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Abhay Parasnis

EVP & CTO | Adobe

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Bruce Daisley

VP EMEA | Twitter

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Steve Lucas

SVP, Digital Experience | Adobe

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Priya Lakhani OBE

Founder & CEO | Century Tech

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Paul Robson

President, EMEA | Adobe

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Cynthia Stoddard

CIO | Adobe

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Jack Whitehall

Actor, Writer, Stand-up comedian

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Jonathan Schwarz

Senior Web Analyst & Product Manager Analytics | SPIEGEL ONLINE

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Abhay Parasnis

Adobe

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Bruce Daisley

Twitter

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Steve Lucas

Adobe

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Priya Lakhani OBE

Century Tech

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Paul Robson

Adobe

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Cynthia Stoddard

Adobe

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Jack Whitehall

Actor, Writer, Stand-up comedian

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Jonathan Schwarz

SPIEGEL ONLINE

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Currently Head of Digital & Ecommerce for the UK’s #1 Villa holiday operator, Martyn has over 14 years’ experience working within marketing and IT across both travel and the automotive industry. Since joining James Villas in 2017, Martyn has been working with Adobe to maximise the use of their product offering and streamlining the businesses technology stack to improve the flow and use of data across multiple channels and products. Prior to James Villas, Martyn has held senior positions with the UK 3rd largest holiday park operator Park Holidays UK, and one of the oldest UK automotive groups Caffyns PLC.


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Gamma joined the practice in 1992, working on the new Hong Kong International Airport project. He relocated to London in 1994 as CAD and 3D visualiser, and in 1997, established a dedicated visualisation team with a view to position the practice at the forefront of new emerging technologies. Today, the team’s work embraces creating photo-realistic images, animation, and experience-driven films that give an accurate impression of materials, textures, light and space. The team also specialise in concept design work for future projects.


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Sander has a strong focus on driving media and digital transformation through the lens of CMI. Building an understanding of digital advertising effectiveness and digital consumer behaviour and helping companies integrate this knowledge and best practice into their strategy. Currently working at Heineken driving development of digital best practice and supporting the data driven marketing agenda. Previously Sander worked at Unilever as media insights manager for Europe and Africa, consolidating and embedding digital best practice across Unilever markets as well as leading the launch of Unilever’s People Data Center in Europe. Before that he worked on agency side as media consultant at GfK focused on helping clients integrate digital into their media strategy.


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As a Senior Data Analyst within the Digital Customer Interaction Department at DHL, Till is responsible for making better decisions by using digital data and analytics. From conceptualising web analytics to gaining insights for stakeholders, Till and his team provide analytical expertise for DHL. Among other things, this includes measuring all of logistics.dhl and other DHL touchpoints, analytics implementations, A/B testing and reporting. With over 15 years of experience in IT environment and digital marketing space, Till has developed an intuition in transforming data into storylines. After studying media management and communication design, Till worked for different digital agencies and blue chip companies as an UX designer and digital analyst. 


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Fiona has almost 20 years’ experience within Volvo Financial Services, where her roles have covered the functional areas of Operations, Commercial and more recently Digital Solutions & IT. In her current role as Solutions Manager for EMEA, she owns the solutions portfolio for the Originations Processes and has responsibility to drive development, standardisation and optimisation across the region.

Volvo Financial Services is embarking on its digitalisation transformation journey primarily within this Originations area. Fiona therefore focuses on identifying opportunities and challenges to drive positive change throughout the organisation, ultimately resulting in an improved customer experience.


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Josh Daniels is a platform product owner at 10x. Josh has been at 10x for the past two years helping to build it from a 50-employee company to the near 200 colleagues they have today. Previously he spent three years at Lloyds Banking Group working in agile transformation on a number of programmes around commercial onboarding and lending. His area of focus at 10x is Channels, which covers: Mobile, API, Web, CRM and Servicing and Marketing and Communications.


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Kelly was one of the first team members of the Adobe Experience Cloud team at Capgemini Belgium. She has worked on multiple AEM projects for customers in different sectors, both as functional analyst and project manager. Being a Business Practitioner ACE, Kelly was invited by Adobe in October 2018 to join the Business Practitioner certification project in the San Jose headquarters.

Her drive to make projects successful, taking customer goals to heart, make her a key member of AEM delivery teams, also contributing to one of Capgemini’s customers winning the 2018 EMEA Experience Business Excellence award for Web Content Management.


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Dan Evans leads the personalisation and optimisation initiatives for Sky - Group Product, Digital and Supply Chain. Since joining in 2016, he has been experimenting with digital touch points and delivering unique customer experiences across Sky's web, app and set-top box platforms. The personalisation activities reach every stage of the customer life cycle and drive increased engagement, customer success and business value.

Working closely with Sky technology teams Dan has produced a module for integrating Adobe solutions into Sky platforms at speed and scale.

With over 15 years of digital marketing and analytics experience, Dan started his career agency side, working across multiple verticals before moving to the financial services and then the entertainment sector.


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Christoph heads the data science team for Customer Analytics & Insights at BMW Group. His team delivers analytical optimisations and machine learning solutions in the field of Next Best Offer / Next Best Activity to BMW Groups sales subsidiaries around the globe. Before joining the automotive industry, he worked at Telefónica Germany and Telefónica España in the field of 1:1 communication and data science.


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As a Solutions Engineer, Mike provides consulting and ad-hoc technical solutions to ObservePoint customers. His main areas of expertise and interest are Adobe Analytics, SQL and data governance solutions. He has several years' experience on the customer side managing Tesco's analytics and now exercises his wealth of knowledge for the benefit of ObservePoint’s customers. Mike is extremely passionate about customer service and loves to ensure that our clients receive the best possible experience with software and tools that are tailored to meet their individual needs.


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Having held the position of Creative Talent & Network Director at Pentland Brands for 10 years alongside her role as World President of the Textile Institute, it’s safe to say that Katie has made her mark on the design industry. Alongside nurturing new and emerging talent, Katie inspires designers at Pentland Brands to bring their ideas to life in new and engaging ways. Join Katie Greenyer as she discusses her experience of working across a varied portfolio of brands and identifying new opportunities for creativity in the digital space.


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Alex is a senior project lead at Roche Diagnostics. He joined the company in 2014 and has 15 years' experience in marketing and digital marketing in various industries including Outsourcing, Logistics and more recently Healthcare.

Alex currently leads a global digital project at Roche Diagnostics called "One Web Presence" to create harmonised, simplified and compliant websites for customers across the entire Roche Diagnostics product portfolio. "One Web Presence" will put the customer experience first, reduce compliance risks and improve Roche Diagnostics' resource efficiency.


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Matthew joined RBS from university and over the years has held various roles across Data and Analytics from architecture to cross-channel attribution modelling and optimisation. He currently heads Digital Solutions, responsible for Tagging and Personalisation alongside growing out the banks Decisioning and Marketing Technologies.


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Albert Hogan is director, Audience & Digital Development at Penguin Random House UK where he leads the team responsible consumer activity and digital strategy for core brands Penguin, Puffin and Ladybird and interest brands in the cookery, crime, commercial fiction and self-improvement genres. Prior to joining Penguin Random House in 2016, Albert held senior digital roles at Universal Pictures, EMI Music and Disney. 


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Tam heads product management, client delivery, security, business development and partnerships at 10x.

A recognised expert in digital security, mobile security and fraud prevention, Tam is passionate about delivering platforms that make banking an easy, safe and rewarding experience for all.

Tam has close to two decades of experience in digital banking, security and technology. His career has spanned technology consulting at PriceWaterhouseCoopers, co-founding a successful fintech start-up and spending ten years in digital banking at Lloyds Banking Group.


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Digital Geek, Plane Geek and MotoGP fan. Maria has nearly 20 years' experience in the travel industry with half of that in Digital. She is extremely passionate about the customer and ensuring they receive the best possible experience when booking their holiday. With previous experience in retail and contact centres, Maria now leads the online sales, personalisation and optimisation initiatives at TUI UK and Ireland.


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Bringing over 20 years of experience in analytics, research, marketing and sales leadership, Scott is responsible for the oversight, direction and management of Turner International’s data strategy, data technology strategy and data platform management for all its divisions. His team manage data as a strategic asset to drive revenue, increase yield on advertising inventory, and enable more targeted and efficient consumer marketing and commerce opportunities.

Before joining Turner, Scott was the commercial and operations head at Arrivalist - a location-change attribution analytics start-up, based in New York. Previous roles saw him responsible for overseeing the International advertising effectiveness efforts at comScore, and before that, his roles in research and business intelligence at AOL included the completion of the world’s most extensive enterprise web analytics implementation at the time.

Before joining AOL, Scott held various data-based roles at some of Canada’s largest brands and agencies, including Rogers Wireless, Canada’s largest mobile operator. Scott earned his B.A., Bilingual, in Political Science from Glendon College, the internationally oriented bilingual campus of York University in Toronto. He has much love for great food, a story well told, music played loud, and boisterous laughter with family and friends.


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After graduating, Karsten Krämer started at OTTO, a German mail-order house. One of his tasks was setting up OTTO's online sales channel, with more than 250,000 products online. At Lufthansa, Karsten has managed various projects including establishing a new booking engine for the website. His latest assignment was a redesign of the website, a migration to AEM 6.3 and migration to a cloud hosting centre. After this project was successfully launched, the project organisation set about transforming itself into an agile DevOps organisation.


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As Head of Digital Data & Marketing Technology, Tom leads RS Components' digital experience data and marketing technology capabilities – transforming how the business consumes and collaborates around data, and uses technology to automate experiences for their customers. During his time at RS, and throughout his career, Tom has developed his expertise in digital analytics and marketing technology, namely with the implementation and architecture of the Adobe Experience Platform, tagging governance and data visualisation. 


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Zoë is a digital transformation strategist specialising in driving organisational change with an equal focus on people, process and technology. She is currently responsible for the global brand, marketing and communications technology transformation at EY through creating integrated and seamless experiences for our clients, communities and people.

In her current role, Zoë is passionate about imagining elegant solutions that solve real business challenges and then enjoys travelling to implement these solutions worldwide!


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As program manager digital, Geert focuses on the digital strategy and implementation of Atlas Copco’s ambitions for the websites, marketing automation, personalisation and lead generation. He has managed the entire journey from selection until implementation and rollout of the Adobe solution.  

Atlas Copco is a world-leading provider of sustainable productivity solutions. As Atlas Copco is a strong decentralised organisation, each of the different units (brands, business areas, local countries, …) have their own digital focus and selling points. The challenge for Atlas Copco is to find the balance between global alignment and these individual digital objectives.

In 2018, Atlas Copco won the European Adobe experience business excellence award (excellence in Web content management).


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Heading up the Digital Channels team within UBS's Group Marketing & Communication Services unit, Manuel is responsible for shaping the strategy and driving continuous development of the bank's global marketing and communication technologies, powering channels such as www.ubs.com, the corporate intranet, as well as marketing automation and site search solutions.

With 10+ years of experience in digital transformation, his key focus for the last years has been on delivering supreme customer experiences on UBS's digital channels, and bringing state-of-the-art technology solutions to life in a highly regulated environment. Manuel holds a master's degree in modern English and German literature.


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Simone Occhiuzzi is CRM director at Lottomatica (IGT), the leading gaming operator in Italy.

As the customer relationship director, Simone oversees customer satisfaction crafting meaningful and tailored communication with its customers bridging the adoption of technology with new ways of interaction to serve the purpose. With ten years of experience in Digital Marketing, Simone has worked for large-size organisations in Italy and abroad (he lived in the UK for four years) within the relationship management departments.

With a Masters degree in Marketing & Communication, Simone has extensive experience in implementing CRM strategies and managing relevant KPI’s, ensuring measurable impact and influence within the business. 


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Jesper is responsible for developing and driving the digital customer experience and all customer facing touchpoints for Grundfos. His focus is to create personalised and automated customer experience flows based on their needs and jobs-to-be-done. Jesper has broad background with experience with multiple areas such as digital marketing, pricing, analytics & customer satisfaction measurement, strategy development, CRM and sales reporting.


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Dr. Jesko Perrey is a senior partner at McKinsey & Company in Düsseldorf, which he joined in 1999. The functional focus of his work is on branding, marketing spend effectiveness and segmentation. He is the global leader of McKinsey's Marketing and Sales Practice. Jesko serves companies across all industries and in particular logistics (postal and parcel services), automotive, retail and consumer goods, as well as a broad range of topics such as commercial transformation, pricing, sales, CX, digital marketing and advanced analytics. He is one of the founders of McKinsey's Consumer and Marketing Analytics Group.


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Mascia has a master’s degree in Foreign Literature & Language and in Philosophy. She joined Alitalia in 2009 and combined her passion for technology with her long time experience gained through different senior manager roles in the Travel & Airline industry.

She leads the Digital Sales, Acquisition and Analytics team of Alitalia; responsible for digital contents (53 websites, 15 different languages), digital marketing (SEM, SEO, Display, Metasearch Engines), Data Analytics. She is also responsible for driving digital sales growth using on-data driven measuring equations and on-automated-based machines that learn algorithms aimed at acquiring new clients through online advertising channels. This is accomplished by systematically targeting specific audience segments at the beginning of their purchase path, and then by guiding them to the booking phase in the Alitalia website with dynamically personalised offers and experiences.

Mascia is deeply engaged with philosophical labs thinking about socio-ethical values and applications of digital technologies and thinking and prediction machines (moral algorithm, philosophy of information, etc)


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Anette has more than 20 years of experience advising companies on how to succeed in a connected and digital world and how to successfully transform as an organisation. Her consulting focus is the Pharma and Healthcare industry. She leads at Publicis Sapient the industry vertical Health for the region EMEA & APAC.


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Gianrico Sarracco is a digital analytics architect with more than 10 years of experience in digital marketing and digital analytics. He is also an Adobe Analytics expert. Gianrico is currently managing all digital analytics implementation activities at Unipolsai, on both the company’s external and internal channels, including website, app, intranet and extranet.


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Wouter leads the Digital Competence Center of KBC, responsible for digital journey management, digital attraction, digital conversion, websites and martech. The Competence Center works together with other departments on the day-to-day customer experience and sales, in an omni-channel context. The approach has led to a huge increase in digital sales in the space of five years.

Wouter has a master’s degree in Economics and joined KBC in 2002. Since 2014 he has combined his passion for digital and customers with experience he gained through different IT-roles, internal consulting and SME relationship management at branch level.


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Peter Simon has more than 10 years of digital, web & ecommerce experience, and a strong Adobe Experience Manager background. He is originally from Hungary and has been living in Switzerland now for more than eight years and also has a university degree as MSc Business Information System. In February 2018, after six years working for Adobe as Critical Situation Manager & Digital Project Manager in Switzerland, he joined Sika AG, the leading industry and construction company in Switzerland to lead the Web & Digital Solutions Team as part of the global corporate IT organisation. He and his team are looking after the operations, technical support and also the continuous improvement of the global web-platform AEM with 150+ trained authors from all around the world. In his presentation, Peter will give an overview of the challenges a global organisation like Sika faces when it comes to content creation and publishing and will showcase how a website relaunch and upgrading to AEM 6.4 changed the internal processes and the governance. 


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Ralph is an experienced senior digital analyst / digital marketing manager with a demonstrated history of working in the information technology and financial services industry. The Adobe certified expert has over 10 years of experience in the digital strategy, analytics, testing, personalisation sector and worked both client- and agency-side and as an entrepreneur. He spearheaded the adoption of the Adobe Analytics Cloud at Allianz Switzerland and focus on data-driven topics that generate business value. His favourite quote is: “In God we trust; all others bring data – data beats opinion.


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Peter Svarre, Master of International Affairs from Columbia University, New York, has been working with digital communications, user experience, artificial intelligence and social media for the last 20 years.

He is the author of two books. One on social media and the other on artificial intelligence. The latter deals with the practical, social, political and ethical consequences of artificial intelligence. He is currently touring the world, speaking about these issues.

He has also worked as marketing director for Bang & Olufsen and as a digital strategist for companies such as Novo Nordisk, Nike, Carlsberg and UBS.


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Helmut is an experienced programme manager with a proven track record in the information technology and financial services industry. With his professional experience in engineering and business units he is passionate about bringing both sides together to create exceptional experiences for customers.

Established on a holistic approach with focusing on technological topics as well as business transformation aspects he is now implementing Adobe Marketing Cloud at Allianz Switzerland.


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Tim Walters is a principal strategist and privacy lead at The Content Advisory and the founder of Zero Theory Solutions. For nearly twenty years, Tim has helped organisations create great customer experiences while also respecting the privacy and personal data of consumers. His publications and popular keynote addresses include "The GDPR Launches a New Era For Customer Experience Management", “The Role of Trust in the New Data Economy” and “The Total Impossibility of CXM.” Prior to TCA, Tim was a senior analyst at Forrester Research. Earlier, he was a professor at the University of Rochester and New York University.


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Sade Bamidele and her team are part of Adobe Consulting Services. Sade works with clients to realise the value of integrating the products in the Adobe Experience Cloud for Multi-Solution projects. Adobe Campaign is her specialist product. She works closely with clients to drive marketing automation efficiencies and implement a solution that supports their segmentation, personalisation, cross channel and reporting marketing objectives. Sade joined Adobe through the Neolane acquisition in 2013, throughout her nine years of experience she has worked on projects across varying industry verticals such as retail, media, transportation, finance and hospitality.


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As Adobe's Industry Lead for Media & Entertainment, Dan Britcher brings more than 20 years’ experience in business development, marketing and product strategy across the digital publishing, broadcast and technology sectors. Prior to joining Adobe, Dan held executive positions at Time Warner, Guardian Media Group and Yahoo with responsibility for digital and business transformation projects across the industry. 


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As a member of the Advanced Measurement Services team, Beth builds differentiated solutions for advertisers to measure and optimise their media campaigns in relation to key business objectives. Originally from Southern California, Beth has worked in media and advertising for 10 years in New York and now London. Prior to Adobe, Beth worked as a media strategist at TubeMogul, and as a national TV buyer at MediaVest, now Spark Foundry. Beth got her start interning in the print world while studying for a B.A. in Media History & Theory from New York University’s Gallatin School, and an M.A. in Media Studies from The New School.


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Kimaya Chaudhary is a product marketing manager for Adobe Audience Manager. Prior to joining Adobe, she managed agency search marketing teams and built successful campaigns for Fortune 500 brands. Kimaya also received her MBA from UCLA Anderson School of Management.


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Francesco Di Egidio is a senior solution consultant at Adobe with a focus on customer experience management and data driven marketing. In the past three years, he has worked with many Italian brands to guide them in the rapidly changing online world and to help them deliver a differentiating customer experience. Francesco is specialised in the technical as well as the business aspects of the emerging Adobe digital marketing solutions.


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Philip Duffield is managing director of Adobe Advertising Cloud for EMEA. With over 15 years’ experience in media and advertising technology industries, Philip brings a wealth of knowledge to the business and has significant experience working across EMEA, US and Asia Pac. In his new role at Adobe, Philip's focus is on driving growth across the region and further strengthening Adobe’s strategic relationships with brands and agencies. He will also be reinforcing Adobe’s commitment to customer experience across its Advertising Cloud platform. Philip joins Adobe from consulting with Samba TV, a San Francisco-based data and analytics company that provides insights on TV audiences. Prior to this, he held several roles at AOL and was chief operating officer for Uncommon, an artificial intelligence recruitment platform.


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Bret Gundersen, director of product management for Adobe Analytics, is an expert in digital analytics, and has driven major improvements in Adobe Analytics and Adobe's Experience Platform over the last 10 years. He has worked with hundreds of the world’s top companies to ensure Adobe Analytics is solving the most important marketing and analytics problems. Prior to product management, Bret worked as a technical consultant for Omniture. Bret has a degree in Computer Engineering from Brigham Young University, and an MBA from the University of Utah. 


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As Industry Strategy Director in Automotive, Axel G. Heyenga drives and leads the global Automotive Strategy & GTM at Adobe, helping automotive customers, partners and our field excel in their work. Working with all of the best brands in automotive, Axel has the opportunity to see and actively help executives get the latest on how to build outstanding and differentiating experiences for their customers.  

On behalf of Adobe, Axel builds automotive industry thought leadership and primary research for customers and partners. He also enjoys speaking at some of the most influential Digital Marketing events in US & EMEA. Since 2019, Axel has also taken up the EMEA Retail Industry vertical to adopt and drive Adobe's retail strategy within EMEA.

During the last 24+ years, Axel has worked in various exciting senior roles in sales, marketing and consulting. Companies he has worked for include digital & marketing agencies, media & internet companies – as well as sports management companies. Throughout his career he has had the opportunity to work with the best retail and automotive brands and he has been blessed to receive vast experience in sales, marketing & digital across these Industries.


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Julie is a customer experience advocate and thought leader with 20+ years as a data driven marketer focused on eCommerce, Digital & Loyalty Marketing for Fortune 500 companies. She's lead numerous teams and organisations through digital transformations and developed strategies around change management to enable teams and empower individuals. Her biggest belief is that employee engagement, if properly supported by leveraging an individual's strengths, passions and skills, is the number one predicator to company success. Digital is the enabler to a better customer experience, but this path is evangelised by small to large teams of highly engaged employees focused on driving experiences that matter for customers.


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Michael Klein is the head of Industry Strategy - Retail, Travel & CPG - for Adobe Systems. He is responsible for Adobe’s point-of-view and messaging in the commerce verticals, and works with Adobe’s global commerce clients to help them develop best-in-class digital marketing strategies. Michael is a retail industry leader, regularly contributing to industry events. His vast experience includes over 25 years as a senior merchant and marketer for multiple brands including William-Sonoma, Harry & David, Discovery Channel Stores, eLuxury.com (LVMH Group), and wine.com. He joined Adobe through the Omniture acquisition in 2009. Michael is an active member of the NRF Digital Council and the Global Retail Marketing Association.


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Haresh has more than 18 years of experience in marketing, product and strategy for world-class enterprise brands. At Adobe, he is responsible for driving the overall strategy, product, and marketing for Adobe Experience Manager Sites, Mobile, Screens and Connected Experiences. He has been an evangelist for digital and mobile experiences, driving mobile innovations for over 10 years. He is a seasoned professional with experience in brand management, product management, product marketing, sales marketing, demand gen and industry marketing.

Haresh started his career as an engineer and has held various leadership positions at IBM, Google, Yahoo, Twitter and Lithium Technologies. Haresh holds a B.S. with honours in Electrical and Computer Engineering and Economics from University of Rochester and a M.B.A. from the Wharton School of the University of Pennsylvania.


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Following the close of the acquisition by Adobe, Magento CEO Mark Lavelle continues to lead the Magento team as part of Adobe’s Digital Experience business. Prior to taking the helm at Magento Commerce in November 2015, he served as senior vice president of Product for eBay Enterprise. Previously, Mark held a number of leadership positions within eBay Inc., including SVP of strategy and business development for both eBay Inc. and PayPal. Mark co-founded Bill Me Later, acquired by eBay in 2008. With more than 20 years spent building businesses at the intersection of the internet, commerce and information technology, Mark's background includes successfully developing and executing global growth strategies, acquisitions and joint ventures, startup fundraising and investing.


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Head of Southwest EMEA, Adobe Advertising Cloud, François-Xavier Le Ray, has more than 12 years of experience in the media industry, having started his career in media groups such as Lagardère or CBNC where he took over multiple sales responsibilities. Prior to joining TubeMogul in 2015, François-Xavier was sales director, then country manager of Specific Media (now Viant Advertising Cloud). During the last four years, he has led Tubemogul's French business and has seen the transition from a start-up post IPO to being acquired. He is now in charge of Adobe Adverting Cloud roll-out across southwest EMEA.


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As Director of Product Marketing for Adobe Campaign, Kristin Naragon is responsible for driving business growth for Adobe Campaign. Naragon joined Adobe through the Neolane acquisition in 2013. Originally with Neolane in 2008, Naragon focused on business development with Neolane’s North American partner ecosystem. She developed some of the company’s most important external relationships. A proven force recognised as a leader in cross-channel management, Adobe has a long heritage and experience in email and cross-channel campaign management; Naragon focuses on driving success for these Campaign customers such as Travelocity, Heathrow Airport, National Australia Bank and Sephora. Prior to Adobe and Neolane, Naragon worked in marketing and business development for Harvard and The American Red Cross. Naragon is a graduate of Harvard Business School and holds a Bachelor of Science in Marketing and Business Administration from Pennsylvania State University.


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Alexandra is the strategic business development manager for Adobe Advertising Cloud overseeing supply and data partnerships in EMEA. Not only sourcing, building and managing relationships with premium partners, Alexandra also looks at opportunities with new and emerging media across the EU and the inventory and sales strategy.


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Michael is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and content in marketing. He has an extensive background in data driven marketing, content management, cross-channel marketing and digital advertising.

Michael is currently senior manager at Adobe, responsible for Financial Services across EMEA. In this role he helps Adobe’s FSI customers to better achieve their marketing objectives through deep industry insight and best practises, as well as ensuring they are maximising their use of Adobe solutions.

Prior to Adobe, Michael has held various client side and agency roles at companies such as BSkyB, Ogilvy and Wunderman Interactive, working on such accounts as American Express, Microsoft, IBM and BT. Within these roles he oversaw the delivery of successful BTL marketing campaigns for both B2C and B2B.


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Elliot is a senior product marketing manager for the Adobe Experience Manager. For over 10 years, Elliot has worked with major brands and government organisations in various software engineering, product management and IT consulting roles. His focus and interest is in helping organisations take full advantage of digital content in online, mobile and social channels to increase customer engagement with digital experiences.


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Jill joined Adobe Systems in June 2011 as Director of High-Tech and B2B Strategy. In this capacity, she defines Adobe’s Point of view and go-to-market strategy for the High-Tech and B2B. In this capacity Jill develops marketing thought leadership and works with top-tier brands providing guidance on digital transformation and marketing excellence topics.


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Martyn Ansell
Head of Digital Marketing & Ecommerce, James Villa Holidays

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Currently Head of Digital & Ecommerce for the UK’s #1 Villa holiday operator, Martyn has over 14 years’ experience working within marketing and IT across both travel and the automotive industry. Since joining James Villas in 2017, Martyn has been working with Adobe to maximise the use of their product offering and streamlining the businesses technology stack to improve the flow and use of data across multiple channels and products. Prior to James Villas, Martyn has held senior positions with the UK 3rd largest holiday park operator Park Holidays UK, and one of the oldest UK automotive groups Caffyns PLC.

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Gamma Basra
Partner – Head of Visualisation, Foster + Partners

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Gamma joined the practice in 1992, working on the new Hong Kong International Airport project. He relocated to London in 1994 as CAD and 3D visualiser, and in 1997, established a dedicated visualisation team with a view to position the practice at the forefront of new emerging technologies. Today, the team’s work embraces creating photo-realistic images, animation, and experience-driven films that give an accurate impression of materials, textures, light and space. The team also specialise in concept design work for future projects.

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Sander Bosch
Global CMI Manager Digital Insights, Heineken International

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Sander has a strong focus on driving media and digital transformation through the lens of CMI. Building an understanding of digital advertising effectiveness and digital consumer behaviour and helping companies integrate this knowledge and best practice into their strategy. Currently working at Heineken driving development of digital best practice and supporting the data driven marketing agenda. Previously Sander worked at Unilever as media insights manager for Europe and Africa, consolidating and embedding digital best practice across Unilever markets as well as leading the launch of Unilever’s People Data Center in Europe. Before that he worked on agency side as media consultant at GfK focused on helping clients integrate digital into their media strategy.

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Till Buettner
Senior Data Analyst, Deutsche Post DHL Group

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As a Senior Data Analyst within the Digital Customer Interaction Department at DHL, Till is responsible for making better decisions by using digital data and analytics. From conceptualising web analytics to gaining insights for stakeholders, Till and his team provide analytical expertise for DHL. Among other things, this includes measuring all of logistics.dhl and other DHL touchpoints, analytics implementations, A/B testing and reporting. With over 15 years of experience in IT environment and digital marketing space, Till has developed an intuition in transforming data into storylines. After studying media management and communication design, Till worked for different digital agencies and blue chip companies as an UX designer and digital analyst. 

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Fiona Daniells
Solution Portfolio Manager, EMEA, Volvo Financial Services

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Fiona has almost 20 years’ experience within Volvo Financial Services, where her roles have covered the functional areas of Operations, Commercial and more recently Digital Solutions & IT. In her current role as Solutions Manager for EMEA, she owns the solutions portfolio for the Originations Processes and has responsibility to drive development, standardisation and optimisation across the region.

Volvo Financial Services is embarking on its digitalisation transformation journey primarily within this Originations area. Fiona therefore focuses on identifying opportunities and challenges to drive positive change throughout the organisation, ultimately resulting in an improved customer experience.

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Joshua Daniels
Platform Product Owner, 10x

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Josh Daniels is a platform product owner at 10x. Josh has been at 10x for the past two years helping to build it from a 50-employee company to the near 200 colleagues they have today. Previously he spent three years at Lloyds Banking Group working in agile transformation on a number of programmes around commercial onboarding and lending. His area of focus at 10x is Channels, which covers: Mobile, API, Web, CRM and Servicing and Marketing and Communications.

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Kelly Derickx
Digital Project Manager, Capgemini

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Kelly was one of the first team members of the Adobe Experience Cloud team at Capgemini Belgium. She has worked on multiple AEM projects for customers in different sectors, both as functional analyst and project manager. Being a Business Practitioner ACE, Kelly was invited by Adobe in October 2018 to join the Business Practitioner certification project in the San Jose headquarters.

Her drive to make projects successful, taking customer goals to heart, make her a key member of AEM delivery teams, also contributing to one of Capgemini’s customers winning the 2018 EMEA Experience Business Excellence award for Web Content Management.

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Dan Evans
Digital Optimisation and Personalisation Manager, Sky

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Dan Evans leads the personalisation and optimisation initiatives for Sky - Group Product, Digital and Supply Chain. Since joining in 2016, he has been experimenting with digital touch points and delivering unique customer experiences across Sky's web, app and set-top box platforms. The personalisation activities reach every stage of the customer life cycle and drive increased engagement, customer success and business value.

Working closely with Sky technology teams Dan has produced a module for integrating Adobe solutions into Sky platforms at speed and scale.

With over 15 years of digital marketing and analytics experience, Dan started his career agency side, working across multiple verticals before moving to the financial services and then the entertainment sector.

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Christoph Filser
Lead Customer Analytics & Insights, BMW Group

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Christoph heads the data science team for Customer Analytics & Insights at BMW Group. His team delivers analytical optimisations and machine learning solutions in the field of Next Best Offer / Next Best Activity to BMW Groups sales subsidiaries around the globe. Before joining the automotive industry, he worked at Telefónica Germany and Telefónica España in the field of 1:1 communication and data science.

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Mike Fong
Solutions Engineer, ObservePoint

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As a Solutions Engineer, Mike provides consulting and ad-hoc technical solutions to ObservePoint customers. His main areas of expertise and interest are Adobe Analytics, SQL and data governance solutions. He has several years' experience on the customer side managing Tesco's analytics and now exercises his wealth of knowledge for the benefit of ObservePoint’s customers. Mike is extremely passionate about customer service and loves to ensure that our clients receive the best possible experience with software and tools that are tailored to meet their individual needs.

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Katie Greenyer
Creative Talent & Network Director, Pentland Brands

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Having held the position of Creative Talent & Network Director at Pentland Brands for 10 years alongside her role as World President of the Textile Institute, it’s safe to say that Katie has made her mark on the design industry. Alongside nurturing new and emerging talent, Katie inspires designers at Pentland Brands to bring their ideas to life in new and engaging ways. Join Katie Greenyer as she discusses her experience of working across a varied portfolio of brands and identifying new opportunities for creativity in the digital space.

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Alexander Hart
Senior Business Project Lead, Roche Diagnostics

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Alex is a senior project lead at Roche Diagnostics. He joined the company in 2014 and has 15 years' experience in marketing and digital marketing in various industries including Outsourcing, Logistics and more recently Healthcare.

Alex currently leads a global digital project at Roche Diagnostics called "One Web Presence" to create harmonised, simplified and compliant websites for customers across the entire Roche Diagnostics product portfolio. "One Web Presence" will put the customer experience first, reduce compliance risks and improve Roche Diagnostics' resource efficiency.

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Matthew Harwood
Head of Digital Solutions, NatWest

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Matthew joined RBS from university and over the years has held various roles across Data and Analytics from architecture to cross-channel attribution modelling and optimisation. He currently heads Digital Solutions, responsible for Tagging and Personalisation alongside growing out the banks Decisioning and Marketing Technologies.

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Albert Hogan
Group Marketing Director, Penguin Random House UK

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Albert Hogan is director, Audience & Digital Development at Penguin Random House UK where he leads the team responsible consumer activity and digital strategy for core brands Penguin, Puffin and Ladybird and interest brands in the cookery, crime, commercial fiction and self-improvement genres. Prior to joining Penguin Random House in 2016, Albert held senior digital roles at Universal Pictures, EMI Music and Disney. 

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Tam Holmes
Chief Product Officer, 10x

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Tam heads product management, client delivery, security, business development and partnerships at 10x.

A recognised expert in digital security, mobile security and fraud prevention, Tam is passionate about delivering platforms that make banking an easy, safe and rewarding experience for all.

Tam has close to two decades of experience in digital banking, security and technology. His career has spanned technology consulting at PriceWaterhouseCoopers, co-founding a successful fintech start-up and spending ten years in digital banking at Lloyds Banking Group.

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Maria Jones
General Manager Digital Sales & Merchandising, TUI UK & Ireland

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Digital Geek, Plane Geek and MotoGP fan. Maria has nearly 20 years' experience in the travel industry with half of that in Digital. She is extremely passionate about the customer and ensuring they receive the best possible experience when booking their holiday. With previous experience in retail and contact centres, Maria now leads the online sales, personalisation and optimisation initiatives at TUI UK and Ireland.

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Scott Joslin
Senior Vice President, Data Strategy - International, Turner Broadcasting Sys LTD

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Bringing over 20 years of experience in analytics, research, marketing and sales leadership, Scott is responsible for the oversight, direction and management of Turner International’s data strategy, data technology strategy and data platform management for all its divisions. His team manage data as a strategic asset to drive revenue, increase yield on advertising inventory, and enable more targeted and efficient consumer marketing and commerce opportunities.

Before joining Turner, Scott was the commercial and operations head at Arrivalist - a location-change attribution analytics start-up, based in New York. Previous roles saw him responsible for overseeing the International advertising effectiveness efforts at comScore, and before that, his roles in research and business intelligence at AOL included the completion of the world’s most extensive enterprise web analytics implementation at the time.

Before joining AOL, Scott held various data-based roles at some of Canada’s largest brands and agencies, including Rogers Wireless, Canada’s largest mobile operator. Scott earned his B.A., Bilingual, in Political Science from Glendon College, the internationally oriented bilingual campus of York University in Toronto. He has much love for great food, a story well told, music played loud, and boisterous laughter with family and friends.

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Karsten Kraemer
Director Digital Customer Group Portals, Deutsche Lufthansa AG

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After graduating, Karsten Krämer started at OTTO, a German mail-order house. One of his tasks was setting up OTTO's online sales channel, with more than 250,000 products online. At Lufthansa, Karsten has managed various projects including establishing a new booking engine for the website. His latest assignment was a redesign of the website, a migration to AEM 6.3 and migration to a cloud hosting centre. After this project was successfully launched, the project organisation set about transforming itself into an agile DevOps organisation.

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Tom Loomes
Head of Digital Data & Marketing Technology, RS Components

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As Head of Digital Data & Marketing Technology, Tom leads RS Components' digital experience data and marketing technology capabilities – transforming how the business consumes and collaborates around data, and uses technology to automate experiences for their customers. During his time at RS, and throughout his career, Tom has developed his expertise in digital analytics and marketing technology, namely with the implementation and architecture of the Adobe Experience Platform, tagging governance and data visualisation. 

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Zoe McKay
Digital Technology & Infrastructure Enablement Leader, EY

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Zoë is a digital transformation strategist specialising in driving organisational change with an equal focus on people, process and technology. She is currently responsible for the global brand, marketing and communications technology transformation at EY through creating integrated and seamless experiences for our clients, communities and people.

In her current role, Zoë is passionate about imagining elegant solutions that solve real business challenges and then enjoys travelling to implement these solutions worldwide!

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Geert Moens
Program manager - Digital, Atlas Copco

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As program manager digital, Geert focuses on the digital strategy and implementation of Atlas Copco’s ambitions for the websites, marketing automation, personalisation and lead generation. He has managed the entire journey from selection until implementation and rollout of the Adobe solution.  

Atlas Copco is a world-leading provider of sustainable productivity solutions. As Atlas Copco is a strong decentralised organisation, each of the different units (brands, business areas, local countries, …) have their own digital focus and selling points. The challenge for Atlas Copco is to find the balance between global alignment and these individual digital objectives.

In 2018, Atlas Copco won the European Adobe experience business excellence award (excellence in Web content management).

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Manuel Niess
Head Digital Channels, UBS AG

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Heading up the Digital Channels team within UBS's Group Marketing & Communication Services unit, Manuel is responsible for shaping the strategy and driving continuous development of the bank's global marketing and communication technologies, powering channels such as www.ubs.com, the corporate intranet, as well as marketing automation and site search solutions.

With 10+ years of experience in digital transformation, his key focus for the last years has been on delivering supreme customer experiences on UBS's digital channels, and bringing state-of-the-art technology solutions to life in a highly regulated environment. Manuel holds a master's degree in modern English and German literature.

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Simone Occhiuzzi
CRM Director, Lottomatica (IGT)

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Simone Occhiuzzi is CRM director at Lottomatica (IGT), the leading gaming operator in Italy.

As the customer relationship director, Simone oversees customer satisfaction crafting meaningful and tailored communication with its customers bridging the adoption of technology with new ways of interaction to serve the purpose. With ten years of experience in Digital Marketing, Simone has worked for large-size organisations in Italy and abroad (he lived in the UK for four years) within the relationship management departments.

With a Masters degree in Marketing & Communication, Simone has extensive experience in implementing CRM strategies and managing relevant KPI’s, ensuring measurable impact and influence within the business. 

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Jesper Olesen
Senior Director, Digital Customer Excellence, Grundfos

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Jesper is responsible for developing and driving the digital customer experience and all customer facing touchpoints for Grundfos. His focus is to create personalised and automated customer experience flows based on their needs and jobs-to-be-done. Jesper has broad background with experience with multiple areas such as digital marketing, pricing, analytics & customer satisfaction measurement, strategy development, CRM and sales reporting.

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Dr. Jesko Perrey
Senior Partner, McKinsey & Company

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Dr. Jesko Perrey is a senior partner at McKinsey & Company in Düsseldorf, which he joined in 1999. The functional focus of his work is on branding, marketing spend effectiveness and segmentation. He is the global leader of McKinsey's Marketing and Sales Practice. Jesko serves companies across all industries and in particular logistics (postal and parcel services), automotive, retail and consumer goods, as well as a broad range of topics such as commercial transformation, pricing, sales, CX, digital marketing and advanced analytics. He is one of the founders of McKinsey's Consumer and Marketing Analytics Group.

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Mascia Salucci
Head of Digital Sales, Acquisition & Analytics, ALITALIA

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Mascia has a master’s degree in Foreign Literature & Language and in Philosophy. She joined Alitalia in 2009 and combined her passion for technology with her long time experience gained through different senior manager roles in the Travel & Airline industry.

She leads the Digital Sales, Acquisition and Analytics team of Alitalia; responsible for digital contents (53 websites, 15 different languages), digital marketing (SEM, SEO, Display, Metasearch Engines), Data Analytics. She is also responsible for driving digital sales growth using on-data driven measuring equations and on-automated-based machines that learn algorithms aimed at acquiring new clients through online advertising channels. This is accomplished by systematically targeting specific audience segments at the beginning of their purchase path, and then by guiding them to the booking phase in the Alitalia website with dynamically personalised offers and experiences.

Mascia is deeply engaged with philosophical labs thinking about socio-ethical values and applications of digital technologies and thinking and prediction machines (moral algorithm, philosophy of information, etc)

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Anette Samsioe
Senior Client Partner – Industry Lead Health EMEA & APAC, Publicis Sapient

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Anette has more than 20 years of experience advising companies on how to succeed in a connected and digital world and how to successfully transform as an organisation. Her consulting focus is the Pharma and Healthcare industry. She leads at Publicis Sapient the industry vertical Health for the region EMEA & APAC.

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Gianrico Sarracco
Digital Analytics Architect, UnipolSai Assicurazioni

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Gianrico Sarracco is a digital analytics architect with more than 10 years of experience in digital marketing and digital analytics. He is also an Adobe Analytics expert. Gianrico is currently managing all digital analytics implementation activities at Unipolsai, on both the company’s external and internal channels, including website, app, intranet and extranet.

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Wouter Segers
Leader of the Digital Competence Center, KBC

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Wouter leads the Digital Competence Center of KBC, responsible for digital journey management, digital attraction, digital conversion, websites and martech. The Competence Center works together with other departments on the day-to-day customer experience and sales, in an omni-channel context. The approach has led to a huge increase in digital sales in the space of five years.

Wouter has a master’s degree in Economics and joined KBC in 2002. Since 2014 he has combined his passion for digital and customers with experience he gained through different IT-roles, internal consulting and SME relationship management at branch level.

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Peter Simon
Team Head Web & Digital Solutions, Sika AG

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Peter Simon has more than 10 years of digital, web & ecommerce experience, and a strong Adobe Experience Manager background. He is originally from Hungary and has been living in Switzerland now for more than eight years and also has a university degree as MSc Business Information System. In February 2018, after six years working for Adobe as Critical Situation Manager & Digital Project Manager in Switzerland, he joined Sika AG, the leading industry and construction company in Switzerland to lead the Web & Digital Solutions Team as part of the global corporate IT organisation. He and his team are looking after the operations, technical support and also the continuous improvement of the global web-platform AEM with 150+ trained authors from all around the world. In his presentation, Peter will give an overview of the challenges a global organisation like Sika faces when it comes to content creation and publishing and will showcase how a website relaunch and upgrading to AEM 6.4 changed the internal processes and the governance. 

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Ralph Stamm
Senior Digital Analytics Manager, Allianz

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Ralph is an experienced senior digital analyst / digital marketing manager with a demonstrated history of working in the information technology and financial services industry. The Adobe certified expert has over 10 years of experience in the digital strategy, analytics, testing, personalisation sector and worked both client- and agency-side and as an entrepreneur. He spearheaded the adoption of the Adobe Analytics Cloud at Allianz Switzerland and focus on data-driven topics that generate business value. His favourite quote is: “In God we trust; all others bring data – data beats opinion.

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Peter Svarre
Author & Digital Strategy Advisor, petersvarre.dk

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Peter Svarre, Master of International Affairs from Columbia University, New York, has been working with digital communications, user experience, artificial intelligence and social media for the last 20 years.

He is the author of two books. One on social media and the other on artificial intelligence. The latter deals with the practical, social, political and ethical consequences of artificial intelligence. He is currently touring the world, speaking about these issues.

He has also worked as marketing director for Bang & Olufsen and as a digital strategist for companies such as Novo Nordisk, Nike, Carlsberg and UBS.

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Helmut Tautz
Programme Manager Marketing Cloud, Allianz

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Helmut is an experienced programme manager with a proven track record in the information technology and financial services industry. With his professional experience in engineering and business units he is passionate about bringing both sides together to create exceptional experiences for customers.

Established on a holistic approach with focusing on technological topics as well as business transformation aspects he is now implementing Adobe Marketing Cloud at Allianz Switzerland.

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Tim Walters, Ph.D.
Principle Strategist & Privacy Lead, The Content Advisory

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Tim Walters is a principal strategist and privacy lead at The Content Advisory and the founder of Zero Theory Solutions. For nearly twenty years, Tim has helped organisations create great customer experiences while also respecting the privacy and personal data of consumers. His publications and popular keynote addresses include "The GDPR Launches a New Era For Customer Experience Management", “The Role of Trust in the New Data Economy” and “The Total Impossibility of CXM.” Prior to TCA, Tim was a senior analyst at Forrester Research. Earlier, he was a professor at the University of Rochester and New York University.

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Sade Bamidele
Senior Consultant & Team Lead, Adobe

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Sade Bamidele and her team are part of Adobe Consulting Services. Sade works with clients to realise the value of integrating the products in the Adobe Experience Cloud for Multi-Solution projects. Adobe Campaign is her specialist product. She works closely with clients to drive marketing automation efficiencies and implement a solution that supports their segmentation, personalisation, cross channel and reporting marketing objectives. Sade joined Adobe through the Neolane acquisition in 2013, throughout her nine years of experience she has worked on projects across varying industry verticals such as retail, media, transportation, finance and hospitality.

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Dan Britcher
Industry Lead – Media & Entertainment EMEA, Adobe

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As Adobe's Industry Lead for Media & Entertainment, Dan Britcher brings more than 20 years’ experience in business development, marketing and product strategy across the digital publishing, broadcast and technology sectors. Prior to joining Adobe, Dan held executive positions at Time Warner, Guardian Media Group and Yahoo with responsibility for digital and business transformation projects across the industry. 

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Beth Carlson
Advanced Measurement Services, Advertising Cloud, Adobe

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As a member of the Advanced Measurement Services team, Beth builds differentiated solutions for advertisers to measure and optimise their media campaigns in relation to key business objectives. Originally from Southern California, Beth has worked in media and advertising for 10 years in New York and now London. Prior to Adobe, Beth worked as a media strategist at TubeMogul, and as a national TV buyer at MediaVest, now Spark Foundry. Beth got her start interning in the print world while studying for a B.A. in Media History & Theory from New York University’s Gallatin School, and an M.A. in Media Studies from The New School.

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Kimaya Chaudhary
Product Marketing Manager, Audience Manager, Adobe

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Kimaya Chaudhary is a product marketing manager for Adobe Audience Manager. Prior to joining Adobe, she managed agency search marketing teams and built successful campaigns for Fortune 500 brands. Kimaya also received her MBA from UCLA Anderson School of Management.

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Francesco Di Egidio
Senior Solutions Consultant, Adobe

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Francesco Di Egidio is a senior solution consultant at Adobe with a focus on customer experience management and data driven marketing. In the past three years, he has worked with many Italian brands to guide them in the rapidly changing online world and to help them deliver a differentiating customer experience. Francesco is specialised in the technical as well as the business aspects of the emerging Adobe digital marketing solutions.

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Philip Duffield
MD, Adobe Advertising Cloud EMEA, Adobe

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Philip Duffield is managing director of Adobe Advertising Cloud for EMEA. With over 15 years’ experience in media and advertising technology industries, Philip brings a wealth of knowledge to the business and has significant experience working across EMEA, US and Asia Pac. In his new role at Adobe, Philip's focus is on driving growth across the region and further strengthening Adobe’s strategic relationships with brands and agencies. He will also be reinforcing Adobe’s commitment to customer experience across its Advertising Cloud platform. Philip joins Adobe from consulting with Samba TV, a San Francisco-based data and analytics company that provides insights on TV audiences. Prior to this, he held several roles at AOL and was chief operating officer for Uncommon, an artificial intelligence recruitment platform.

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Bret Gundersen
Director Product Management, Adobe Analytics, Adobe

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Bret Gundersen, director of product management for Adobe Analytics, is an expert in digital analytics, and has driven major improvements in Adobe Analytics and Adobe's Experience Platform over the last 10 years. He has worked with hundreds of the world’s top companies to ensure Adobe Analytics is solving the most important marketing and analytics problems. Prior to product management, Bret worked as a technical consultant for Omniture. Bret has a degree in Computer Engineering from Brigham Young University, and an MBA from the University of Utah. 

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Axel G. Heyenga
Industry Strategy Director, Adobe

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As Industry Strategy Director in Automotive, Axel G. Heyenga drives and leads the global Automotive Strategy & GTM at Adobe, helping automotive customers, partners and our field excel in their work. Working with all of the best brands in automotive, Axel has the opportunity to see and actively help executives get the latest on how to build outstanding and differentiating experiences for their customers.  

On behalf of Adobe, Axel builds automotive industry thought leadership and primary research for customers and partners. He also enjoys speaking at some of the most influential Digital Marketing events in US & EMEA. Since 2019, Axel has also taken up the EMEA Retail Industry vertical to adopt and drive Adobe's retail strategy within EMEA.

During the last 24+ years, Axel has worked in various exciting senior roles in sales, marketing and consulting. Companies he has worked for include digital & marketing agencies, media & internet companies – as well as sports management companies. Throughout his career he has had the opportunity to work with the best retail and automotive brands and he has been blessed to receive vast experience in sales, marketing & digital across these Industries.

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Julie Hoffmann
Global Head of Industry Strategy & Marketing - Travel, Adobe

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Julie is a customer experience advocate and thought leader with 20+ years as a data driven marketer focused on eCommerce, Digital & Loyalty Marketing for Fortune 500 companies. She's lead numerous teams and organisations through digital transformations and developed strategies around change management to enable teams and empower individuals. Her biggest belief is that employee engagement, if properly supported by leveraging an individual's strengths, passions and skills, is the number one predicator to company success. Digital is the enabler to a better customer experience, but this path is evangelised by small to large teams of highly engaged employees focused on driving experiences that matter for customers.

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Sarah Kennedy
VP, Marketing, Digital Experience, Marketo, an Adobe company

Michael Klein
Director, Industry Strategy and Marketing - Retail, Travel & CPG, Adobe

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Michael Klein is the head of Industry Strategy - Retail, Travel & CPG - for Adobe Systems. He is responsible for Adobe’s point-of-view and messaging in the commerce verticals, and works with Adobe’s global commerce clients to help them develop best-in-class digital marketing strategies. Michael is a retail industry leader, regularly contributing to industry events. His vast experience includes over 25 years as a senior merchant and marketer for multiple brands including William-Sonoma, Harry & David, Discovery Channel Stores, eLuxury.com (LVMH Group), and wine.com. He joined Adobe through the Omniture acquisition in 2009. Michael is an active member of the NRF Digital Council and the Global Retail Marketing Association.

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Haresh Kumar
Director of Strategy and Product Marketing, Adobe

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Haresh has more than 18 years of experience in marketing, product and strategy for world-class enterprise brands. At Adobe, he is responsible for driving the overall strategy, product, and marketing for Adobe Experience Manager Sites, Mobile, Screens and Connected Experiences. He has been an evangelist for digital and mobile experiences, driving mobile innovations for over 10 years. He is a seasoned professional with experience in brand management, product management, product marketing, sales marketing, demand gen and industry marketing.

Haresh started his career as an engineer and has held various leadership positions at IBM, Google, Yahoo, Twitter and Lithium Technologies. Haresh holds a B.S. with honours in Electrical and Computer Engineering and Economics from University of Rochester and a M.B.A. from the Wharton School of the University of Pennsylvania.

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Mark Lavelle
SVP, Magento, Adobe

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Following the close of the acquisition by Adobe, Magento CEO Mark Lavelle continues to lead the Magento team as part of Adobe’s Digital Experience business. Prior to taking the helm at Magento Commerce in November 2015, he served as senior vice president of Product for eBay Enterprise. Previously, Mark held a number of leadership positions within eBay Inc., including SVP of strategy and business development for both eBay Inc. and PayPal. Mark co-founded Bill Me Later, acquired by eBay in 2008. With more than 20 years spent building businesses at the intersection of the internet, commerce and information technology, Mark's background includes successfully developing and executing global growth strategies, acquisitions and joint ventures, startup fundraising and investing.

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Francois-Xavier Le Ray
Head of Southwest EMEA, Adobe Advertising Cloud, Adobe

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Head of Southwest EMEA, Adobe Advertising Cloud, François-Xavier Le Ray, has more than 12 years of experience in the media industry, having started his career in media groups such as Lagardère or CBNC where he took over multiple sales responsibilities. Prior to joining TubeMogul in 2015, François-Xavier was sales director, then country manager of Specific Media (now Viant Advertising Cloud). During the last four years, he has led Tubemogul's French business and has seen the transition from a start-up post IPO to being acquired. He is now in charge of Adobe Adverting Cloud roll-out across southwest EMEA.

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Kristin Naragon
Director of Product Marketing, Campaign, Adobe

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As Director of Product Marketing for Adobe Campaign, Kristin Naragon is responsible for driving business growth for Adobe Campaign. Naragon joined Adobe through the Neolane acquisition in 2013. Originally with Neolane in 2008, Naragon focused on business development with Neolane’s North American partner ecosystem. She developed some of the company’s most important external relationships. A proven force recognised as a leader in cross-channel management, Adobe has a long heritage and experience in email and cross-channel campaign management; Naragon focuses on driving success for these Campaign customers such as Travelocity, Heathrow Airport, National Australia Bank and Sephora. Prior to Adobe and Neolane, Naragon worked in marketing and business development for Harvard and The American Red Cross. Naragon is a graduate of Harvard Business School and holds a Bachelor of Science in Marketing and Business Administration from Pennsylvania State University.

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Alexandra Ong
Manager, Strategic Business Development, Adobe

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Alexandra is the strategic business development manager for Adobe Advertising Cloud overseeing supply and data partnerships in EMEA. Not only sourcing, building and managing relationships with premium partners, Alexandra also looks at opportunities with new and emerging media across the EU and the inventory and sales strategy.

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Michael Plimsoll
Senior Manager – EMEA Product & Industry Marketing, Adobe

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Michael is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and content in marketing. He has an extensive background in data driven marketing, content management, cross-channel marketing and digital advertising.

Michael is currently senior manager at Adobe, responsible for Financial Services across EMEA. In this role he helps Adobe’s FSI customers to better achieve their marketing objectives through deep industry insight and best practises, as well as ensuring they are maximising their use of Adobe solutions.

Prior to Adobe, Michael has held various client side and agency roles at companies such as BSkyB, Ogilvy and Wunderman Interactive, working on such accounts as American Express, Microsoft, IBM and BT. Within these roles he oversaw the delivery of successful BTL marketing campaigns for both B2C and B2B.

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Elliot Sedegah
Group Manager, Strategy & Product Marketing, Adobe

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Elliot is a senior product marketing manager for the Adobe Experience Manager. For over 10 years, Elliot has worked with major brands and government organisations in various software engineering, product management and IT consulting roles. His focus and interest is in helping organisations take full advantage of digital content in online, mobile and social channels to increase customer engagement with digital experiences.

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Jill Steinhour
Director Industry Strategy, High Tech and B2B, Adobe

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Jill joined Adobe Systems in June 2011 as Director of High-Tech and B2B Strategy. In this capacity, she defines Adobe’s Point of view and go-to-market strategy for the High-Tech and B2B. In this capacity Jill develops marketing thought leadership and works with top-tier brands providing guidance on digital transformation and marketing excellence topics.

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Michael is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and content in marketing. He has an extensive background in data driven marketing, content management, cross-channel marketing and digital advertising.

Michael is currently senior manager at Adobe, responsible for Financial Services across EMEA. In this role he helps Adobe’s FSI customers to better achieve their marketing objectives through deep industry insight and best practises, as well as ensuring they are maximising their use of Adobe solutions.

Prior to Adobe, Michael has held various client side and agency roles at companies such as BSkyB, Ogilvy and Wunderman Interactive, working on such accounts as American Express, Microsoft, IBM and BT. Within these roles he oversaw the delivery of successful BTL marketing campaigns for both B2C and B2B.


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Elliot is a senior product marketing manager for the Adobe Experience Manager. For over 10 years, Elliot has worked with major brands and government organisations in various software engineering, product management and IT consulting roles. His focus and interest is in helping organisations take full advantage of digital content in online, mobile and social channels to increase customer engagement with digital experiences.


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Jill joined Adobe Systems in June 2011 as Director of High-Tech and B2B Strategy. In this capacity, she defines Adobe’s Point of view and go-to-market strategy for the High-Tech and B2B. In this capacity Jill develops marketing thought leadership and works with top-tier brands providing guidance on digital transformation and marketing excellence topics.


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Ready to register?

Early Bird: available until 31 March 2019 - £1,225 / €1,345 € (£220 / €250 off full delegate price)