roles and permissions. After completing this course, you’ll be able to create personalised and dynamic multi-channel campaigns using the integrated features from other Adobe solutions such as Adobe Experience Manager, Adobe Audience Manager.     

      Pre-requisites: Digital Marketing and Relational Database Concepts, Adobe ID for Integrated solution access

      Target audience: Digital marketers, business and marketing users, campaign managers, marketing managers, directors, marketing agencies/marketing service providers, and campaign designers



    • •   Adobe Campaign Classic: Manage data and workflows in Adobe Campaign Classic

      This two-day instructor-led course features hands-on exercises with use cases. This course covers how to manage targeting workflows, write efficient queries, manage external data, send a scripted email delivery, load files from Campaign servers, and understand the basics of technical workflows.

      Prerequisite: attendance in the Getting Started with Adobe Campaign or Design and Orchestrate Marketing Campaign courses using Adobe Campaign Classic.

      Target audience: Developers and business practitioners




    • •   Adobe Campaign Classic: Integrating and using Adobe Campaign Classic with AEM

      Integrating and using Adobe Campaign Classic with AEM course is a half day, instructor-led (in-classroom) course, where you will learn how to build personalised digital marketing campaigns and target specific customer segments using Adobe Experience manager combined with Adobe Campaign Classic. By the end of this course, you will have a comprehensive full understanding of the out-of-the-box integration of Adobe Experience Manager and Adobe Campaign Classic to deliver exceptional customer experiences. You will gain hands-on experience while working in the listed Adobe Solutions and you will practice the integration between Adobe Experience Manager and Adobe Campaign Standard to create business solutions like newsletters promoting a new product or service. This course is open to anyone who wants to know the basics on this integration, how does it work, and what we can do.

      Prerequisite: Preferably basic knowledge on AEM and Campaign

      Target Audience : Business users and power business users



    • •   Adobe Campaign Standard: Integrating and using Adobe Campaign Standard with AEM

      Integrating and using Adobe Campaign Standard with AEM course is a half day, instructor-led (in-classroom) course, where you will learn how to build personalised digital marketing campaigns and target specific customer segments using Adobe Experience manager combined with Adobe Campaign Standard. By the end of this course, you will have a comprehensive full understanding of the out-of-the-box integration of Adobe Experience Manager and Adobe Campaign Standard to deliver exceptional customer experiences. You will gain hands-on experience while working in the listed Adobe Solutions and you will practice the integration between Adobe Experience Manager and Adobe Campaign Standard to create business solutions like newsletters promoting a new product or service. This course is open to anyone who wants to know the basics on this integration, how does it work, and what we can do.

      Prerequisite: Preferably basic knowledge on AEM and Campaign

      Target Audience : Business users and power business users



    • •   Adobe Campaign Classic: Creating a new workflow activity in Adobe Campaign Classic

      Creating a new workflow activity in Adobe Campaign Classic is a one-day instructor-led (in a classroom) course provided only for SUMMIT 2020 that features developing new activities for workflow in Adobe Campaign Classic. In this course, you will learn how to use structured documents, forms, data model, XML to build new functionality in Adobe Campaign Classic. Using hands-on exercises, you will learn how to extend the data model, learn about advanced data model configuration, use javascript method, internal API, XML for a unique goal: Add a new custom activity in the workflow.

      Prerequisite: Working knowledge in XML, working knowledge in Javascript, knowledge in ACC architecture.

      Target Audience: developers



  • Adobe Experience Manager
    • •   AEM Sites Author: Create web experiences

      On this two-day course, you will learn everything on the authoring concepts of AEM and learn how to create a rich and interactive digital experience across all customer-facing touchpoints. Using hands-on exercises, you will also learn about the advantages of advanced authoring features. This course is relevant for all AEM users across all deployment methods.     

      Pre-requisites: None

      Target audience: AEM Business Practitioners, Analysts and Developers



    • •   AEM Multi-Site-Management and Translations on AEM Author

      On this two-day course, you will learn to support large and complex multinational and multilingual websites. This course will cover the planning and designing of global websites to support different locales and languages, translation projects and Multi Site Management (MSM).     

      Pre-requisites: None

      Target audience: Business Practitioners, Architects, System Administrators, Developers, Power Users, Authors and Project Managers



  • Adobe Target
    • •   Adobe Target: Adobe Target recommendations

      In this one-day class, you will learn how to use Target Recommendations to make relevant suggestions to site visitors to create a more meaningful, compelling and engaging experience.  


    • •   Adobe Target: Fundamentals of Adobe Target

      In this one-day course, you will learn the core concepts and capabilities of Adobe Target to successfully run optimisation activities on your site. Using hands-on exercises, you will create A/B and experience targeting tests using the Visual Experience Composer (VEC). As part of that process, you will also learn how to use content and offers, create and use audiences for targeting and reporting purposes, and interpret report results. This course also covers activity conflict resolution, expected behaviour, verification strategies, project governance and the campaign lifecycle, and strategies for improving your group's maturity as an optimisation organisation.        

      Prerequisite: None

      Target Audience: Frequent users of Target Standard or Target Premium, including strategists and subject matter experts (SMEs). Those interested in this course may have roles that involve optimisation, digital strategy or e-commerce, including Optimisation Managers, Campaign Managers, Marketing Analysts, Content Managers and Web Analysts



  • Adobe Experience Cloud
    • •   Multi-Solution training for Developers

      On this two-day course, participants will learn about the skills needed to implement, configure and activate a multi-solution Adobe Experience Cloud implementation. This training program covers developer-specific topics such as using Launch to integrate, Profiles & Audiences Core Service, Adobe Target, Adobe Analytics, Audience Manager and Adobe Campaign Standard with the Adobe Experience Manager staged implementation site.

      Pre-requisites: Developer knowledge on one or more marketing cloud solutions, basic knowledge on products integration

      Target Audience: Developers and Integrators



Adobe Summit 2020 Magento U

Marketo University

  • Marketo Core Concepts 1

    In Marketo Core Concepts I, you’ll learn how to use the core features of Marketo to attract and engage customers. In this one day course, we will teach you how to automate your marketing efforts through batch and trigger email campaigns, nurture campaigns, and marketing programs that deliver personalised messages based on defined behaviours, captured audience data, and specific activities. You’ll also gain experience in running reports to analyse your marketing efforts.

    Pre-requisites: None

    Target audience: Business or tech users



  • Marketo Core Concepts 2

    In Marketo Core Concepts II, you will learn how to take your marketing automation to the next level to engage prospects and enhance the relationship with your customers. In this one day course, you’ll learn how to nurture your audience using a multi-stream engagement program, save time by using snippets in your content, scale your programs with My Tokens, create dynamic landing pages, utilise advanced form features and manage your programs with the Marketing Calendar. You’ll also learn how to enhance your reporting and keep your instance organised by employing custom tags, multiple period costs, cloning, and archiving.

    Pre-requisites: Completion of Marketo Core concepts 1

    Target Audience: Business or tech users


Magento U

  • Magento 2 Migration for Project Managers

    Find out what it takes to plan the migration of an existing Magento 1 implementation to Magento 2. Time is running out as support for the M1 platform is scheduled for end-of-life. Plan ahead—or if you are already in the planning stages, find out what steps to add to your plans to ensure a smooth transition. Discover what tools are available and the key elements to focus on!

    Prerequisite: None

    Target Audience: Project managers


  • Magento 2 Migration for Developers

    As a developer, you probably already see tremendous demand for skills and knowledge on how to migrate existing Magento 1 implementations to Magento 2. Learn best practices and the top five elements to look out for! You will also have the opportunity to hear key learnings from others in this highly interactive session.

    Pre-requisite: None

    Target Audience:  Developers.


  • Magento 2 Certified Solution Specialist Test Prep

    Learn what it takes to prepare and succeed for the Magento 2 Certified Solution Specialist exam! This fast-paced session will cover the exam objectives in a way that gives the learner a great grasp on where to focus energies to study and prepare. You can also schedule and take the exam while at the Imagine event (exam sold separately).

    Pre-requisite: None

    Target Audience: Business users.


Adobe Summit 2020 Quote Icon My lab was very relevant and I learned skills I can immediately implement in my day-to-day work.

2019 Attendee