LEARN FROM EXPERTS

Summit sessions and labs will give you the latest strategies for building campaigns, managing your advertising and gaining data insights, so you can deliver amazing customer experiences. Choose from more than 140 sessions and hands-on labs across ten tracks. Mix and match to create a personalised schedule. Session agenda coming soon.

SESSIONS (45 minutes)
A presentation followed by Q&A.

LABS (45-90 minutes)
Hands-on training led by Adobe experts, this track will teach you valuable product tips and tricks and ways to make the most of your investment in Adobe technology.

Extend your Summit experience with in-depth preconference training. Preconference labs, sponsored by Adobe Digital Learning Services, are available at a reduced price to registered Summit attendees. See which preconference labs are available.

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Tracks

Sessions and labs are organised by content tracks.
Mix and match between tracks to create your ideal schedule.

FOR MARKETING EXECUTIVES, CHANNEL MARKETERS AND CAMPAIGN MANAGERS

Consumers want consistent online and offline experiences that are engaging and personal. You need to create, optimise and deliver personalised experiences to each customer, at the right moment, through multiple channels. Join your peers, along with Adobe experts, thought leaders and customers, as they discuss best practices, strategies and success stories for email and omnichannel marketing.

FOR DIGITAL MARKETERS, WEB & BUSINESS ANALYSTS, AUDIENCE STRATEGISTS, SEGMENTATION SPECIALISTS AND DATA SCIENTISTS

Analytics and DMPs are the foundation for providing compelling experiences. To deliver value to consumers when it matters, advanced analytics must not only uncover meaningful insights, but must also power automated prescriptive action. Engage with Adobe experts, innovative marketers and industry thought leaders to find new ways to push the limits of data discovery, data management and audience activation.

FOR WEB, CONTENT, DIGITAL AND MOBILE MARKETERS & STRATEGISTS

Personalising your customer experience across digital touchpoints maximises revenue by increasing visitor engagement, conversion and loyalty. Learn from experts how you can experiment with creative ideas using automation whilst retaining the control you want, and deliver the most effective personalised digital experiences that pay off for your customers and your brand.

FOR ADVERTISERS, AGENCY AND MARKETING DECISION MAKERS & PRACTITIONERS

Learn how Adobe unifies all your data, customers and content into a singular view, so you can buy media that’s automated, data-driven and transparent. The Advertising track will demystify programmatic and showcase industry leaders and real case studies to highlight the opportunities and requirements to compete in this new era of marketing.

FOR WEB, CONTENT, DIGITAL, SOCIAL AND MOBILE MARKETERS & STRATEGISTS

Any viable business strategy today requires the ability to design, anticipate and deliver seamless experiences by rapidly adapting content to the customer context across web, mobile and in-venue touch points. Join experts from Adobe, agencies/system integrators and leading brands for inspiring discussions and best practices on how your organisation can manage content in a way that enables greater content velocity and customer engagement.

FOR ALL ATTENDEES

As innovations change the landscape, the finish line for marketing excellence is constantly moving forward. But it doesn’t have to be out of reach. This track features industry experts and business leaders who are at the forefront of marketing innovations and innovative marketing strategies. Engage with fellow marketing executives to get ideas on how to combine leadership insights and marketing strategies with the digital marketing solutions that will help you build the next generation of marketing success for your organisation.

FOR ALL DIGITAL MARKETERS

Today’s consumers identify all interactions and experiences with a brand as the brand. As your organisation undergoes digital transformation or evolves on its digital marketing journey, you will need to employ increasingly complex strategies and processes that touch every part of your business. This means the new marketer must work more closely than ever with other departments and have a greater appreciation of issues in legal, operations and IT. In the Marketing Operations track, you will learn from industry experts and Adobe thought leaders alike, as they share their marketing operations strategies and techniques. You will also learn how Adobe Experience Cloud technology lays the foundation for you to give your customers a consistent, continuous and compelling experience.

FOR MARKETING AND BUSINESS EXECUTIVES WHO WANT TO KNOW MORE ABOUT DIGITAL TRANSFORMATION IN THEIR INDUSTRIES

Vertical industry sessions focus on client success stories and solutions for specific industries including Retail, Financial Services, Automotive & Manufacturing, B2B & High Tech, Telco & Media and Travel & Hospitality. These 45 to 90-minute sessions take a deeper look at how leading digital brands in each of those industries are leveraging a combination of people, process and technology for business success.

FOR CREATIVE PROFESSIONS, CONTENT MARKETERS, BRAND STRATEGISTS

Design has emerged as a fundamental way for organisations to differentiate themselves by delivering exceptional customer experiences. Increasingly, the success of web and mobile experiences depends on the visual and interaction design behind them. Great design translates into great content, and great content is essential for building the experiences that create loyalty and ultimately boost enterprise revenue. Brands that succeed differentiate themselves from their competition by consistently delivering exceptional customer experiences at scale. They do this by embracing design-driven thinking to create and deliver relevant content for personalised and compelling experiences across all touch points. The Content & Design track will explore what great design means and how you can use it for competitive advantage. Join us to hear from industry-leading creative thinkers who will inspire and empower you to create great experiences for your customers.

FOR DEVELOPERS AND PRACTITIONERS (AND ANYONE THAT WANTS TO TRY THE TECHNOLOGY OUT FOR THEMSELVES)

Dive into the practical side of marketing with sessions and hands-on labs that focus on how to implement technologies and solutions across Adobe Experience Cloud. Topics will closely align across the other tracks and focus on how to apply the solutions within your particular business. Led by Adobe experts, this track will teach you valuable product tips and tricks and ways to make the most of your investment in Adobe technology.

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