Learn about the latest trends and greatest tools

Combine data and design to create
exceptional customer experiences.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wednesday 15 May

12:00

ADM5 - From Reporting to Automation: How a data-lead mindset can change your organisation

Adobe Breakout Room 8

Tom Loomes / Andrew Morris

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ADV4 - Digital Advertising: Then and now

Adobe Breakout Room 2

Philip Duffield / Enric Llopart

More
AEP1 - Adobe Experience Platform: The heart of Adobe Experience Cloud

Adobe Breakout Room 13

Steve Allison / Jim Rivera

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B2B1 - The (bumpy) road to CMO: Actionable insights in fearless marketing

Adobe Breakout Room 4

Sarah Kennedy

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CXM2 - Experience Manager best practices for Headless Omnichannel Experiences

Adobe Breakout Room 3

Gabriel Walt / Achim Martini

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EOM7 - Mobile moments and engagement – Getting started with Adobe Campaign

Adobe Breakout Room 9

Mathieu Hannouz / Shipra Gupta

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IND1 - Digital Trends in Automotive 2019 and how BMW is driving customer centricity

Adobe Breakout Room 5

Axel G. Heyenga / Christoph Filser

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IND2 - The rise of Direct to Consumer: How technology and people are driving transformation in Media and Communications

Adobe Breakout Room 6

Scott Joslin / Dan Britcher / Albert Hogan

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IND3 - Make experience your business: Digital transformation in Financial Services

Adobe Breakout Room 7

Helmut Tautz / Michael Plimsoll / Mitchell Partoglou / Anthony Coviello

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IND4 - Personalisation, data and the experience business of travel

Adobe Breakout Room 10

Julie Hoffmann / Cathy Thomson

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IND5 - The Digital Transformation journey between consumer goods, brands and retailers

Adobe Breakout Room 11

Michael Klein

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IND6 - B2B excellence in the experience era

Adobe Breakout Room 1

Jesper Olesen / Jill Steinhour

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LAB1 - Explore the New Adobe Analytics 2.0 APIs

LAB Platinum Suite 1

Alberto Angeli / Andrew Hawkins

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LAB2 - Getting Started with AEM 6.5

LAB Platinum Suite 2

Flemming Blixt / Tingting Zhu

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LAB3 - Adobe Experience Platform Launch: Getting started

LAB Platinum Suite 3

Daniel Vivas / Corey Spencer

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LAB4 - A sneak peek into the Adobe Experience Platform, but now hands on

LAB Platinum Suite 4

Joern Daudert / Wouter Van Geluwe

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PER3 - Anatomy of an industry-leading personalisation practice

Adobe Breakout Room 12

Drew Burns / James McCormick

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SOL1 - AEM Sites 101: Agile Content Management solution for Marketers and IT

Solution Overview Room 14

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Wednesday 15 May

12:30

SOL2 - Get to know Adobe Target - The personalisation and testing platform in the centre of the Adobe Experience Cloud.

Solution Overview Room 14

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Wednesday 15 May

13:00

ADM10 - DMP 102: Launching a Data Management Strategy

Adobe Breakout Room 11

Matt Skinner / Maciej Baranski

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ADM3 - Our latest and greatest Adobe Analytics tips

Adobe Breakout Room 10

Ben Gaines / Jen Lasser

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ADV2 - The future of television: Automation

Adobe Breakout Room 2

Francois-Xavier Le Ray / Philippe Boscher

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AEP2 - Experience Data Model: The Rosetta Stone of Experience Business

Adobe Breakout Room 13

Klaasjan Tukker

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B2B7 - Better together: The unrivalled B2B Adobe Experience Cloud

Adobe Breakout Room 4

Peter Bell / Brewster Stanislaw

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CDN1 - How to use immersive technology to communicate, inspire and win business with Foster + Partners

Adobe Breakout Room 8

Gamma Basra

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CXM19 - HSBC: The evolution from paper to a digital customer journey

Adobe Breakout Room 3

Logan Franey / Craig Johnson

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CXM4 - Adobe Experience Manager Sites: Top innovations

Adobe Breakout Room 5

Haresh Kumar / Cedric Huesler

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EOM1 - Depart the everyday! Taking Customer Experience to new heights with Virgin Atlantic

Adobe Breakout Room 6

Bridgette Darling / Tom Nowell

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EOM10 - The email journey: deliverability strategies to maximise effectiveness

Adobe Breakout Room 9

Robert Consoli / Stephen Ford

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INO1 - People powered transformation

Adobe Breakout Room 1

Fahim Salim / Campbell McDermid

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LAB34 - I’m hooked to streaming media: Tips for Video and Audio Analytics

LAB Platinum Suite 2

Stelian Crisan / Ilie Ana

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LAB35 - Easily make video content for social media, online ads, marketing and more 

LAB Platinum Suite 3

Byron Wijayawardena / Anita-Mai Goulding

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LAB36 - A sneak peek into the Adobe Experience Platform, but now hands on!

LAB Platinum Suite 4

Joern Daudert / Wouter Van Geluwe

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OPS1 - Digital Transformation at the University of Lincoln

Adobe Breakout Room 7

Andy Beggan

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PER4 - Adobe Research Labs: innovating data science from concept to reality

Adobe Breakout Room 12

Shannon Hamilton

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SOL3 - AEM Assets 101: Intelligent enterprise digital asset management for marketers and IT

Solution Overview Room 14

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Wednesday 15 May

13:30

SOL4 - Deliver epic B2B experiences with Marketo Engage

Solution Overview Room 14

James Eyles

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Wednesday 15 May

14:00

ADM8 - DMP at a CPG: Audience Management at scale with Unilever

Adobe Breakout Room 11

Allan Witts / Michael Brooks

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B2B3 - How Marketo can tame the GDPR data retention monster

Adobe Breakout Room 4

Stephen Yeo FCIM

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CDN2 - TFL – Fit for purpose. How a 100 year old customer experience framework is even more important now!

Adobe Breakout Room 8

Jon Hunter

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CXM1 - Adobe Experience Manager Rock Star: The top tips are here

Adobe Breakout Room 5

Darin Kuntze

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CXM17 - Meet Dexter: The world-class Experience Manager implementation of Adobe.com

Adobe Breakout Room 3

Lukas Ryf / Chris Millar

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CXM23 - From 600+ web properties to one web presence: Adobe Experience Solutions backs the One Roche Vision

Adobe Breakout Room 2

Alexander Hart / Anette Samsioe

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EDC1 - Creating and executing an Experience Driven Commerce strategy

Adobe Breakout Room 13

Errol Denger

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EOM9 - You have Adobe Campaign, how do you make it perform? Learnings from NOW TV

Adobe Breakout Room 6

Bruce Swann / Saija Paananen

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INO2 - Creativity’s bottom line: How winning companies turn creativity into business value and growth

Adobe Breakout Room 1

Dr. Jesko Perrey

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LAB5 - I can see clearly now: Analytics and Power BI

LAB Platinum Suite 1

Sonali Patel / Mark Gray

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LAB6 - Seamlessly integrate Forms with Adobe Campaign Standard Using Adobe I/O

LAB Platinum Suite 2

Rob In der Maur

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LAB7 - Deploy Adobe Experience Cloud on a website in 45 minutes using Adobe Launch

LAB Platinum Suite 3

Corey Spencer / Daniel Vivas

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LAB8 - Adobe Experience Platform: Data ingestion through Launch

LAB Platinum Suite 4

Wouter Van Geluwe / Marc Meewis

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OPS8 - Eight years with the Adobe Experience Cloud: Innovation and integration within a highly-regulated environment

Adobe Breakout Room 9

Manuel Niess / Matthias Koenig

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OPS9 - How centralising online data helped to deliver a seamless and personalised customer journey

Adobe Breakout Room 7

Marie Othats / Roos van Duren

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PER8 - Nine things you wish you’d known – accelerating optimisation at TUI UK

Adobe Breakout Room 12

Maria Jones / Ben Sprackman

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SOL5 - Adobe Experience Platform

Solution Overview Room 14

Steve Allison

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Wednesday 15 May

15:00

ADM1 - Holistic data flows across Adobe Experience Cloud

Adobe Breakout Room 11

Ralph Stamm

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ADM7 - The Virtual Analyst: Using AI to augment your analytics skills

Adobe Breakout Room 10

John Bates

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B2B4 - To renovate or rebuild? Marketo's own journey to a new instance

Adobe Breakout Room 4

Alex Fleming / Gurdeep Dhillon

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CDN3 - Pentland Brands - You may not know Pentland ....but you will know our brands

Adobe Breakout Room 8

Katie Greenyer

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CXM11 - Better agility and availability: The power of Experience Manager in the Cloud

Adobe Breakout Room 3

Sarah Ferrick / Justin Edelson

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CXM22 - Crossing the chasm from process to product

Adobe Breakout Room 2

Joshua Daniels / Tam Holmes

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CXM7 - What's new in Adobe Experience Manager Assets: Top DAM Features

Adobe Breakout Room 5

Elliot Sedegah / Greg Klebus

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EOM2 - Adobe Campaign tips & tricks for advanced marketers and IT administrators

Adobe Breakout Room 6

Stephane Bline / Eric Perrin

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INO3 - The Joy of Work: Ways to fix your work culture and fall in love with your job again

Adobe Breakout Room 1

Bruce Daisley

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LAB10 - Building a web experience foundation

LAB Platinum Suite 2

Humaira Akhtar / Carlos Guerrero

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LAB11 - Authoring Extensions for Launch, by Adobe

LAB Platinum Suite 3

Jan Exner / Corey Spencer

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LAB12 - Adobe Experience Platform: Real Time Customer Profile

LAB Platinum Suite 4

Wouter Van Geluwe / Joern Daudert

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LAB9 - Ratchet up your knowledge of Analysis Workspace

LAB Platinum Suite 1

Benedikt Wedenik / Abhinav Sharma

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OPS11 - Digital Transform[ACTION]: How illy is shifted to the new digital era

Adobe Breakout Room 9

Francesca Romana Saule / Giovanni Niero

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OPS5 - The human has left the building

Adobe Breakout Room 7

Peter Svarre

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PER5 - Customer Experience Revolution: How Alitalia uses Adobe Target with Adobe Experience Cloud to personalise every interaction

Adobe Breakout Room 12

Mascia Salucci / Francesco Di Egidio

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SOL7 - AEM Forms 101: Upgrade your enrolment and communications experiences

Solution Overview Room 14

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Wednesday 15 May

15:30

SOL8 - Adobe Campaign - Drive engagement by orchestrating customer experiences across channels

Solution Overview Room 14

More
Wednesday 15 May

16:00

SOL9 - Magento Commerce 101: Creating powerful B2C and B2B shopping experiences

Solution Overview Room 14

Henryk Fiedler

More
Wednesday 15 May

16:15

ADM13 - Acronym-mageddon! Data Technologies everywhere

Adobe Breakout Room 11

Sandy Ghuman / Dan Raffe

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ADM18 - Accelerating and securing mobile and web analytics testing

Adobe Breakout Room 9

Gianrico Sarracco / Mike Fong

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ADM2 - Analytics Rock Stars 2019: Top tips and tricks

Adobe Breakout Room 10

Eric Matisoff / Urs Boller / Piermarco Burrafato

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ADV6 - Search and Analytics: Turning data into actionable insights

Adobe Breakout Room 2

Julian Stank / Martyn Ansell

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B2B5 - Leveraging customer feedback throughout the customer lifecycle

Adobe Breakout Room 4

Diederik Martens

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CXM15 - Merck’s centralised DAM connects marketers from across the globe to drive campaign success

Adobe Breakout Room 5

Christian Stuppy / Kevin Lindsay

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CXM20 - How digital is influencing strategies across the automotive and banking industries - meet Audi & Raiffeisen Bank

Adobe Breakout Room 8

Patricia Kasandziev

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CXM5 - Building your digital foundation with Adobe Experience Manager Sites

Adobe Breakout Room 3

Pablo Jacobo Ruiz Alonso / Aditya Ghule

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EOM3 - Democratising Campaign Management – The global success story of Grundfos with Adobe Campaign Standard

Adobe Breakout Room 6

Jesper Lanther / Jens Nielsen / Erin O'Connor

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INO4 - Innovation, AI and diversity

Adobe Breakout Room 1

Priya Lakhani OBE

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LAB13 - Part human, part machine learning, all-powerful analyst

LAB Platinum Suite 1

Peter Eiselt / Thomas Heinbach

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LAB14 - Enhance content creation and diffusion with Adobe Sensei and Adobe Target

LAB Platinum Suite 2

Francois Fornaciari / Rob Wilson

More
LAB15 - Easily make video content for social media, online ads, marketing and more 

LAB Platinum Suite 3

Byron Wijayawardena / Anita-Mai Goulding

More
LAB16 - Adobe Experience Platform: Query Service

LAB Platinum Suite 4

Marc Meewis / Joern Daudert

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PER7 - Building an experience decision engine with Adobe Target and Adobe Sensei: NatWest highlights the architecture, culture and measurable results

Adobe Breakout Room 12

Matthew Harwood / Daniel Sheinberg

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Wednesday 15 May

16:30

SOL10 - Data Management Basics with Adobe Audience Manager

Solution Overview Room 14

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Wednesday 15 May

17:00

SOL11 - Advertising at Adobe: Where ad tech meets martech and drives a connected advertising experience.

Solution Overview Room 14

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Wednesday 15 May

17:15

ADM12 - Experience Data Management Platform is here!

Adobe Breakout Room 11

Lakshmi Shivalingaiah

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ADM17 - A data democratisation journey: From ticket queue to self-service

Adobe Breakout Room 10

Andrew Wathen

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ADV5 - From Fragmented Solutions to a Full Tech Stack: How data and technology merge to drive connected advertising experiences

Adobe Breakout Room 2

Alexandra Ong / Tom Roethlisberger

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AEP5 - Adobe Experience Platform Launch: Going beyond tagging

Adobe Breakout Room 13

Corey Spencer / Matthew Lindley

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B2B6 - Diving down the funnel with account-based marketing

Adobe Breakout Room 4

Melanie Gipp

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CXM16 - The Digital Customer Experience Platform for the Lufthansa Hub Airlines

Adobe Breakout Room 5

Karsten Kraemer

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CXM21 - Building on the Adobe Experience stack to boost conversion rates

Adobe Breakout Room 9

Geert Moens / Kelly Derickx

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CXM8 - Beyond Asset Management: Puig repurposes assets to create powerful reseller portal

Adobe Breakout Room 3

Greg Klebus / Tomas Carbonell / Victor Cea

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EOM4 - AI for marketers: Creating omnichannel experiences powered by Adobe Sensei

Adobe Breakout Room 6

Timo Kohlberg / Frederic Mary

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INO6 - Stand up, stand out

Adobe Breakout Room 1

Cally Beaton

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LAB17 - Get stuff done with Adobe Document Cloud!

LAB Platinum Suite 1

Uli Isermeyer / Rupert Wills

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LAB18 - Hands-on with Adobe’s next phase of Experience Cloud privacy tools

LAB Platinum Suite 2

Joe Khoury / Duane Richards

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LAB19 - Personalise offers and experiences with AI-powered personalisation

LAB Platinum Suite 3

Thomas Heinbach / Peter Eiselt

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LAB20 - Adobe Experience Platform: Predict the future with Data Science Workspace

LAB Platinum Suite 4

Jo O'Connor / Joern Daudert

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PER6 - How Sky personalises across devices for customer experience perfection

Adobe Breakout Room 12

Dan Evans / Kimen Warner

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Thursday 16 May

12:00

ADM11 - Privacy is not a trend, but a differentiator

Adobe Breakout Room 11

Tim Walters, Ph.D. / Kunal Chopra

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ADM9 - Too hot for main stage: The future of Customer Experience Analytics

Adobe Breakout Room 10

Bret Gundersen

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ADV3 - In 2020, what will the brand and agency relationship look like?

Adobe Breakout Room 2

Andrew Rennison

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B2B2 - Let’s get personal: How nature and nurture are key to success

Adobe Breakout Room 4

Jamie Anderson

More
CDN5 - Sales acceleration: how Volvo drives digital transformation with Adobe Sign

Adobe Breakout Room 8

Fiona Daniells / John Jolliffe

More
CXM13 - Unified DAM helps BT tackle disjointed customer experience across multiple brands

Adobe Breakout Room 5

Gregor Young

More
CXM14 - Modernising Adobe Experience Manager

Adobe Breakout Room 3

Gabriel Walt

More
EDC2 - Meet Adobe’s new commerce solution – Magento Commerce

Adobe Breakout Room 13

Gordon Knoppe / Henryk Fiedler

More
EOM6 - Don’t be a 10-percenter - Increase your adoption and maturity on Adobe Campaign Classic

Adobe Breakout Room 9

Michael Sciano / Christophe Protat

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EOM8 - 5 years, 5 Solutions, 5 Learnings: How KBC optimised their teams for omni-channel marketing and sales success

Adobe Breakout Room 6

Wouter Segers / Bruce Swann / Sanne Erven

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INO5 - Three innovative ways Customer Intelligence fuels subscription businesses

Adobe Breakout Room 1

Jonathan Schwarz / Jan Borgwardt

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LAB21 - Campaign Orchestration walkthrough

LAB Platinum Suite 1

Shaun McCran / Jaap Trum

More
LAB22 - Supercharge UX design and connect it to experience development and delivery

LAB Platinum Suite 2

Anita-Mai Goulding / Byron Wijayawardena

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LAB23 - Driving engaging ecommerce campaigns

LAB Platinum Suite 3

Marc Wiseler / Jason Ford

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LAB24 - Ever wondered if you could build a serverless web application with UX testing and personalisation enabled?

LAB Platinum Suite 4

Andrew Hawkins / Alberto Angeli

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OPS6 - Digital transformation as a force for good – how Save the Children is joining the Experience era

Adobe Breakout Room 7

Linda McBain

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PER2 - Top tips on personalisation with Adobe Target Recommendations

Adobe Breakout Room 12

Rob Hornick

More
SOL13 - Adobe Campaign - Drive engagement by orchestrating customer experiences across channels

Solution Overview Room 14

Ricardo Pereira

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Thursday 16 May

12:30

SOL14 - Deliver epic B2B experiences with Marketo Engage

Solution Overview Room 14

James Eyles

More
Thursday 16 May

13:00

ADM22 - Governance of the company-wide Elsevier Analytics Stack

Adobe Breakout Room 9

Nico Zazworka / David de Kock

More
ADM6 - From Target to Analytics in a five-course menu

Adobe Breakout Room 10

Till Buettner

More
ADV1 - Measuring ROI from an Omnichannel Advertising Strategy

Adobe Breakout Room 2

Beth Carlson / Sander Bosch

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B2B8 - From 10 to 100 million – how you scale your marketing smarter

Adobe Breakout Room 4

More
CDN6 - Doing more, feeling better: how GlaxoSmithKline used Adobe Sign to become a Digital Document pioneer

Adobe Breakout Room 8

Anna Galante / John Jolliffe

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CXM6 - Going global with Adobe Experience Manager

Adobe Breakout Room 5

Peter Simon / Aditya Ghule

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CXM9 - Image is everything: Creating a brand-focused rich media delivery strategy

Adobe Breakout Room 3

Maxwell Mabe / Alex Thiers

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EOM12 - Lottomatica: Optimising End-to-End Offer-Management with Adobe Campaign Classic

Adobe Breakout Room 6

Alex Dal Canto / Simone Occhiuzzi / Sade Bamidele

More
INO7 - Experience is what connects us: How Adobe reinvented its marketing to deliver exceptional customer experiences

Adobe Breakout Room 1

John Travis

More
LAB39 - Easily make video content for social media, online ads, marketing and more

LAB Platinum Suite 3

Byron Wijayawardena / Anita-Mai Goulding

More
LAB40 - A sneak peek into the Adobe Experience Platform, but now hands on

LAB Platinum Suite 4

Joern Daudert / Wouter Van Geluwe

More
OPS3 - Making websites faster: how to “commercialise an enabler”, and upskill the content editor

Adobe Breakout Room 7

Dan Reed

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PER9 - Tales from Target Support

Adobe Breakout Room 12

Joshua Eisikovits

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SOL15 - AEM Sites 101: Agile Content Management solution for Marketers and IT

Solution Overview Room 14

More
Thursday 16 May

13:30

SOL16 - Advertising at Adobe: Where ad tech meets martech and drives a connected advertising experience.

Solution Overview Room 14

Julian Stank

More
Thursday 16 May

14:00

ADM14 - Personalisation 201: Online to offline customer journeys

Adobe Breakout Room 11

Kimaya Chaudhary / Sanne Vincent

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ADM16 - Advanced Analysis with Adobe Analytics data feeds and R

Adobe Breakout Room 10

Trevor Paulsen

More
AEP3 - Adobe Experience Platform: Use cases for Cross Channel Activation

Adobe Breakout Room 12

Jim Rivera

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AEP6 - Future directions in commerce: Content intelligence leads the way

Adobe Breakout Room 13

Mihir Naware / Jonas Dahl

More
B2B9 - Time, love and intent data - a killer recipe for demand generation

Adobe Breakout Room 4

Mike Madden

More
CXM12 - Best practices to get to market fast with Adobe Experience Manager Sites​

Adobe Breakout Room 5

Karthik Muralidharan / Achim Martini

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CXM3 - Adobe Experience Manager: Top five digital screens features

Adobe Breakout Room 3

Jim Stoklosa / Josh Van Tonder

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EOM5 - Achieve personalisation at scale with Adobe Campaign Standard

Adobe Breakout Room 6

Jeremy Finch / Horia Galatanu

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INO8 - The changing role of the CIO at the intersection of IT and marketing

Adobe Breakout Room 1

Cynthia Stoddard

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LAB25 - Getting the most out of Adobe Campaign Standard

LAB Platinum Suite 1

Andreas Bjurling / Jaap Trum

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LAB26 - Server-side digital marketing

LAB Platinum Suite 2

Pedro Monjo

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LAB27 - Build better ecommerce experiences through personalisation and loyalty

LAB Platinum Suite 3

Jason Ford / Rick Wichgers

More
LAB28 - Optimise campaigns with Algorithmic Modelling, Trait Recommendations and 2nd and 3rd party data

LAB Platinum Suite 4

Ian Dejong / Chris Bray

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OPS10 - Best practices for Digital Experience company talent growth

Adobe Breakout Room 7

Anita Danford / Nicolas Meriel

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OPS12 - Marketing to a billion consumers: Adobe and WeChat in China

Adobe Breakout Room 8

Nathan Farner / Roger Woods

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OPS7 - Unlocking the value of social: how to achieve ROI beyond marketing

Adobe Breakout Room 9

Claire Davey / Lynne Cook

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SOL17 - Adobe Creative Cloud as a Design Platform

Solution Overview Room 14

Bart Van de Wiele

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Thursday 16 May

14:30

SOL18 - Accelerate with Adobe Sign

Solution Overview Room 14

Rupert Wills / Tom Payne / Uli Isermeyer

More
Thursday 16 May

15:00

ADM15 - Experience-driven marketing with The Telegraph

Adobe Breakout Room 11

Ben Beard

More
ADM20 - Measuring Digital Experience can predict millions in revenue (and how TUI proved it)

Adobe Breakout Room 9

Hirra Sulanki / Ben Harris / David Ellis

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ADM21 - Accelerating the success of your Audience Manager practice – Pitfalls to avoid

Adobe Breakout Room 10

Ryan Hamilton

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AEP4 - Adobe Experience Platform: Insights on ML & Cross Channel Learning

Adobe Breakout Room 13

Wouter Van Geluwe

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B2B10 - Deliver measurable and scalable campaigns in Marketo

Adobe Breakout Room 4

Emily Poulton

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CXM10 - Elevate your customer experience with enrolment and communications

Adobe Breakout Room 3

Logan Franey

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CXM18 - Tips and tricks to get the best from your AEM Implementations with a view into Allianz’s journey

Adobe Breakout Room 5

Cedric Latimier / Geoffroy Schneck / Georgios Kargakis

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EOM11 - Adobe Campaign Classic: stability and scalability to deliver a successful cross-channel campaign

Adobe Breakout Room 6

Ananya Kuthiala / Adhiyan Chattopadhyay

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INO9 - Getting emotional: Why the digital age is raising customer expectations and how to meet them

Adobe Breakout Room 1

Isabella Holm

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LAB29 - Drive cross-channel marketing in Adobe Campaign

LAB Platinum Suite 1

James Elliott / Flemming Blixt

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LAB30 - Building a PWA (Progressive Web App) with AEM

LAB Platinum Suite 2

Olympe Kassa / Rob Wilson

More
LAB31 - Create, share and publish. Explore how to integrate the creativity and marketing process

LAB Platinum Suite 3

Raffaele De Matteis / Matteo Oriani

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LAB32 - Revolutionise your trait strategy to discover new signals

LAB Platinum Suite 4

Ian Dejong / Chris Bray

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OPS2 - The path to an experience-driven business: Capabilities that enable organisations to optimise the value of their customer interactions

Adobe Breakout Room 7

Thomas Meyer / Quentin Derome

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PER1 - Personalisation all-stars: Tales from the trenches

Adobe Breakout Room 12

Nicolas Wu

More
SOL19 - Magento Commerce 101: Creating powerful B2C and B2B shopping experiences

Solution Overview Room 14

Henryk Fiedler

More
Thursday 16 May

15:30

SOL20 - Adobe Experience Platform

Solution Overview Room 14

Andrew Hawkins

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From Reporting to Automation: How a data-lead mindset can change your organisation

Over the last three years RS Components has transformed into a £1bn digital leader – but how do you embed data and insight into the heart of an 80-year-old catalogue business? For RS, a high-service distributor for engineers, it’s about leveraging technology and democratising data to delight customers and unite their teams.

Join Andrew Morris and Tom Loomes, to find out how RS’s Insight and Data Experience Solutions teams are harnessing data and insight, and exploiting their Adobe solutions, to drive a transformational change, both internally and for their customers.

Key takeaways will include:

  • How to drive the adoption of Adobe solutions within your organisation
  • A practical approach to marketing automation
  • Simple steps in unearthing data and exploiting it for the benefit of your organisation and customers
  • The good, the bad and the ugly - listen to our mistakes' triumphs so you don’t have to suffer

From Reporting to Automation: How a data-lead mindset can change your organisation

Over the last three years RS Components has transformed into a £1bn digital leader – but how do you embed data and insight into the heart of an 80-year-old catalogue business? For RS, a high-service distributor for engineers, it’s about leveraging technology and democratising data to delight customers and unite their teams.

Join Andrew Morris and Tom Loomes, to find out how RS’s Insight and Data Experience Solutions teams are harnessing data and insight, and exploiting their Adobe solutions, to drive a transformational change, both internally and for their customers.

Key takeaways will include:

  • How to drive the adoption of Adobe solutions within your organisation
  • A practical approach to marketing automation
  • Simple steps in unearthing data and exploiting it for the benefit of your organisation and customers
  • The good, the bad and the ugly - listen to our mistakes' triumphs so you don’t have to suffer

Digital Advertising: Then and now

On 27 October 1994, the first ever ad banner appeared on HotWired, kicking off a revolution in an industry in perpetual change. In this session, learn about the past, present and undefined future of digital advertising in hot pursuit of highly personalised, omnichannel experiences. Attendees will learn how to blend agility, adaptation and technology for continual advertising transformation.

Additional takeaways will cover:

  • Lessons from digital ad history
  • Evolving consumer attitudes towards advertising
  • Forces that will shape the next 25 years of advertising

Digital Advertising: Then and now

On 27 October 1994, the first ever ad banner appeared on HotWired, kicking off a revolution in an industry in perpetual change. In this session, learn about the past, present and undefined future of digital advertising in hot pursuit of highly personalised, omnichannel experiences. Attendees will learn how to blend agility, adaptation and technology for continual advertising transformation.

Additional takeaways will cover:

  • Lessons from digital ad history
  • Evolving consumer attitudes towards advertising
  • Forces that will shape the next 25 years of advertising

Adobe Experience Platform: The heart of Adobe Experience Cloud

Everything starts with Adobe Experience Platform. Discover how the platform plays a role in customer experience management, helping you identify, understand and engage customers and deliver consistent, continuous and compelling experiences, that delight them at every turn. Find out exactly what we mean by platform, including what it is, where it’s heading, how you can get value now and in the future, and even how Adobe partners can get involved. Of course, we don't just talk about it – you’ll see it in action.

Adobe Experience Platform: The heart of Adobe Experience Cloud

Everything starts with Adobe Experience Platform. Discover how the platform plays a role in customer experience management, helping you identify, understand and engage customers and deliver consistent, continuous and compelling experiences, that delight them at every turn. Find out exactly what we mean by platform, including what it is, where it’s heading, how you can get value now and in the future, and even how Adobe partners can get involved. Of course, we don't just talk about it – you’ll see it in action.

The (bumpy) road to CMO: Actionable insights in fearless marketing

In a world where customer experiences are fragmented and a technology landscape with more than 6,800 different vendors can overwhelm any marketer, how does a CMO approach her first year on the job? Join this session for candid reflections and actionable insights from Sarah Kennedy, who took the job as Marketo’s chief marketing officer and led her fearless marketing organisation through a year of constant change and the industry’s biggest acquisition by Adobe. You’ll hear about the major wins and epic fails, as well as why “fearlessness” was the common theme through it all.

Key Take-Aways 

  • Discover how to leverage your customers to drive your business.
  • Learn why a marketer’s level of tension with the sales team directly correlates to their value to the organisation
  • Understand the importance of making your CFO your best friend, and why overspending is not the cardinal sin.
  • Feel empowered to build your inner circle and all-star leadership team even in the middle of constant change

Experience Manager best practices for Headless Omnichannel Experiences

Are you making the most of your content in Experience Manager Sites? Managing multiple content systems for different applications can be resource intensive and extremely expensive. With your investment in Experience Manager, you have one unified solution for all your content needs across any channel, including web, mobile, IoT, voice, single-page applications (SPAs), in-venue screens and more.

Learn best practices for:    

  • Powering any application or channel with headless or traditional content delivery  
  • Authoring content for repurposing across channels, in the context of the customer journey 
  • Editing SPA content in context  
  • Leveraging content and experience fragments as content strategy building blocks 
  • Using Experience Manager in both headless and traditional manners to manage content across websites, email, SPAs and more  
  • Architectural considerations when designing for mature and emerging channels
  • Introduction to the content services framework in Experience Manager

This session includes a demo of a customer journey across mobile, single page applications and email. This session is for intermediate-level practitioners across industries. 

Experience Manager best practices for Headless Omnichannel Experiences

Are you making the most of your content in Experience Manager Sites? Managing multiple content systems for different applications can be resource intensive and extremely expensive. With your investment in Experience Manager, you have one unified solution for all your content needs across any channel, including web, mobile, IoT, voice, single-page applications (SPAs), in-venue screens and more.

Learn best practices for:    

  • Powering any application or channel with headless or traditional content delivery  
  • Authoring content for repurposing across channels, in the context of the customer journey 
  • Editing SPA content in context  
  • Leveraging content and experience fragments as content strategy building blocks 
  • Using Experience Manager in both headless and traditional manners to manage content across websites, email, SPAs and more  
  • Architectural considerations when designing for mature and emerging channels
  • Introduction to the content services framework in Experience Manager

This session includes a demo of a customer journey across mobile, single page applications and email. This session is for intermediate-level practitioners across industries. 

Mobile moments and engagement – Getting started with Adobe Campaign

In our always-connected world, mobile is a central element of a customer’s experience. Build on your existing relationships and forge new ones by activating all your customer, location and event data through a single customer view. Cut through the noise by getting your customer’s attention, driving personalised engagement when and where your customers need it in seamless coordination with all other channels. This session will showcase Adobe Campaign through both of its versions Classic and Standard.

In this session, learn about:

  • How Adobe Campaign enables mobile engagements through a single Experience Cloud SDK
  • Tips and tricks for orchestrating mobile into cross-channel marketing strategies
  • A glimpse into the future of real-time mobile engagement


Mobile moments and engagement – Getting started with Adobe Campaign

In our always-connected world, mobile is a central element of a customer’s experience. Build on your existing relationships and forge new ones by activating all your customer, location and event data through a single customer view. Cut through the noise by getting your customer’s attention, driving personalised engagement when and where your customers need it in seamless coordination with all other channels. This session will showcase Adobe Campaign through both of its versions Classic and Standard.

In this session, learn about:

  • How Adobe Campaign enables mobile engagements through a single Experience Cloud SDK
  • Tips and tricks for orchestrating mobile into cross-channel marketing strategies
  • A glimpse into the future of real-time mobile engagement


Digital Trends in Automotive 2019 and how BMW is driving customer centricity

“Netflixication of the Car” and “How the purchase of the car will mark the beginning and not the end of sale” are just some of the insights given by the Key Digital Trends in Automotive conducted by Frost & Sullivan. Besides this trends sneak, learn from BMW directly how this premium brand applies data, advanced analytics and marketing automation to achieve a customer-centric lifecycle approach. You will hear from our customer how they are aligning the global organisation in becoming fully customer-centric and delivering the Next Best Offer/ Next Best Action to their customers and prospects. BMW will describe the three key success factors for a Next Best Offer / Next Best Activity approach. 

Digital Trends in Automotive 2019 and how BMW is driving customer centricity

“Netflixication of the Car” and “How the purchase of the car will mark the beginning and not the end of sale” are just some of the insights given by the Key Digital Trends in Automotive conducted by Frost & Sullivan. Besides this trends sneak, learn from BMW directly how this premium brand applies data, advanced analytics and marketing automation to achieve a customer-centric lifecycle approach. You will hear from our customer how they are aligning the global organisation in becoming fully customer-centric and delivering the Next Best Offer/ Next Best Action to their customers and prospects. BMW will describe the three key success factors for a Next Best Offer / Next Best Activity approach. 

The rise of Direct to Consumer: How technology and people are driving transformation in Media and Communications

Technology and consumer behaviour are forcing media companies to diversify their product offerings, reimagine user experience and re-evaluate omnichannel strategy. Building a profitable direct to consumer business across the subscription and advertising supply chain not only requires investment in technology and data but also in the people, skills, processes and organisational structure that can support effective delivery of digital products and services that are truly customer centric. At stake: remaining relevant and valuable to consumers in a highly competitive and increasingly crowded space.

The rise of Direct to Consumer: How technology and people are driving transformation in Media and Communications

Technology and consumer behaviour are forcing media companies to diversify their product offerings, reimagine user experience and re-evaluate omnichannel strategy. Building a profitable direct to consumer business across the subscription and advertising supply chain not only requires investment in technology and data but also in the people, skills, processes and organisational structure that can support effective delivery of digital products and services that are truly customer centric. At stake: remaining relevant and valuable to consumers in a highly competitive and increasingly crowded space.

The rise of Direct to Consumer: How technology and people are driving transformation in Media and Communications

Technology and consumer behaviour are forcing media companies to diversify their product offerings, reimagine user experience and re-evaluate omnichannel strategy. Building a profitable direct to consumer business across the subscription and advertising supply chain not only requires investment in technology and data but also in the people, skills, processes and organisational structure that can support effective delivery of digital products and services that are truly customer centric. At stake: remaining relevant and valuable to consumers in a highly competitive and increasingly crowded space.

Make experience your business: Digital transformation in Financial Services

At the heart of digital transformation is the consumer, and the focal point of meeting the evolving needs and demands of the consumer is experience. 

The aspiration of every financial services institution is to demonstrate how well it understands the needs of its customers through highly relevant and engaging digital experiences. But to do so, the organisation must not only connect various internal systems and a range of diverse channels, but connect emotionally with customers. This is a daunting challenge for large, complex organisations that are highly regulated and offer a wide range of products, services and channels. 

This session takes a broad look at transformation initiatives that involve people, processes, as well as technology. Join us as we present: 

  • The latest trends from the 2019 Adobe financial services digital marketing survey, including people, process and organisational trends
  • Perspectives from leading financial institutions, including Allianz and National Australia Bank, on their experiences, challenges and successes in digital

Make experience your business: Digital transformation in Financial Services

At the heart of digital transformation is the consumer, and the focal point of meeting the evolving needs and demands of the consumer is experience. 

The aspiration of every financial services institution is to demonstrate how well it understands the needs of its customers through highly relevant and engaging digital experiences. But to do so, the organisation must not only connect various internal systems and a range of diverse channels, but connect emotionally with customers. This is a daunting challenge for large, complex organisations that are highly regulated and offer a wide range of products, services and channels. 

This session takes a broad look at transformation initiatives that involve people, processes, as well as technology. Join us as we present: 

  • The latest trends from the 2019 Adobe financial services digital marketing survey, including people, process and organisational trends
  • Perspectives from leading financial institutions, including Allianz and National Australia Bank, on their experiences, challenges and successes in digital

Make experience your business: Digital transformation in Financial Services

At the heart of digital transformation is the consumer, and the focal point of meeting the evolving needs and demands of the consumer is experience. 

The aspiration of every financial services institution is to demonstrate how well it understands the needs of its customers through highly relevant and engaging digital experiences. But to do so, the organisation must not only connect various internal systems and a range of diverse channels, but connect emotionally with customers. This is a daunting challenge for large, complex organisations that are highly regulated and offer a wide range of products, services and channels. 

This session takes a broad look at transformation initiatives that involve people, processes, as well as technology. Join us as we present: 

  • The latest trends from the 2019 Adobe financial services digital marketing survey, including people, process and organisational trends
  • Perspectives from leading financial institutions, including Allianz and National Australia Bank, on their experiences, challenges and successes in digital

Make experience your business: Digital transformation in Financial Services

At the heart of digital transformation is the consumer, and the focal point of meeting the evolving needs and demands of the consumer is experience. 

The aspiration of every financial services institution is to demonstrate how well it understands the needs of its customers through highly relevant and engaging digital experiences. But to do so, the organisation must not only connect various internal systems and a range of diverse channels, but connect emotionally with customers. This is a daunting challenge for large, complex organisations that are highly regulated and offer a wide range of products, services and channels. 

This session takes a broad look at transformation initiatives that involve people, processes, as well as technology. Join us as we present: 

  • The latest trends from the 2019 Adobe financial services digital marketing survey, including people, process and organisational trends
  • Perspectives from leading financial institutions, including Allianz and National Australia Bank, on their experiences, challenges and successes in digital

Personalisation, data and the experience business of travel

Consumer expectations are rising, and the next generation of travellers have accepted that effective technology, IoT, and cognitive services are working in the background to improve their experiences. Mastering the art of the possible, travel brands are solving business challenges while continuing to evolve the customer experience on site, off site and in trip. The best are becoming an “experience business.” They operate as data-driven organisations and have captured the value of personalisation at scale by using AI and machine learning. Learn what 25% of travel brands have changed to double their revenue. Gain perspectives from travel brands on their experiences and journey to solve business challenges in unique and inspiring ways. 

This session takes a broad look at transformation and the change agents leading their organisations.

Personalisation, data and the experience business of travel

Consumer expectations are rising, and the next generation of travellers have accepted that effective technology, IoT, and cognitive services are working in the background to improve their experiences. Mastering the art of the possible, travel brands are solving business challenges while continuing to evolve the customer experience on site, off site and in trip. The best are becoming an “experience business.” They operate as data-driven organisations and have captured the value of personalisation at scale by using AI and machine learning. Learn what 25% of travel brands have changed to double their revenue. Gain perspectives from travel brands on their experiences and journey to solve business challenges in unique and inspiring ways. 

This session takes a broad look at transformation and the change agents leading their organisations.

The Digital Transformation journey between consumer goods, brands and retailers

The relationship between retailers and manufacturers was a traditional buyer-seller arrangement. The Internet changed all that. In the new world of omnichannel commerce, retailer private-label programs are exploding while traditional consumer-goods multinational brands are developing a closer relationship with their consumers, online and offline. Today the relationship between retailers and vendors is more complex. Learn how this commercial dynamic has evolved, and how both retailers and their suppliers are transforming their organisations to meet new consumer expectations head on. Hear from leading CPG and retail brands on how they are preparing their organisations for this new world of consumer goods through people, processes and technology.

Join us as we present: 

  • The latest trends from Adobe Retail and Consumer digital marketing surveys
  • Perspectives from leading commerce brands on injecting digital into culture, operations, and innovation
  • The role of Adobe Experience Cloud in advancing digital initiatives and accelerating transformation

B2B excellence in the experience era

B2B organisations understand well the power of customer experiences and are raising the bar by following best CX practices across technology, people and process pillars. The investments in CX made by these Experience-Driven businesses are paying off as EDBs outperform others across the entire customer lifecycle.

Join Jill Steinhour, director High Tech Industry Strategy at Adobe and Jesper Olesen, senior director, Digital Customer Excellence at Grundfos to hear about new approaches and best practices in B2B.

In this session you will learn:

  • What defines an Experience Driven Businesses and how EDBs outperform
  • How a major pump manufacturer uses Design Thinking to make their experiences flow
  • Best practices for developing a digital customer roadmap

B2B excellence in the experience era

B2B organisations understand well the power of customer experiences and are raising the bar by following best CX practices across technology, people and process pillars. The investments in CX made by these Experience-Driven businesses are paying off as EDBs outperform others across the entire customer lifecycle.

Join Jill Steinhour, director High Tech Industry Strategy at Adobe and Jesper Olesen, senior director, Digital Customer Excellence at Grundfos to hear about new approaches and best practices in B2B.

In this session you will learn:

  • What defines an Experience Driven Businesses and how EDBs outperform
  • How a major pump manufacturer uses Design Thinking to make their experiences flow
  • Best practices for developing a digital customer roadmap

Explore the New Adobe Analytics 2.0 APIs

This lab explores the fundamentals of using the new Adobe Analytics Reporting APIs. Adobe Analytics APIs offer limitless ways to integrate your most important customer data into key business processes. The next-generation data query API is faster, more flexible and more RESTful. In fact, it is the same API used by Adobe engineers to power the popular Analysis Workspace interface. You don’t need to be a programmer to join this lab. Digital analysts, data scientists, and marketers with a technical background are all welcome.

Learn how to apply the new Analytics API to your business needs by:

  • Querying the same metrics and dimensions exposed in Analysis Workspace
  • Diving deep through data with unlimited levels of breakdowns
  • Applying search and segment filters and date ranges

No specific programming language knowledge is required. However, you need a basic understanding of JSON, HTTP, and Adobe Analytics reporting concepts (metrics, dimensions, breakdowns).

Explore the New Adobe Analytics 2.0 APIs

This lab explores the fundamentals of using the new Adobe Analytics Reporting APIs. Adobe Analytics APIs offer limitless ways to integrate your most important customer data into key business processes. The next-generation data query API is faster, more flexible and more RESTful. In fact, it is the same API used by Adobe engineers to power the popular Analysis Workspace interface. You don’t need to be a programmer to join this lab. Digital analysts, data scientists, and marketers with a technical background are all welcome.

Learn how to apply the new Analytics API to your business needs by:

  • Querying the same metrics and dimensions exposed in Analysis Workspace
  • Diving deep through data with unlimited levels of breakdowns
  • Applying search and segment filters and date ranges

No specific programming language knowledge is required. However, you need a basic understanding of JSON, HTTP, and Adobe Analytics reporting concepts (metrics, dimensions, breakdowns).

Getting Started with AEM 6.5

New to Experience Manager? This introductory session highlights its support for fluid experiences. Highlights: 

  • Introduction to e-commerce in Experience Manager 
  • Assets integration with Adobe Stock and custom tagging 
  • Using workflows for fluid experiences

Getting Started with AEM 6.5

New to Experience Manager? This introductory session highlights its support for fluid experiences. Highlights: 

  • Introduction to e-commerce in Experience Manager 
  • Assets integration with Adobe Stock and custom tagging 
  • Using workflows for fluid experiences

Adobe Experience Platform Launch: Getting started

Get ready to take Adobe Experience Platform Launch for an extended test drive. We'll cover the basics of getting started using Adobe Launch. Then we'll walk through topics like user management, creating your first property, adding and working with extensions, rule building, and exploring the publishing workflow.

Highlights:

  • Create a new Launch property
  • Learn about user management Launch
  • Hands-on experience with building rules and publishing

Adobe Experience Platform Launch: Getting started

Get ready to take Adobe Experience Platform Launch for an extended test drive. We'll cover the basics of getting started using Adobe Launch. Then we'll walk through topics like user management, creating your first property, adding and working with extensions, rule building, and exploring the publishing workflow.

Highlights:

  • Create a new Launch property
  • Learn about user management Launch
  • Hands-on experience with building rules and publishing

A sneak peek into the Adobe Experience Platform, but now hands on

Explore the capabilities of Adobe Experience Platform. Unify customer data from multiple data sources into a single view with the Unified Profile Service. Build reports in tools like Tableau or PowerBi using Experience Query Service. Discover the hidden gems of your data in Data Science Workspace. 

While working with the platform capabilities, you'll learn about data governance and schema-based workflows using our XDM-System and Experience Data Model.

Highlights:

  • Overview of Adobe Experience Platform
  • Customer data unification
  • Querying and Machine Learning

A sneak peek into the Adobe Experience Platform, but now hands on

Explore the capabilities of Adobe Experience Platform. Unify customer data from multiple data sources into a single view with the Unified Profile Service. Build reports in tools like Tableau or PowerBi using Experience Query Service. Discover the hidden gems of your data in Data Science Workspace. 

While working with the platform capabilities, you'll learn about data governance and schema-based workflows using our XDM-System and Experience Data Model.

Highlights:

  • Overview of Adobe Experience Platform
  • Customer data unification
  • Querying and Machine Learning

Anatomy of an industry-leading personalisation practice

Personalisation is a hot topic. But what does it take to do personalisation right? How do you as a personalisation professional make sure that you use all the tools and insights you have at your disposal to optimise your consumers’ experiences and maximise your business impact? Brands that get personalisation right set themselves apart by creating “meaningful moments” with their consumers that drive brand loyalty. Their consumers receive the offers and content they want to see, enjoy streamlined and consistent experiences across devices and screens, and feel valued based on exceptional customer service.

Join featured speaker James McCormick, principal analyst at Forrester, and Drew Burns from Adobe Target to learn:

  • What leading brands across industries and regions are doing to drive successful Personalisation practices
  • How to build a personalisation roadmap that delivers meaningful, consistent experiences across channels
  • How to apply best practices that have proven successful for leading brands to get on your own path to success

Anatomy of an industry-leading personalisation practice

Personalisation is a hot topic. But what does it take to do personalisation right? How do you as a personalisation professional make sure that you use all the tools and insights you have at your disposal to optimise your consumers’ experiences and maximise your business impact? Brands that get personalisation right set themselves apart by creating “meaningful moments” with their consumers that drive brand loyalty. Their consumers receive the offers and content they want to see, enjoy streamlined and consistent experiences across devices and screens, and feel valued based on exceptional customer service.

Join featured speaker James McCormick, principal analyst at Forrester, and Drew Burns from Adobe Target to learn:

  • What leading brands across industries and regions are doing to drive successful Personalisation practices
  • How to build a personalisation roadmap that delivers meaningful, consistent experiences across channels
  • How to apply best practices that have proven successful for leading brands to get on your own path to success

AEM Sites 101: Agile Content Management solution for Marketers and IT

To nimbly deliver personalised and memorable experiences across web, mobile, social and more, you must be able quickly to discover, assemble, manage and deliver content for a combination of touchpoints and personas. However, channel-centric silos, inability to re-use content and lack of practitioner friendly tools often hinder this ambition.

Join this session to learn how AEM Sites can offer an agile content management solution for both your marketing and IT teams. You will get an overview of how AEM Sites

  • Supports modern web and headless content delivery
  • Empowers practitioners to easily manage content and experiences
  • Enables personalisation at scale leveraging AI/ML features powered by Adobe Sensei
  • Leverages power of cloud for improved scalability and operational agility

Get to know Adobe Target - The personalisation and testing platform in the centre of the Adobe Experience Cloud.

Consumers expect relevant, personalised experiences every-time and everywhere they engage with a brand. As a business, not only do you have to rise to the challenge and deliver on these experiences, but you also need to ensure that they are optimised and driving business value. Personalisation is no longer optional, And organisations that embrace personalisation see reduced acquisition costs, increased revenues and improved marketing spend efficiency.  

Adobe Target determines the right personalised content at the right point in the customer journey (from acquisition and consideration to conversion and retention and loyalty) based on what we know at each point – using a progressive visitor profile. Through testing and automation Target can determine what will most likely cause a visitor to convert based on whatever success metrics or conversion goals matter to a company, whether it be revenue or other key business objectives.

In this session, we will give an Introductory overview of Adobe Target and cover its capabilities: 

  • What are the capabilities of Adobe Target?
  • How to personalise and test everywhere consumers engage – including web, mobile apps, email and even voice.
  • Understand the unified, progressive customer profile and how to leverage what we know about the customer
  • How does Target seamlessly tie into the rest of the Adobe Experience Cloud solutions - Analytics, Audience Manager, AEM and Adobe Campaign
  • How to optimise and personalise at scale? Powered by Adobe Sensei leveraging machine learning algorithms and automation
  • Demo of the 3-step workflow for running experiments, testing and personalisation activities in Adobe Target.

DMP 102: Launching a Data Management Strategy

What is a DMP? How is it different from other technologies and how does it complement my existing tools? What use cases could a DMP enable that can add value to my business?

Get answers to these questions and more. Learn how the media DMP evolved into the enterprise DMP, and why Adobe Audience Manager is the first and most extensive experience DMP available on the market. Discover how Audience Manager can fit into your marketing stack and how to use it at every stage of your marketing funnel. We'll review key concepts and frameworks to consider as you get started, and explain DMP use cases to drive great customer experiences.

In this session:

  • Understand what a DMP is and what it can do
  • See how a DMP can augment your existing marketing stack
  • Discuss frameworks and concepts to build a mature DMP practice
  • Learn how to tackle key use cases that address quick wins with the potential to scale and benefit the enterprise

DMP 102: Launching a Data Management Strategy

What is a DMP? How is it different from other technologies and how does it complement my existing tools? What use cases could a DMP enable that can add value to my business?

Get answers to these questions and more. Learn how the media DMP evolved into the enterprise DMP, and why Adobe Audience Manager is the first and most extensive experience DMP available on the market. Discover how Audience Manager can fit into your marketing stack and how to use it at every stage of your marketing funnel. We'll review key concepts and frameworks to consider as you get started, and explain DMP use cases to drive great customer experiences.

In this session:

  • Understand what a DMP is and what it can do
  • See how a DMP can augment your existing marketing stack
  • Discuss frameworks and concepts to build a mature DMP practice
  • Learn how to tackle key use cases that address quick wins with the potential to scale and benefit the enterprise

Our latest and greatest Adobe Analytics tips

Back by popular demand, the Adobe Analytics product team shares new tips and tricks that have led to huge wins and slam dunks for analytics and digital marketing teams all over the world. Among the topics we cover to help you take your already-formidable analysis game to the next level are:

  • Tips to understand your audience in new and innovative ways using brand new segmentation methods
  • Proven, never-before-presented best practices for attribution, customer journey analysis, implementation health, and more
  • Powerful, newly-developed combinations of tools in Analysis Workspace to answer unique and challenging questions about your customers

This session is recommended for intermediate and advanced users of Adobe Analytics.

Our latest and greatest Adobe Analytics tips

Back by popular demand, the Adobe Analytics product team shares new tips and tricks that have led to huge wins and slam dunks for analytics and digital marketing teams all over the world. Among the topics we cover to help you take your already-formidable analysis game to the next level are:

  • Tips to understand your audience in new and innovative ways using brand new segmentation methods
  • Proven, never-before-presented best practices for attribution, customer journey analysis, implementation health, and more
  • Powerful, newly-developed combinations of tools in Analysis Workspace to answer unique and challenging questions about your customers

This session is recommended for intermediate and advanced users of Adobe Analytics.

The future of television: Automation

TV advertising is now moving towards the automation age.  Today, due to technology we've hit an inflection point where advertisers demand more accountability and efficiency, broadcast companies are looking to transform, and technology is available that will help both sides meet this revolution. Join Adobe and TF1 as we discuss the importance of automation and how both companies have been preparing for this revolution. 

Learn how:

  • Adobe Advertising Cloud TV has automated the TV buying process globally
  • The future of TV advertising across Europe
  • Ways that TF1is focused on revolutionising TV buying for the new age of advertising

The future of television: Automation

TV advertising is now moving towards the automation age.  Today, due to technology we've hit an inflection point where advertisers demand more accountability and efficiency, broadcast companies are looking to transform, and technology is available that will help both sides meet this revolution. Join Adobe and TF1 as we discuss the importance of automation and how both companies have been preparing for this revolution. 

Learn how:

  • Adobe Advertising Cloud TV has automated the TV buying process globally
  • The future of TV advertising across Europe
  • Ways that TF1is focused on revolutionising TV buying for the new age of advertising

Experience Data Model: The Rosetta Stone of Experience Business

Experience Data Model (XDM) is the common language for Experience Business. Experience Business applications leverage XDM to make data coming from multiple sources (within Adobe Experience Cloud or your own data) immediately understandable and actionable by different applications. XDM drives and accelerates innovation and the delivery of high-quality experiences to consumers.

In this session, learn:

  • How you can extend XDM for your enterprise
  • How Adobe and Microsoft are teaming up to help ingest, wrangle, blend and make your data actionable
  • What is XDM and what is its role in Adobe Cloud Platform and Adobe Experience Cloud?

Better together: The unrivalled B2B Adobe Experience Cloud

Together with Adobe, Marketo is building an Experience Cloud to help B2B marketers engage with their customers like never before. Learn about the strategic vision powering our collaboration, and get insights into the longer-term future of the B2B Experience Cloud. We also share a detailed look at the near-term integration roadmap.

You'll leave this session with:

  • A clear picture into the future of Marketo and Adobe's product partnership and strategy
  • Deep insights into the 2019 integrations
  • Meaningful interactions with Marketo's product leaders

Better together: The unrivalled B2B Adobe Experience Cloud

Together with Adobe, Marketo is building an Experience Cloud to help B2B marketers engage with their customers like never before. Learn about the strategic vision powering our collaboration, and get insights into the longer-term future of the B2B Experience Cloud. We also share a detailed look at the near-term integration roadmap.

You'll leave this session with:

  • A clear picture into the future of Marketo and Adobe's product partnership and strategy
  • Deep insights into the 2019 integrations
  • Meaningful interactions with Marketo's product leaders

How to use immersive technology to communicate, inspire and win business with Foster + Partners

Foster + Partners needs very little introduction, the company’s projects include the City Hall and British Museum Courtyard in London, The National Portrait Gallery in Washington DC, the Apple building in Cupertino and the Palace of Peace and Reconciliation in Astana. Foster + Partners is a centre for creativity and design but what you might not know is that for over 10 years they have been pushing the limits of immersive technology in order to help firstly themselves and secondly their clients communicate effectively around projects. Please join us to hear how your organisation can use these technologies to improve how you communicate both internally and externally.

HSBC: The evolution from paper to a digital customer journey

In the world of financial services, banks still have a large reliance on paper and supporting processes. These paper processes are inefficient, costly and burden customers and staff with a frustrating experience. The result? Loss of customers and negative financial impact. But HSBC is changing the game.

Thanks to Adobe Experience Manager Forms seamlessly integrated with Adobe Sign, HSBC is transforming the customer experience with highly personalised, one-time bespoke journeys that are completely channel agnostic. Staff are spending less time with manual administrative activities and more time creating amazing digital experiences for their customers. Craig Johnson from HSBC will be sharing the bank’s transformational journey and successes in an informative and interactive session you won’t want to miss.

In this session we will cover:

  • The evolution and demand for a modern customer experience
  • Deep dive into how and why HSBC transformed their customer journey
  • The business impact and learnings from delivering a digitalised experience

HSBC: The evolution from paper to a digital customer journey

In the world of financial services, banks still have a large reliance on paper and supporting processes. These paper processes are inefficient, costly and burden customers and staff with a frustrating experience. The result? Loss of customers and negative financial impact. But HSBC is changing the game.

Thanks to Adobe Experience Manager Forms seamlessly integrated with Adobe Sign, HSBC is transforming the customer experience with highly personalised, one-time bespoke journeys that are completely channel agnostic. Staff are spending less time with manual administrative activities and more time creating amazing digital experiences for their customers. Craig Johnson from HSBC will be sharing the bank’s transformational journey and successes in an informative and interactive session you won’t want to miss.

In this session we will cover:

  • The evolution and demand for a modern customer experience
  • Deep dive into how and why HSBC transformed their customer journey
  • The business impact and learnings from delivering a digitalised experience

Adobe Experience Manager Sites: Top innovations

Discover the top eight must-have innovations for digital experience management featured in Experience Manager Sites. Learn how you can get a leg up on today’s constantly evolving landscape of digital transformation with a walk through of the latest innovations.   

Adobe Experience Manager Sites: Top innovations

Discover the top eight must-have innovations for digital experience management featured in Experience Manager Sites. Learn how you can get a leg up on today’s constantly evolving landscape of digital transformation with a walk through of the latest innovations.   

Depart the everyday! Taking Customer Experience to new heights with Virgin Atlantic

Virgin Atlantic was founded by entrepreneur Sir Richard Branson 34 years ago with innovation and customer service at its core. Hear from Tom Nowell, CRM Enablement Manager, on how Virgin Atlantic transformed their customer communications by reorganising teams, reshaping processes and creating integrated journeys with Adobe Campaign, Analytics, Target and Audience Manager.

In this session learn about the ‘Three P’s’ of Campaign Orchestration at Virgin Atlantic:

  • People - Building a diverse scrum team that is aligned on goals and strategies
  • Platform - Integrating key solutions of the Adobe Experience Cloud
  • Process - Achieving personalisation and reactivation for individual customer journeys

Depart the everyday! Taking Customer Experience to new heights with Virgin Atlantic

Virgin Atlantic was founded by entrepreneur Sir Richard Branson 34 years ago with innovation and customer service at its core. Hear from Tom Nowell, CRM Enablement Manager, on how Virgin Atlantic transformed their customer communications by reorganising teams, reshaping processes and creating integrated journeys with Adobe Campaign, Analytics, Target and Audience Manager.

In this session learn about the ‘Three P’s’ of Campaign Orchestration at Virgin Atlantic:

  • People - Building a diverse scrum team that is aligned on goals and strategies
  • Platform - Integrating key solutions of the Adobe Experience Cloud
  • Process - Achieving personalisation and reactivation for individual customer journeys

The email journey: deliverability strategies to maximise effectiveness

Are you stressed about low-performing email campaigns and inbox placement rates? Have you ever been asked to implement tactics that you’re not comfortable with?

Please join this discussion where we’ll walk you through the life cycle of an email, email best practices and how they relate to an improved customer experience and increased ROI. We’ll share key takeaways to boost your email deliverability and performance. We’ll have an interactive Q&A at the end.

The email journey: deliverability strategies to maximise effectiveness

Are you stressed about low-performing email campaigns and inbox placement rates? Have you ever been asked to implement tactics that you’re not comfortable with?

Please join this discussion where we’ll walk you through the life cycle of an email, email best practices and how they relate to an improved customer experience and increased ROI. We’ll share key takeaways to boost your email deliverability and performance. We’ll have an interactive Q&A at the end.

People powered transformation

Fahim Salim has ignited a people movement within Unilever that is taking a different approach to deliver superior outcomes for all markets and brands, through Next Generation Agile Squads.

In this session, Fahim will share Unilever’s journey to transform its Consumer Marketing Technology business, who have created a best-in-class global Digital Consumer Experience and Data Driven Marketing platform, made possible by a grassroots initiative called the ‘Glassmill’ movement.

Glassmill is an agile way of working that incorporates leading industry thinking, together with the best talent from Unilever and their partner network to create highly focused co-located teams, who are helping to accelerate value realisation across the organisation.

People powered transformation

Fahim Salim has ignited a people movement within Unilever that is taking a different approach to deliver superior outcomes for all markets and brands, through Next Generation Agile Squads.

In this session, Fahim will share Unilever’s journey to transform its Consumer Marketing Technology business, who have created a best-in-class global Digital Consumer Experience and Data Driven Marketing platform, made possible by a grassroots initiative called the ‘Glassmill’ movement.

Glassmill is an agile way of working that incorporates leading industry thinking, together with the best talent from Unilever and their partner network to create highly focused co-located teams, who are helping to accelerate value realisation across the organisation.

I’m hooked to streaming media: Tips for Video and Audio Analytics

Which show are you binge watching? Which podcast has you hooked? The world has never been more obsessed with video and audio content, and your customers are no different. Learn the "must knows" of Adobe Analytics for Video and Audio and how to validate the data from implementation to reporting.

Highlights:

  • Discover the new capabilities of Adobe Analytics for Video and Audio
  • Tips to self-validate implementations and understand the tracking data
  • Tricks to validate the Video and Audio reporting data within Analysis Workspace

I’m hooked to streaming media: Tips for Video and Audio Analytics

Which show are you binge watching? Which podcast has you hooked? The world has never been more obsessed with video and audio content, and your customers are no different. Learn the "must knows" of Adobe Analytics for Video and Audio and how to validate the data from implementation to reporting.

Highlights:

  • Discover the new capabilities of Adobe Analytics for Video and Audio
  • Tips to self-validate implementations and understand the tracking data
  • Tricks to validate the Video and Audio reporting data within Analysis Workspace

Easily make video content for social media, online ads, marketing and more 

In this hands-on session, attendees will be introduced to Adobe Premiere Rush, the first all-in-one, cross device, video editing solution that makes creating and sharing online content easier than ever.

Key Takeaways:

  • Understand the concept of the Premiere Rush platform and gain insights into the target users.
  • Get hands-on training in the application and leave ready to start creating and sharing your own videos
  • Discover use cases for Rush workflows across your business

Audience: Anyone who needs to shoot, edit and share video content and who may have never done this before.

Easily make video content for social media, online ads, marketing and more 

In this hands-on session, attendees will be introduced to Adobe Premiere Rush, the first all-in-one, cross device, video editing solution that makes creating and sharing online content easier than ever.

Key Takeaways:

  • Understand the concept of the Premiere Rush platform and gain insights into the target users.
  • Get hands-on training in the application and leave ready to start creating and sharing your own videos
  • Discover use cases for Rush workflows across your business

Audience: Anyone who needs to shoot, edit and share video content and who may have never done this before.

A sneak peek into the Adobe Experience Platform, but now hands on!

Explore the capabilities of Adobe Experience Platform. Unify customer data from multiple data sources into a single view with the Unified Profile Service. Build reports in tools like Tableau or PowerBi using Experience Query Service. Discover the hidden gems of your data in Data Science Workspace.

While working with the platform capabilities, you'll learn about data governance and schema-based workflows using our XDM-System and Experience Data Model.

Highlights:

  • Overview of Adobe Experience Platform
  • Customer data unification
  • Querying and Machine Learning

A sneak peek into the Adobe Experience Platform, but now hands on!

Explore the capabilities of Adobe Experience Platform. Unify customer data from multiple data sources into a single view with the Unified Profile Service. Build reports in tools like Tableau or PowerBi using Experience Query Service. Discover the hidden gems of your data in Data Science Workspace.

While working with the platform capabilities, you'll learn about data governance and schema-based workflows using our XDM-System and Experience Data Model.

Highlights:

  • Overview of Adobe Experience Platform
  • Customer data unification
  • Querying and Machine Learning

Digital Transformation at the University of Lincoln

The University of Lincoln have implemented a Digital Education Transformation Programme (DETP). This is an ambitious change programme managed over five interconnecting strands of digital activity and support projects, covering: leadership & governance, capabilities, teaching, learning & assessment, environments and communities

In this session you will learn:

  • How University of Lincoln is approaching the task of developing the digital leaders of tomorrow
  • What digital strategies and programmes are effective in an intensive learning environment
  • How the university is activating its strategy through specific activities (e.g. Innovation Projects)

Andy Beggan will take you through Lincoln’s journey and share their experiences, achievements and lessons learned.

Adobe Research Labs: innovating data science from concept to reality

Artificial intelligence is changing the world every day and in every industry. It's also redefining consumer expectations and opening new doors for marketers, developers and product owners to engage with consumers everywhere. In this technical session, we deep-dive into how marketers and product owners can effectively partner with data scientists within your own organisations.

  • Hear about what Adobe is working on in our own data science research labs.
  • Get examples of AI-driven product features from Adobe Target and understand the lifecycle of how they began as research idea to become in-product features.
  • Learn about early-stage projects and cutting-edge techniques that Adobe Research Labs is currently thinking about and how they can form Adobe Target’s roadmap for years to come.

AEM Assets 101: Intelligent enterprise digital asset management for marketers and IT

AEM Assets ensures a consistent experience across the customer journey giving marketers the tools to shift from manual and siloed asset management to smart content creation, management and delivery.  

Your business will fail if your team can't quickly leverage digital assets to deliver customer experiences at use very point in the customer journey - from acquisition to loyalty. All too often, creative teams are unable to build enough content to keep pace with business demand and business users are unable to find and repurpose the right content, for the right context, at the right time. The inability to scale with content leads to decreased brand awareness, missed conversion opportunities, and lost customers.   

This is where AEM Assets comes in, providing global organisations with the necessary tools to centralise operations and streamline workflows in order to meet the demands of content creation and delivery. Don't let the competition steal your business simply because they are better at managing experiences. Maximise content velocity and effectiveness with Adobe Experience Manager. 

In this session you will learn how AEM Assets:

  • Provides global organisations with the necessary tools to centralise operations and streamline workflows
  • Tightly integrates across Adobe Creative Cloud apps and services to uniquely source, scale, and accelerate creative production 
  • Uses one master file to rapidly adapt, compose, and deliver dynamic experiences with speed and impact
  • Leverages the latest in machine learning and advanced algorithms to help your organisation discover hidden assets with auto-tagging, accelerate slow processes with automated workflows, and decide what matters with insights and analytics.  

Deliver epic B2B experiences with Marketo Engage

Marketo empowers marketers with supercharged lead management and account-based marketing. Drive prospects along complex buyer journeys with personalised marketing across every channel. This session will introduce how we orchestrate the end-to-end B2B marketing lifecycle in one platform – target audiences, launch intelligent campaigns and prove marketing’s ROI to the business.

DMP at a CPG: Audience Management at scale with Unilever

Hear from Unilever about their journey to engaging with 1 billion consumers through data-driven marketing. Throughout this session, we’ll illustrate the challenges of organisational and data governance for a multinational CPG to engage audiences across brands. As the ultimate case study, Unilever and Adobe will share the journey of implementing a data management platform (DMP), Adobe Audience Manager, to enable the people and processes at Unilever to coordinate, manage and activate audiences at scale.  

  • Starting with use cases: Audience based use cases for Unilever
  • Implementing a technology solution that works at scale, for hundreds of brands across 25+ countries
  • Launching a data driven Center of Excellence with an operational structure that drives success
  • Lessons learned, from the perspective of a CPG

DMP at a CPG: Audience Management at scale with Unilever

Hear from Unilever about their journey to engaging with 1 billion consumers through data-driven marketing. Throughout this session, we’ll illustrate the challenges of organisational and data governance for a multinational CPG to engage audiences across brands. As the ultimate case study, Unilever and Adobe will share the journey of implementing a data management platform (DMP), Adobe Audience Manager, to enable the people and processes at Unilever to coordinate, manage and activate audiences at scale.  

  • Starting with use cases: Audience based use cases for Unilever
  • Implementing a technology solution that works at scale, for hundreds of brands across 25+ countries
  • Launching a data driven Center of Excellence with an operational structure that drives success
  • Lessons learned, from the perspective of a CPG

How Marketo can tame the GDPR data retention monster

The real work implementing GDPR did not end on May 25, 2018. It was just getting started. For over a year, marketers across the globe had to change how they worked on a daily basis. At times, marketers were potentially changing millions of records constantly changing and all held for different reasons and with different data retention periods.

With the core of the GDPR workload tying back to managing the data retention policy, this presentation shows:

  • How managing data can be largely automated using Marketo
  • How to ensure your organisation is compliant
  • How to protect your customers' privacy respected

TFL – Fit for purpose. How a 100 year old customer experience framework is even more important now!

‘Fit for purpose’ was the guiding principal of what became the London Underground. It puts the customer at the centre of the customer journey and created a framework within which all decisions were made. By continually posing the question of how do we design this system to be ‘fit for purpose’, the London Underground made sure the organisation were aligned to the customer’s experience. ‘Fit for purpose’ remains as important today as it was then, join John Hunter as he talks us through how design supports the original principal and also supports the expectation and needs of the digitally transformed customer.

Adobe Experience Manager Rock Star: The top tips are here

The finalists of our globe-wide Experience Manager rock star search share their smoking hot tips, tricks, and strategies. These tips are sure to raise the roof and enable you to impact your business positively. Each participant gets a fixed number of minutes to talk about a business challenge and do a live demo of how they used Experience Manager and other Experience Cloud solutions to solve it. Come and have a blast as we entertain and deepen your digital marketing repertoire to become your company’s very own Experience Manager rock star and find out who this year’s winner is during the session! 

This intermediate session is suitable for all industries.

Meet Dexter: The world-class Experience Manager implementation of Adobe.com

Dexter is adobe.com's Adobe Experience Manager implementation aimed at developing design-agnostic components that enable authors to assemble a design experience regardless of the site visitor or audience type. Dexter solves the problem of component-template explosion. The components provide authors and designers with a level of flexibility to build nearly anything one can create in Adobe XD without involving engineering. Roll out editable templates, Experience Fragments, and Adobe Experience Cloud service, all right out of the box.

In this session, learn how:

  • Adobe.com leverages a state-of-the-art Experience Manager implementation to speed time to market
  • Adobe.com uses Experience Fragments to meet its commerce and personalisation needs
  • The globalisation-as-a-service team uses Dexter content localisation features

Meet Dexter: The world-class Experience Manager implementation of Adobe.com

Dexter is adobe.com's Adobe Experience Manager implementation aimed at developing design-agnostic components that enable authors to assemble a design experience regardless of the site visitor or audience type. Dexter solves the problem of component-template explosion. The components provide authors and designers with a level of flexibility to build nearly anything one can create in Adobe XD without involving engineering. Roll out editable templates, Experience Fragments, and Adobe Experience Cloud service, all right out of the box.

In this session, learn how:

  • Adobe.com leverages a state-of-the-art Experience Manager implementation to speed time to market
  • Adobe.com uses Experience Fragments to meet its commerce and personalisation needs
  • The globalisation-as-a-service team uses Dexter content localisation features

From 600+ web properties to one web presence: Adobe Experience Solutions backs the One Roche Vision

In 2015, Roche Diagnostics was working with more than 600 web properties with wide-ranging user experiences leading to compliance risks and high operational costs. The Adobe Experience technology stack helped Roche simplify and professionalise how they work in digital communication with the “One Web Presence” initiative. What started as an Adobe Experience Manager project helped Roche make the One Roche vision a reality:

  • User Experience excellence brought the business units and affiliates on board
  • Application of modern development operations practices brought the technology and operations organisations in alignment
  • A modern and advanced product owner team, governance and agile working methods bring the entire Roche Diagnostics organisation on board.

Together, Alexander Hart (Senior Business Project Manager) and Anette Samsioe (Senior Client Partner, Industry Lead Health EMEA & APAC at Publicis Sapient) reveal the story of transformation to One Roche.

By attending this session, your information will be shared with Publicis Sapient.

From 600+ web properties to one web presence: Adobe Experience Solutions backs the One Roche Vision

In 2015, Roche Diagnostics was working with more than 600 web properties with wide-ranging user experiences leading to compliance risks and high operational costs. The Adobe Experience technology stack helped Roche simplify and professionalise how they work in digital communication with the “One Web Presence” initiative. What started as an Adobe Experience Manager project helped Roche make the One Roche vision a reality:

  • User Experience excellence brought the business units and affiliates on board
  • Application of modern development operations practices brought the technology and operations organisations in alignment
  • A modern and advanced product owner team, governance and agile working methods bring the entire Roche Diagnostics organisation on board.

Together, Alexander Hart (Senior Business Project Manager) and Anette Samsioe (Senior Client Partner, Industry Lead Health EMEA & APAC at Publicis Sapient) reveal the story of transformation to One Roche.

By attending this session, your information will be shared with Publicis Sapient.

Creating and executing an Experience Driven Commerce strategy

Today’s shoppers are more sophisticated and demanding than ever. They have access to almost endless information, embrace multiple technologies during their brand interactions, and expect flawless experiences across every touchpoint. To serve customers’ needs, leading brands have refactored their commerce strategies, focusing on agility, continuous innovation, and omnichannel excellence. The answer? Adobe has delivered experience-driven commerce for Magento to help make every moment personal and every experience shoppable.

Join us to learn about:

  • Which brands deliver best-in-class commerce experiences and what can we learn from them
  • How to create and execute your own experience-driven commerce strategy to differentiate your business and drive results
  • Adobe’s experience-driven commerce offerings

This session is for commerce professionals, digital marketers and IT leaders.

You have Adobe Campaign, how do you make it perform? Learnings from NOW TV

Investing in a campaign management solution is a significant task however, technology is just one part of the puzzle for omni-channel marketing. You need the right solution setup, partners, processes, skills and organisational structures to deliver meaningful and relevant experiences across touchpoints at every turn. Learn from NOW TV (part of Sky Limited) how they acted on lessons learned, scaled and optimised Adobe Campaign and their team performance.

In this session, Saija Paananen, Campaign Delivery Controller, shares insights on:

  • How they worked with Adobe and partners to optimise the performance and scalability of omni-channel campaigns
  • How they made learning and skill assessment a continuous part of their daily (campaign) business

You have Adobe Campaign, how do you make it perform? Learnings from NOW TV

Investing in a campaign management solution is a significant task however, technology is just one part of the puzzle for omni-channel marketing. You need the right solution setup, partners, processes, skills and organisational structures to deliver meaningful and relevant experiences across touchpoints at every turn. Learn from NOW TV (part of Sky Limited) how they acted on lessons learned, scaled and optimised Adobe Campaign and their team performance.

In this session, Saija Paananen, Campaign Delivery Controller, shares insights on:

  • How they worked with Adobe and partners to optimise the performance and scalability of omni-channel campaigns
  • How they made learning and skill assessment a continuous part of their daily (campaign) business

Creativity’s bottom line: How winning companies turn creativity into business value and growth

Top-performing companies use four key management practices to turn creativity into value. While measuring creativity remains an inexact science, a recent McKinsey analysis provides evidence to support the notion that creativity matters for the bottom line and identifies the practices that differentiate the most creative companies from the rest.

I can see clearly now: Analytics and Power BI

As a data analyst, you need to ensure that your senior leadership clearly sees the day-to-day ins and outs of the business. They need to quickly get a pulse on the organisation to be prepared to make sudden changes in their strategy. Learn how to showcase your analytics data in an executive dashboard using the combined power of Adobe Analytics and Microsoft Power BI.

Highlights:

  • Understand the workflow of incorporating Adobe Analytics data into your Power BI visualisations
  • Learn about the specific APIs, plug-ins, and connectors needed for implementation
  • Get Power BI tips and tricks to bring your data and insights to life

I can see clearly now: Analytics and Power BI

As a data analyst, you need to ensure that your senior leadership clearly sees the day-to-day ins and outs of the business. They need to quickly get a pulse on the organisation to be prepared to make sudden changes in their strategy. Learn how to showcase your analytics data in an executive dashboard using the combined power of Adobe Analytics and Microsoft Power BI.

Highlights:

  • Understand the workflow of incorporating Adobe Analytics data into your Power BI visualisations
  • Learn about the specific APIs, plug-ins, and connectors needed for implementation
  • Get Power BI tips and tricks to bring your data and insights to life

Seamlessly integrate Forms with Adobe Campaign Standard Using Adobe I/O

Unleash the capabilities of Adobe Experience Manager Forms by integrating it with Adobe Campaign Standard. Use Adobe I/O runtime to define Adobe Campaign profile and utility microservices and to generate interface representation. That representation becomes the base for your Experience Manager Forms cloud service, which in turn is used to generate an Experience Manager Forms data model. You then use the form data model to integrate your forms with Adobe Campaign to pre-fill or populate profile data in your form. You will also use data model services to enhance a visitor’s form filling experience.

Seamlessly integrate Forms with Adobe Campaign Standard Using Adobe I/O

Unleash the capabilities of Adobe Experience Manager Forms by integrating it with Adobe Campaign Standard. Use Adobe I/O runtime to define Adobe Campaign profile and utility microservices and to generate interface representation. That representation becomes the base for your Experience Manager Forms cloud service, which in turn is used to generate an Experience Manager Forms data model. You then use the form data model to integrate your forms with Adobe Campaign to pre-fill or populate profile data in your form. You will also use data model services to enhance a visitor’s form filling experience.

Deploy Adobe Experience Cloud on a website in 45 minutes using Adobe Launch

Learn how to deploy Adobe Experience Cloud via Launch. We cover the principles at enough depth to empower you to tackle your own use cases when you get back to the office. To get the most out of this lab, you need a basic understanding of Launch features and functionality, which you can get by attending LAB3 – Adobe Experience Platform Launch: Getting started.

You’ll learn how to:

  • Install Launch on a site
  • Deploy ECID
  • Deploy Adobe Analytics and Adobe Target
  • Enable AAM server-side forwarding

Deploy Adobe Experience Cloud on a website in 45 minutes using Adobe Launch

Learn how to deploy Adobe Experience Cloud via Launch. We cover the principles at enough depth to empower you to tackle your own use cases when you get back to the office. To get the most out of this lab, you need a basic understanding of Launch features and functionality, which you can get by attending LAB3 – Adobe Experience Platform Launch: Getting started.

You’ll learn how to:

  • Install Launch on a site
  • Deploy ECID
  • Deploy Adobe Analytics and Adobe Target
  • Enable AAM server-side forwarding

Adobe Experience Platform: Data ingestion through Launch

Learn how to use Adobe Experience Platform Launch, Adobe's tag management platform, to stream data to the Experience Cloud Platform in XDM for fast, unprocessed data collection. 

Learn how to:

  • Set up datasets in Adobe Experience Platform
  • Define XDM data schema in Adobe Experience Platform
  • Tag a site for the XDM data schema endpoints using a new Adobe Experience Platform extension in Launch
  • See the data in the Adobe Experience Platform

This lab covers some basics of using Launch, but it’s recommended that you have a basic understanding of Launch before attending.

Adobe Experience Platform: Data ingestion through Launch

Learn how to use Adobe Experience Platform Launch, Adobe's tag management platform, to stream data to the Experience Cloud Platform in XDM for fast, unprocessed data collection. 

Learn how to:

  • Set up datasets in Adobe Experience Platform
  • Define XDM data schema in Adobe Experience Platform
  • Tag a site for the XDM data schema endpoints using a new Adobe Experience Platform extension in Launch
  • See the data in the Adobe Experience Platform

This lab covers some basics of using Launch, but it’s recommended that you have a basic understanding of Launch before attending.

Eight years with the Adobe Experience Cloud: Innovation and integration within a highly-regulated environment

For the past eight years, UBS has been utilising Adobe technologies to deliver digital marketing solutions. This commitment is reflected in both vertical and horizontal terms, working with products as they mature, and leveraging a broad range of Adobe solutions. Thus far, UBS has delivered digital solutions on AEM, Campaign, AEM Communities, AEM Mobile, Adobe Analytics, Adobe Launch, Adobe Target, and Adobe Audience Manager. UBS has grown with Adobe, despite of the fact that innovation can be challenging, and the regulatory barriers remain significant.

Together, let’s learn how the Adobe Experience Cloud has enabled UBS to:

  • Rollout a global digital marketing platform driving the user experience across its key digital channels, from content management to email marketing
  • Integrate the Adobe technology stack with core banking systems in order to enable data-driven personalisation and content distribution
  • Shape the digital client experience by leveraging Adobe solutions such as AEM Communities or Campaign in order to boost initiates in the digital networks and event management space

By attending this session, your information will be shared with Netcentric, A Cognizant Digital Business.

Eight years with the Adobe Experience Cloud: Innovation and integration within a highly-regulated environment

For the past eight years, UBS has been utilising Adobe technologies to deliver digital marketing solutions. This commitment is reflected in both vertical and horizontal terms, working with products as they mature, and leveraging a broad range of Adobe solutions. Thus far, UBS has delivered digital solutions on AEM, Campaign, AEM Communities, AEM Mobile, Adobe Analytics, Adobe Launch, Adobe Target, and Adobe Audience Manager. UBS has grown with Adobe, despite of the fact that innovation can be challenging, and the regulatory barriers remain significant.

Together, let’s learn how the Adobe Experience Cloud has enabled UBS to:

  • Rollout a global digital marketing platform driving the user experience across its key digital channels, from content management to email marketing
  • Integrate the Adobe technology stack with core banking systems in order to enable data-driven personalisation and content distribution
  • Shape the digital client experience by leveraging Adobe solutions such as AEM Communities or Campaign in order to boost initiates in the digital networks and event management space

By attending this session, your information will be shared with Netcentric, A Cognizant Digital Business.

How centralising online data helped to deliver a seamless and personalised customer journey

To stay ahead of the competition in a fast-paced & transforming telecommunication environment, KPN needs to deliver seamless omni-channel customer journeys and personalised experiences to deliver the best experience to their customers. To make this happen, you need: best-in-class data, analyst collaboration and a data-driven way of working. Learn how the KPN analysts empowered themselves and centralised data collection and how these actions improved mobile app adoption and enabled an entire department to work data-driven.

This session will explore:

  • How to successfully create an autonomous self-organised team and centralise collection of online data
  • Use case of the Adobe mobile add-on to increase app adoption
  • How to enable any organisation to use online data with Adobe Experience League

How centralising online data helped to deliver a seamless and personalised customer journey

To stay ahead of the competition in a fast-paced & transforming telecommunication environment, KPN needs to deliver seamless omni-channel customer journeys and personalised experiences to deliver the best experience to their customers. To make this happen, you need: best-in-class data, analyst collaboration and a data-driven way of working. Learn how the KPN analysts empowered themselves and centralised data collection and how these actions improved mobile app adoption and enabled an entire department to work data-driven.

This session will explore:

  • How to successfully create an autonomous self-organised team and centralise collection of online data
  • Use case of the Adobe mobile add-on to increase app adoption
  • How to enable any organisation to use online data with Adobe Experience League

Nine things you wish you’d known – accelerating optimisation at TUI UK

TUI is the largest leisure, travel and tourism company in the world, offering “personalised services” and “tailored experiences” to travellers exploring and enjoying destinations around the world. In this can’t miss session, optimisation leaders at TUI UK, Maria Jones, GM Online Sales & Merchandising, and Ben Sprackman, Senior Optimisation Manager, share how they use Adobe Target to deliver their customers personalised experiences on the company’s UK & Ireland and First Choice websites. Specifically, they’ll discuss how they transformed from optimisation novices to a culture and team that embeds conversion rate optimisation into everything they do. And they’ll offer:

  • Top tricks and best practices for optimisation
  • Tips for scaling up your optimisation activities
  • Pitfalls to watch out for as you build your program

Nine things you wish you’d known – accelerating optimisation at TUI UK

TUI is the largest leisure, travel and tourism company in the world, offering “personalised services” and “tailored experiences” to travellers exploring and enjoying destinations around the world. In this can’t miss session, optimisation leaders at TUI UK, Maria Jones, GM Online Sales & Merchandising, and Ben Sprackman, Senior Optimisation Manager, share how they use Adobe Target to deliver their customers personalised experiences on the company’s UK & Ireland and First Choice websites. Specifically, they’ll discuss how they transformed from optimisation novices to a culture and team that embeds conversion rate optimisation into everything they do. And they’ll offer:

  • Top tricks and best practices for optimisation
  • Tips for scaling up your optimisation activities
  • Pitfalls to watch out for as you build your program

Adobe Experience Platform

Adobe Experience Platform underlies Adobe’s digital marketing strategy for the future – learn what Platform can bring to your organisation. From single view of the customer to coordinated multi-channel orchestrated campaigns and user journey analysis, Platform provides aa single Unified Profile allowing real-time segmentation and access to a wide-range of AI and ML features for gaining insight into your customers. Join us for the big picture on what Adobe Experience Platform can offer your business.

Holistic data flows across Adobe Experience Cloud

The world around us is changing rapidly and financial services along with it. Moving from good to great with 'True Customer Centricity' and becoming 'Digital by Default' together with 'Technical Excellence', 'Growth Engines' and 'Inclusive Meritocracy' are five fields of action for Allianz. Allianz has been working hard since 1890 to secure people’s lives all around the globe, and to give courage to their customers for what lies ahead.

In this session, you’ll hear:

  • Exclusive insights on how Allianz Switzerland created a holistic data flow across the experience cloud.
  • Learn about the Swiss data pipeline: How Adobe Analytics talks to Audience Manager, Target and Campaign
  • Data Workbench creates statistical calculations and processes data in near real time

The Virtual Analyst: Using AI to augment your analytics skills

As data increases and business questions grow more complex around customer journey engagement, Virtual Analyst, part of Adobe Analytics, provides you with a way to automate cumbersome processes, uncover hidden insights, and tackle complex questions. Virtual Analyst, powered by Adobe Sensei, augments your unique perspective and skillset with the power and performance of artificial intelligence and machine learning, allowing for new, previously impossible ways of thinking and working.

In this session:

  • Learn tips, tricks, and best practices for maximising the value of anomaly detection, contribution analysis, intelligent alerts and other AI-powered technologies in Adobe Analytics
  • Learn how to apply the Virtual Analyst to difficult business problems and industry-specific use cases
  • Receive a framework for using Virtual Analyst to extract immediate value

This intermediate session is for marketers and analysts across all industries.

To renovate or rebuild? Marketo's own journey to a new instance

What happens when your organisation faces frequent turnover, an ageing Marketo instance, or has been bogged down by poor data hygiene? In some cases, you can simply refresh or clean up your instance. In other cases, it’s time to cut all ties with the past and get yourself a brand new Marketo instance. Join us to hear about Project Meta - moving Marketo from its more than 10-year-old instance to a new one. Learn how Marketo took the opportunity to re-imagine marketing operations and drive growth within the organisation, hear the lessons we learned along the way, and discover key improvements that you can bring back to your organisation.

You’ll leave with:

  • Tools to audit your instance and decide if you need to refresh or rebuild
  • An understanding of the scale and scope of a Marketo migration
  • Best practices for Marketo instance governance

To renovate or rebuild? Marketo's own journey to a new instance

What happens when your organisation faces frequent turnover, an ageing Marketo instance, or has been bogged down by poor data hygiene? In some cases, you can simply refresh or clean up your instance. In other cases, it’s time to cut all ties with the past and get yourself a brand new Marketo instance. Join us to hear about Project Meta - moving Marketo from its more than 10-year-old instance to a new one. Learn how Marketo took the opportunity to re-imagine marketing operations and drive growth within the organisation, hear the lessons we learned along the way, and discover key improvements that you can bring back to your organisation.

You’ll leave with:

  • Tools to audit your instance and decide if you need to refresh or rebuild
  • An understanding of the scale and scope of a Marketo migration
  • Best practices for Marketo instance governance

Pentland Brands - You may not know Pentland ....but you will know our brands

Pentland Brands is a British success story, it brought us brands such as Red or Dead, Speedo, Berghaus and Endura to name but a few. The challenge of building an organisation to support so many brands in a digital world is a challenge that Pentland Brands has taken head on.

Join Katie Greenyer as she discusses the opportunity of this transformation, how she approached it and how the organisation is being set up to support all the opportunities digital channels and brand diversity will bring.

Better agility and availability: The power of Experience Manager in the Cloud

In today’s omnichannel world, organisations are under constant pressure to deliver innovative experiences at scale to acquire and retain customers. The need to deploy new experiences or updates has shrunk from monthly to weekly and, in some cases, daily. Nonetheless, technological challenges abound, such as availability, performance and security management, as well as manual deployment processes, code quality, performance testing and security validations that inhibit rapid release cycles and lead to costly service quality issues.  

Join us to learn:      

  • How the latest Adobe Experience Manager cloud native functionality helps experience makers become more agile to support their business needs   
  • How leveraging the CI/CD, auto-scaling, and security-performance-quality testing innovations in Cloud Manager, combined with the capabilities of Adobe Managed Services, can provide superior agility, flexibility and availability, while accelerating time to value and lowering the total cost of ownership  

Better agility and availability: The power of Experience Manager in the Cloud

In today’s omnichannel world, organisations are under constant pressure to deliver innovative experiences at scale to acquire and retain customers. The need to deploy new experiences or updates has shrunk from monthly to weekly and, in some cases, daily. Nonetheless, technological challenges abound, such as availability, performance and security management, as well as manual deployment processes, code quality, performance testing and security validations that inhibit rapid release cycles and lead to costly service quality issues.  

Join us to learn:      

  • How the latest Adobe Experience Manager cloud native functionality helps experience makers become more agile to support their business needs   
  • How leveraging the CI/CD, auto-scaling, and security-performance-quality testing innovations in Cloud Manager, combined with the capabilities of Adobe Managed Services, can provide superior agility, flexibility and availability, while accelerating time to value and lowering the total cost of ownership  

Crossing the chasm from process to product

10x Future Technologies (10x) is focused on transforming banking to be 10x better for customers, banks and society. The 10x SuperCore powering the company’s platform has been designed from first principles and built on a microservices architecture, facilitating continuous development. Their approach uses the latest cloud-native technologies to deliver high-value activities to build, grow and transform a bank.

As part of the platform build, 10x has collaborated with Deloitte to help 10x drive forward the implementation of Adobe for marketing experience capabilities. Together they adopted the following approach:

  • Collaborated with 10x feature teams and business owners of their clientele to refine requirements
  • Proved out the integrations across 10x’s microservices based architecture, Adobe Marketing Solution Stack
  • Implemented the solution focusing on the Communication journey where a push notification is delivered to a mobile phone across Android and iOS mobile apps
  • Utilised Adobe Experience Manager’s content as a service feature to segregate content from the platform it is eventually viewed on so that marketers can focus on creating content regardless of worrying about the platform it gets consumed on

Target audience: Decision makers and leads focused on transformation strategies to drive their business into 21st century banking.

By attending this session, your information will be shared with Deloitte Digital.

Crossing the chasm from process to product

10x Future Technologies (10x) is focused on transforming banking to be 10x better for customers, banks and society. The 10x SuperCore powering the company’s platform has been designed from first principles and built on a microservices architecture, facilitating continuous development. Their approach uses the latest cloud-native technologies to deliver high-value activities to build, grow and transform a bank.

As part of the platform build, 10x has collaborated with Deloitte to help 10x drive forward the implementation of Adobe for marketing experience capabilities. Together they adopted the following approach:

  • Collaborated with 10x feature teams and business owners of their clientele to refine requirements
  • Proved out the integrations across 10x’s microservices based architecture, Adobe Marketing Solution Stack
  • Implemented the solution focusing on the Communication journey where a push notification is delivered to a mobile phone across Android and iOS mobile apps
  • Utilised Adobe Experience Manager’s content as a service feature to segregate content from the platform it is eventually viewed on so that marketers can focus on creating content regardless of worrying about the platform it gets consumed on

Target audience: Decision makers and leads focused on transformation strategies to drive their business into 21st century banking.

By attending this session, your information will be shared with Deloitte Digital.

What's new in Adobe Experience Manager Assets: Top DAM Features

Make sure that you’re getting the most out of your Experience Manager Assets investment in one quick session. Walk away with the information you need to empower your teams with the cutting-edge features of a 21st-century digital asset management system. Learn about the newest and most exciting features of Experience Manager Assets.

What's new in Adobe Experience Manager Assets: Top DAM Features

Make sure that you’re getting the most out of your Experience Manager Assets investment in one quick session. Walk away with the information you need to empower your teams with the cutting-edge features of a 21st-century digital asset management system. Learn about the newest and most exciting features of Experience Manager Assets.

Adobe Campaign tips & tricks for advanced marketers and IT administrators

As the universe of channels, touchpoints and devices continues to expand, omnichannel marketing grows more complex. Marketers don't scale, but technology does. Adobe Campaign Classic is built to simplify your work through optimisation and automation, helping you to create more impactful campaigns with less stress. And it’s not even that hard.

Learn about: 

  • Techniques to save time from simple and repetitive tasks so you can avoid banging your head against the desk
  • Optimising data management performance for your campaigns and keep your blood pressure at a reasonable level
  • Leveraging new Campaign administrative features to ensure a healthy environment, so you can kick back and relax at work

Adobe Campaign tips & tricks for advanced marketers and IT administrators

As the universe of channels, touchpoints and devices continues to expand, omnichannel marketing grows more complex. Marketers don't scale, but technology does. Adobe Campaign Classic is built to simplify your work through optimisation and automation, helping you to create more impactful campaigns with less stress. And it’s not even that hard.

Learn about: 

  • Techniques to save time from simple and repetitive tasks so you can avoid banging your head against the desk
  • Optimising data management performance for your campaigns and keep your blood pressure at a reasonable level
  • Leveraging new Campaign administrative features to ensure a healthy environment, so you can kick back and relax at work

The Joy of Work: Ways to fix your work culture and fall in love with your job again

Bruce Daisley runs the Apple #1 Business Chart topping podcast ‘Eat Sleep Work Repeat’ on work culture. He will talk about his insights into what makes a brilliant work culture and what we can all do to enjoy work that little bit more. Bruce’s book ‘The Joy of Work’ has been a smash hit, it was the Sunday Times' number one business bestseller in spring 2019, the Financial Times made it Book of the Month.  

Building a web experience foundation

Irrelevant experiences are the biggest reason why prospects don’t become customers. Learn how combining Adobe Target and Adobe Analytics with Adobe Experience Manager can help you create, manage and deliver more relevant web experiences.  We will also explore the latest Experience Cloud integration patterns, using Adobe I/O and Launch.

In this lab:

  • Integrate Experience Manager, Adobe Target, and Adobe Analytics through Adobe I/O and Launch, by Adobe
  • Build experience fragments in Experience Manager and use them in the Adobe Target visual experience composer
  • Import Adobe Analytics data into Experience Manager so that authors can have insights at their fingertips

Key Adobe Solutions:

AEM, Adobe Launch, Adobe I/O, Adobe Analytics, Adobe Target

Building a web experience foundation

Irrelevant experiences are the biggest reason why prospects don’t become customers. Learn how combining Adobe Target and Adobe Analytics with Adobe Experience Manager can help you create, manage and deliver more relevant web experiences.  We will also explore the latest Experience Cloud integration patterns, using Adobe I/O and Launch.

In this lab:

  • Integrate Experience Manager, Adobe Target, and Adobe Analytics through Adobe I/O and Launch, by Adobe
  • Build experience fragments in Experience Manager and use them in the Adobe Target visual experience composer
  • Import Adobe Analytics data into Experience Manager so that authors can have insights at their fingertips

Key Adobe Solutions:

AEM, Adobe Launch, Adobe I/O, Adobe Analytics, Adobe Target

Authoring Extensions for Launch, by Adobe

You have experience with and a current working knowledge of HTML, CSS, JavaScript, MarTech and AdTech tools, tags and other technologies. You have some experience with front-end development like Node.js, React, or similar, and implementing marketing or advertising technologies. You want to standardise and simplify deployment of digital marketing solutions and tags on your site, or amend existing tag management capabilities.

This lab will show you how you can create an Extension for Launch, providing custom functionality for Launch users.

Key takeaways:

  • Author an extension for Adobe Launch
  • Learn about extension configurations
  • Get hands-on experience with Adobe Launch development methods

This session includes writing and discussing JavaScript code and is for a technical audience, ideally with front-end development experience.

Authoring Extensions for Launch, by Adobe

You have experience with and a current working knowledge of HTML, CSS, JavaScript, MarTech and AdTech tools, tags and other technologies. You have some experience with front-end development like Node.js, React, or similar, and implementing marketing or advertising technologies. You want to standardise and simplify deployment of digital marketing solutions and tags on your site, or amend existing tag management capabilities.

This lab will show you how you can create an Extension for Launch, providing custom functionality for Launch users.

Key takeaways:

  • Author an extension for Adobe Launch
  • Learn about extension configurations
  • Get hands-on experience with Adobe Launch development methods

This session includes writing and discussing JavaScript code and is for a technical audience, ideally with front-end development experience.

Adobe Experience Platform: Real Time Customer Profile

Dive deep into the Real Time Customer Profile and Identity capabilities of Adobe Experience Platform. Learn how audiences can be defined, the role of Identity Service and Experience Cloud ID, and how to define segment builder queries to define your own segments.

Highlights:

  • Unifying and building your audiences on Experience Platform
  • Identity management and stitching
  • Activation in Experience Cloud solutions and third-party solutions

Adobe Experience Platform: Real Time Customer Profile

Dive deep into the Real Time Customer Profile and Identity capabilities of Adobe Experience Platform. Learn how audiences can be defined, the role of Identity Service and Experience Cloud ID, and how to define segment builder queries to define your own segments.

Highlights:

  • Unifying and building your audiences on Experience Platform
  • Identity management and stitching
  • Activation in Experience Cloud solutions and third-party solutions

Ratchet up your knowledge of Analysis Workspace

It’s time to take your analysis skills to a new level. Learn about some of the most advanced and valuable features available in Analysis Workspace. Acquire the most powerful resources to help your organisation save time and see results.

In this lab, learn:

  • Advanced features in Analysis Workspace such as: Attribution IQ, segment comparison, etc.
  • Harness the power of Adobe Analytics to cut down on wasted time
  • Learn how to let Sensei uncover hidden relationships in your data

Ratchet up your knowledge of Analysis Workspace

It’s time to take your analysis skills to a new level. Learn about some of the most advanced and valuable features available in Analysis Workspace. Acquire the most powerful resources to help your organisation save time and see results.

In this lab, learn:

  • Advanced features in Analysis Workspace such as: Attribution IQ, segment comparison, etc.
  • Harness the power of Adobe Analytics to cut down on wasted time
  • Learn how to let Sensei uncover hidden relationships in your data

Digital Transform[ACTION]: How illy is shifted to the new digital era

Coffee companies understand the relevance of the digital transformation. But, to shift to the ‘New’ successfully, quick wins are no longer sustainable. illycaffè embraced this challenge end-to-end, rethinking the Digital Landscape around three pillars: Go Digital, Be Digital and Be Disruptive.

Learn how illy embraced the Digital Transformation to deliver the “perfect” customer journey for the “perfect” coffee.

Discover:

  • How to embrace a digital transformation and the impacts to consider (Go Digital, Be Digital, Be Disruptive)
  • How to shift from Commerce to Experience Driven Commerce: new illy.com
  • How to transform a global marketing capability in an agile way, collaborating across business and IT
  • How to scale marketing to deliver consistent personalised, targeted and engaging campaigns across the world
  • How Accenture Interactive, illy and Adobe teamed up to deliver this Transform[ACTION] successfully

By attending this session, your information will be shared with Accenture Interactive.

Digital Transform[ACTION]: How illy is shifted to the new digital era

Coffee companies understand the relevance of the digital transformation. But, to shift to the ‘New’ successfully, quick wins are no longer sustainable. illycaffè embraced this challenge end-to-end, rethinking the Digital Landscape around three pillars: Go Digital, Be Digital and Be Disruptive.

Learn how illy embraced the Digital Transformation to deliver the “perfect” customer journey for the “perfect” coffee.

Discover:

  • How to embrace a digital transformation and the impacts to consider (Go Digital, Be Digital, Be Disruptive)
  • How to shift from Commerce to Experience Driven Commerce: new illy.com
  • How to transform a global marketing capability in an agile way, collaborating across business and IT
  • How to scale marketing to deliver consistent personalised, targeted and engaging campaigns across the world
  • How Accenture Interactive, illy and Adobe teamed up to deliver this Transform[ACTION] successfully

By attending this session, your information will be shared with Accenture Interactive.

The human has left the building

Artificial intelligence and machine learning are everywhere in the marketing world. The machines are cropping photos, building websites, selecting target groups and placing ads. But where have all the humans gone? What is the role of the human being in a future marketing world where machines are becoming smart, intuitive and creative?

Peter Svarre is the author of a bestselling Danish book on artificial intelligence and how artificial intelligence challenges the concept of being human. In this presentation he outlines how the marketing organisation of the future is going to change because certain jobs will disappear, but new jobs and new skills will materialise. 

Which skills are uniquely human and which skills are easy prey for artificial intelligence? Your future job depends on the answer, so if you are planning to still work in marketing five years from now, you should attend this presentation. 

More questions:

  • Can artificial intelligence be truly creative?
  • Which marketing skills/jobs will disappear and what types of new jobs will arise?
  • What are the dangers and pitfalls if we leave all of the decisions to the machines? 

Customer Experience Revolution: How Alitalia uses Adobe Target with Adobe Experience Cloud to personalise every interaction

As the flag carrier of the Italian Republic and member of the global Sky Team Alliance, customer experience management is critical to Alitalia's operations, growth and success. Join Mascia Salucci, Head of Digital Sales, Acquisition & Analytics, and see why Alitalia.com just had the best year on record for web-driven revenue.

In this session:

  • Discover Alitalia's journey from just getting started to running Adobe Target on every part of their website
  • Hear how Alitalia is using Adobe Sensei to uncover automated segments via machine learning personalisation
  • Unlock the value of Adobe Experience Cloud to see how Alitalia uses Analytics, Target, Audience Manager, and more in harmony for digital personalisation at scale

Customer Experience Revolution: How Alitalia uses Adobe Target with Adobe Experience Cloud to personalise every interaction

As the flag carrier of the Italian Republic and member of the global Sky Team Alliance, customer experience management is critical to Alitalia's operations, growth and success. Join Mascia Salucci, Head of Digital Sales, Acquisition & Analytics, and see why Alitalia.com just had the best year on record for web-driven revenue.

In this session:

  • Discover Alitalia's journey from just getting started to running Adobe Target on every part of their website
  • Hear how Alitalia is using Adobe Sensei to uncover automated segments via machine learning personalisation
  • Unlock the value of Adobe Experience Cloud to see how Alitalia uses Analytics, Target, Audience Manager, and more in harmony for digital personalisation at scale

AEM Forms 101: Upgrade your enrolment and communications experiences

Enrolment forms and compliant customer communications are mission-critical experience touchpoints, yet they are often treated as an afterthought and are paper-based, manual processes that frustrate customers. Even if you have built a homegrown solution, scaling and re-using this content across templates, digital channels, product lines, and languages is impossible without an army of developers, which leaves your content authors and business users helpless and dependent upon IT.

Join this session to learn how AEM Forms can help you easily create and manage form and document-related content, reduce abandonment on web and mobile channels, and help you upsell and cross-sell through personalised communications. You will get an overview of how AEM Forms digitises and streamlines the end-to-end enrolment, onboarding, and servicing communications experience for customers, and greatly reduces time-to-market for business users to design, publish, and update large collections of forms and customer communications to drive revenue, reduce costs, and help your organisation deliver on the promise of providing an amazing customer experience.

Adobe Campaign - Drive engagement by orchestrating customer experiences across channels

Consumers want online and offline experiences that are consistent, relevant and personalised. And achieving omni-channel orchestration drives engagement rates, that are 166% higher than single-channel interactions. In this session, we will show you how Adobe Campaign enables you to use rich customer data to create, orchestrate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. We will also highlight best practices and success stories from our customers like Virgin Holidays, Douglas perfumeries and Heathrow Airport. 

Magento Commerce 101: Creating powerful B2C and B2B shopping experiences

Magento Commerce is a one-of-a-kind eCommerce solution with enterprise power and unmatched flexibility to support every business scenario – B2B, B2C, hybrid, and more. Magento allows you to create unique, full-lifecycle customer experiences proven to generate more sales. No matter what your goals - omnichannel, global expansion, mobile - Magento delivers everything you need for growth in an increasingly competitive market. Join this session to see Magento in action and learn how it:

  • Empowers you to create engaging shopping experiences across devices
  • Increases sales with powerful merchandising and promotional tools
  • Supports multiple brands and geographies with multi-site and global commerce capabilities
  • Manages orders across channels and enables omnichannel fulfilment
  • Supports B2B buying with custom pricing, quoting, and self-service company account management tools
  • Provides actionable insights for growth with over 100 business intelligence reports

Acronym-mageddon! Data Technologies everywhere

CDPs, DMPs, DSPs, data lakes and data rivers. Today’s data-driven economy has created a complex, fragmented ecosystem. Marketers and IT professionals alike must understand how and where their consumer data is stored, organised and activated. However, the complexity of the data collected along the customer journey has led to a multitude of complimentary and competing platforms in the market. How do you know which technology is the best fit for your current and future use cases? Get help now and learn how to compare and contrast the current data ecosystem to set up your organisation for success.

Key takeaways:

  • Review of the platform ecosystem that supports data-driven efforts today
  • Demystify the offerings in the market by starting with your use cases
  • Future proofing your use cases to get the most out of your investment

Acronym-mageddon! Data Technologies everywhere

CDPs, DMPs, DSPs, data lakes and data rivers. Today’s data-driven economy has created a complex, fragmented ecosystem. Marketers and IT professionals alike must understand how and where their consumer data is stored, organised and activated. However, the complexity of the data collected along the customer journey has led to a multitude of complimentary and competing platforms in the market. How do you know which technology is the best fit for your current and future use cases? Get help now and learn how to compare and contrast the current data ecosystem to set up your organisation for success.

Key takeaways:

  • Review of the platform ecosystem that supports data-driven efforts today
  • Demystify the offerings in the market by starting with your use cases
  • Future proofing your use cases to get the most out of your investment

Accelerating and securing mobile and web analytics testing

Come and learn how Lloyd’s Bank and UnipolSai Assicurazioni, part of the Unipol Group and Italy’s leader in non-life insurance products, are changing the way they think about Adobe Analytics by incorporating platforms like ObservePoint into their data governance process. For years, UnipolSai has been struggling with getting their app analytics precise enough to move aggressively with event-driven campaigns, additionally Lloyd’s Bank discovered a similar challenge. Implementing Adobe Analytics and ObservePoint has given them the confidence they need to change their behaviour and launch new and successful campaigns that are amassing measurable revenue and growth. In this session, Lloyd’s Bank and UnipolSai will show how they were able to speed up the auditing and certification of analytics tags on their mobile apps and web properties, setting up an automatic process that allows them to achieve in a few hours what would take several days of manual testing (and even with a higher level of confidence and precision!)

By attending this session, your information will be shared with ObservePoint.

Accelerating and securing mobile and web analytics testing

Come and learn how Lloyd’s Bank and UnipolSai Assicurazioni, part of the Unipol Group and Italy’s leader in non-life insurance products, are changing the way they think about Adobe Analytics by incorporating platforms like ObservePoint into their data governance process. For years, UnipolSai has been struggling with getting their app analytics precise enough to move aggressively with event-driven campaigns, additionally Lloyd’s Bank discovered a similar challenge. Implementing Adobe Analytics and ObservePoint has given them the confidence they need to change their behaviour and launch new and successful campaigns that are amassing measurable revenue and growth. In this session, Lloyd’s Bank and UnipolSai will show how they were able to speed up the auditing and certification of analytics tags on their mobile apps and web properties, setting up an automatic process that allows them to achieve in a few hours what would take several days of manual testing (and even with a higher level of confidence and precision!)

By attending this session, your information will be shared with ObservePoint.

Accelerating and securing mobile and web analytics testing

Come and learn how Lloyd’s Bank and UnipolSai Assicurazioni, part of the Unipol Group and Italy’s leader in non-life insurance products, are changing the way they think about Adobe Analytics by incorporating platforms like ObservePoint into their data governance process. For years, UnipolSai has been struggling with getting their app analytics precise enough to move aggressively with event-driven campaigns, additionally Lloyd’s Bank discovered a similar challenge. Implementing Adobe Analytics and ObservePoint has given them the confidence they need to change their behaviour and launch new and successful campaigns that are amassing measurable revenue and growth. In this session, Lloyd’s Bank and UnipolSai will show how they were able to speed up the auditing and certification of analytics tags on their mobile apps and web properties, setting up an automatic process that allows them to achieve in a few hours what would take several days of manual testing (and even with a higher level of confidence and precision!)

By attending this session, your information will be shared with ObservePoint.

Analytics Rock Stars 2019: Top tips and tricks

The winners of our nation-wide Analytics Insider Tour share their smoking hot tips, tricks and power strategies. These tips are sure to bring the house down and enable you to impact your business positively. Audience members willing to pick up the mic and duet with our stars will receive analytics fame. If you’re looking to deepen your analytics playlist and become your company's very own analytics rock star, you can’t miss this session.

Our Rock Stars will share:

  • Innovative practices and strategies to get your digital assets singing
  • Out-of-the-box thinking on data analysis to optimise your business results
  • Real-world tips & tricks that address challenging analytics questions

This intermediate session is for web and digital analysts in all industries.

Analytics Rock Stars 2019: Top tips and tricks

The winners of our nation-wide Analytics Insider Tour share their smoking hot tips, tricks and power strategies. These tips are sure to bring the house down and enable you to impact your business positively. Audience members willing to pick up the mic and duet with our stars will receive analytics fame. If you’re looking to deepen your analytics playlist and become your company's very own analytics rock star, you can’t miss this session.

Our Rock Stars will share:

  • Innovative practices and strategies to get your digital assets singing
  • Out-of-the-box thinking on data analysis to optimise your business results
  • Real-world tips & tricks that address challenging analytics questions

This intermediate session is for web and digital analysts in all industries.

Analytics Rock Stars 2019: Top tips and tricks

The winners of our nation-wide Analytics Insider Tour share their smoking hot tips, tricks and power strategies. These tips are sure to bring the house down and enable you to impact your business positively. Audience members willing to pick up the mic and duet with our stars will receive analytics fame. If you’re looking to deepen your analytics playlist and become your company's very own analytics rock star, you can’t miss this session.

Our Rock Stars will share:

  • Innovative practices and strategies to get your digital assets singing
  • Out-of-the-box thinking on data analysis to optimise your business results
  • Real-world tips & tricks that address challenging analytics questions

This intermediate session is for web and digital analysts in all industries.

Analytics Rock Stars 2019: Top tips and tricks

The winners of our nation-wide Analytics Insider Tour share their smoking hot tips, tricks and power strategies. These tips are sure to bring the house down and enable you to impact your business positively. Audience members willing to pick up the mic and duet with our stars will receive analytics fame. If you’re looking to deepen your analytics playlist and become your company's very own analytics rock star, you can’t miss this session.

Our Rock Stars will share:

  • Innovative practices and strategies to get your digital assets singing
  • Out-of-the-box thinking on data analysis to optimise your business results
  • Real-world tips & tricks that address challenging analytics questions

This intermediate session is for web and digital analysts in all industries.

Search and Analytics: Turning data into actionable insights

Today, marketers are often overwhelmed with disparate data sources. However, Adobe's integration between Advertising Cloud and Analytics Cloud offers marketers a streamlined solution for leveraging Analytics data to drive increased paid search performance. It also opens the door to deeper analysis and understanding the impact of search. Join us as we walk through benefits of the Advertising Cloud integration with analytics. In this session you will walk away with actionable tips & tricks to take your search program to the next level!

Learn how to:

  • Optimise search campaigns in Advertising Cloud with metrics from Analytics
  • Deepen analysis of search performance and impact through Analysis Workspace
  • Leverage Analytics segments in Advertising Cloud to target search bidding

Search and Analytics: Turning data into actionable insights

Today, marketers are often overwhelmed with disparate data sources. However, Adobe's integration between Advertising Cloud and Analytics Cloud offers marketers a streamlined solution for leveraging Analytics data to drive increased paid search performance. It also opens the door to deeper analysis and understanding the impact of search. Join us as we walk through benefits of the Advertising Cloud integration with analytics. In this session you will walk away with actionable tips & tricks to take your search program to the next level!

Learn how to:

  • Optimise search campaigns in Advertising Cloud with metrics from Analytics
  • Deepen analysis of search performance and impact through Analysis Workspace
  • Leverage Analytics segments in Advertising Cloud to target search bidding

Leveraging customer feedback throughout the customer lifecycle

Gone are the days where marketers can only measure customer satisfaction. In today’s world, marketers need to make a business impact at every touchpoint. During this presentation, you’ll learn how to automate and leverage feedback at different stages of the customer life cycle. This session will dive into various topics, such as automatically triggering tasks for CRM account owners to follow up on answers and leveraging Marketo to set up all of your marketing survey needs.

You’ll leave with:

  • Understanding various customer feedback scenario's so you can trigger follow-up
  • Addressing a customer's lifecycle stage in Marketo
  • Being able to impact customer satisfaction throughout their lifecycle

Merck’s centralised DAM connects marketers from across the globe to drive campaign success

Merck had a business imperative to make marketing campaigns more efficient and effective. To achieve this, the first step was ensuring marketers from around the world could easily share content - especially effective for teams creating content in the same language. Merck used out of the box capabilities of Adobe Asset Share Commons to replace multiple bespoke frontends across the world, making it easy to search, gain asset insights and open lines of communication among marketers.

In this session you will learn:

  • How to use Adobe Asset Share Commons (ASC) to create easy-to-use, customised front ends for different teams across the globe
  • How to make a DAM easy to navigate and search through proper tagging, metadata and taxonomy
  • How to get in-depth metrics on the DAM portal and asset use
  • How the investment and architecture can be scaled for easy adoption across an organisation

Merck’s centralised DAM connects marketers from across the globe to drive campaign success

Merck had a business imperative to make marketing campaigns more efficient and effective. To achieve this, the first step was ensuring marketers from around the world could easily share content - especially effective for teams creating content in the same language. Merck used out of the box capabilities of Adobe Asset Share Commons to replace multiple bespoke frontends across the world, making it easy to search, gain asset insights and open lines of communication among marketers.

In this session you will learn:

  • How to use Adobe Asset Share Commons (ASC) to create easy-to-use, customised front ends for different teams across the globe
  • How to make a DAM easy to navigate and search through proper tagging, metadata and taxonomy
  • How to get in-depth metrics on the DAM portal and asset use
  • How the investment and architecture can be scaled for easy adoption across an organisation

How digital is influencing strategies across the automotive and banking industries - meet Audi & Raiffeisen Bank

In this joint customer session, participants will hear insights on the digital challenges and strategies at Audi and Raiffeisen bank. You will find out how a premium automotive brand now views their website as their most visible shop window and how their mobile apps need to meet customers' expectations of a seamless digital experience, inside and outside the car. Audi will explain how they plan for all expectations, which are changing at light speed. You will also learn how Austrian’s largest bank Raiffeisen faces the upcoming pressure and new market entries by creating the 'Digital Regional Bank‘ to create true and enduring digital banking. The session will be closed off with a Q&A looking at the challenges and learnings and how Adobe Experience Manager was incorporated into these digital projects.

By attending this session, your information will be shared with IBM iX + ecx.io

Building your digital foundation with Adobe Experience Manager Sites

Great experiences start with great content, but they don't end there. You need an efficient way to create, manage and deliver that content to all your relevant channels. You need rich and granular insights about your customer and all their interactions. And to truly deliver the right experience at the right time, you need an integrated set of systems and processes that work seamlessly together. Hear how Amadeus used Adobe Experience Manager Sites to build the digital foundation needed to deliver superior customer experiences.

In this session, learn how Amadeus has:

  • Aligned their teams to maximise content velocity and efficiency
  • Leveraged insights and data to optimise the creation and delivery of experiences
  • Created an agile digital governance framework

This session is for practitioners across all industries.

Building your digital foundation with Adobe Experience Manager Sites

Great experiences start with great content, but they don't end there. You need an efficient way to create, manage and deliver that content to all your relevant channels. You need rich and granular insights about your customer and all their interactions. And to truly deliver the right experience at the right time, you need an integrated set of systems and processes that work seamlessly together. Hear how Amadeus used Adobe Experience Manager Sites to build the digital foundation needed to deliver superior customer experiences.

In this session, learn how Amadeus has:

  • Aligned their teams to maximise content velocity and efficiency
  • Leveraged insights and data to optimise the creation and delivery of experiences
  • Created an agile digital governance framework

This session is for practitioners across all industries.

Democratising Campaign Management – The global success story of Grundfos with Adobe Campaign Standard

Founded in 1945, Grundfos today is a global leader with a drive to develop solutions for the world’s water challenges doing business across more than 60 countries around the globe. To be more relevant and orchestrate every message for every customer in every country, they choose Adobe Campaign Standard and the Adobe Experience Cloud. This enabled Grundfos to realise a global setup for marketing communications, give basic and advanced users access to an intuitive but sophisticated campaign solution and support this with data, content and right time delivery by the Center of Excellence in Denmark.

Learn how Grundfos:

  • Scaled global campaigns by centralising data and standardising content with the email designer
  • Enabled users and super users across countries, divisions and departments (from Marketing and CX to Sales)
  • Orchestrated emails with Adobe Campaign Standard including Newsletters, Ad Hoc & Trigger campaigns and Transactional Messages
  • Plans to implement further integrations with Adobe Experience Cloud products

Democratising Campaign Management – The global success story of Grundfos with Adobe Campaign Standard

Founded in 1945, Grundfos today is a global leader with a drive to develop solutions for the world’s water challenges doing business across more than 60 countries around the globe. To be more relevant and orchestrate every message for every customer in every country, they choose Adobe Campaign Standard and the Adobe Experience Cloud. This enabled Grundfos to realise a global setup for marketing communications, give basic and advanced users access to an intuitive but sophisticated campaign solution and support this with data, content and right time delivery by the Center of Excellence in Denmark.

Learn how Grundfos:

  • Scaled global campaigns by centralising data and standardising content with the email designer
  • Enabled users and super users across countries, divisions and departments (from Marketing and CX to Sales)
  • Orchestrated emails with Adobe Campaign Standard including Newsletters, Ad Hoc & Trigger campaigns and Transactional Messages
  • Plans to implement further integrations with Adobe Experience Cloud products

Democratising Campaign Management – The global success story of Grundfos with Adobe Campaign Standard

Founded in 1945, Grundfos today is a global leader with a drive to develop solutions for the world’s water challenges doing business across more than 60 countries around the globe. To be more relevant and orchestrate every message for every customer in every country, they choose Adobe Campaign Standard and the Adobe Experience Cloud. This enabled Grundfos to realise a global setup for marketing communications, give basic and advanced users access to an intuitive but sophisticated campaign solution and support this with data, content and right time delivery by the Center of Excellence in Denmark.

Learn how Grundfos:

  • Scaled global campaigns by centralising data and standardising content with the email designer
  • Enabled users and super users across countries, divisions and departments (from Marketing and CX to Sales)
  • Orchestrated emails with Adobe Campaign Standard including Newsletters, Ad Hoc & Trigger campaigns and Transactional Messages
  • Plans to implement further integrations with Adobe Experience Cloud products

Innovation, AI and diversity

Priya looks at the cutting-edge work her company are carrying out, and the lessons for training and education and as well as companies seeking to innovate and emulate the startup ethos. She speaks about her entrepreneurial experiences, especially as a non-technical person running a tech business, and looks at what innovation is and how to embed it into a culture. She also tackles diversity, talent and culture within organisations and wider areas of skills, employment and the business environment.

Part human, part machine learning, all-powerful analyst

Join forces with your machine-learning features in Adobe Analytics to solve the biggest mysteries in your data. Adobe Sensei powered tools, like anomaly detection, contribution analysis, and intelligent alerts, can save the day and countless hours of work. With Adobe Analytics, you can uncover hidden opportunities in your data and become a true analytics superhero.

In this lab:

  • Learn how to discover unexpected changes in your data, determine the likely culprit, and set up customised alerts on the data streams most important to you
  • Walk through real-world scenarios illustrating how to use machine learning and artificial intelligence in your analysis
  • Review common pitfalls to avoid to ensure that you get the best insights from your data

Part human, part machine learning, all-powerful analyst

Join forces with your machine-learning features in Adobe Analytics to solve the biggest mysteries in your data. Adobe Sensei powered tools, like anomaly detection, contribution analysis, and intelligent alerts, can save the day and countless hours of work. With Adobe Analytics, you can uncover hidden opportunities in your data and become a true analytics superhero.

In this lab:

  • Learn how to discover unexpected changes in your data, determine the likely culprit, and set up customised alerts on the data streams most important to you
  • Walk through real-world scenarios illustrating how to use machine learning and artificial intelligence in your analysis
  • Review common pitfalls to avoid to ensure that you get the best insights from your data

Enhance content creation and diffusion with Adobe Sensei and Adobe Target

More than ever, content experiences need to be efficiently created and spread across all channels. It starts by easily managing content pieces (images, videos, Adobe Stock library, content fragments) and finish by delivering personalised experience fragments, reusable everywhere. In a few clicks, you will be able to build a complete and optimised experience.

Learn how to:

  • Enrich assets metadata with custom smart tags
  • Import similar content from Adobe Stock
  • Find and deliver relevant content in the right size, shape, and format using smart crop and dynamic media
  • Build experience fragments in AEM and select them in Adobe Target for automated personalisation

Enhance content creation and diffusion with Adobe Sensei and Adobe Target

More than ever, content experiences need to be efficiently created and spread across all channels. It starts by easily managing content pieces (images, videos, Adobe Stock library, content fragments) and finish by delivering personalised experience fragments, reusable everywhere. In a few clicks, you will be able to build a complete and optimised experience.

Learn how to:

  • Enrich assets metadata with custom smart tags
  • Import similar content from Adobe Stock
  • Find and deliver relevant content in the right size, shape, and format using smart crop and dynamic media
  • Build experience fragments in AEM and select them in Adobe Target for automated personalisation

Easily make video content for social media, online ads, marketing and more 

In this hands-on session, attendees will be introduced to Adobe Premiere Rush, the first all-in-one, cross device, video editing solution that makes creating and sharing online content easier than ever.

Key Takeaways:

  • Understand the concept of the Premiere Rush platform and gain insights into the target users.
  • Get hands-on training in the application and leave ready to start creating and sharing your own videos
  • Discover use cases for Rush workflows across your business

This lab is for anyone who needs to shoot, edit and share video content and who may have never done this before.

Easily make video content for social media, online ads, marketing and more 

In this hands-on session, attendees will be introduced to Adobe Premiere Rush, the first all-in-one, cross device, video editing solution that makes creating and sharing online content easier than ever.

Key Takeaways:

  • Understand the concept of the Premiere Rush platform and gain insights into the target users.
  • Get hands-on training in the application and leave ready to start creating and sharing your own videos
  • Discover use cases for Rush workflows across your business

This lab is for anyone who needs to shoot, edit and share video content and who may have never done this before.

Adobe Experience Platform: Query Service

Explore data with Query Service, and learn to use Adobe's User Defined Functions and integrate with Dashboard tools, like Power BI and Tableau. Learn how to get insights from Adobe Analytics and first-party data to take your analysis to the next level.

Highlights:

  • Using the Experience Platform Query Service for cross-channel queries
  • Obtain insights using Power BI and Tableau
  • Ad hoc analysis for first-party and Adobe Analytics data

Adobe Experience Platform: Query Service

Explore data with Query Service, and learn to use Adobe's User Defined Functions and integrate with Dashboard tools, like Power BI and Tableau. Learn how to get insights from Adobe Analytics and first-party data to take your analysis to the next level.

Highlights:

  • Using the Experience Platform Query Service for cross-channel queries
  • Obtain insights using Power BI and Tableau
  • Ad hoc analysis for first-party and Adobe Analytics data

Building an experience decision engine with Adobe Target and Adobe Sensei: NatWest highlights the architecture, culture and measurable results

Matthew Harwood, head of digital solutions for NatWest, is responsible for personalisation as it exists today as well as growing out the banks decisioning and marketing technologies - a tall order! For NatWest, decisioning in any given channel has multiple levels and approaches. Join this session to understand how NatWest is using on-site behavioural data, 3rd party ad data, cross-platform signal data, and adaptive models to drive personalisation in their digital channel.  

In this session:

  • Review the marketing architecture, powered by Adobe Target and Adobe Audience Manager, that drives customer experience decisioning for NatWest
  • See the continuous feedback loop between insight and action and the organisation that drives maturity
  • Hear how NatWest plans to scale to more points of interaction and more decisions for every consumer

Building an experience decision engine with Adobe Target and Adobe Sensei: NatWest highlights the architecture, culture and measurable results

Matthew Harwood, head of digital solutions for NatWest, is responsible for personalisation as it exists today as well as growing out the banks decisioning and marketing technologies - a tall order! For NatWest, decisioning in any given channel has multiple levels and approaches. Join this session to understand how NatWest is using on-site behavioural data, 3rd party ad data, cross-platform signal data, and adaptive models to drive personalisation in their digital channel.  

In this session:

  • Review the marketing architecture, powered by Adobe Target and Adobe Audience Manager, that drives customer experience decisioning for NatWest
  • See the continuous feedback loop between insight and action and the organisation that drives maturity
  • Hear how NatWest plans to scale to more points of interaction and more decisions for every consumer

Data Management Basics with Adobe Audience Manager

Commonly positioned at the centre of marketing stacks, data management platforms (DMPs) are known for three key functions: data in, segmentation, and data out. According to industry experts, Adobe Audience Manager is the leading DMP in the market. In this session, we will review how a DMP like Adobe Audience Manager enables enterprise marketers to centralise audience strategy while delivering impactful ROI results.  

Key takeaways:

  • Understand how Audience Manager works
  • Review where a DMP fits into your existing marketing stack
  • Breaking down organisation silos by sharing audience insights
  • Prepare for the DMP 102 Session

Advertising at Adobe: Where ad tech meets martech and drives a connected advertising experience.

The days of siloed advertising are finally over. Welcome to Adobe Advertising Cloud — the only independent advertising platform that unifies and automates all media, screens, data, and creativity at scale. Learn more about how the Adobe Advertising Cloud helps you maximise your first party data and boosts your search, display, video, audio and TV advertising.

Experience Data Management Platform is here!

Tracking all the types of data available and using them effectively is challenging. Data science can help automate various analyses and provide accurate insights from the vast pool of data. As data management platforms (DMPs) are becoming central to businesses, they not only want their data scientists to have an easy path to connect and analyse various digital sets, but they also want the data science techniques to be simplified and democratised so that every member across an organisation can take advantage of the benefits. Delve into the various data science techniques that audience specialists can leverage today with Adobe’s DMP, Audience Manager, and get a preview of what's coming next.

Key takeaways:

  • Current data science capabilities in Adobe Audience Manager
  • Use cases where data science can be the only choice
  • Preview into upcoming machine-learning capabilities for audience creation

A data democratisation journey: From ticket queue to self-service

As digital continues to grow so too does demand for data and insight. How can this challenge be met? Learn how Nationwide Building Society has put data directly in the hands of their people by engaging with teams across their business and using the full capabilities of Analysis Workspace.  

This session will:

  • recommend an approach for rolling out a self-service model within your organisation
  • explore the tools and techniques within Analysis Workspace that can aid you along the way
  • highlight the benefits for your team and wider business

From Fragmented Solutions to a Full Tech Stack: How data and technology merge to drive connected advertising experiences

As an independent and agnostic DSP, Adobe Advertising Cloud believes that advertisers and marketers need to be in control of their valuable data and media delivery for successful advertising experiences across every touchpoint. Learn how brands like PostFinance has used modern tools to bridge the gap across ad tech and martech to deliver value to consumers and maintain control of their data. 

In this session we will review:

  • The importance of data control and ownership in a post-GDPR world
  • How to build an integrated Ad Tech / Martech stack with Adobe
  • How PostFinance is maximising data to truly manage a consumer journey and drive the best experience

From Fragmented Solutions to a Full Tech Stack: How data and technology merge to drive connected advertising experiences

As an independent and agnostic DSP, Adobe Advertising Cloud believes that advertisers and marketers need to be in control of their valuable data and media delivery for successful advertising experiences across every touchpoint. Learn how brands like PostFinance has used modern tools to bridge the gap across ad tech and martech to deliver value to consumers and maintain control of their data. 

In this session we will review:

  • The importance of data control and ownership in a post-GDPR world
  • How to build an integrated Ad Tech / Martech stack with Adobe
  • How PostFinance is maximising data to truly manage a consumer journey and drive the best experience

Adobe Experience Platform Launch: Going beyond tagging

It's time to upgrade from Adobe's Dynamic Tag Manager to Adobe Experience Platform Launch. Learn about all your options for upgrading to feel confident with your migration plan. Explore the decisions you’ll need to make as you complete the process and tune in to the first-hand experience of a DTM customer, BT, who completed the full migration. Hear Corey Spencer, director of Adobe product management, review recently released new features and give you a sneak peek into what's coming in 2019.

Adobe Experience Platform Launch: Going beyond tagging

It's time to upgrade from Adobe's Dynamic Tag Manager to Adobe Experience Platform Launch. Learn about all your options for upgrading to feel confident with your migration plan. Explore the decisions you’ll need to make as you complete the process and tune in to the first-hand experience of a DTM customer, BT, who completed the full migration. Hear Corey Spencer, director of Adobe product management, review recently released new features and give you a sneak peek into what's coming in 2019.

Diving down the funnel with account-based marketing

Getting started with account-based marketing (ABM) has never been easier, but how do you effectively adopt it across all aspects of your demand generation? Join us to learn how the Marketo marketing team uses ABM across the entire funnel, from initial intent to customer expansion, resulting in a repeatable, scalable and measurable revenue machine. Whether you're just getting started with ABM or a pro, you'll find value in the technologies, models, channels and tactics we use to win, including digital ads, direct mail and field marketing.

You'll go home with:

  • A breakdown of how Marketo does ABM at each stage of the funnel
  • A sneak peek at the Marketo ABM tech stack
  • Insights into how Marketo reports on ABM internally

The Digital Customer Experience Platform for the Lufthansa Hub Airlines

Bringing new features to customers with a short time to market is a key driver for Lufthansa’s digitalisation strategy. To achieve that, Lufthansa started an initiative to renew the digital customer experience. Besides time to market scalability, operational excellence and cost efficiency have been drivers of the newly designed platform. The new system was launched in October 2018 and focuses on reusability, agile development practices and modern web experiences like Single Page Applications (SPAs). 

Hear what was achieved by the program and how Lufthansa will move on to take it to the next level.

Building on the Adobe Experience stack to boost conversion rates

Over the last three years, Atlas Copco has transformed their digital presence from a classical website, to a true customer experience using Adobe Experience Manager, Adobe Analytics and Adobe Target. In addition, Atlas Copco collaborates with Adobe Managed Services and Capgemini, an implementation partner to assure a true partnership to achieve optimal results.

After going live for three months in early 2016, Atlas’ ecosystem has grown to having 2 corporate websites, over 100 local country websites in more than 30 languages and close to 30 brand websites, each with their own stakeholders and KPIs. Internally, a team of more than decentralised content editors work to provide the content, while more than 300 users have access to Adobe Analytics to ensure correct application.

Since going live, their conversion rates have increased by over 250% and Atlas Copco has won the award for Excellence in Web Content Management during EMEA Summit 2018, making this project a huge success. Atlas Copco continues to look for the latest innovation, it plans to have an upgrade to AEM 6.4 or 6.5 later this year and has a continuous interest in marketing automation.

By attending this session, your information will be shared with Capgemini.

Building on the Adobe Experience stack to boost conversion rates

Over the last three years, Atlas Copco has transformed their digital presence from a classical website, to a true customer experience using Adobe Experience Manager, Adobe Analytics and Adobe Target. In addition, Atlas Copco collaborates with Adobe Managed Services and Capgemini, an implementation partner to assure a true partnership to achieve optimal results.

After going live for three months in early 2016, Atlas’ ecosystem has grown to having 2 corporate websites, over 100 local country websites in more than 30 languages and close to 30 brand websites, each with their own stakeholders and KPIs. Internally, a team of more than decentralised content editors work to provide the content, while more than 300 users have access to Adobe Analytics to ensure correct application.

Since going live, their conversion rates have increased by over 250% and Atlas Copco has won the award for Excellence in Web Content Management during EMEA Summit 2018, making this project a huge success. Atlas Copco continues to look for the latest innovation, it plans to have an upgrade to AEM 6.4 or 6.5 later this year and has a continuous interest in marketing automation.

By attending this session, your information will be shared with Capgemini.

Beyond Asset Management: Puig repurposes assets to create powerful reseller portal

Asset management has so much more to offer than simple repositories and metadata tags. Once luxury fragrance business, Puig, centralised terabytes of assets in their DAM, they wanted to derive even more value from those assets by creating an e-commerce portal for their ecosystem of resellers. Built on AEM Sites and AEM Assets, Puig now serves assets -products, descriptions and characteristics- to their resellers, ensuring brand consistency, faster time to market, and increased revenue.

In this session you will learn:

  • How to accelerate content velocity by driving more value from existing assets
  • How to think about new workflows and new approaches to digital asset management
  • How to perfect assets for re-use and automate the optimisation of content for all channels

This session is for creatives, marketing and business users and IT professionals.

Beyond Asset Management: Puig repurposes assets to create powerful reseller portal

Asset management has so much more to offer than simple repositories and metadata tags. Once luxury fragrance business, Puig, centralised terabytes of assets in their DAM, they wanted to derive even more value from those assets by creating an e-commerce portal for their ecosystem of resellers. Built on AEM Sites and AEM Assets, Puig now serves assets -products, descriptions and characteristics- to their resellers, ensuring brand consistency, faster time to market, and increased revenue.

In this session you will learn:

  • How to accelerate content velocity by driving more value from existing assets
  • How to think about new workflows and new approaches to digital asset management
  • How to perfect assets for re-use and automate the optimisation of content for all channels

This session is for creatives, marketing and business users and IT professionals.

Beyond Asset Management: Puig repurposes assets to create powerful reseller portal

Asset management has so much more to offer than simple repositories and metadata tags. Once luxury fragrance business, Puig, centralised terabytes of assets in their DAM, they wanted to derive even more value from those assets by creating an e-commerce portal for their ecosystem of resellers. Built on AEM Sites and AEM Assets, Puig now serves assets -products, descriptions and characteristics- to their resellers, ensuring brand consistency, faster time to market, and increased revenue.

In this session you will learn:

  • How to accelerate content velocity by driving more value from existing assets
  • How to think about new workflows and new approaches to digital asset management
  • How to perfect assets for re-use and automate the optimisation of content for all channels

This session is for creatives, marketing and business users and IT professionals.

AI for marketers: Creating omnichannel experiences powered by Adobe Sensei

Omnichannel experiences don’t just happen - it's hard work and involves a ton of data and content. With artificial intelligence (AI) and machine learning, marketers can now rely on technology to do the heavy lifting. This capability inspires creativity and transforms the way we work, empowering companies to tackle today’s complex experience challenges along the entire customer journey.

In this session:

  • Understand the role that AI plays in omnichannel marketing, today and tomorrow
  • Discuss use cases and how machine learning can automate tasks, enable personalisation, and boost productivity in marketing
  • See real-life examples of Adobe Sensei and Adobe Campaign Standard blending the science of data with the art of human creativity

AI for marketers: Creating omnichannel experiences powered by Adobe Sensei

Omnichannel experiences don’t just happen - it's hard work and involves a ton of data and content. With artificial intelligence (AI) and machine learning, marketers can now rely on technology to do the heavy lifting. This capability inspires creativity and transforms the way we work, empowering companies to tackle today’s complex experience challenges along the entire customer journey.

In this session:

  • Understand the role that AI plays in omnichannel marketing, today and tomorrow
  • Discuss use cases and how machine learning can automate tasks, enable personalisation, and boost productivity in marketing
  • See real-life examples of Adobe Sensei and Adobe Campaign Standard blending the science of data with the art of human creativity

Stand up, stand out

After 30 high profile years at board level in the media, Cally Beaton threw caution to the wind and started a brand new career as a stand-up comedian. A walking, talking advocate for reinvention, and doing “one thing every day that scares you”, she will take you through the story of her professional life to date, and help you find the courage, tools and motivation to be able to get the most out of your own.

Themes will include:

  • Change - making reinvention a positive
  • The truth about imposter syndrome
  • Commercial excellence through human connection - EQ over IQ
  • The combined power of left & right brain
  • Turning up the dial on yourself
  • Finding allies/sponsors in your business life
  • The courage of vulnerability
  • Embracing difference & diversity
  • Getting on with it - overcoming obstacles
  • Squaring up to failure – “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better” (Samuel Beckett)

Get stuff done with Adobe Document Cloud!

Hey Marketers! You spend your day working to deliver great experiences to your customers. But what about you? Learn how Adobe Document Cloud apps and services can help you go digital, stay digital and speed processes – both at work and at home. Discover how to manage your document tasks from anywhere with Document Cloud apps for both desktop and mobile. 

In this engaging and, we hope enlightening session, you’ll learn how to: 

  • Go digital with Adobe Scan 
  • Stay digital while collecting feedback, e-signatures, and more. 
  • Be digital on-the-go on any device

Get stuff done with Adobe Document Cloud!

Hey Marketers! You spend your day working to deliver great experiences to your customers. But what about you? Learn how Adobe Document Cloud apps and services can help you go digital, stay digital and speed processes – both at work and at home. Discover how to manage your document tasks from anywhere with Document Cloud apps for both desktop and mobile. 

In this engaging and, we hope enlightening session, you’ll learn how to: 

  • Go digital with Adobe Scan 
  • Stay digital while collecting feedback, e-signatures, and more. 
  • Be digital on-the-go on any device

Hands-on with Adobe’s next phase of Experience Cloud privacy tools

Have you been working hard to become GDPR-ready? Have you engaged with your customers over their right to be forgotten? Are you struggling to come to grips with implementing IAB consent standard with your marketing tech vendors? Come and take a look at the next generation of tools surrounding privacy and support for consumer rights being implemented in the Adobe Experience Cloud to help you as a data controller! This lab will get you hands-on with the refreshed GDPR UI, show you how to leverage the new push notifications from the GDPR API, provide a demo of the Opt-In object, and showcase how it supports the IAB consent standard in certain Adobe products and services.

Hands-on with Adobe’s next phase of Experience Cloud privacy tools

Have you been working hard to become GDPR-ready? Have you engaged with your customers over their right to be forgotten? Are you struggling to come to grips with implementing IAB consent standard with your marketing tech vendors? Come and take a look at the next generation of tools surrounding privacy and support for consumer rights being implemented in the Adobe Experience Cloud to help you as a data controller! This lab will get you hands-on with the refreshed GDPR UI, show you how to leverage the new push notifications from the GDPR API, provide a demo of the Opt-In object, and showcase how it supports the IAB consent standard in certain Adobe products and services.

Personalise offers and experiences with AI-powered personalisation

Your customers demand relevant, rewarding, and engaging content and experiences all the time. But A/B testing just isn't enough anymore. To keep up with the experience-driven demands, you must personalise all your digital experiences. Go further with personalisation than ever before by tapping in to the AI automation and data science capabilities of Adobe Target Premium. Find out what it takes to leverage and become conversational with our primary Adobe Sensei powered capabilities.

In this hands-on lab, learn how to:

  • Augment Adobe Target with powerful data sources, including CRM-powered customer attributes and rich data management platform data
  • Launch rules-based and automated personalisation activities and convert an A/B test to an auto-targeted activity using one-click personalisation
  • Get critical insights from Adobe Sensei with automated segments and attribute capabilities This session assumes some familiarity with Adobe Target user interface, concepts and terms.

Personalise offers and experiences with AI-powered personalisation

Your customers demand relevant, rewarding, and engaging content and experiences all the time. But A/B testing just isn't enough anymore. To keep up with the experience-driven demands, you must personalise all your digital experiences. Go further with personalisation than ever before by tapping in to the AI automation and data science capabilities of Adobe Target Premium. Find out what it takes to leverage and become conversational with our primary Adobe Sensei powered capabilities.

In this hands-on lab, learn how to:

  • Augment Adobe Target with powerful data sources, including CRM-powered customer attributes and rich data management platform data
  • Launch rules-based and automated personalisation activities and convert an A/B test to an auto-targeted activity using one-click personalisation
  • Get critical insights from Adobe Sensei with automated segments and attribute capabilities This session assumes some familiarity with Adobe Target user interface, concepts and terms.

Adobe Experience Platform: Predict the future with Data Science Workspace

Learn about the power of Data Science Workspace. What secrets does your data hold that you're still not aware of? Dive into the workflows of Data Science Workspace and Intelligent Service to unlock insights in your data by developing your own machine-learning model.

In this lab:

  • Explore Data Science Workspace in Experience Platform to develop your own machine-learning model
  • Use available machine-learning models to obtain insights
  • Learn about intelligent services available in Experience Platform

Adobe Experience Platform: Predict the future with Data Science Workspace

Learn about the power of Data Science Workspace. What secrets does your data hold that you're still not aware of? Dive into the workflows of Data Science Workspace and Intelligent Service to unlock insights in your data by developing your own machine-learning model.

In this lab:

  • Explore Data Science Workspace in Experience Platform to develop your own machine-learning model
  • Use available machine-learning models to obtain insights
  • Learn about intelligent services available in Experience Platform

How Sky personalises across devices for customer experience perfection

At Sky, personalisation is more than a marketing tactic - it's vital to their success and their customer experience strategy. Join Dan Evans, Digital Optimisation and Personalisation Manager, to learn how Sky is using Adobe Target and Adobe Experience Cloud to personalise customer experience across critical consumer touch points including web, native app, and set-top boxes.

In this session:

  • Follow the multi-year journey Sky has undertaken to go from client-side web testing to server-side cross-device personalisation
  • Learn how Adobe Target can be used on web, in app, and even in the living room to drive compelling customer experiences
  • Uncover core Sky use cases powering customer contact touch points, on-boarding experiences, in-life engagement and product upgrades.

How Sky personalises across devices for customer experience perfection

At Sky, personalisation is more than a marketing tactic - it's vital to their success and their customer experience strategy. Join Dan Evans, Digital Optimisation and Personalisation Manager, to learn how Sky is using Adobe Target and Adobe Experience Cloud to personalise customer experience across critical consumer touch points including web, native app, and set-top boxes.

In this session:

  • Follow the multi-year journey Sky has undertaken to go from client-side web testing to server-side cross-device personalisation
  • Learn how Adobe Target can be used on web, in app, and even in the living room to drive compelling customer experiences
  • Uncover core Sky use cases powering customer contact touch points, on-boarding experiences, in-life engagement and product upgrades.

Privacy is not a trend, but a differentiator

The General Data Protection Regulation (GDPR) garners the headlines, but what we’re now experiencing is a broader Global Data Privacy Revolution that is ultimately powered by a sea change in consumer concerns about the collection and use of personal data. Beyond compliance with regulations such as the GDPR and CCPA (California Consumer Privacy Act), marketers should build trust with consumers by ensuring that their data is used sensitively and responsibly. In this session, we’ll illuminate the new era of "beg data", in which access to scarcer – and so more valuable – personal data depends upon securing permission from consumers. We'll explore the resulting shift from demand generation to permission generation and show how marketers can nurture trust in buyers at the earliest stage of the engagement lifecycle. Adobe will also talk about the capabilities within Audience Manager, Adobe’s DMP (Data Management Platform), that follow privacy-by-design principles.

 Key takeaways:

  • Learn about prevailing privacy trends in the world of digital marketing
  • Identify risks in your consumer data collection, retention and consent management practices
  • Adobe will also discuss Audience Manager features managing data privacy and governance

Privacy is not a trend, but a differentiator

The General Data Protection Regulation (GDPR) garners the headlines, but what we’re now experiencing is a broader Global Data Privacy Revolution that is ultimately powered by a sea change in consumer concerns about the collection and use of personal data. Beyond compliance with regulations such as the GDPR and CCPA (California Consumer Privacy Act), marketers should build trust with consumers by ensuring that their data is used sensitively and responsibly. In this session, we’ll illuminate the new era of "beg data", in which access to scarcer – and so more valuable – personal data depends upon securing permission from consumers. We'll explore the resulting shift from demand generation to permission generation and show how marketers can nurture trust in buyers at the earliest stage of the engagement lifecycle. Adobe will also talk about the capabilities within Audience Manager, Adobe’s DMP (Data Management Platform), that follow privacy-by-design principles.

 Key takeaways:

  • Learn about prevailing privacy trends in the world of digital marketing
  • Identify risks in your consumer data collection, retention and consent management practices
  • Adobe will also discuss Audience Manager features managing data privacy and governance

Too hot for main stage: The future of Customer Experience Analytics

Adobe Analytics engineers and product managers present cutting-edge innovations that might lead to the next industry-changing capability in Adobe Analytics. Get the first look into what's coming, and provide direct input to the Adobe Analytics roadmap by voting for your favourites!

In this session:

  • Co-create the future of Adobe Analytics by voting for your favourite top-secret innovations
  • Learn how to prepare to take advantage of the new analytics innovations

This intermediate session is for web and digital analysts in all industries.

In 2020, what will the brand and agency relationship look like?

The brand and agency relationship does not look the same as it was 10 years ago. Today, brands have started to take full control of their advertising technology and data demanding more transparency, smaller resources and revamped payment structures from their agency partners. These changes have completely transformed the relationship between a brand and its agency to new models that are still being defined today.

Join us in this session as we discuss:

  • The evolution of the brand and agency relationship today
  • Adobe Advertising Cloud and how we work with brand and agency partners via a tri-party relationship
  • How partners are building the next business for agencies in this new age

Let’s get personal: How nature and nurture are key to success

More information coming soon

Sales acceleration: how Volvo drives digital transformation with Adobe Sign

When competition is intense, and purchase cycles are long and complex, you need to make it as easy as possible for new customers to sign on the dotted line. Find out how e-signatures became a key part of Volvo’s digital transformation, transforming a time-consuming paper-based financing process into a state-of-the-art digital customer experience that accelerated sales and drove increased customer satisfaction.

This session will explore: 

  • How VFS chose Adobe Sign as their partner to help dealers and customers acquire Volvo products
  • How VFS integrated Adobe Sign with their in house originations solution in order to automate the document workflow and support ease of rollout
  • How Sign is helping VFS reduce document turnaround time by 60%
  • How the VFS solution can scale to other business processes linked to digital and electronic signatures

Sales acceleration: how Volvo drives digital transformation with Adobe Sign

When competition is intense, and purchase cycles are long and complex, you need to make it as easy as possible for new customers to sign on the dotted line. Find out how e-signatures became a key part of Volvo’s digital transformation, transforming a time-consuming paper-based financing process into a state-of-the-art digital customer experience that accelerated sales and drove increased customer satisfaction.

This session will explore: 

  • How VFS chose Adobe Sign as their partner to help dealers and customers acquire Volvo products
  • How VFS integrated Adobe Sign with their in house originations solution in order to automate the document workflow and support ease of rollout
  • How Sign is helping VFS reduce document turnaround time by 60%
  • How the VFS solution can scale to other business processes linked to digital and electronic signatures

Unified DAM helps BT tackle disjointed customer experience across multiple brands

Giant telecom provider BT struggled to present a consistent digital experience across its many brands due to a highly complex organisation, various technology solutions, and disparate teams working in silos. As the steward of all BT brands, Gregor Young took the challenge and used AEM solutions to bring the brand - as well as the internal mindset - to a more mature place, helping them transform their digital presence and scale digital delivery across all brands.

During this session you’ll learn how:

  • BT replaced disparate solutions with AEM to build and deliver every site on AEM Sites, fuelled by content from a unified AEM Assets DAM
  • BT’s methods and choices informed their AEM implementation
  • The digital and marketing organisations are now relying more and more on the unified DAM
  • How BT saves significant time and cost through content and component reuse
  • Their future vision includes more brand governance and personalises journeys for high value visitors

Modernising Adobe Experience Manager

Have you recently upgraded Experience Manager but remain bogged down by older processes and custom innovations? Discover features that improve efficiency and save time while creating rich and engaging customer experiences. Create content efficiently by using out-of-the-box building blocks and taking advantage of reusable styles that are adopted instantly across multiple pages and components. This session covers various ways of modernising your investment in Experience Manager (version 6.2 and later) and leveraging time-saving features that already exist in your installation to deliver even greater ROI.  

Learn about:      

  • Core Components – Create content efficiently by using out-of-the-box building blocks 
  • Editable templates – Become a super author and create, edit, and manage templates as needed   
  • Content and experience fragments – Easily reuse content across web pages and other channels   
  • Single Page Application (SPA) Editor – Ensure business users can preview and edit SPA content in tandem with developers  

Meet Adobe’s new commerce solution – Magento Commerce

Adobe made big news in 2018 with its acquisition of Magento, a leader in B2C and B2B cloud commerce. Find out why Adobe is so excited to welcome Magento to the Adobe Digital Experience family of products. Get an in-depth look at the capabilities and innovation that Magento can enable for your business and see why it was named a leader in the 2018 Gartner Magic Quadrant for digital commerce.

Learn how to:

  • Create rich, scalable commerce experiences perfect for every device, customer segment and geography
  • Integrate digital and physical shopping experiences with buy online, pick-up in store and ship-from-store solutions
  • Fuel growth with business intelligence and visualisation tools that bring together data from across systems to put insights at your fingertips

Meet Adobe’s new commerce solution – Magento Commerce

Adobe made big news in 2018 with its acquisition of Magento, a leader in B2C and B2B cloud commerce. Find out why Adobe is so excited to welcome Magento to the Adobe Digital Experience family of products. Get an in-depth look at the capabilities and innovation that Magento can enable for your business and see why it was named a leader in the 2018 Gartner Magic Quadrant for digital commerce.

Learn how to:

  • Create rich, scalable commerce experiences perfect for every device, customer segment and geography
  • Integrate digital and physical shopping experiences with buy online, pick-up in store and ship-from-store solutions
  • Fuel growth with business intelligence and visualisation tools that bring together data from across systems to put insights at your fingertips

Don’t be a 10-percenter - Increase your adoption and maturity on Adobe Campaign Classic

You've recently invested in and implemented Adobe Campaign and are ready to harness its powerful capabilities, but you don't know where to begin. Or perhaps it's been a year or two, or even five, that you've been working with Adobe Campaign, but you’re stuck in the status quo. How do you increase product adoption? Uncover the mysteries and find out what's possible to help you formulate plans for your organisation.

In this session:

  • Hear from experts about recommended adoption strategies and technical requirements for Adobe Campaign Classic
  • Learn how to prepare and organise your teams and people resources for adoption
  • Improve your organisation’s process and governance of Adobe Campaign that supports adoption
  • Learn technical requirements and recommendations, as well as popular features that help drive further use and adoption

Don’t be a 10-percenter - Increase your adoption and maturity on Adobe Campaign Classic

You've recently invested in and implemented Adobe Campaign and are ready to harness its powerful capabilities, but you don't know where to begin. Or perhaps it's been a year or two, or even five, that you've been working with Adobe Campaign, but you’re stuck in the status quo. How do you increase product adoption? Uncover the mysteries and find out what's possible to help you formulate plans for your organisation.

In this session:

  • Hear from experts about recommended adoption strategies and technical requirements for Adobe Campaign Classic
  • Learn how to prepare and organise your teams and people resources for adoption
  • Improve your organisation’s process and governance of Adobe Campaign that supports adoption
  • Learn technical requirements and recommendations, as well as popular features that help drive further use and adoption

5 years, 5 Solutions, 5 Learnings: How KBC optimised their teams for omni-channel marketing and sales success

Creating, managing, inspiring, and optimising your marketing team is vital for omni-channel success. However, designing a team with the necessary customer insights, skills, processes, and structure to deliver on this mandate can be challenging, complex and intimidating. Hear from Belgian wholesale bank KBC and Adobe experts how to set your organisation up for omni-channel marketing success.

In this session, learn how KBC transformed their business by:

  • Harnessing the power of digital in an omni-channel strategy
  • Creating a digital competence centre covering customer acquisition, conversion and journey management
  • Creating true omni-channel experiences across digital and physical touchpoints

5 years, 5 Solutions, 5 Learnings: How KBC optimised their teams for omni-channel marketing and sales success

Creating, managing, inspiring, and optimising your marketing team is vital for omni-channel success. However, designing a team with the necessary customer insights, skills, processes, and structure to deliver on this mandate can be challenging, complex and intimidating. Hear from Belgian wholesale bank KBC and Adobe experts how to set your organisation up for omni-channel marketing success.

In this session, learn how KBC transformed their business by:

  • Harnessing the power of digital in an omni-channel strategy
  • Creating a digital competence centre covering customer acquisition, conversion and journey management
  • Creating true omni-channel experiences across digital and physical touchpoints

5 years, 5 Solutions, 5 Learnings: How KBC optimised their teams for omni-channel marketing and sales success

Creating, managing, inspiring, and optimising your marketing team is vital for omni-channel success. However, designing a team with the necessary customer insights, skills, processes, and structure to deliver on this mandate can be challenging, complex and intimidating. Hear from Belgian wholesale bank KBC and Adobe experts how to set your organisation up for omni-channel marketing success.

In this session, learn how KBC transformed their business by:

  • Harnessing the power of digital in an omni-channel strategy
  • Creating a digital competence centre covering customer acquisition, conversion and journey management
  • Creating true omni-channel experiences across digital and physical touchpoints

Three innovative ways Customer Intelligence fuels subscription businesses

Every industry sees the rise of subscription business models to increase customer loyalty and predictable revenue. Though, this ends in up in tough fights about the limited share of wallet of their customers. Who wins? The business that understands their customers best. Hear how Spiegel Online, one of Germany‘s biggest publishers, is addressing this and 3 simple improvements other subscription businesses can take away.

Three innovative ways Customer Intelligence fuels subscription businesses

Every industry sees the rise of subscription business models to increase customer loyalty and predictable revenue. Though, this ends in up in tough fights about the limited share of wallet of their customers. Who wins? The business that understands their customers best. Hear how Spiegel Online, one of Germany‘s biggest publishers, is addressing this and 3 simple improvements other subscription businesses can take away.

Campaign Orchestration walkthrough

Orchestrate unified cross-channel campaigns using shared content and 1:1 personalisation and measure the ROI of campaign spend. Learn how we can use Adobe Experience Manager to drive rich content templates into Adobe Campaign Standard, adding personalisation with Adobe Target, and measuring the results of our marketing activities and customer interactions with Adobe Analytics. 

Campaign Orchestration walkthrough

Orchestrate unified cross-channel campaigns using shared content and 1:1 personalisation and measure the ROI of campaign spend. Learn how we can use Adobe Experience Manager to drive rich content templates into Adobe Campaign Standard, adding personalisation with Adobe Target, and measuring the results of our marketing activities and customer interactions with Adobe Analytics. 

Supercharge UX design and connect it to experience development and delivery

Integrating UX design with development and delivery is critical to create compelling, quality experiences through Adobe Experience Cloud solutions, including AEM, Campaign and Target. Adobe can now bring the worlds of UX design and experience delivery together. In this lab, we’ll show you how to design and develop the full customer journey, from brand to demand, using Adobe XD, for brand and experience design, prototyping, and collaboration with internal and external stakeholders. Quickly create high fidelity customer experiences that include voice interactions, animation and responsive designs across the channels that matter most. 

Highlights:

  • Learn how to design, prototype and develop new customer experiences, all from a single platform: Adobe XD. 
  • See how Adobe XD empowers developers to easily embed UX assets within their workflows and make XD their own. 
  • Through the Adobe XD extensibility platform, developers can automate how they create personalised and contextual prototypes – which can ultimately be delivered via Adobe Experience Cloud.

Supercharge UX design and connect it to experience development and delivery

Integrating UX design with development and delivery is critical to create compelling, quality experiences through Adobe Experience Cloud solutions, including AEM, Campaign and Target. Adobe can now bring the worlds of UX design and experience delivery together. In this lab, we’ll show you how to design and develop the full customer journey, from brand to demand, using Adobe XD, for brand and experience design, prototyping, and collaboration with internal and external stakeholders. Quickly create high fidelity customer experiences that include voice interactions, animation and responsive designs across the channels that matter most. 

Highlights:

  • Learn how to design, prototype and develop new customer experiences, all from a single platform: Adobe XD. 
  • See how Adobe XD empowers developers to easily embed UX assets within their workflows and make XD their own. 
  • Through the Adobe XD extensibility platform, developers can automate how they create personalised and contextual prototypes – which can ultimately be delivered via Adobe Experience Cloud.

Driving engaging ecommerce campaigns

A guided tour of Magento Commerce’s advanced ecommerce campaign features, discovering how they can help you deliver more engaging promotions to your customers faster than ever before.  

During this session you will learn how to create and edit all aspects of a campaign, as well as how to test and preview the experience you’ve created for your customers well in advance.

Driving engaging ecommerce campaigns

A guided tour of Magento Commerce’s advanced ecommerce campaign features, discovering how they can help you deliver more engaging promotions to your customers faster than ever before.  

During this session you will learn how to create and edit all aspects of a campaign, as well as how to test and preview the experience you’ve created for your customers well in advance.

Ever wondered if you could build a serverless web application with UX testing and personalisation enabled?

If so, join this lab to learn how to do just that with Adobe Runtime as the serverless backend, Adobe I/O to authorise and enable the web services required for the application, and Adobe Target to provide the testing and personalisation. We'll walk through an example which you will be able to reference afterwards and build out some use cases along the way.

Ever wondered if you could build a serverless web application with UX testing and personalisation enabled?

If so, join this lab to learn how to do just that with Adobe Runtime as the serverless backend, Adobe I/O to authorise and enable the web services required for the application, and Adobe Target to provide the testing and personalisation. We'll walk through an example which you will be able to reference afterwards and build out some use cases along the way.

Digital transformation as a force for good – how Save the Children is joining the Experience era

What does Digital Transformation look like inside a not-for-profit like Save the Children? How does it affect the day to day operations, dependent on the financial and political support of the public. Save The Children understands the power of digitalisation and looks to harness the power of better customer experiences to help create a better world.

Join Linda McBain, Director of Digital, to hear about their approach to a digital transformation. 

In this session, you will learn:

  • Lessons learnt in implementing new technology, capability and processes in a not-for-profit.
  • the challenges of making change happen in large organisations
  • how digital transformation is helping Save the Children move from a traditional charity fundraising focus to an experience-driven marketing model.

Top tips on personalisation with Adobe Target Recommendations

Consumers are inundated with tailored options to react to at nearly every touchpoint - a suggested movie to watch or article to read, a complimentary offer, or an alternative hotel to reserve. All these suggestions can become overwhelming and hinder the consumer response you desire. As a business, sometimes you need to think outside the box to have your personalisation tactics cut through the noise and convert.

In this session:

  • Hear from Adobe Target experts as they showcase tips, tricks and hacks that can help you become a personalisation guru
  • Learn how to use some of the lesser known features of Adobe Target Recommendations to succeed at a wide variety of custom use cases
  • Learn how to combine A/B testing, Experience Targeting and Auto-Target machine-learning with Recommendations for successful personalisation execution and refinement

Adobe Campaign - Drive engagement by orchestrating customer experiences across channels

Consumers want online and offline experiences that are consistent, relevant and personalised. And achieving omni-channel orchestration drives engagement rates, that are 166% higher than single-channel interactions. In this session, we will show you how Adobe Campaign enables you to use rich customer data to create, orchestrate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. We will also highlight best practices and success stories from our customers like Virgin Holidays, Douglas perfumeries and Heathrow Airport. 

Deliver epic B2B experiences with Marketo Engage

Marketo empowers marketers with supercharged lead management and account-based marketing. Drive prospects along complex buyer journeys with personalised marketing across every channel. This session will introduce how we orchestrate the end-to-end B2B marketing lifecycle in one platform – target audiences, launch intelligent campaigns and prove marketing’s ROI to the business.

Governance of the company-wide Elsevier Analytics Stack

We will present the Elsevier Analytics Stack that enables 100+ Elsevier products (websites and mobile apps) and 1000+ end-users to perform evidence-based product improvement through observation and validation.

  • You will learn about how it serves the definition, measurement and monitoring of KPIs and KPI drivers; creation of new improvement theories based on observations, patterns and data, and validation of theories and hypothesis through experimentation.
  • We will share some key governance solutions we developed supporting Adobe Analytics and Adobe Target, helping us to scale the governance of the solution with a team of 5, including:
    • The governance solution for the 300+ analytics requirements
    • Knowledge bases, methods and tools that enable self-serve for product managers, quality engineers, and software engineers
    • A common experimentation knowledge base, allowing products to learn from other product’s experimentation outcomes
    • KPIs to measure the impact of our team and governance solution across the organisation

This session is recommended for beginner and advanced users of Adobe Analytics, Adobe Target but also Director/VP Level roles, and specifically to organisations that deploy analytics tools to more than one single product/site.

Governance of the company-wide Elsevier Analytics Stack

We will present the Elsevier Analytics Stack that enables 100+ Elsevier products (websites and mobile apps) and 1000+ end-users to perform evidence-based product improvement through observation and validation.

  • You will learn about how it serves the definition, measurement and monitoring of KPIs and KPI drivers; creation of new improvement theories based on observations, patterns and data, and validation of theories and hypothesis through experimentation.
  • We will share some key governance solutions we developed supporting Adobe Analytics and Adobe Target, helping us to scale the governance of the solution with a team of 5, including:
    • The governance solution for the 300+ analytics requirements
    • Knowledge bases, methods and tools that enable self-serve for product managers, quality engineers, and software engineers
    • A common experimentation knowledge base, allowing products to learn from other product’s experimentation outcomes
    • KPIs to measure the impact of our team and governance solution across the organisation

This session is recommended for beginner and advanced users of Adobe Analytics, Adobe Target but also Director/VP Level roles, and specifically to organisations that deploy analytics tools to more than one single product/site.

From Target to Analytics in a five-course menu

If companies think about getting started in the field of Analytics there are always a lot of questions to answer:

  • Do we have the skills to get a proper solution set up?
  • What are the requirements?
  • Should a Tag Management System be used?
  • Which tracking approach is the best?

One is automatically confronted with these and other questions. Answering them costs time and binds resources. In this session we would like to show you how to bridge this time and at the same time serve yourself a five course menu to get from a small starter to a sumptuous dessert. The recipe of this session contains:

  • An appetiser with a KPI
  • An intermediate course with carved audiences
  • An automated soup a la Chef
  • A fabulous main course with a 500g Analytics steak and as many side dishes as you can eat.
  • And a dessert after which you will never again want to decide by gut feeling

Measuring ROI from an Omnichannel Advertising Strategy

Today, marketers know that in order to provide the best experience for consumers they need to implement an omnichannel marketing strategy. To understand the success of this approach measurement strategies must also evolve, but this is easier said than done. Technology has created both complexity and simplicity - software has made the path to purchase complex as consumers are now fragmented across different touchpoints, screens and formats thus making it hard to gain a holistic picture of their journey. Additionally, software has provided solutions making it easier to follow the journey where possible and evolve KPIs away from media metrics to key business objectives. Join this session to learn how marketers at Heineken are building a holistic measurement approach and leveraging software to execute comprehensive learning agendas and global measurement strategies. 

Learn about:

  • Actionable tips for implementing an omnichannel measurement strategy
  • How Heineken is  creating a holistic and global measurement approach
  • How Heineken is consolidating and scaling learnings globally

Measuring ROI from an Omnichannel Advertising Strategy

Today, marketers know that in order to provide the best experience for consumers they need to implement an omnichannel marketing strategy. To understand the success of this approach measurement strategies must also evolve, but this is easier said than done. Technology has created both complexity and simplicity - software has made the path to purchase complex as consumers are now fragmented across different touchpoints, screens and formats thus making it hard to gain a holistic picture of their journey. Additionally, software has provided solutions making it easier to follow the journey where possible and evolve KPIs away from media metrics to key business objectives. Join this session to learn how marketers at Heineken are building a holistic measurement approach and leveraging software to execute comprehensive learning agendas and global measurement strategies. 

Learn about:

  • Actionable tips for implementing an omnichannel measurement strategy
  • How Heineken is  creating a holistic and global measurement approach
  • How Heineken is consolidating and scaling learnings globally

From 10 to 100 million – how you scale your marketing smarter

Growth is exciting. Growth means advancement and usually translates into success. Growth also means having the right fundamentals in place to ensure that your marketing organisation is growing and adapting to the fast-changing industry properly. Throughout the growth process, you’re bound to have a variety of questions such as: Is your marketing tech stack scalable? When do you start the hiring process, so you don’t burn out your CMO? The session will be able to answer those and many more.

You’ll leave understanding that:

  • Growth isn’t linear
  • A strong base is crucial to building the right marketing technology operations
  • Your marketing mission needs to adapt to your growth

Doing more, feeling better: how GlaxoSmithKline used Adobe Sign to become a Digital Document pioneer

In a complex organisation, keeping track of document workflows is not just a matter of efficiency, it’s a mission critical challenge. When GlaxoSmithKline’s Document Technology Operations (DTO) team was created, with a mandate to transform the way the company creates, signs, prints and stores documents, they needed a flexible solution and a flexible partner to support their pioneering work to transform the way the company uses documents. But the work was only just beginning. Join this session to:

  • Discover how the DTO led an inside-out transformation of digital document workflows across the business
  • How GlaxoSmithKline became a global leader in digital document innovation through its deployment of cloud signatures
  • How DTO works with business partners to transform their document processes and drive efficiencies through electronic signatures.

Doing more, feeling better: how GlaxoSmithKline used Adobe Sign to become a Digital Document pioneer

In a complex organisation, keeping track of document workflows is not just a matter of efficiency, it’s a mission critical challenge. When GlaxoSmithKline’s Document Technology Operations (DTO) team was created, with a mandate to transform the way the company creates, signs, prints and stores documents, they needed a flexible solution and a flexible partner to support their pioneering work to transform the way the company uses documents. But the work was only just beginning. Join this session to:

  • Discover how the DTO led an inside-out transformation of digital document workflows across the business
  • How GlaxoSmithKline became a global leader in digital document innovation through its deployment of cloud signatures
  • How DTO works with business partners to transform their document processes and drive efficiencies through electronic signatures.

Going global with Adobe Experience Manager

Delivering great digital experiences to customers regardless of their location, language, or culture, is crucial for an international business. Global site structure with local flexibility, content translation, cross-company governance in a de-centralised matrix organisation are just some of many important aspects to consider when it comes to a successful global experience strategy. Discover how Sika AG, a specialty chemical company, thanks to a strong partnership between Business & IT teams, has become ready for the world by leveraging best practices for global experience management and the latest Adobe Experience Manager 6.4 capabilities in the B2B domain.  

In this session, learn about:      

  • Using Experience Manager to deliver multilingual digital experiences on a global scale
  • Best practices for global experience management

Going global with Adobe Experience Manager

Delivering great digital experiences to customers regardless of their location, language, or culture, is crucial for an international business. Global site structure with local flexibility, content translation, cross-company governance in a de-centralised matrix organisation are just some of many important aspects to consider when it comes to a successful global experience strategy. Discover how Sika AG, a specialty chemical company, thanks to a strong partnership between Business & IT teams, has become ready for the world by leveraging best practices for global experience management and the latest Adobe Experience Manager 6.4 capabilities in the B2B domain.  

In this session, learn about:      

  • Using Experience Manager to deliver multilingual digital experiences on a global scale
  • Best practices for global experience management

Image is everything: Creating a brand-focused rich media delivery strategy

To be a successful brand in today’s content-heavy world, it’s not enough to be present. Rather, you must offer unique, high-quality and engaging experiences. What’s required to define and create a rich media delivery strategy for your brand? How can you ensure fast-loading, quality experiences that stand out from the crowd and meet your brand’s unique needs? Adobe Experience Manager Assets and Dynamic Media provide the tools and abilities to create and deliver optimised, rich media experiences at scale.

Covering both intermediate and advanced topics you’ll learn how to:

  • Define a rich media delivery strategy to nurture, build and safeguard your brand identity
  • Identify which characteristics are key in determining image quality and speed, and understand image formats, target image sizes, page weights and page load order
  • Step-by-step instruction for:
    • Advanced Image Presets
    • Adaptive Video Sets
    • Smart Imaging
    • Experience Viewers
    • Responsive Design Library

Image is everything: Creating a brand-focused rich media delivery strategy

To be a successful brand in today’s content-heavy world, it’s not enough to be present. Rather, you must offer unique, high-quality and engaging experiences. What’s required to define and create a rich media delivery strategy for your brand? How can you ensure fast-loading, quality experiences that stand out from the crowd and meet your brand’s unique needs? Adobe Experience Manager Assets and Dynamic Media provide the tools and abilities to create and deliver optimised, rich media experiences at scale.

Covering both intermediate and advanced topics you’ll learn how to:

  • Define a rich media delivery strategy to nurture, build and safeguard your brand identity
  • Identify which characteristics are key in determining image quality and speed, and understand image formats, target image sizes, page weights and page load order
  • Step-by-step instruction for:
    • Advanced Image Presets
    • Adaptive Video Sets
    • Smart Imaging
    • Experience Viewers
    • Responsive Design Library

Lottomatica: Optimising End-to-End Offer-Management with Adobe Campaign Classic

As consumer expectations grow, companies must drive deeper engagement with ever-more contextually relevant experiences on both inbound and outbound channels. Learn how leading gaming operator Lottomatica scaled contextually relevant, individual interactions for all their customers through Adobe Campaign’s end-to-end offer-management capabilities. Advance your Adobe Campaign Classic knowledge, and get real-time interaction management tips and tricks from our experts.

This session covers:

  • Best practices from Lottomatica on how to leverage offers across on- and offline channels
  • Tips to optimise an offer library
  • Tricks refining content creation cycles

Lottomatica: Optimising End-to-End Offer-Management with Adobe Campaign Classic

As consumer expectations grow, companies must drive deeper engagement with ever-more contextually relevant experiences on both inbound and outbound channels. Learn how leading gaming operator Lottomatica scaled contextually relevant, individual interactions for all their customers through Adobe Campaign’s end-to-end offer-management capabilities. Advance your Adobe Campaign Classic knowledge, and get real-time interaction management tips and tricks from our experts.

This session covers:

  • Best practices from Lottomatica on how to leverage offers across on- and offline channels
  • Tips to optimise an offer library
  • Tricks refining content creation cycles

Lottomatica: Optimising End-to-End Offer-Management with Adobe Campaign Classic

As consumer expectations grow, companies must drive deeper engagement with ever-more contextually relevant experiences on both inbound and outbound channels. Learn how leading gaming operator Lottomatica scaled contextually relevant, individual interactions for all their customers through Adobe Campaign’s end-to-end offer-management capabilities. Advance your Adobe Campaign Classic knowledge, and get real-time interaction management tips and tricks from our experts.

This session covers:

  • Best practices from Lottomatica on how to leverage offers across on- and offline channels
  • Tips to optimise an offer library
  • Tricks refining content creation cycles

Experience is what connects us: How Adobe reinvented its marketing to deliver exceptional customer experiences

In the era of digital transformation where consumer expectations and personal aspirations are unprecedented, brands and marketers are reinventing themselves. Breaking through, connecting, and engaging in an increasingly chaotic environment can be daunting, and can only be realised through the experiences that are created and put out into the world. In this session, John Travis shares the opportunities, learnings and challenges of Adobe’s own digital and marketing transformation to embrace customer experience.

Easily make video content for social media, online ads, marketing and more

In this hands-on session, attendees will be introduced to Adobe Premiere Rush, the first all-in-one, cross device, video editing solution that makes creating and sharing online content easier than ever.

Key Takeaways:

  • Understand the concept of the Premiere Rush platform and gain insights into the target users.
  • Get hands-on training in the application and leave ready to start creating and sharing your own videos
  • Discover use cases for Rush workflows across your business

This lab is for anyone who needs to shoot, edit and share video content and who may have never done this before.

Easily make video content for social media, online ads, marketing and more

In this hands-on session, attendees will be introduced to Adobe Premiere Rush, the first all-in-one, cross device, video editing solution that makes creating and sharing online content easier than ever.

Key Takeaways:

  • Understand the concept of the Premiere Rush platform and gain insights into the target users.
  • Get hands-on training in the application and leave ready to start creating and sharing your own videos
  • Discover use cases for Rush workflows across your business

This lab is for anyone who needs to shoot, edit and share video content and who may have never done this before.

A sneak peek into the Adobe Experience Platform, but now hands on

Explore the capabilities of Adobe Experience Platform. Unify customer data from multiple data sources into a single view with the Unified Profile Service. Build reports in tools like Tableau or PowerBi using Experience Query Service. Discover the hidden gems of your data in Data Science Workspace. 

While working with the platform capabilities, you'll learn about data governance and schema-based workflows using our XDM-System and Experience Data Model.

Highlights:

  • Overview of Adobe Experience Platform
  • Customer data unification
  • Querying and Machine Learning

A sneak peek into the Adobe Experience Platform, but now hands on

Explore the capabilities of Adobe Experience Platform. Unify customer data from multiple data sources into a single view with the Unified Profile Service. Build reports in tools like Tableau or PowerBi using Experience Query Service. Discover the hidden gems of your data in Data Science Workspace. 

While working with the platform capabilities, you'll learn about data governance and schema-based workflows using our XDM-System and Experience Data Model.

Highlights:

  • Overview of Adobe Experience Platform
  • Customer data unification
  • Querying and Machine Learning

Making websites faster: how to “commercialise an enabler”, and upskill the content editor

Anecdotally, we know that faster websites are better. Users think more favourably of fast-performing websites: they improve on-site experience; they increase basket size; they can make us money.

But how do you prove it? How do you get buy-in from senior management? Where do you start? And how do you make sure the team are ready for a whole new challenge?

This session will cover:

  • How Barclaycard got site performance on the roadmap by utilising predictive modelling
  • How Barclaycard future-proof new website development and show the “hidden ROI”
  • How the traditional “content editor” has evolved, and needs to continue doing so

Tales from Target Support

Come and learn how to not become a how-not-to case study. In other words, how to avoid pitfalls and escalations on your Target journey by hearing first-hand from Customer Care on common customer issues. Also get tips and tricks on various topics regarding setup and troubleshooting Target activities. And last, but not least, hear from an Adobe Target Customer, 3M, regarding their recommendations for getting the most from the tools.

In this session you will learn about:

  • Target Library Tips (at.js vs. mbox.js)
  • Activity Creation & VEC/EEC Optimization
  • A4T Setup & Reporting Realities
  • Recommendations Activities Guidance
  • Troubleshooting Techniques (Debugger, mboxTrace, mboxDebug)
  • Audiences Configuration (Target-only vs. Experience Cloud)
  • Self-help & Customer Care Resources

This session is for beginner and intermediate Target users and administrators.

AEM Sites 101: Agile Content Management solution for Marketers and IT

To nimbly deliver personalised and memorable experiences across web, mobile, social and more, you must be able quickly to discover, assemble, manage and deliver content for a combination of touchpoints and personas. However, channel-centric silos, inability to re-use content and lack of practitioner friendly tools often hinder this ambition.

Join this session to learn how AEM Sites can offer an agile content management solution for both your marketing and IT teams. You will get an overview of how AEM Sites

  • Supports modern web and headless content delivery
  • Empowers practitioners to easily manage content and experiences
  • Enables personalisation at scale leveraging AI/ML features powered by Adobe Sensei
  • Leverages power of cloud for improved scalability and operational agility

Advertising at Adobe: Where ad tech meets martech and drives a connected advertising experience.

The days of siloed advertising are finally over. Welcome to Adobe Advertising Cloud - the only independent advertising platform that unifies and automates all media, screens, data, and creativity at scale. Learn more about how the Adobe Advertising Cloud helps you maximise your first party data and boosts your search, display, video, audio and TV advertising.

Personalisation 201: Online to offline customer journeys

Access to technologies that drive personalisation are key to delivering a connected customer experience. These technologies enable marketers to know more about their customers, optimise experiences in real-time, and improve the customer journey from research to purchase. In this session, we consider how unifying and managing consumer data via a data management platform can take your personalisation strategy to the next level. Whether your customers interact with you across devices or in your store, where and when you apply your audience strategy can make or break your holistic customer experience.

Key takeaways from this session will include:

  • Why unified consumer data is a pre-requisite for personalisation
  • Personalisation use cases powered by Audience Manager, Adobe’s DMP, and the Adobe Experience Cloud
  • Extending personalisation to offline channels for customer service and retention

Personalisation 201: Online to offline customer journeys

Access to technologies that drive personalisation are key to delivering a connected customer experience. These technologies enable marketers to know more about their customers, optimise experiences in real-time, and improve the customer journey from research to purchase. In this session, we consider how unifying and managing consumer data via a data management platform can take your personalisation strategy to the next level. Whether your customers interact with you across devices or in your store, where and when you apply your audience strategy can make or break your holistic customer experience.

Key takeaways from this session will include:

  • Why unified consumer data is a pre-requisite for personalisation
  • Personalisation use cases powered by Audience Manager, Adobe’s DMP, and the Adobe Experience Cloud
  • Extending personalisation to offline channels for customer service and retention

Advanced Analysis with Adobe Analytics data feeds and R

Adobe Analytics provides a rich source of customer interaction data, and chances are your company is pulling raw data feeds from Adobe Analytics and putting them into the cloud. Whether you're new to R or an R expert, you'll learn how to make exciting data discoveries using interactive visualisations and sophisticated machine-learning models –  and take home all the code! Get a sneak preview of how to integrate R with the Adobe Experience Platform.

In this session, learn how to:

  • Connect R and query Adobe Analytics data feeds using major cloud solutions, like Azure Database, AWS Redshift, and Google BigQuery, or an on-premises SQL database
  • Visualise richly your customer journey using R and the open source visualisation software Plotly
  • Build cross-device, algorithmic attribution using R
  • Create a cluster model to identify trends in your customers, and import the results of your model back into Analysis Workspace

Adobe Experience Platform: Use cases for Cross Channel Activation

Dive deep into the Unified Profile and Identity capabilities of Adobe Experience Platform. Learn how audiences can be defined, the role of Identity Service and Experience Cloud ID, and how to define segment builder queries to define your own segments.

Highlights:

  • Unifying and building your audiences on Experience Platform
  • Identity management and stitching
  • Activation in Experience Cloud solutions and third-party solutions

Future directions in commerce: Content intelligence leads the way

Be the first to learn about future commerce technologies that will boost your operational efficiency, customer engagement, and sales from the Adobe Research team. With research that blends cutting-edge academic discovery with industry impact, the Adobe Research team is forging new paths in commerce.

See their innovations in action:

  • Intelligent, deep product search with the ability to identify visually similar products for enhanced browsing and discovery, intuitive merchandising, competitive intelligence, and smart asset management
  • Product image intelligence that matches the best imagery to each audience segment and channel to boost engagement and conversion
  • AI advances that power next best action recommendations and automate time-consuming product merchandising tasks

This session is for anyone interested in learning how AI services that drive content intelligence and understanding will power advances in digital commerce.

Future directions in commerce: Content intelligence leads the way

Be the first to learn about future commerce technologies that will boost your operational efficiency, customer engagement, and sales from the Adobe Research team. With research that blends cutting-edge academic discovery with industry impact, the Adobe Research team is forging new paths in commerce.

See their innovations in action:

  • Intelligent, deep product search with the ability to identify visually similar products for enhanced browsing and discovery, intuitive merchandising, competitive intelligence, and smart asset management
  • Product image intelligence that matches the best imagery to each audience segment and channel to boost engagement and conversion
  • AI advances that power next best action recommendations and automate time-consuming product merchandising tasks

This session is for anyone interested in learning how AI services that drive content intelligence and understanding will power advances in digital commerce.

Time, love and intent data - a killer recipe for demand generation

The big question for marketers is how to solve the "when.” When are my prospects ready to buy my product? When are my target accounts considering a competitor’s solution instead of mine? When is a customer looking at my competitors? After months of rigorous development, Marketo has solved the intent data challenge - how to marry the “when” with the “what” to form a single, actionable data point. Marketo’s Mike Madden dives into how they built a machine to process intent data, which fuels everything from outbound efforts to nurture and ultimately drives revenue for a fast-growing, volume-velocity business.

Learn how to:

  • Build a lean, highly-effective intent data engine
  • Leverage intent data for timely and relevant sales outbound plays
  • Boost engagement rates across email, digital and social by adding a single data point

Best practices to get to market fast with Adobe Experience Manager Sites​

In today’s fast-moving digital landscape, it's critical to get your digital experiences up and running quickly. Implementing a new web content management solution or redesigning your current web experience can be a lengthy and complex effort. The time required for design, development and testing can delay your time to market, ultimately preventing you from delivering value to your customers. Get up to date on the best practices and tools needed to launch your digital experiences quickly.

In this session, learn how:

  • Experience Manager Sites best practices can help you rapidly launch your digital properties and set you up for future success
  • Production-ready components can save implementation time and reduce cost of ownership
  • Out-of-the-box capabilities and resources can accelerate your efforts without compromising design or flexibility

Best practices to get to market fast with Adobe Experience Manager Sites​

In today’s fast-moving digital landscape, it's critical to get your digital experiences up and running quickly. Implementing a new web content management solution or redesigning your current web experience can be a lengthy and complex effort. The time required for design, development and testing can delay your time to market, ultimately preventing you from delivering value to your customers. Get up to date on the best practices and tools needed to launch your digital experiences quickly.

In this session, learn how:

  • Experience Manager Sites best practices can help you rapidly launch your digital properties and set you up for future success
  • Production-ready components can save implementation time and reduce cost of ownership
  • Out-of-the-box capabilities and resources can accelerate your efforts without compromising design or flexibility

Adobe Experience Manager: Top five digital screens features

Experience Manager Screens extends your digital experiences into the physical world to power digital signage in stores, restaurants, hotels, bank branches, and more. Learn about its top five innovative capabilities and how they can help you deliver digital experiences to engage customers in physical places.

Learn about these digital screen features:      

  • Digital signage personalisation   
  • Dynamic pricing for advertising   
  • Location-based campaigns   
  • Integration of content feeds   
  • Proof of play and interaction analytics

Adobe Experience Manager: Top five digital screens features

Experience Manager Screens extends your digital experiences into the physical world to power digital signage in stores, restaurants, hotels, bank branches, and more. Learn about its top five innovative capabilities and how they can help you deliver digital experiences to engage customers in physical places.

Learn about these digital screen features:      

  • Digital signage personalisation   
  • Dynamic pricing for advertising   
  • Location-based campaigns   
  • Integration of content feeds   
  • Proof of play and interaction analytics

Achieve personalisation at scale with Adobe Campaign Standard

Your customers’ expectations are higher than ever. They want deeply personalised, contextual, timely, and relevant experiences that go beyond traditional “Dear [first name]” tactics. Get closer to delivering one-to-one experiences at scale by leveraging the Adobe Campaign Standard rich data management and predictive features and cross-channel orchestration capabilities.

In this session, learn about:

  • Leveraging customer preferences and behaviours to deliver more relevant communications across channels and touchpoints
  • Creating a single campaign with hundreds or thousands of different variations, customised to each recipient
  • Integrating Adobe Campaign with other solutions, like Adobe Analytics for real-time automated messaging

This session is for intermediate to advanced marketers familiar with email marketing, cross-channel marketing, and campaign management.

Achieve personalisation at scale with Adobe Campaign Standard

Your customers’ expectations are higher than ever. They want deeply personalised, contextual, timely, and relevant experiences that go beyond traditional “Dear [first name]” tactics. Get closer to delivering one-to-one experiences at scale by leveraging the Adobe Campaign Standard rich data management and predictive features and cross-channel orchestration capabilities.

In this session, learn about:

  • Leveraging customer preferences and behaviours to deliver more relevant communications across channels and touchpoints
  • Creating a single campaign with hundreds or thousands of different variations, customised to each recipient
  • Integrating Adobe Campaign with other solutions, like Adobe Analytics for real-time automated messaging

This session is for intermediate to advanced marketers familiar with email marketing, cross-channel marketing, and campaign management.

The changing role of the CIO at the intersection of IT and marketing

Delivering seamless customer experiences is the top priority for most businesses today and a driving force behind digital transformation strategies across industries. To provide the best experience possible across every customer touchpoint, tighter relations between marketing and IT teams is needed. The CIO is playing a critical role in strengthening the marketing-IT collaboration and driving personalised customer experiences. Join Adobe CIO Cindy Stoddard, who will lead a discussion on how the role of the CIO is evolving as companies make the shift toward customer-centric business practices.

Topics discussed:

  • The role of the CIO in digital transformation
  • The skill sets of the modern CIO
  • The convergence between IT and marketing in improving the customer journey
  • Fostering a culture of collaboration within IT and marketing
  • Tips for breaking down organisational silos and aligning various business functions around a common goal
  • A look at the future of CX and the role that IT will continue to play

Getting the most out of Adobe Campaign Standard

Deepen your knowledge and understanding of three core areas of Adobe Campaign Standard: advanced workflows, dynamic content and dynamic reporting. While exploring a general use case, learn what the experts know about building better and more advanced workflows, including tips to reduce common challenges. See how to use more-advanced workflow activities, like re-targeting queries, external data and enrichment activities. Go further with dynamic content and dynamic reporting by incorporating your custom data, and building custom reports. Along the way, pick up other tips, tricks and best practices to the most out of Adobe Campaign Standard.

Learn about:

  • Advanced and complex workflows
  • Workflow activities, such as queries, enrichments and external data loads
  • Dynamic reporting and Dynamic content

Getting the most out of Adobe Campaign Standard

Deepen your knowledge and understanding of three core areas of Adobe Campaign Standard: advanced workflows, dynamic content and dynamic reporting. While exploring a general use case, learn what the experts know about building better and more advanced workflows, including tips to reduce common challenges. See how to use more-advanced workflow activities, like re-targeting queries, external data and enrichment activities. Go further with dynamic content and dynamic reporting by incorporating your custom data, and building custom reports. Along the way, pick up other tips, tricks and best practices to the most out of Adobe Campaign Standard.

Learn about:

  • Advanced and complex workflows
  • Workflow activities, such as queries, enrichments and external data loads
  • Dynamic reporting and Dynamic content

Server-side digital marketing

In the last few years, companies have started to evaluate moving all Adobe JavaScript implementations to their own servers. The main reason is to increase site speed and accuracy. However, there is no one-size-fits-all solution and it heavily depends on the website implementation. In this lab, you will learn the basics of how to execute Adobe Analytics, Adobe Target and the ECID service server-side and what to take into account when developing a solution.

Build better ecommerce experiences through personalisation and loyalty

Get hands-on experience with Magento Commerce’s customer segmentation and loyalty features, and see how easily you can provide a personalised shopping experience and reward returning customers to drive larger and longer lifetime values.  

During this session you will be guided through creating a loyalty program, as well as how to provide customers with a ‘right place, right time’ personalised shopping experience.  

Build better ecommerce experiences through personalisation and loyalty

Get hands-on experience with Magento Commerce’s customer segmentation and loyalty features, and see how easily you can provide a personalised shopping experience and reward returning customers to drive larger and longer lifetime values.  

During this session you will be guided through creating a loyalty program, as well as how to provide customers with a ‘right place, right time’ personalised shopping experience.  

Optimise campaigns with Algorithmic Modelling, Trait Recommendations and 2nd and 3rd party data

Get experience using Adobe Audience Manager Look-alike Modelling to expand audiences, maintain high-target accuracy, and maximise return on marketing spend. Learn from best practice examples on building effective look-alike models with the TraitWeight algorithm. Analyse results, and dig into the effectiveness of the look-alike model.

In this session:

  • Learn tips on building and optimising your look-alike models
  • Understand model specifics and analyse results
  • Learn how to use Trait Recommendations as alternative to Look-Alike Modelling
  • Build look-alike models with 2nd and 3rd party data from Audience Marketplace
  • Debug and fix most commonly-made mistakes

This session is for publishers and advertisers who want to maximise on revenue while confidently selling and buying audiences with high accuracy.

Optimise campaigns with Algorithmic Modelling, Trait Recommendations and 2nd and 3rd party data

Get experience using Adobe Audience Manager Look-alike Modelling to expand audiences, maintain high-target accuracy, and maximise return on marketing spend. Learn from best practice examples on building effective look-alike models with the TraitWeight algorithm. Analyse results, and dig into the effectiveness of the look-alike model.

In this session:

  • Learn tips on building and optimising your look-alike models
  • Understand model specifics and analyse results
  • Learn how to use Trait Recommendations as alternative to Look-Alike Modelling
  • Build look-alike models with 2nd and 3rd party data from Audience Marketplace
  • Debug and fix most commonly-made mistakes

This session is for publishers and advertisers who want to maximise on revenue while confidently selling and buying audiences with high accuracy.

Best practices for Digital Experience company talent growth

To become an Experience Business, you need more than just great tools and agile processes. You need proficient practitioners. Well trained and enabled people skilled to drive innovation are key for any company to thrive and survive the challenges of digital transformation. Recognising and rewarding proficiency across formal and informal learning channels as well as promoting hybrid talents (part artist, part scientist) is essential in order to bridge the gap between art & science, between UX & Data – left brain meets right brain...

This session will explore: 

  • Match tools with talent - Why investing in people is your best investment.
  • Go beyond tools and unleash the hidden champions in your organisation via gamification.
  • Bridging the silos – a transversal strategic approach to closing the know-how gap.

This session is recommended for managers with HR responsibilities.

Best practices for Digital Experience company talent growth

To become an Experience Business, you need more than just great tools and agile processes. You need proficient practitioners. Well trained and enabled people skilled to drive innovation are key for any company to thrive and survive the challenges of digital transformation. Recognising and rewarding proficiency across formal and informal learning channels as well as promoting hybrid talents (part artist, part scientist) is essential in order to bridge the gap between art & science, between UX & Data – left brain meets right brain...

This session will explore: 

  • Match tools with talent - Why investing in people is your best investment.
  • Go beyond tools and unleash the hidden champions in your organisation via gamification.
  • Bridging the silos – a transversal strategic approach to closing the know-how gap.

This session is recommended for managers with HR responsibilities.

Marketing to a billion consumers: Adobe and WeChat in China

In China, a billion consumers use WeChat for social media, search, shopping, payments, and more. We'll show you how to use WeChat “mini-programs” and how Adobe Experience Cloud can accelerate your WeChat marketing efforts. 

In this session, learn about: 

  • WeChat as China’s leading platform
  • WeChat mini-program strategies
  • Accelerating WeChat marketing with Adobe Experience Cloud

Marketing to a billion consumers: Adobe and WeChat in China

In China, a billion consumers use WeChat for social media, search, shopping, payments, and more. We'll show you how to use WeChat “mini-programs” and how Adobe Experience Cloud can accelerate your WeChat marketing efforts. 

In this session, learn about: 

  • WeChat as China’s leading platform
  • WeChat mini-program strategies
  • Accelerating WeChat marketing with Adobe Experience Cloud

Unlocking the value of social: how to achieve ROI beyond marketing

Social has radically rewired how customers communicate, research products and build bonds with brands. In the past, social was owned by the marketing department. But as customer journeys become more fluid, creating exceptional customer experiences means you need to think holistically about customer engagement.

In this session, Skipton will share how they have responded to fundamental shifts in the financial services industry and advanced the organisation’s digital maturity by integrating social into multiple business units including, product development, customer support and corporate communications. Attendees will leave with clear actions on how social has enabled Skipton to adopt a true multi-channel approach, enhance customer experience, target new demographics, launch new products, respond to crises, build executive engagement and improve measurement - all to achieve social ROI beyond marketing.

By attending this session, your information will be shared with Hootsuite.

Unlocking the value of social: how to achieve ROI beyond marketing

Social has radically rewired how customers communicate, research products and build bonds with brands. In the past, social was owned by the marketing department. But as customer journeys become more fluid, creating exceptional customer experiences means you need to think holistically about customer engagement.

In this session, Skipton will share how they have responded to fundamental shifts in the financial services industry and advanced the organisation’s digital maturity by integrating social into multiple business units including, product development, customer support and corporate communications. Attendees will leave with clear actions on how social has enabled Skipton to adopt a true multi-channel approach, enhance customer experience, target new demographics, launch new products, respond to crises, build executive engagement and improve measurement - all to achieve social ROI beyond marketing.

By attending this session, your information will be shared with Hootsuite.

Adobe Creative Cloud as a Design Platform

Outdated workflows, disconnected design tools and new technologies make it difficult for an organisation to keep up in today’s competitive market. And on top of that there’s never been a larger demand for asset creation than today. During this session we’ll explain how Adobe Creative Cloud for Enterprise as a design platform offers your organisation a true design advantage where:

  • You can illustrate the customer journey and get to market faster by leveraging design solutions like Adobe XD
  • You can maintain brand consistency and asset control using connected services
  • And access and acquire premium assets across your organisation.

Accelerate with Adobe Sign

Electronic signatures are fundamental to accelerating business. Today, e-signature solutions have evolved to encompass much more than just collecting signatures electronically—Leading solutions automate the entire process, from document creation and assembly, to collaboration and execution, through to archiving your digital documents.

With Adobe Sign, you can reduce signing, approval and data collection processes from days to minutes, improve staff collaboration and mobility, whilst also creating great customer experiences.

Join Tom Payne and Rupert Wills to see Adobe Sign in action and understand how Adobe Sign can bring tremendous efficiencies to your business.

With the ability to close documents 21x faster, 383% ROI and an average of 50,000 hours saved over 3 years*, you shouldn’t miss this!

*The Total Economic Impact of Adobe Sign, a commissioned study conducted by Forrester Consulting, on behalf of Adobe.

Accelerate with Adobe Sign

Electronic signatures are fundamental to accelerating business. Today, e-signature solutions have evolved to encompass much more than just collecting signatures electronically—Leading solutions automate the entire process, from document creation and assembly, to collaboration and execution, through to archiving your digital documents.

With Adobe Sign, you can reduce signing, approval and data collection processes from days to minutes, improve staff collaboration and mobility, whilst also creating great customer experiences.

Join Tom Payne and Rupert Wills to see Adobe Sign in action and understand how Adobe Sign can bring tremendous efficiencies to your business.

With the ability to close documents 21x faster, 383% ROI and an average of 50,000 hours saved over 3 years*, you shouldn’t miss this!

*The Total Economic Impact of Adobe Sign, a commissioned study conducted by Forrester Consulting, on behalf of Adobe.

Accelerate with Adobe Sign

Electronic signatures are fundamental to accelerating business. Today, e-signature solutions have evolved to encompass much more than just collecting signatures electronically—Leading solutions automate the entire process, from document creation and assembly, to collaboration and execution, through to archiving your digital documents.

With Adobe Sign, you can reduce signing, approval and data collection processes from days to minutes, improve staff collaboration and mobility, whilst also creating great customer experiences.

Join Tom Payne and Rupert Wills to see Adobe Sign in action and understand how Adobe Sign can bring tremendous efficiencies to your business.

With the ability to close documents 21x faster, 383% ROI and an average of 50,000 hours saved over 3 years*, you shouldn’t miss this!

*The Total Economic Impact of Adobe Sign, a commissioned study conducted by Forrester Consulting, on behalf of Adobe.

Experience-driven marketing with The Telegraph

Putting the customer at the centre of your organisation is the key to running an experience business. Learn how one of the UK's largest publishers uses an "audience first" approach to deliver incredible results from their marketing campaigns. Powered by Adobe Audience Manager, The Telegraph deliver targeted content using a rich and highly relevant audience strategy which spans every stage of their customer journey. This holistic approach ensures marketing teams are able to reach the right customer with the right message at the right time and the results truly speak for themselves.

Experience-driven marketing with The Telegraph

Putting the customer at the centre of your organisation is the key to running an experience business. Learn how one of the UK's largest publishers uses an "audience first" approach to deliver incredible results from their marketing campaigns. Powered by Adobe Audience Manager, The Telegraph deliver targeted content using a rich and highly relevant audience strategy which spans every stage of their customer journey. This holistic approach ensures marketing teams are able to reach the right customer with the right message at the right time and the results truly speak for themselves.

Measuring Digital Experience can predict millions in revenue (and how TUI proved it)

It’s quickly becoming clear that the importance of delivering a flawless online experience for your customers cannot be understated. Many growing organisations have adopted CX as a strategic imperative – no surprise when we consider that within the travel industry alone, 88% of customers will go elsewhere if their digital experience isn't up to scratch. 

Join Hirra Sulanki, Head of Digital Analytics at TUI, Ben Harris, CEO of Decibel and David Ellis, Managing Director of Station10, in a panel discussion about the impact of digital experience on ROI metrics such as retention and revenue and learn how TUI uses data science, analytics and DXS to deliver brilliant CX at scale. 

By attending this session, your information will be shared with Decibel.

Measuring Digital Experience can predict millions in revenue (and how TUI proved it)

It’s quickly becoming clear that the importance of delivering a flawless online experience for your customers cannot be understated. Many growing organisations have adopted CX as a strategic imperative – no surprise when we consider that within the travel industry alone, 88% of customers will go elsewhere if their digital experience isn't up to scratch. 

Join Hirra Sulanki, Head of Digital Analytics at TUI, Ben Harris, CEO of Decibel and David Ellis, Managing Director of Station10, in a panel discussion about the impact of digital experience on ROI metrics such as retention and revenue and learn how TUI uses data science, analytics and DXS to deliver brilliant CX at scale. 

By attending this session, your information will be shared with Decibel.

Measuring Digital Experience can predict millions in revenue (and how TUI proved it)

It’s quickly becoming clear that the importance of delivering a flawless online experience for your customers cannot be understated. Many growing organisations have adopted CX as a strategic imperative – no surprise when we consider that within the travel industry alone, 88% of customers will go elsewhere if their digital experience isn't up to scratch. 

Join Hirra Sulanki, Head of Digital Analytics at TUI, Ben Harris, CEO of Decibel and David Ellis, Managing Director of Station10, in a panel discussion about the impact of digital experience on ROI metrics such as retention and revenue and learn how TUI uses data science, analytics and DXS to deliver brilliant CX at scale. 

By attending this session, your information will be shared with Decibel.

Accelerating the success of your Audience Manager practice – Pitfalls to avoid

Centralising audience segmentation via a DMP can provide immense business impact. However, the key to a successful implementation and maintenance of the practice can be challenging, even for the most advanced users. Join us as we share insights and best practices for some of the most commonly asked questions by our Audience Manager customer base. Our experts will walk you through overcoming common challenges when using some of Audience Manager’s most powerful features so that you can focus on your intended use cases – not troubleshooting. 

In this session you will learn about: 

  • Insights: How to interpret key insights accurately for audience populations and other metrics surfaced in Audience Manager reporting 
  • Identity: How Profile Merge Rules impact Audience Segmentation. 
  • Integration: How to ensure that Server-Side Forwarding is working properly when configured. 

This session is geared to users of all levels who want to get more out of their Audience Manager implementations and who have questions about some of the nuanced aspects of the platform. 

Adobe Experience Platform: Insights on ML & Cross Channel Learning

Learn how to leverage Data Science Workspace to explore data, gain instant insights into your data, develop machine learning models, and deploy those models as intelligent services for integration into your applications.
We will dive into all the tools at your disposal to help you discover the endless possibilities of using Adobe Experience Platform to create experiences powered by ML/AI.

Deliver measurable and scalable campaigns in Marketo

Being a Marketo specialist requires marketers to manage multiple workstreams. In one day, you can find yourself completing a variety of tasks such as working on campaigns, conducting testing across multiple programs, and delivering meaningful metrics to your teams. Join this session to learn how to use one of Marketo's most powerful out-of-the-box features: tokens!

This session will dive into examples of how to use tokens to create error-proof and launch-ready campaigns. Attendees will learn how to:

  • Create repeatable content programs (in front of and behind the scenes)
  • Add consistent tracking to your campaigns easily
  • Leverage new and efficient ways to scale your asset templates across multiple workspaces/brands

Elevate your customer experience with enrolment and communications

Here’s a marketing checklist for many organisations in regulated industries: Website? Great. Marketing campaigns? Engaging. Then come the touchpoints you forgot about. Enrolment and forms processes? Manual and complicated. On-going customer communications? Off-brand and expensive to deliver. These mission-critical forms and communications are expensive to manage, difficult to scale across products and channels, and often impossible to measure and personalise. If you don’t step up the game to meet modern customer demands, you will face high abandonment rates and low retention. Learn how to transform and elevate your customer experience by delivering a streamlined, consistent customer journey from enrolment to communications.  

In this session we’ll share detailed best practices and how to: 

  • Create a customer-centric enrolment and onboarding experience with efficiency 
  • Measure and optimise customer-facing experiences to reduce digital abandonment 
  • Deliver engaging multichannel communications that are personalised at scale  

Tips and tricks to get the best from your AEM Implementations with a view into Allianz’s journey

Hear directly from the AEM experts who engage on a day to day basis in solving the most critical and complex AEM queries. This is a technical session on how to keep your Adobe AEM Implementations optimised.

In this session you will learn best practices related to:

  • Maintenance: compaction, dataStore GC, purge, scheduled maintenance tasks.
  • Upgrade: RTE, Touch UI, Cloud Manager, Pattern detection tool, zero touch upgrade.
  • Optimisation: asset implementations optimisation.
  • Desktop App, mass importing of assets.
  • Product fixes: AEM fix schedule and installation.
  • Troubleshooting – identifying performance and memory bottleneck
  • Testing

This session is for anyone involved with AEM Operations and AEM Developers and Administrators.

Tips and tricks to get the best from your AEM Implementations with a view into Allianz’s journey

Hear directly from the AEM experts who engage on a day to day basis in solving the most critical and complex AEM queries. This is a technical session on how to keep your Adobe AEM Implementations optimised.

In this session you will learn best practices related to:

  • Maintenance: compaction, dataStore GC, purge, scheduled maintenance tasks.
  • Upgrade: RTE, Touch UI, Cloud Manager, Pattern detection tool, zero touch upgrade.
  • Optimisation: asset implementations optimisation.
  • Desktop App, mass importing of assets.
  • Product fixes: AEM fix schedule and installation.
  • Troubleshooting – identifying performance and memory bottleneck
  • Testing

This session is for anyone involved with AEM Operations and AEM Developers and Administrators.

Tips and tricks to get the best from your AEM Implementations with a view into Allianz’s journey

Hear directly from the AEM experts who engage on a day to day basis in solving the most critical and complex AEM queries. This is a technical session on how to keep your Adobe AEM Implementations optimised.

In this session you will learn best practices related to:

  • Maintenance: compaction, dataStore GC, purge, scheduled maintenance tasks.
  • Upgrade: RTE, Touch UI, Cloud Manager, Pattern detection tool, zero touch upgrade.
  • Optimisation: asset implementations optimisation.
  • Desktop App, mass importing of assets.
  • Product fixes: AEM fix schedule and installation.
  • Troubleshooting – identifying performance and memory bottleneck
  • Testing

This session is for anyone involved with AEM Operations and AEM Developers and Administrators.

Adobe Campaign Classic: stability and scalability to deliver a successful cross-channel campaign

Get to know Adobe Campaign Classic from the lens of Adobe Customer Care experts. Through years of working with hundreds of Adobe Campaign customers, the team has developed best practices and tips. We'll help you identify common issues encountered by new users and administrators and how to resolve them quickly and stabilise your environment.

In this session, learn about:

  • Stability via build upgrades and their benefits
  • Workflow resources to self-service troubleshooting
  • Database technical understanding
  • Adobe campaign and Adobe Experience Manager integration 

This session is for business users and developers using the Adobe Campaign platform to execute marketing programs.

Adobe Campaign Classic: stability and scalability to deliver a successful cross-channel campaign

Get to know Adobe Campaign Classic from the lens of Adobe Customer Care experts. Through years of working with hundreds of Adobe Campaign customers, the team has developed best practices and tips. We'll help you identify common issues encountered by new users and administrators and how to resolve them quickly and stabilise your environment.

In this session, learn about:

  • Stability via build upgrades and their benefits
  • Workflow resources to self-service troubleshooting
  • Database technical understanding
  • Adobe campaign and Adobe Experience Manager integration 

This session is for business users and developers using the Adobe Campaign platform to execute marketing programs.

Getting emotional: Why the digital age is raising customer expectations and how to meet them

In a world of increasingly sophisticated digital services, how can we make sure that we reach a genuine understanding of the user value we are creating? With disruptors increasingly looking at tapping into emotional value creation, branding professionals, marketers and designers need to level-up on their methods for reaching deeper human insights. What does this mean in practice? And what kind of approaches will help us to stay relevant in the future, too?

Drive cross-channel marketing in Adobe Campaign

Customers constantly surf across different channels when interacting with your brand, with touchpoints from email to mobile. The right messaging at the right time offers visitors a consistent experience across all channels. Explore how to set up a cross-channel marketing campaign in Adobe Campaign Standard. Based on a use case, you will learn how to ensure that your messaging is consistent and personalised, and how to leverage the latest Adobe Campaign capabilities, such as the new creative email designer, and the in-app messaging channel.

Learn how to:

  • Create a cross-channel marketing campaign
  • Segment and tweak your audiences
  • Use the new creative email designer, push notifications, SMS, and in-app deliveries in Adobe Campaign Standard

Drive cross-channel marketing in Adobe Campaign

Customers constantly surf across different channels when interacting with your brand, with touchpoints from email to mobile. The right messaging at the right time offers visitors a consistent experience across all channels. Explore how to set up a cross-channel marketing campaign in Adobe Campaign Standard. Based on a use case, you will learn how to ensure that your messaging is consistent and personalised, and how to leverage the latest Adobe Campaign capabilities, such as the new creative email designer, and the in-app messaging channel.

Learn how to:

  • Create a cross-channel marketing campaign
  • Segment and tweak your audiences
  • Use the new creative email designer, push notifications, SMS, and in-app deliveries in Adobe Campaign Standard

Building a PWA (Progressive Web App) with AEM

Progressive Web Applications bring mobile-app-like experiences to end users without requiring them to install an app from a store (Apple store/ Play store). Marketing and Technical teams need to deliver fast, engaging and reliable experiences on different channels, but even more on mobile as customer are more likely to use their mobile for their daily activities.

Explore how to create a Progressive Web Application (PWA) with AEM. This could be a good starting point for extending an existing website or building a new one as a progressive web application.

Key takeaways :

  • Access to native device features (camera)
  • Use service workers (JavaScript) for offline mode
  • Leveraging Caching API efficiently
  • Send web push notifications to users
  • Test your PWA on a Virtual Device (Android)

Building a PWA (Progressive Web App) with AEM

Progressive Web Applications bring mobile-app-like experiences to end users without requiring them to install an app from a store (Apple store/ Play store). Marketing and Technical teams need to deliver fast, engaging and reliable experiences on different channels, but even more on mobile as customer are more likely to use their mobile for their daily activities.

Explore how to create a Progressive Web Application (PWA) with AEM. This could be a good starting point for extending an existing website or building a new one as a progressive web application.

Key takeaways :

  • Access to native device features (camera)
  • Use service workers (JavaScript) for offline mode
  • Leveraging Caching API efficiently
  • Send web push notifications to users
  • Test your PWA on a Virtual Device (Android)

Create, share and publish. Explore how to integrate the creativity and marketing process

Integrating Adobe Experience Manager with Creative Cloud helps you streamline the content creation, management and delivery process. Explore how to use Adobe Asset Link to integrate and share experience from the Creative Cloud applications directly into Adobe Experience Manager. During this session, you'll learn about assets and page creation, assets and page metadata, responsive tools, publishing, version management, and collaboration with Adobe Experience Manager and Adobe Sensei.

Create, share and publish. Explore how to integrate the creativity and marketing process

Integrating Adobe Experience Manager with Creative Cloud helps you streamline the content creation, management and delivery process. Explore how to use Adobe Asset Link to integrate and share experience from the Creative Cloud applications directly into Adobe Experience Manager. During this session, you'll learn about assets and page creation, assets and page metadata, responsive tools, publishing, version management, and collaboration with Adobe Experience Manager and Adobe Sensei.

Revolutionise your trait strategy to discover new signals

Understand the ins and outs of the Adobe Audience Manager Data Explorer. Use trending signals, top unused signals, and saved searches to maximise your time and efficiently optimise your taxonomy. Minimise trait creation "just because," and understand how to backfill historical trait realisations.

  • Learn tips and tricks for updating your taxonomy
  • Optimise trait creation with all types of unused signals
  • Become the Magellan of data in your organisation!

Revolutionise your trait strategy to discover new signals

Understand the ins and outs of the Adobe Audience Manager Data Explorer. Use trending signals, top unused signals, and saved searches to maximise your time and efficiently optimise your taxonomy. Minimise trait creation "just because," and understand how to backfill historical trait realisations.

  • Learn tips and tricks for updating your taxonomy
  • Optimise trait creation with all types of unused signals
  • Become the Magellan of data in your organisation!

The path to an experience-driven business: Capabilities that enable organisations to optimise the value of their customer interactions

Adobe’s Digital Experience Assessments have helped hundreds of businesses evaluate their current-state digital capabilities, identify their main barriers to success and prioritise next steps to become an experience-driven business. In this session, Adobe’s Digital Strategy Group will provide an account of the most typical challenges across EMEA and share solutions that have enabled organisations to build a path to become more customer- and experience-centric.

The path to an experience-driven business: Capabilities that enable organisations to optimise the value of their customer interactions

Adobe’s Digital Experience Assessments have helped hundreds of businesses evaluate their current-state digital capabilities, identify their main barriers to success and prioritise next steps to become an experience-driven business. In this session, Adobe’s Digital Strategy Group will provide an account of the most typical challenges across EMEA and share solutions that have enabled organisations to build a path to become more customer- and experience-centric.

Personalisation all-stars: Tales from the trenches

Wouldn’t you love to learn about the experiments that your counterparts run to personalise their websites, mobile sites, mobile apps and beyond? Not just any experiments, though, but the ones that drive out-the-roof RPV, amazing AOV, and inconceivably high conversion rates. You’re not the only one. We on the Adobe Target team thrive on hearing how you and other Adobe Target customers use the solution to power huge wins. In this annual session, we showcase standout stories in AI-powered personalisation and maximised business impact through optimisation. Come and hear our chosen gurus talk through their winning experiment: What they executed, what were their results, and what they learned.

Join our fun-filled session to:

  • Hear true tales of innovative personalisation experiments
  • Vote for the Fan Favourite winner
  • Get ideas on how to power up Adobe Target and experiment for yourself

Personalisation all-stars: Tales from the trenches

Wouldn’t you love to learn about the experiments that your counterparts run to personalise their websites, mobile sites, mobile apps and beyond? Not just any experiments, though, but the ones that drive out-the-roof RPV, amazing AOV, and inconceivably high conversion rates. You’re not the only one. We on the Adobe Target team thrive on hearing how you and other Adobe Target customers use the solution to power huge wins. In this annual session, we showcase standout stories in AI-powered personalisation and maximised business impact through optimisation. Come and hear our chosen gurus talk through their winning experiment: What they executed, what were their results, and what they learned.

Join our fun-filled session to:

  • Hear true tales of innovative personalisation experiments
  • Vote for the Fan Favourite winner
  • Get ideas on how to power up Adobe Target and experiment for yourself

Magento Commerce 101: Creating powerful B2C and B2B shopping experiences

Magento Commerce is a one-of-a-kind eCommerce solution with enterprise power and unmatched flexibility to support every business scenario – B2B, B2C, hybrid, and more. Magento allows you to create unique, full-lifecycle customer experiences proven to generate more sales. No matter what your goals - omnichannel, global expansion, mobile - Magento delivers everything you need for growth in an increasingly competitive market. Join this session to see Magento in action and learn how it:

  • Empowers you to create engaging shopping experiences across devices
  • Increases sales with powerful merchandising and promotional tools
  • Supports multiple brands and geographies with multi-site and global commerce capabilities
  • Manages orders across channels and enables omnichannel fulfilment
  • Supports B2B buying with custom pricing, quoting, and self-service company account management tools
  • Provides actionable insights for growth with over 100 business intelligence reports

Adobe Experience Platform

Adobe Experience Platform underlies Adobe’s digital marketing strategy for the future – learn what Platform can bring to your organisation.  From single view of the customer to coordinated multi-channel orchestrated campaigns and user journey analysis, Platform provides aa single Unified Profile allowing real-time segmentation and access to a wide-range of AI and ML features for gaining insight into your customers.  Join us for the big picture on what Adobe Experience Platform can offer your business.

Abhay Parasnis
EVP & CTO
Adobe

Abhay has always been fascinated with how things work - from gadgets to hardware and software. His early passion for tinkering paved the way for his commitment to tech innovation and formed the basis of his core belief: Continuous reinvention is how businesses disrupt and lead. At Adobe, Abhay is applying that same desire to disrupt and lead to the company’s technology strategy, bringing fresh ideas and insight to initiatives across cloud platform, mobility, data science and ecosystems. Before joining Adobe in 2015, Abhay led teams at IBM, Oracle, Microsoft, i2 and Kony and contributed to more than 20 patents. If Abhay were not at Adobe, he would spend time hiking mountains and canyons pursuing landscape photography.

http://www.adobe.com/

Amal Clooney
International Human Rights Attorney

Amal Clooney is a barrister who specialises in international law and human rights. She represents clients before international courts including the International Criminal Court, the International Court of Justice and the European Court of Human Rights. Alongside court work, she provides advice to governments and individuals on legal issues in her areas of expertise.
Ms Clooney is ranked in the leading legal directories Chambers and Partners and Legal 500 as one of the top lawyers in the UK in the fields of international human rights and international criminal law. According to the rankings she is "an exceptional lawyer” and "focused advocate” who “attracts plaudits for her ability to handle complex [international criminal] proceedings in difficult cases”. Ms Clooney served as a senior advisor to Kofi Annan when he was the UN’s Envoy on Syria and as Counsel to the UN Inquiry on the use of armed drones. She has also been appointed to the UK Attorney General’s expert panel set up to advise and represent the UK government in cases involving public international law.
Ms Clooney is currently counsel for Reuters and for Wa Lone and Kyaw Soe Oo, two journalists convicted and sentenced to 7 years imprisonment in Myanmar following their reporting on crimes committed against the Rohingya minority by the Myanmar forces. She also represents a group of Iraqi victims seeking accountability for genocide and other atrocities perpetrated by ISIS against the Yazidi community.  
Ms Clooney is also a  Visiting Professor at Columbia Law School, where she co-teaches the Human Rights course with Professor Sarah Cleveland. She is co-author of a forthcoming  book titled ‘The Right to a Fair Trial in International Law’ to be published by Oxford University Press. And in 2016 she and her husband George established the Clooney Foundation for Justice to advance justice in courtrooms, classrooms and communities around the world.

Jane Moran
Global Chief Information Officer
Unilever

Paul Robson
President, EMEA
Adobe

As Adobe President of Europe, Middle East and Africa (EMEA), Paul leads strategy and business operations across the region.  

Paul’s vision for how technology fuels growth through stand-out customer experiences has seen him work with some of the largest companies in the world to deliver digital transformation strategies in fast-paced and highly complex economies.  

He joined Adobe in 2011 and in 2014 became President of Asia Pacific (APAC). During his tenure, Paul established and built APAC’s digital experience business and the region experienced significant growth and expanded into new markets, including India and China. Prior to his time at Adobe, Paul was Vice President and General Manager for HP’s Networking Division across Asia Pacific and Japan. 

Paul is a graduate of the Australian Institute of Company Directors and has heard Non-Executive Director roles on the boards of the Association for Data-Driven Marketing and Advertising (ADMA), Tresillian, the Royal Society for the Welfare of Mothers and Babies, and the Investment Advisory Board of Alchemy Ventures. 

Paul holds a Diploma in Market Research, a Bachelor of Commerce in Marketing and a Graduate Diploma in International Business.

http://www.adobe.com/

Emily Maitlis
Broadcaster

Emily Maitlis is an award winning broadcaster and lead presenter on Newsnight - the BBC’s flagship current affairs programme on BBC 2. She is part of the core presenting team for BBC elections both here and in the United States.

Emily is hugely respected for the integrity of her documentaries, most recently with, Expenses: The Scandal That Changed Britain, which takes a look into the parliamentary expenses scandal that rocked Westminster and how 10 years later the impact it had on public trust is still relevant to daily politics. Her BBC2 documentary, ‘Inside Facebook: Zuckerberg’s $100 Billion Gamble’ featured an exclusive television interview with Facebook founder Mark Zuckerberg. She has interviewed numerous figures from the world of politics, sports and the arts, including Bill Clinton, the Dalai Lama, Marine Le Pen, David Beckham, Kofi Annan, Hugh Grant, Michael Caine, Juliette Binoche, Julian Assange and Christine Lagarde.

She covered 18 months of the US presidential primaries and campaign, and has interviewed Donald Trump a number of times as well as the last five UK Prime Ministers. Emily was named as the Network Presenter of the Year at the RTS Television Journalism Awards 2019. She previously won the London Press Club ‘Broadcast Journalist of the Year’ Award for her work on Newsnight and the Wincott business award for her documentary with Mark Zuckerberg (‘Inside Facebook’).

Emily has written for GQ, The Sunday Times and the Spectator Magazine as well as the Guardian, Evening Standard and the New Statesman. She has travelled extensively and speaks basic Mandarin as well as fluent French, Spanish and Italian. In her spare time enjoys running marathons in odd parts of the world.

Steve Lucas
SVP, Digital Experience
Adobe

Steve joined Marketo as the chief executive officer in November 2016. Steve is an experienced executive with more than 25 years of experience in enterprise software. Prior to joining Marketo, he served in many leadership positions at SAP, Salesforce, Microsoft, BusinessObjects and Crystal Decisions. He has co-chaired various government technology leadership initiatives, including the TechAmerica Big Data commission. Steve is also a board member at the American Diabetes Association (ADA) and TiVo. Steve holds a Bachelor of Science in Business from the University of Colorado. His most recent accomplishments includes the soon to be published book, Engage to Win: A Blueprint for Success in the Engagement Economy, on September 18, 2018.

http://www.adobe.com/

Anjul Bhambhri
VP Platform Engineering
Adobe

Anjul Bhambhri is vice president of Platform Engineering at Adobe. In her role, Anjul leads Adobe Experience Platform strategy, development and technology partnerships with Microsoft Azure. Anjul has nearly three decades of experience in enterprise technology development with a focus on establishing industry leadership in big data, databases and analytics. She has launched technology ventures within mature companies, growing them into global organisations with significant revenue streams and spent 14 years at IBM, most recently serving as vice president of Engineering for the Big Data and Analytics Platform. Anjul was ranked #8 in on Business Insider’s “Most Powerful Female Engineers” list in 2018 and in 2013, selected by Strata Today as “Your Top Picks” in the Women in Data category, and YWCA of Silicon Valley “Tribute to Women” award in 2009.

http://www.adobe.com/

Massimiliano Pogliani
CEO
illycaffè

Massimiliano Pogliani was appointed as chief executive officer of illycaffè in May 2016, after 20 years of marketing, commercial and retail experience, acquired in leading companies with premium and luxury brands. Milanese, with long professional experience abroad, and graduated cum laude in Economics at Cattolica University in Milan. He has post-degree education from the London Business School and the IMD Business School in Lausanne. After some initial professional experiences, he joined Saeco International Group as head of Global Marketing, acting also as member of the IPO team for the company listing at Milan Stock Exchange. 

In 2003, he began his experience in the Swiss headquarters of Nestlé Nespresso SA. As head of International Retail & Customer Management, he handled the growth of the Nespresso Boutiques at a global level, customer service (Nespresso Club) and trade marketing. From 2008 to 2012, he was first chief commercial & marketing officer and then CEO of Nestlé Super Premium SA, a division of Nestlé created to speed up the expansion of some Nestlé brands in the super premium consumer segment.

In 2012 he moved to England to join Vertu, called in by the private equity fund, EQT. In Vertu, leader in the luxury mobile phone segment, he was first chief marketing officer and then CEO, successfully transforming the company till it was sold to a new investor.

Jamie Brighton
Head of Product & Industry Marketing EMEA
Adobe

Jamie has worked in digital marketing for 20 years, 12 of those with Adobe helping clients implement and adopt optimisation, personalisation and behavioural targeting. He has experience client, agency and vendor-side and has worked in digital marketing for Adobe in EMEA and APAC, covering the South East Asia region.

In his current role, Jamie heads up the product and industry marketing team for the Adobe Experience Cloud in EMEA. His current areas of focus include personalisation, AI and the role of technology in delivering superior customer experiences.

http://www.twitter.com/jamiebrighton

http://uk.linkedin.com/in/jamiebrighton

www.adobe.com

Jack Whitehall

Actor, Writer, Stand-up comedian

As an actor, writer, stand-up comedian and host, Jack Whitehall has established himself as one of the UK’s most exciting talents. 

Jack has most recently been seen in Lasse Hallstrom's The Nutcracker and The Four Realms with Keira Knightley, Helen Mirren and Morgan Freeman. He is also due to star in Disney's upcoming Jungle Cruise, with Dwayne Johnson and Emily Blunt, which is currently in production and will be released in 2020. Jack's previous film work includes Garry Marshall’s Mother’s Day opposite Julia Roberts and Jennifer Garner in 2016, and The Bad Education Movie in 2015, which Jack also wrote.

On television, Jack stars alongside his father, Michael Whitehall, in Travels With My Father, Season 2, which premiered on Netflix in 2018. In 2019, he will star in Good Omens with Jon Hamm and Michael Sheen and Amazon and Bounty Hunters opposite Rosie Perez for Sky Television (UK).

As a stand-up comedian, Jack has completed two sell out arena tours: Jack Whitehall Gets Around in 2014 and Jack Whitehall: At Large 2017- his second tour premiered on Netflix in 2017.

Jack hosted the 2019 BRIT Awards, following his successful debut in 2018. His television credits include: Backchat, A League of Their Own (which received a BAFTA Award in 2014 for ‘Best Comedy Entertainment Program’, Stand Up for the Week and Live at the Apollo. Jack also filmed Training Days for Google in 2018, where he travelled the world to interview international football stars. The series was released in the lead up to the 2018 World Cup on his own YouTube channel.

Ash Roots
Managing Director of Digital, BT Consumer
BT

Ash is a creative and commercial senior leader with more than 17 years of experience helping start-up and established companies take advantage of the internet to drive financial and customer goals. Across websites, applications, social-media, mobile and digital content, he has been responsible for transforming businesses by creating great people orientated digital products and services.

https://www.linkedin.com/in/ashroots/

https://www.bt.com

Priya Lakhani OBE
Founder & CEO
Century Tech

Priya Lakhani is an entrepreneur who has founded a food business, a social enterprise, and now leads a company developing the latest artificial intelligence and big data technology to understand how the brain learns.

Having trained as a barrister, Priya left the security of the legal profession to pursue her passion for business. She founded the Masala Masala food brand and built it from a kitchen table idea to a line of products stocked in major supermarkets. After this initial success she went on establish a charity based on the model that for every unit of a product sold, a life changing item was donated (for example, a meal, a vaccination) to those in need. Priya’s next business, Century Tech, is a company bringing together AI, neuroscience and education. Century’s aim is to measure and simulate brain responses to tuition, analyse what works for whom and how, and ultimately produce personalised learning. By understanding how the brain learns and responds, educators can receive real-time insights, tailoring the learning experience and improving student performance.

In presentations, Priya looks at the cutting-edge work her company are carrying out, and the lessons for training and education and as well as companies seeking to innovate and emulate the startup ethos. She speaks about her entrepreneurial experiences, especially as a nontechnical person running a tech business, and looks at what innovation is and how to embed it into a culture. She also tackles diversity, talent and culture within organisations and wider areas of skills, employment and the business environment. As well as starting businesses Priya has worked with government as a member of the Department of Business, Education and Skills’ Entrepreneur Forum. She is a regular contributor to BBC News’ and BBC World News’ review of global headlines. She has also advised a number of education and skills organisations, and was named as an Entrepreneur of the Year and in Management Today’s ’35 Women Under 35’ list.

https://twitter.com/priyalakhani

https://www.linkedin.com/in/priyalakhani/

https://www.century.tech

Bruce Daisley
VP EMEA
Twitter

Bruce Daisley is the EMEA vice president of Twitter and best selling author of The Joy of Work. He joined the company in 2012 having previously run YouTube UK at Google. He has also worked at Emap/Bauer and Capital Radio.

Bruce runs the Apple #1 Business Chart topping podcast Eat Sleep Work Repeat on work culture. Bruce's book The Joy of Work has been a smash hit, it was the Sunday Times number one business bestseller in spring 2019, the Financial Times made it Book of the Month.

https://twitter.com/eatsleepwkrpt

https://twitter.com/eatsleepwkrpt

Cynthia Stoddard
CIO
Adobe

As senior vice president and chief information officer of Adobe, Cynthia Stoddard oversees Adobe’s global Information Technology and Cloud Operations teams. In her leadership role, Cynthia spearheads a global strategy for delivering services and operations that form the mission-critical backbone for the company. She has 25-plus years of business experience and IT expertise leading large global organisations including Adobe, Netapp, Safeway, and APL Limited in supply chain, retail and technology development.

http://www.twitter.com/stoddardCA

https://www.linkedin.com/in/cystoddard/

http://www.adobe.com/

Jamie Anderson
President, EMEA
Marketo, an Adobe company

Jamie Anderson is EMEA President, Digital Experience at Marketo, an Adobe company, overseeing business operations across the region. Before joining Marketo in October 2017, he was Senior Vice President and Chief Marketing Officer at SAP Hybris, where he led marketing teams to drive customer engagement and business growth across several product portfolios. Prior to SAP, he held leadership roles at Adobe and Siebel. He is a recognised thought leader in the customer engagement and CRM space, and is a member of the CMO Council’s Europe Advisory Board. He holds a degree in computer information systems from Glasgow Caledonian University.

https://twitter.com/collsdad

https://www.linkedin.com/in/andersonjamie/

https://www.marketo.com

Cally Beaton
Media Entrepreneur & Performer

After joining the board of ITV as the youngest and only woman member, setting up her own company and serving as SVP in charge of International Sales at media giant Viacom, Cally started a parallel career in comedy. She brings humour and energy to workplace insights ranging from how to foster a creative, positive environment to how to inspire and lead through change..

At Viacom, Cally oversaw a £500million budget for channels including Nickelodeon, MTV, Comedy Central and Paramount and programmes from South Park to Friends. Responsible for selling programmes and formats around the world she combined working with on-screen and production talent with business planning and strategy, bridging the divide between creative and financial priorities.

It was working on Comedy Central that saw Cally develop her other life as a standup comedian. Despite joining the circuit after already establishing an impressive corporate career, the move has seen her perform at clubs around the country, front her own show at the Edinburgh Fringe, and appear as a guest on QI and on Radio 4’s The Museum of Curiosity.

Bringing humour and energy to her business insight, Cally considers the nature of the workplace and leadership culture. She looks at how to engender change, inspire teams and develop a positive, agile and inclusive environment. She also tackles the working priorities and expectations of the so-called millennial generation, and reveals how to be creative whilst keeping on eye on the bottom line. Her personality, love of performance and business knowledge has also seen her coach and train senior figures from a range of industries. 

https://callybeaton.com

John Travis
VP Brand Marketing
Adobe

Based in San Francisco, John Travis has been at Adobe for twelve years and is currently the Vice President of Brand Marketing.  In this role, John is responsible for Adobe’s brand marketing worldwide including brand strategy and identity, campaign marketing, corporate sponsorships, and Adobe’s corporate social responsibility programs.  He recently returned from a three-year assignment in London where he was responsible for all marketing, campaign, and media strategy and delivery across the region.   Over the course of his tenure at Adobe, John has also been responsible for advertising, web marketing and events.  John serves as a lead evangelist of the Adobe brand, driving innovative strategies and programs with the objective of building customer loyalty, affinity, and demand for Adobe’s brand and its diverse portfolio of products and solutions.

Prior to Adobe, Travis spent seventeen years in marketing, the majority of those at Intel Corporation where he provided leadership in corporate brand strategy and identity, campaign strategy, co-marketing, and advertising. At Intel, Travis spearheaded a comprehensive corporate re-branding initiative in 2006. He was also responsible for developing a number of breakthrough global campaigns for the Intel Inside® and Pentium brands.

Travis holds a B.A. in Political Science from the University of California, Los Angeles. He also achieved a Certificat Pratique de la Langue Française from Université Paul Valery, Montpellier, France. John previously served on the board of the Association of National Advertisers (ANA)

https://www.linkedin.com/in/john-travis-3047944/

http://www.adobe.com/

Jonathan Schwarz
Senior Web Analyst & Product Manager Analytics
SPIEGEL ONLINE

As the Web Analyst and Product Manager, Jonathan is responsible for making data valid and understandable for each department at SPIEGEL ONLINE. In his role, he has the opportunity to help shape the cultural and strategic change of the leading news website in Germany (and the first worldwide) from pure data analysis towards connecting with people through data. Whilst studying Philosophy, Education and Statistics, Jonathan accidentally tapped into the field of web analytics. Right from that moment, he was gripped by the challenge of creating added value from data. He gained experience in implementing data strategies and tools with international corporations on the agency side for several years before joining SPIEGEL ONLINE.

https://twitter.com/jonathankfs

https://www.linkedin.com/in/jonathan-schwarz/

http://www.spiegel.de

Sarah Kennedy
Vice President of Global Marketing
Marketo, an Adobe company

Sarah joined Adobe as vice president of global marketing through the acquisition of Marketo in 2018. Previously, Sarah was Marketo’s chief marketing officer, leading the company’s world-class marketing team as it reinvented the Marketo brand, executed the company’s largest Marketing Nation Summit, rearchitected its own Marketo instance, and drove the growth that led to one of the MarTech industry’s biggest acquisitions. Prior to joining Marketo, Sarah spent ten years at Sabre Corporation, most recently as vice president of global marketing and general manager of digital experience.

https://twitter.com/saykay

https://www.linkedin.com/in/saykay/

http://www.adobe.com/

Martyn Ansell
Head of Digital Marketing & Ecommerce
James Villa Holidays

Currently Head of Digital & Ecommerce for the UK’s #1 Villa holiday operator, Martyn has over 14 years’ experience working within marketing and IT across both travel and the automotive industry. Since joining James Villas in 2017, Martyn has been working with Adobe to maximise the use of their product offering and streamlining the businesses technology stack to improve the flow and use of data across multiple channels and products. Prior to James Villas, Martyn has held senior positions with the UK 3rd largest holiday park operator Park Holidays UK, and one of the oldest UK automotive groups Caffyns PLC.

https://www.linkedin.com/in/martyn-ansell/

https://www.jamesvillas.co.uk

Maciej Baranski
Online Analyst
UPC Poland

At UPC Poland, Maciej manages Online Analytics as well the A/B Testing & Personalisation Team. He reads between the data to spot trends and insights used for better online product development. With almost 15 years of creating online experiences, he believes that focusing on customer needs will fulfil both companies' and users' needs.

linkedin.com/in/maciej-barański-623b638a

https://www.upc.pl

Gamma Basra
Partner – Head of Visualisation
Foster + Partners

Gamma joined the practice in 1992, working on the new Hong Kong International Airport project. He relocated to London in 1994 as CAD and 3D visualiser, and in 1997, established a dedicated visualisation team with a view to position the practice at the forefront of new emerging technologies. Today, the team’s work embraces creating photo-realistic images, animation, and experience-driven films that give an accurate impression of materials, textures, light and space. The team also specialise in concept design work for future projects.

https://www.linkedin.com/company/foster-&-partners/

https://www.fosterandpartners.com

Andy Beggan
Dean of Digital Education
The University of Lincoln

Andy Beggan leads the Digital Education Transformation Programme (DETP) at the University of Lincoln. This is an ambitious change programme managed over 5 interconnecting strands of digital activity and support projects, covering: Leadership and governance; Digital capabilities; Teaching, learning and assessment; Digital Environments; and Communities. Activities cover a broad range of activities underpinned by staff-student collaboration and partnership. Andy is enthusiastic about the potential of digital to enhance teaching and learning and bears the scars to prove it.

https://www.linkedin.com/in/andy-beggan-4b29638/

https://www.lincoln.ac.uk

Urs Boller
Senior Consultant Digital Analytics
Raiffeisen Switzerland

Urs works as a senior consultant digital analytics for Raiffeisen, the third largest financial institute in Switzerland. He is responsible for the tracking and reporting of all websites and apps. He has a great passion for digging into data and trying to find the best way to present stories to different stakeholders throughout the company. Urs holds a MBA in Information Resource and Technology Management and has been working in the financial industry since 2004 in different positions such as client relationship manager and head of product and sales management.

https://www.linkedin.com/in/urs-boller-9b447a38/

https://www.raiffeisen.ch/rch/de.html

Sander Bosch
Global CMI Manager Digital Insights
Heineken International

Sander has a strong focus on driving media and digital transformation through the lens of CMI. Building an understanding of digital advertising effectiveness and digital consumer behaviour and helping companies integrate this knowledge and best practice into their strategy. Currently working at Heineken driving development of digital best practice and supporting the data driven marketing agenda. Previously Sander worked at Unilever as media insights manager for Europe and Africa, consolidating and embedding digital best practice across Unilever markets as well as leading the launch of Unilever’s People Data Center in Europe. Before that he worked on agency side as media consultant at GfK focused on helping clients integrate digital into their media strategy.

https://www.linkedin.com/in/sander-bosch-b487614/

https://www.heineken.com

Philippe Boscher
Head of Digital Mktg - Data - Research - Addressable TV & Innovation
TF1 PUBLICITE

Philippe started as a consultant specialised in digital transformation; then joined Microsoft as head of entertainment and video content. He spent six years at Microsoft, both in content and advertising roles. He joined TF1 seven years ago, first as head of digital marketing within the sales-house and now in charge of Digital, Data, Addressable TV and Research.

http://www.twitter.com/philouactu

https://www.tf1pub.fr

Michael Brooks
Audience Development Manager
Unilever

Michael is at the forefront of Unilever’s data driven marketing transformation, leading audience development and data management platform operations. Experienced in Digital Marketing, Web Analytics, Media Technology and Digital Transformation, Michael is responsible for building Unilever’s own audiences in their Data Management Platform (DMP), supporting the 40+ DMP consultants in role across the globe as they build sophisticated 1st party audiences that are relevant to the messages and objectives of any given brand campaign. 

https://www.linkedin.com/in/michaelbrooks2/

https://www.unilever.com

Till Buettner
Senior Data Analyst
Deutsche Post DHL Group

As a Senior Data Analyst within the Digital Customer Interaction Department at DHL, Till is responsible for making better decisions by using digital data and analytics. From conceptualising web analytics to gaining insights for stakeholders, Till and his team provide analytical expertise for DHL. Among other things, this includes measuring all of logistics.dhl and other DHL touchpoints, analytics implementations, A/B testing and reporting. With over 15 years of experience in IT environment and digital marketing space, Till has developed an intuition in transforming data into storylines. After studying media management and communication design, Till worked for different digital agencies and blue chip companies as an UX designer and digital analyst. 

http://www.twitter.com/oarsi

https://www.linkedin.com/in/tillbuettner/

https://www.logistics.dhl

Piermarco Burrafato
Head of Marketing Analytics
Elsevier

Piermarco is a data enthusiast. After completing his PhD, Piermarco has held several positions in business analytics. Recently he's been promoted to head of Marketing Analytics within Elsevier, a global information analytics business. His main remit is to unearth customer insights that drive product and campaign optimisation.

https://www.linkedin.com/in/burrafato/

https://www.elsevier.com/en-gb

Tomas Carbonell
IT & Business Processes VP
Puig

Tomas is Information Technology VP in Puig – Fragrance and Fashion company worldwide. Tomas joined Puig in 2008 and has implemented a Common Operating Model worldwide ensuring performance and constant improvement of the day to day running systems that support the whole back office processes of the company. In the last years he has been leading also the Digital Enterprise transformation, or how to use digital technology internally to be more efficient and agile in Front End processes as well as getting more attractive to new talent generations. He has been defining a Consumer Technology Platform to support Digital Business transformation and how to use technology to support in building stronger brands and seamless connections with end consumer.

http://www.puig.com/

Victor Cea
Digital Technology Manager
Puig

Victor is digital technology manager at Puig, the worldwide fragrance and fashion company. Victor has more than ten years of experience and a very strong background in digital platforms in different types of technologies, from Microsoft until SAP and now Adobe, not only in a business value view but also in a technical value view. Over the last years at Puig, he has been focused in some of the most important digital platforms at Puig that are centralising the asset digitalisation of the company giving Puig a very potential production to generate the final products at worldwide level.

https://www.puig.com

Lynne Cook
Head of Marketing
Skipton Building Society

As Head of Marketing for Skipton Building Society, Lynne Cook is responsible for leading the marketing strategy to deliver sustainable income and business growth for the benefit of customers and members. Lynne is responsible for driving forward the Society’s customer value proposition through the delivery of consistent branded experiences that reflect customers ever changing needs. She is focused on delivering powerful communications that connect emotionally and rationally with both existing and prospective customers, using wide and diverse channels to land messages. Lynne joined Skipton in 2013 and has been instrumental in driving forward the brand most recently seeing Skipton back on TV with a new campaign after a 10 year absence. Lynne is passionate about understanding customers, using both insight and data to inform marketing strategy.

With a degree in communications and a post graduate diploma from the IDM, Lynne has had a diverse career in marketing with 20 years’ experience both agency and client side. As a working mum, Lynne plays an active role in supporting the diversity and inclusion agenda.

https://www.skipton.co.uk

Anthony Coviello
General Manager, Digital Commercialisation
NAB

Anthony has extensive experience in Financial Services across Australia and the UK. He currently leads the Digital Commercialisation function at National Australia Bank, including accountability for the customer experience of NAB’s website, digital adoption & utilisation, and the sale of consumer and business products across NAB’s digital channels. With over 10 years of senior leadership experience, Anthony has worked in a variety of roles within large complex organisations, driving cultural and business transformation. Anthony is passionate about establishing high performing and empowered teams to deliver exceptional customer-led outcomes.

https://www.linkedin.com/in/anthonycoviello/

https://www.nab.com.au

Fiona Daniells
Solution Portfolio Manager, EMEA
Volvo Financial Services

Fiona has almost 20 years’ experience within Volvo Financial Services, where her roles have covered the functional areas of Operations, Commercial and more recently Digital Solutions & IT. In her current role as Solutions Manager for EMEA, she owns the solutions portfolio for the Originations Processes and has responsibility to drive development, standardisation and optimisation across the region.

Volvo Financial Services is embarking on its digitalisation transformation journey primarily within this Originations area. Fiona therefore focuses on identifying opportunities and challenges to drive positive change throughout the organisation, ultimately resulting in an improved customer experience.

https://www.linkedin.com/company/volvo-financial-services/

https://www.vfsco.com

Joshua Daniels
Platform Product Owner
10x

Josh Daniels is a platform product owner at 10x. Josh has been at 10x for the past two years helping to build it from a 50-employee company to the near 200 colleagues they have today. Previously he spent three years at Lloyds Banking Group working in agile transformation on a number of programmes around commercial onboarding and lending. His area of focus at 10x is Channels, which covers: Mobile, API, Web, CRM and Servicing and Marketing and Communications.

https://www.linkedin.com/in/joshua-daniels-73b53795/

https://www.10xbanking.com

Claire Davey
Director of Direct Distribution
Skipton Building Society

As Director of Direct Distribution for Skipton Building Society, Claire Davey is responsible for the customer and colleague experience through the Society’s direct channels, including phone, webchat, secure messaging and more recently, Social Media. Claire joined Skipton in 1996 and has spent her long career there focussed on keeping the customer proposition moving forward to ensure consistent high standards in this changing world. Her passion lies in developing people to help them to make the very most of their talents. Claire firmly believes that this is the secret to providing exceptional service. 

She is a graduate of Loughborough University, having recently undertaken a Master’s Degree in Leadership and Management between 2015 and 2018 (whilst working full time) which was her first experience of Uni life!

https://www.skipton.co.uk

David de Kock
Senior Director Data Science & Product Management
Elsevier

At Elsevier Research Products, David leads on the Product Management of the Elsevier Analytics Stack and on data science initiatives focusing on user profiling, decision support and knowledge extraction and recommendation. He holds a MSc in Physics from University of Amsterdam and has worked for a wide range of organisations (Big4 tech consultancy, STM publishing, media, telco, energy, cable, a national museum and his own start-up).

https://www.elsevier.com

Kelly Derickx
Digital Project Manager
Capgemini

Kelly was one of the first team members of the Adobe Experience Cloud team at Capgemini Belgium. She has worked on multiple AEM projects for customers in different sectors, both as functional analyst and project manager. Being a Business Practitioner ACE, Kelly was invited by Adobe in October 2018 to join the Business Practitioner certification project in the San Jose headquarters.

Her drive to make projects successful, taking customer goals to heart, make her a key member of AEM delivery teams, also contributing to one of Capgemini’s customers winning the 2018 EMEA Experience Business Excellence award for Web Content Management.

https://twitter.com/capgeminiBE

https://www.linkedin.com/company/capgeminibelgium/

https://www.capgemini.com

David Ellis
Managing Director
Station10

Dan Evans
Digital Optimisation and Personalisation Manager
Sky

Dan Evans leads the personalisation and optimisation initiatives for Sky - Group Product, Digital and Supply Chain. Since joining in 2016, he has been experimenting with digital touch points and delivering unique customer experiences across Sky's web, app and set-top box platforms. The personalisation activities reach every stage of the customer life cycle and drive increased engagement, customer success and business value.

Working closely with Sky technology teams Dan has produced a module for integrating Adobe solutions into Sky platforms at speed and scale.

With over 15 years of digital marketing and analytics experience, Dan started his career agency side, working across multiple verticals before moving to the financial services and then the entertainment sector.

https://www.linkedin.com/in/danielevan5/

https://www.sky.com

Christoph Filser
Lead Customer Analytics & Insights
BMW Group

Christoph heads the data science team for Customer Analytics & Insights at BMW Group. His team delivers analytical optimisations and machine learning solutions in the field of Next Best Offer / Next Best Activity to BMW Groups sales subsidiaries around the globe. Before joining the automotive industry, he worked at Telefónica Germany and Telefónica España in the field of 1:1 communication and data science.

https://www.linkedin.com/in/christoph-filser/

https://www.bmw.com

Mike Fong
Solutions Engineer
ObservePoint

As a Solutions Engineer, Mike provides consulting and ad-hoc technical solutions to ObservePoint customers. His main areas of expertise and interest are Adobe Analytics, SQL and data governance solutions. He has several years' experience on the customer side managing Tesco's analytics and now exercises his wealth of knowledge for the benefit of ObservePoint’s customers. Mike is extremely passionate about customer service and loves to ensure that our clients receive the best possible experience with software and tools that are tailored to meet their individual needs.

https://www.linkedin.com/in/michaelfonganalyst/

https://www.observepoint.com

Anna Galante
Head of Document Technology Operations
GlaxoSmithKline

As head of Document Technology Operations, Anna Galante leads a global team that is changing the way GlaxoSmithKline creates, signs, prints and stores documents. A digital leader, she helps transform complex business processes and drive efficiencies through technology, while meeting stringent legal and compliance requirements.

As part of her role, Anna led the deployment of a new end to end Electronic and Digital Signature Service including the use of new cloud-based digital signatures to drive additional efficiency and an enhanced experience for signature users.

https://www.gsk.com

Sandy Ghuman
Audience Targeting Specialist
Sky UK

Building her career within companies like Yell, Experian and most recently Sky, Sandy is passionate about leveraging data and technology to customise consumer experiences.
At Sky, Sandy drives digital and social targeting capabilities with ownership of audience management & targeting within Sky’s Data Management Platform (DMP) and the social media landscape. Sandy also drives the integration and product roadmap of various adtech & martech solutions at Sky.
Sitting within Sky’s Digital Decisioning, Sandy’s team leverages on-and offline user behaviours to customise the digital experience in inbound and outbound through innovative use of their tech stack and audience design using 1st, 2nd & 3rd party data for optimal audience targeting.

https://www.linkedin.com/in/sandyghuman/

https://www.sky.com

Simon Green
Founder & CEO
Green Rock

Simon Green founded Green Rock as a dedicated post-production facility in 2008, following his extensive experience as an editor and producer, working on award-winning shows for the BBC, Sky and Channel 4 as well working on acclaimed feature-documentaries. He's since driven the evolution of Green Rock to become a content production agency, working with both brands and broadcasters to rethink how they make content for a digital-first world. Driven by creative innovation, Green Rock now has an end to end offering, with cloud-based workflows through production and into post production & delivery.

https://www.linkedin.com/in/simon-green-04127a15/

https://greenrock.tv

Katie Greenyer
Creative Talent & Network Director
Pentland Brands

Having held the position of Creative Talent & Network Director at Pentland Brands for 10 years alongside her role as World President of the Textile Institute, it’s safe to say that Katie has made her mark on the design industry. Alongside nurturing new and emerging talent, Katie inspires designers at Pentland Brands to bring their ideas to life in new and engaging ways. Join Katie Greenyer as she discusses her experience of working across a varied portfolio of brands and identifying new opportunities for creativity in the digital space.

https://twitter.com/PentlandBrands

https://www.linkedin.com/company/pentland-brands/

https://pentlandbrands.com

Ben Harris
CEO and Founder
Decibel

Alexander Hart
Senior Business Project Lead
Roche Diagnostics

Alex is a senior project lead at Roche Diagnostics. He joined the company in 2014 and has 15 years' experience in marketing and digital marketing in various industries including Outsourcing, Logistics and more recently Healthcare.

Alex currently leads a global digital project at Roche Diagnostics called "One Web Presence" to create harmonised, simplified and compliant websites for customers across the entire Roche Diagnostics product portfolio. "One Web Presence" will put the customer experience first, reduce compliance risks and improve Roche Diagnostics' resource efficiency.

https://diagnostics.roche.com

Matthew Harwood
Head of Digital Solutions
NatWest

Matthew joined NatWest from university and over the years has held various roles across Data and Analytics from architecture to cross-channel attribution modelling and optimisation. He currently heads Digital Solutions, responsible for Tagging and Personalisation alongside growing out the banks Decisioning and Marketing Technologies.

http://www.twitter.com/mharwood

https://www.linkedin.com/in/harwoodmatthew/

https://natwest.com

Derek Hemphill
Digital Content Lead
NatWest

Derek joined NatWest in 2010 from BT, where latterly he was responsible for the Digital Content strategy to engage business customers through BT’s online and social platforms. Over the last nine years at NatWest, Derek has played a key role in helping launch and grow the NatWest and Royal Bank of Scotland brands on social and content platforms including YouTube, facebook, Twitter and Instagram. As digital content lead, Derek is now responsible for implementing and managing the Digital Content Strategy for consumer and business brands, ensuring alignment to the wider Brand Marketing objectives, and driving engagement with customers through insightful and innovative content.

http://www.twitter.com/natwest_help

https://www.linkedin.com/in/derekhemphill/

https://www.natwest.com

Albert Hogan
Group Marketing Director
Penguin Random House UK

Albert Hogan is director, Audience & Digital Development at Penguin Random House UK where he leads the team responsible consumer activity and digital strategy for core brands Penguin, Puffin and Ladybird and interest brands in the cookery, crime, commercial fiction and self-improvement genres. Prior to joining Penguin Random House in 2016, Albert held senior digital roles at Universal Pictures, EMI Music and Disney. 

https://twitter.com/alberthogan

https://www.linkedin.com/in/albertjhogan/

https://www.penguin.co.uk

Isabella Holm
Human Insights Lead
Reaktor

Isabella is a recognised expert on our changing relationship with technology and digital services. She’s a human insights specialist with a special focus on future scenarios and the human experience. For the past decade, Isabella has specialised in the digital habits and lifestyles of millennials and younger user groups, bridging digital phenomena to wider social contexts.

https://twitter.com/isabellamalou

https://www.linkedin.com/in/isabellaholm/

https://www.reaktor.com

Tam Holmes
Chief Product Officer
10x

Tam heads product management, client delivery, security, business development and partnerships at 10x.

A recognised expert in digital security, mobile security and fraud prevention, Tam is passionate about delivering platforms that make banking an easy, safe and rewarding experience for all.

Tam has close to two decades of experience in digital banking, security and technology. His career has spanned technology consulting at PriceWaterhouseCoopers, co-founding a successful fintech start-up and spending ten years in digital banking at Lloyds Banking Group.

https://www.10xbanking.com

Jon Hunter
Head of Design
Transport for London

Jon Hunter leads the design teams within Transport for London, the transport authority for London which is responsible for over 26.8 million trips per day. The teams remit includes branding, graphic design, wayfinding, product and Industrial design and everything in-between. A typical day for Jon could involve the creation of a new brand for Cycling, creating Colabs with other leading brands to overseeing the design direction for £1bn of new trains – no two days are ever the same.

https://www.linkedin.com/in/jon-hunter-ba67126/

https://tfl.gov.uk

Craig Johnson
Global Head of Multi Channel & Staff Tablets
HSBC Holdings Plc.

As Head of Multi Channel & Staff Tablets, Craig leads a Global team responsible for creating Omnichannel experiences linking HSBC’s Branch, Contact Centres and Digital estates. Whether transforming paper to digital journeys on Tablets in Branches, through connecting customers to mortgage advisors via from their homes - Multi Channel capabilities form the glue to bridge HSBC’s Branches & Contact Centres staff with Customers using Digital assets.

https://www.linkedin.com/in/largegin/

https://www.hsbc.com

Maria Jones
General Manager Digital Sales & Merchandising
TUI UK & Ireland

Digital Geek, Plane Geek and MotoGP fan. Maria has nearly 20 years' experience in the travel industry with half of that in Digital. She is extremely passionate about the customer and ensuring they receive the best possible experience when booking their holiday. With previous experience in retail and contact centres, Maria now leads the online sales, personalisation and optimisation initiatives at TUI UK and Ireland.

http://www.twitter.com/jonesmaria

https://www.tui.co.uk

Scott Joslin
Senior Vice President, Data Strategy - International
Turner Broadcasting Sys LTD

Bringing over 20 years of experience in analytics, research, marketing and sales leadership, Scott is responsible for the oversight, direction and management of Turner International’s data strategy, data technology strategy and data platform management for all its divisions. His team manage data as a strategic asset to drive revenue, increase yield on advertising inventory, and enable more targeted and efficient consumer marketing and commerce opportunities.

Before joining Turner, Scott was the commercial and operations head at Arrivalist - a location-change attribution analytics start-up, based in New York. Previous roles saw him responsible for overseeing the International advertising effectiveness efforts at comScore, and before that, his roles in research and business intelligence at AOL included the completion of the world’s most extensive enterprise web analytics implementation at the time.

Before joining AOL, Scott held various data-based roles at some of Canada’s largest brands and agencies, including Rogers Wireless, Canada’s largest mobile operator. Scott earned his B.A., Bilingual, in Political Science from Glendon College, the internationally oriented bilingual campus of York University in Toronto. He has much love for great food, a story well told, music played loud, and boisterous laughter with family and friends.

https://www.linkedin.com/in/scottjoslin/

https://www.turner.com

Georgios Kargakis
Head of IT CoC oneMarketing
Allianz

Georgios has been engaged in creating ultimate customer experiences bridging the gap between business and IT for more than 15 years. As an agilist and entrepreneur, he’s working with modern approaches such as Design Thinking, Scrum or DevOps to speed up the development and rollout of digital products by also taking the organisation on the journey to digital transformation to assure sustainable success. As evangelist for innovation he thrives for simplicity and emotional customer experiences without bad surprises.

https://twitter.com/SchorschiOnTheR

https://www.linkedin.com/in/kargakis/

https://www.allianz.de

Patricia Kasandziev
Head of Digitisation, Products & Processes
Raiffeisenlandesbank Niederösterreich-Wien AG

Patricia Kasandziev is responsible for digitisation, products & processes, digital sales and contact centre at Raiffeisenlandesbank Niederösterreich-Wien. Her key areas include: product and process management for all channels and business areas, optimisation and automation of E2E business processes, development and implementation of omnichannel sales strategies.

https://www.linkedin.com/in/patricia-kasandziev-9a2a7492/

https://www.raiffeisen.at

Matthias Koenig
Head Data & Analytics
UBS AG

Heading up the Data & Analytics team within UBS' Group Marketing & Communication Services unit, Matthias is responsible for the strategy and development of the bank's global marketing and communication data platforms, providing services such as engineering and data science as well as transforming how the business consumes and collaborates around data, and uses insights to drive business growth.  

With over six years of experience in digital analytics and marketing technology architecture, one of this key topics is the enablement of data driven experiences in a highly regulated environment.

https://www.linkedin.com/in/matthias-koenig/

https://www.ubs.com

Karsten Kraemer
Director Digital Customer Group Portals
Deutsche Lufthansa AG

After graduating, Karsten Krämer started at OTTO, a German mail-order house. One of his tasks was setting up OTTO's online sales channel, with more than 250,000 products online. At Lufthansa, Karsten has managed various projects including establishing a new booking engine for the website. His latest assignment was a redesign of the website, a migration to AEM 6.3 and migration to a cloud hosting centre. After this project was successfully launched, the project organisation set about transforming itself into an agile DevOps organisation.

https://www.lufthansa.com

Jesper Lanther
Senior Digital Marketing Consultant
Grundfos

Jesper works with marketing automation, personalisation and digital marketing in Grundfos. Together with the rest of the marketing automation centre of excellence, his focus is on creating the optimal digital journeys for Grundfos’ customers.

Before he came to Grundfos, Jesper spent more than 10 years working in retail and ecommerce in a variety of industries and most recently as the head of marketing automation at an agency.

https://www.linkedin.com/in/lanther/

https://www.grundfos.com

Matthew Lindley
Digital Analytics Implementation Architect
BT

Matthew Lindley is the Digital Analytics Implementation Architect at BT, providing expertise and support to 40-plus applications in the Consumer division, which sees over 800m digital interactions each month across 55,000 active web pages. Matthew has, and continues to drive fundamental changes and improvements in analytics implementation best practice, fulfilling the needs from business, reporting and technical areas.

http://www.twitter.com/mlindley001

https://www.bt.com

Tom Loomes
Head of Digital Data & Marketing Technology
RS Components

As Head of Digital Data & Marketing Technology, Tom leads RS Components' digital experience data and marketing technology capabilities – transforming how the business consumes and collaborates around data, and uses technology to automate experiences for their customers. During his time at RS, and throughout his career, Tom has developed his expertise in digital analytics and marketing technology, namely with the implementation and architecture of the Adobe Experience Platform, tagging governance and data visualisation. 

https://www.linkedin.com/in/tom-loomes-6445a526/

https://uk.rs-online.com/web/

Diederik Martens
Chief Marketing Technologist & Founder
Chapman Bright

Diederik Martens, founder of Chapman Bright, is a results-driven and tech-savvy digital marketer with a passion for B2B and the complex sale. Diederik is a frequently asked speaker and lecturer on marketing operations, marketing automation, lead nurturing, buying journeys, CRM, predictive lead scoring, and all things marketing technology. He is a Marketo Certified Solutions Architect and named one of the world’s top 50 at the 2014, 2015, and 2016 Marketo Champion Elite class. Diederik works on marketing technology projects for companies, such as DHL Express, Rockwool, Trend Micro, Essent, Staples, Innogy, PinkRoccade, Dassault Systèmes, Sungevity, Wolf Oil, and many more.

https://twitter.com/diederikmartens

https://www.linkedin.com/in/diederikmartens/

https://chapmanbright.com

Linda McBain
Director of Digital
Save the Children

Linda McBain is Digital Director of Save the Children, the global children’s charity which works across 120 countries.

She leads on the organisation’s digital transformation, focused on improving the processes, technology and capability to ensure the charity is fit for the future and delivers experiences expected by today’s consumers.

With 12 years’ experience as a digital leader in the not-for-profit sector, Linda has developed award winning campaigns such as the ’Most Shocking Second a Day’ video which has had 61 million Youtube views, and Christmas Jumper Day, where Jumper selfies and donations have become a seasonal social media highlight.

https://www.linkedin.com/in/lmcbain/

https://www.savethechildren.org.uk/

James McCormick
Principal Analyst
Forrester Research

James serves Customer Insights Professionals. He is the leading global analyst tracking and defining the value and impact of digital customer information on digitally transforming businesses. His digital intelligence models recognise the big data and advanced analytics approaches that transformed businesses have taken to continually optimise and evolve decisions, experiences, and actions. With his research and experience, he works with senior leaders on insights strategies for sustained market differentiation. James also works with all sizes of technology and services vendors in the digital data, analytics, personalisation and optimisation space to define their business strategy, go-to-market, and product road maps. His responsibilities at Forrester include leading the research on digital intelligence, insights-driven business, and location intelligence; providing end user and vendor strategic advisory; speaking as a keynote at industry events; and maintaining a role of key market influences in his field.

https://twitter.com/JFMcCormick

https://www.linkedin.com/in/jamccormick/

https://go.forrester.com

Nicolas Meriel
Senior Digital Strategist & Adobe Ambassador
Swisscom

Nicolas Mériel has gathered over 15 years of online experience and has worked as interactive marketing manager at eCommerce service provider GSI Commerce (now eBay Enterprise). Nicolas then joined Omniture (now Adobe) in the role of team lead Test&Target EMEA. During the acquisition by Adobe, Nicolas had the opportunity to join Adobe Training Services as a corporate trainer & consultant for all Omniture powered solutions as well as Adobe Scene7. In 2012, Mr. Mériel joined Swisscom, Switzerland’s leading telecom provider, as Senior Digital Strategist

Nicolas speaks five languages and has been a regular speaker at Adobe Summit.



https://ch.linkedin.com/in/meriel

https://www.swisscom.ch

Geert Moens
Program manager - Digital
Atlas Copco

As program manager digital, Geert focuses on the digital strategy and implementation of Atlas Copco’s ambitions for the websites, marketing automation, personalisation and lead generation. He has managed the entire journey from selection until implementation and rollout of the Adobe solution.  

Atlas Copco is a world-leading provider of sustainable productivity solutions. As Atlas Copco is a strong decentralised organisation, each of the different units (brands, business areas, local countries, …) have their own digital focus and selling points. The challenge for Atlas Copco is to find the balance between global alignment and these individual digital objectives.

In 2018, Atlas Copco won the European Adobe experience business excellence award (excellence in Web content management).

https://www.linkedin.com/company/atlas-copco/

https://www.atlascopco.com

Andrew Morris
Global Head of Insight
RS Components

As Head of Global Insight at RS Components, Andrew leads the drive to be an insight and data driven business, his team are at the heart of RS Components’ community of insight and analysis practitioners and are the key enablers of a culture of self-service at RS Components.

Andrew has worked in insight roles primarily on digital data for over 15 years across a variety of sectors, both client and agency side. Andrew specialises in driving the adoption of data within non insight functions and helping non digital functions understand and exploit the power of digital data.

https://www.linkedin.com/in/andrewpetermorris/

https://uk.rs-online.com/web/

Jens Nielsen
Senior Marketing Project Manager
Grundfos

Jens is a senior marketing project manager leading the Marketing Automation programme at Grundfos – the world’s largest pump manufacturer. Since 2012 Jens has been part of Grundfos’ journey to build even better and more direct customer relations through digitalisation. This includes establishing the Marketing Automation discipline and democratising the usage of customer data and automation tactics in Grundfos’ more than 50 sales companies. At Grundfos Jens drives the integration of owned customer data with the Adobe Marketing stack and developing the road map of Marketing Automation.

Jens holds an MA in Media Studies and Economics from Aarhus University, Denmark.

https://twitter.com/Jens_Nielsen

https://www.linkedin.com/in/jensnielsenden/

https://www.grundfos.com

Giovanni Niero
Experience Architect & Head of Digital Technologies
illycaffè

Giovanni's career has spanned over 15 years’ in digital, supporting companies in delivering superior experience through state of the art technologies. He joined illycaffè in 2013, to lead the digital technologies team, executing major projects like the customer experience multi-channel platform. In the last two years, he has been appointed as one of the digital transformation leaders, managing strategy and execution of all the digital transformation initiatives. Before joining illycaffè, he started in STIGA delivering the first e-commerce experience in 2003.

https://www.linkedin.com/in/giovanniniero/

https://www.illy.com

Manuel Niess
Head Digital Channels
UBS AG

Heading up the Digital Channels team within UBS's Group Marketing & Communication Services unit, Manuel is responsible for shaping the strategy and driving continuous development of the bank's global marketing and communication technologies, powering channels such as www.ubs.com, the corporate intranet, as well as marketing automation and site search solutions.

With 10+ years of experience in digital transformation, his key focus for the last years has been on delivering supreme customer experiences on UBS's digital channels, and bringing state-of-the-art technology solutions to life in a highly regulated environment. Manuel holds a master's degree in modern English and German literature.

https://twitter.com/ubs

https://www.linkedin.com/in/manuelniess/

https://www.ubs.com/

Tom Nowell
CRM Enablement Manager
Virgin Atlantic

Tom is passionate about using technology to harness pertinent data and insight, and delivering valid, bona fide business benefits. His work ethic is guided by the strong belief that the correct technological solution should be aligned with the most appropriate strategy. This ensures the best message is delivered at the right time, through the most appropriate channels. With over 10 years’ experience in CRM and data-driven marketing, Tom has been involved in many digital solutions that delivered powerful communications. He prides himself on providing exceptional customer experiences by bringing key insight and marketing strategies to life.

https://www.virginatlantic.com

Simone Occhiuzzi
CRM Director
Lottomatica (IGT)

Simone Occhiuzzi is CRM director at Lottomatica (IGT), the leading gaming operator in Italy.

As the customer relationship director, Simone oversees customer satisfaction crafting meaningful and tailored communication with its customers bridging the adoption of technology with new ways of interaction to serve the purpose. With ten years of experience in Digital Marketing, Simone has worked for large-size organisations in Italy and abroad (he lived in the UK for four years) within the relationship management departments.

With a Masters degree in Marketing & Communication, Simone has extensive experience in implementing CRM strategies and managing relevant KPI’s, ensuring measurable impact and influence within the business. 

https://www.linkedin.com/in/simone-occhiuzzi-6a76a415/

https://www.lottomatica.it

Jesper Olesen
Senior Director, Digital Customer Excellence
Grundfos

Jesper is responsible for developing and driving the digital customer experience and all customer facing touchpoints for Grundfos. His focus is to create personalised and automated customer experience flows based on their needs and jobs-to-be-done. Jesper has broad background with experience with multiple areas such as digital marketing, pricing, analytics & customer satisfaction measurement, strategy development, CRM and sales reporting.

https://www.linkedin.com/in/jolesen/

https://www.grundfos.com

Marie Othats
Product Owner Digital Performance
KPN

Marie started as web analyst at KPN Sales division, then due to her technical interests and knowledge she was promoted to Product Owner Digital Performance.

She is responsible for the vision of online analytics as well as the implementation of online data on all kpn.com platforms. Marie is the link between business and architecture and development teams to ensure the quality and consistency of online data. Her mission is to improve data quality, enrich data by connecting platforms and empower colleagues to work with Adobe Analytics, thereby she enables business teams to continuously improve the journeys and experience of their customers and prospects.

https://www.linkedin.com/in/marieothats/

https://www.kpn.com

Saija Paananen
Campaign Controller
NOW TV

Saija Paananen heads the campaign management team at NOW TV, which is part of Sky, Europe’s leading media company.  

With years of experience using different marketing automation technologies, including Adobe Campaign, her key focus area is creating highly personalised customers communications through intelligent targeting strategies and finding innovative ways to extend the tool’s capabilities.   

Saija’s key mission is to empower her team to use the power of data and insights, deliver best-in-class communications and understand what makes customers tick to deliver exceptional results. She has worked across multiple transformation and implementation projects and is continuously looking for new ways to optimise and improve customer experiences.

https://www.nowtv.com

Mitchell Partoglou
Head of Digital Sales
NAB

Mitchell has proven time and time again he has what it takes to deliver great digital first customer experiences. He currently leads the Digital Sales team at NAB creating best-in-class digital sales experiences for customers through customer research, AB testing and rapid delivery models. Previously, he helped create and grow NAB Labs, NAB’s innovation function, which embedded customer research, agile ways of working and rapid-prototyping into the Enterprise. Outside of work, Mitchell is always looking for his next start-up opportunity having already created and sold two companies.

https://www.linkedin.com/in/mitchellpartoglou/

https://www.nab.com.au

Dr. Jesko Perrey
Senior Partner
McKinsey & Company

Dr. Jesko Perrey is a senior partner at McKinsey & Company in Düsseldorf, which he joined in 1999. The functional focus of his work is on branding, marketing spend effectiveness and segmentation. He is the global leader of McKinsey's Marketing and Sales Practice. Jesko serves companies across all industries and in particular logistics (postal and parcel services), automotive, retail and consumer goods, as well as a broad range of topics such as commercial transformation, pricing, sales, CX, digital marketing and advanced analytics. He is one of the founders of McKinsey's Consumer and Marketing Analytics Group.

https://www.mckinsey.com

Emily Poulton
Marketing Automation Manager
Ascential Group

Voted one of Marketo's "Fearless 50" marketers in 2018 and winner of that year’s "Marketer of the Year" Revvie Award, Emily is passionate about bringing marketing strategy to life. By producing engaging content for each stage of the buyer journey, and by implementing scalable processes and powerful analytics to reinforce it, she has shown B2B enterprise business leaders across multiple sectors, why marketing is valuable as a key demand and revenue generation function.

Emily is now working in London as part of the Ascential Group's global team. She is delivering high performing marketing campaigns across the group’s portfolio of brands.

https://www.linkedin.com/in/emilypoulton/

https://www.ascential.com

Dan Reed
Head of Platform Delivery
Barclays

Dan joined Barclaycard in 2013 as a Digital Content executive, editing pages on the Barclaycard website. Dan now looks after the Barclaycard.co.uk/business website team, marketing automation team, and delivering new marketing technology for Barclays Cards and Payments.  

Dan is a people-centric optimiser who’s not only interested in the need for improvement, but also what impact those needs have on colleagues in terms of skills.  

In his quest for optimisation, Dan’s recent focus has been on Site Performance: how to make website faster, and what does that mean commercially? And, how do the team adapt to a brand new challenge…

https://twitter.com/Dannowtweets

https://www.linkedin.com/in/danreed86/

https://www.barclaycard.co.uk/business

Roman Rock
Global Head of Digital Analytics & Personalisation Platforms
HSBC

Roman has spent the last three years migrating HSBC from a decentralised, highly outsourced operating model to a centrally managed internal capability led structure across 34 countries, migrating from over 400 local non governed implementations to a centrally governed implementation with limited localisation.

https://www.linkedin.com/in/romanrock/

https://www.hsbc.co.uk

Tom Roethlisberger
Lead Marketing Technology a.I.
valuu by PostFinance

Tom Röthlisberger is a passionate marketing and advertisement technology architect. His backpack is filled with knowledge and experience about marketing technology and a strong affinity to marketing innovation. Combined with imagination, empathy and determination, he is able to design marketing solutions that are challenging the status quo. Constantly discovering new solutions for over 16 years, he has had the privilege to have worked for companies like Audi, Credit Suisse, John Lewis or Richemont.

https://www.linkedin.com/in/tomroethlisberger/

https://valuu.ch

Pablo Jacobo Ruiz Alonso
Global Head of Digital Marketing
Amadeus

Pablo went from a “capo of the hotdog and popcorn Spanish mafia” to a “well-respected digital marketing strategist and professor”... If that’s not the definition of reinvention… what is!

He has gone through several periods of reinvention in his life and never waited for his future to find him. It is important to remember that we choose reinvention, and that is what he did after completing his education.  

He evolved from being a physicist to pursuing his curiosity for web development / design / consultancy. He started his new career working in B2C and later B2B, transforming his career path and becoming a skilled digital marketing professional with zero experience. He also worked as a digital marketing professor while becoming a digital strategist, leading an incredible team of smart digital marketing gurus. To put it simply - he built a career around what he defines now as his true passion.

http://www.twitter.com/pablojacoboruiz

https://www.linkedin.com/in/pabloruiz/

https://amadeus.com

Fahim Salim
Global Director - Digital Consumer Experience Platforms
Unilever

Fahim is an entrepreneurial marketing technology leader with over 15 years’ experience across telecoms, banking, pharmaceuticals and consumer goods industries. He has a track record of leading global business transformation initiatives, building high performance teams and digital platforms that deliver superior outcomes at scale for businesses.

Fahim is responsible for Digital Consumer Experience Platforms at Unilever, which play a critical role to enable marketers with best-in-class engagement and experience execution capabilities that help drive data driven marketing at scale for Unilever’s 400+ brands operating in 190+ countries.

https://www.linkedin.com/in/fahimsalim/

https://www.unilever.com

Mascia Salucci
Head of Digital Sales, Acquisition & Analytics
ALITALIA

Mascia has a master’s degree in Foreign Literature & Language and in Philosophy. She joined Alitalia in 2009 and combined her passion for technology with her long time experience gained through different senior manager roles in the Travel & Airline industry.

She leads the Digital Sales, Acquisition and Analytics team of Alitalia; responsible for digital contents (53 websites, 15 different languages), digital marketing (SEM, SEO, Display, Metasearch Engines), Data Analytics. She is also responsible for driving digital sales growth using on-data driven measuring equations and on-automated-based machines that learn algorithms aimed at acquiring new clients through online advertising channels. This is accomplished by systematically targeting specific audience segments at the beginning of their purchase path, and then by guiding them to the booking phase in the Alitalia website with dynamically personalised offers and experiences.

Mascia is deeply engaged with philosophical labs thinking about socio-ethical values and applications of digital technologies and thinking and prediction machines (moral algorithm, philosophy of information, etc)

https://www.alitalia.com

Anette Samsioe
Senior Client Partner – Industry Lead Health EMEA & APAC
Publicis Sapient

Anette has more than 20 years of experience advising companies on how to succeed in a connected and digital world and how to successfully transform as an organisation. Her consulting focus is the Pharma and Healthcare industry. She leads at Publicis Sapient the industry vertical Health for the region EMEA & APAC.

https://www.publicissapient.com

Gianrico Sarracco
Digital Analytics Architect
UnipolSai Assicurazioni

Gianrico Sarracco is a digital analytics architect with more than 10 years of experience in digital marketing and digital analytics. He is also an Adobe Analytics expert. Gianrico is currently managing all digital analytics implementation activities at Unipolsai, on both the company’s external and internal channels, including website, app, intranet and extranet.

https://www.unipolsai.it

Francesca Romana Saule
WW Head of Digital and CRM / Digital Transformation Director
illycaffè

Francesca is an executive with over 15 years of experience in digital, omni-channel, social, content and CRM strategy & experience programs within the major consumer goods, fashion & luxury and retail companies. She joined illycaffè in 2018 leading the Digital Transformation Program and the Digital and CRM Unit. Before joining illycaffè, she was an Accenture executive in digital strategy working on customer experience and transformation programs.

https://www.linkedin.com/in/francescaromanasaule/

https://www.illy.com

Wouter Segers
Leader of the Digital Competence Center
KBC

Wouter leads the Digital Competence Center of KBC, responsible for digital journey management, digital attraction, digital conversion, websites and martech. The Competence Center works together with other departments on the day-to-day customer experience and sales, in an omni-channel context. The approach has led to a huge increase in digital sales in the space of five years.

Wouter has a master’s degree in Economics and joined KBC in 2002. Since 2014 he has combined his passion for digital and customers with experience he gained through different IT-roles, internal consulting and SME relationship management at branch level.

https://www.linkedin.com/in/woutersegers/

https://www.kbc.be

Peter Simon
Team Head Web & Digital Solutions
Sika AG

Peter Simon has more than 10 years of digital, web & ecommerce experience, and a strong Adobe Experience Manager background. He is originally from Hungary and has been living in Switzerland now for more than eight years and also has a university degree as MSc Business Information System. In February 2018, after six years working for Adobe as Critical Situation Manager & Digital Project Manager in Switzerland, he joined Sika AG, the leading industry and construction company in Switzerland to lead the Web & Digital Solutions Team as part of the global corporate IT organisation. He and his team are looking after the operations, technical support and also the continuous improvement of the global web-platform AEM with 150+ trained authors from all around the world. In his presentation, Peter will give an overview of the challenges a global organisation like Sika faces when it comes to content creation and publishing and will showcase how a website relaunch and upgrading to AEM 6.4 changed the internal processes and the governance. 

https://twitter.com/petersimon84

https://www.linkedin.com/in/petersimon/

https://www.sika.com

Ben Sprackman
Senior Optimisation Manager
TUI UK & Ireland

Ben started his career at TUI working on the frontline as a holiday rep, where he fell in love with travel. His passion for travel took him all over the world and ultimately to the alluring Luton, but more specifically the TUI head office, where he discovered his 2nd passion, which was Digital Optimisation (shortly followed by rugby). Since then he has been on an exciting journey, where he led the creation and rapid expansion of TUI UK & Ireland’s Optimisation programme.

https://www.linkedin.com/in/ben-sprackman-16a753b0/

https://www.tui.co.uk

Ralph Stamm
Senior Digital Analytics Manager
Allianz

Ralph is an experienced senior digital analyst / digital marketing manager with a demonstrated history of working in the information technology and financial services industry. The Adobe certified expert has over 10 years of experience in the digital strategy, analytics, testing, personalisation sector and worked both client- and agency-side and as an entrepreneur. He spearheaded the adoption of the Adobe Analytics Cloud at Allianz Switzerland and focus on data-driven topics that generate business value. His favourite quote is: “In God we trust; all others bring data – data beats opinion.

https://www.linkedin.com/in/ralphstamm/

https://www.allianz.ch

Christian Stuppy
Director, IT Healthcare
Merck

Christian Stuppy, MBA is a senior IT leader with 20 years of experience delivering innovative Marketing & Sales IT ecosystems for the Lifescience industry. He held different global leadership positions in the areas of Application Delivery, IT Architecture and IT Business partnering. In his current role as Head of Business Partnering & Projects, IT Healthcare - Core Franchises & Go-to Market, Christian is responsible for designing and implementing global IT platforms enabling digital touchpoints for patients and Healthcare professionals. Using IT as a business differentiator is core to his approach on architecting and delivering engaging solutions.

https://www.linkedin.com/in/cstuppy/

https://www.merckgroup.com/en

Hirra Sulanki
Head of Digital Analytics
TUI

Hirra Sulanki is the Head of Digital Analytics at TUI, the world’s leading tourism group. In her role, Hirra leads the analytics team in monitoring, contextualising and perfecting experiences across all of TUI’s digital properties. Her work ensures consistent and brilliant experiences for the 10 million customers that visit TUI online every month. With almost a decade of experience at TUI, Hirra has seen the business go from strength to strength and has a wealth of knowledge to share in the digital data space.

https://www.linkedin.com/in/hirra-sulanki-0266562/

https://www.tui.co.uk

Peter Svarre
Author & Digital Strategy Advisor
petersvarre.dk

Peter Svarre, Master of International Affairs from Columbia University, New York, has been working with digital communications, user experience, artificial intelligence and social media for the last 20 years.

He is the author of two books. One on social media and the other on artificial intelligence. The latter deals with the practical, social, political and ethical consequences of artificial intelligence. He is currently touring the world, speaking about these issues.

He has also worked as marketing director for Bang & Olufsen and as a digital strategist for companies such as Novo Nordisk, Nike, Carlsberg and UBS.

https://twitter.com/petersvarre

https://www.linkedin.com/in/petersvarre/

https://www.petersvarre.dk

Helmut Tautz
Programme Manager Marketing Cloud
Allianz

Helmut is an experienced programme manager with a proven track record in the information technology and financial services industry. With his professional experience in engineering and business units he is passionate about bringing both sides together to create exceptional experiences for customers.

Established on a holistic approach with focusing on technological topics as well as business transformation aspects he is now implementing Adobe Marketing Cloud at Allianz Switzerland.

https://www.allianz.ch/

Cathy Thomson
Global Head of Customer Experience Management
Hostelworld Group

Cathy is a leader in strategic CX transformation, Voice-of-Customer programs, and data-driven experience design with in-depth background in the hospitality, retail, and ecommerce sectors. 

Having previously worked in senior roles with brands such as Fairmont, Marriott, HSBC, and Walmart, she joined Hostelworld Group in 2012 to lead their CRM, customer insight, CX management, and customer support programmes.

She holds an MBA, an Honours Bachelor of Journalism, and is a Recipient of Canadian Achievers Award from the Prime Minister of Canada.

https://twitter.com/hostelworld

https://www.linkedin.com/company/hostelworld-com/

Cathy.Thomson@hostelworld.com

Roos van Duren
Customer Insights Lead
KPN

Having started in KPN’s App’s division, Roos was responsible for implementation of Adobe Analytics and set-up reporting. Through her passion of optimising data-driven processes and the ability to connect people within the organisation, Roos was asked to participate in cross-department projects such as the reimplementation of online analytics, customer recognition and (online) personalisation.  

On the back of these developments and achievements, she was recently promoted to the role of Customer Insights Lead for KPN Online. The primary focus is to enable online teams to make data-driven decisions and continuously improve the online customer journeys and personalised experience.

https://www.kpn.com

Sanne Vincent
Ecommerce Manager
Saint-Gobain

Ecommerce Manager for Denmark’s largest plumbing wholesaler, Sanne leads the online sales, personalisation and optimisation initiatives for Saint-Gobain Distribution Denmark. The aim is to deliver unique customer experiences across sales channels. 

Sanne has been part of the digital transformation the last decade and building up the digital landscape including Adobe Analytics, Adobe Target, Adobe Audience Manager and Adobe Campaign - making it possible to deliver real-time personalised experiences.

Saint-Gobain Distribution Denmark’s main website: BD.dk has won numerous e-commerce awards during the last 10 years in Denmark in the categories best B2B and best Omni-channel. 

https://www.linkedin.com/in/sannehansen/

https://www.bd.dk

Tim Walters, Ph.D.
Principle Strategist & Privacy Lead
The Content Advisory

Tim Walters is a principal strategist and privacy lead at The Content Advisory and the founder of Zero Theory Solutions. For nearly twenty years, Tim has helped organisations create great customer experiences while also respecting the privacy and personal data of consumers. His publications and popular keynote addresses include "The GDPR Launches a New Era For Customer Experience Management", “The Role of Trust in the New Data Economy” and “The Total Impossibility of CXM.” Prior to TCA, Tim was a senior analyst at Forrester Research. Earlier, he was a professor at the University of Rochester and New York University.

http://www.twitter.com/tim_walters

https://www.linkedin.com/in/timwalters71/

https://contentadvisory.net

Andrew Wathen
Digital Analytics Manager
Nationwide Building Society

Andrew is a digital analytics manager with over ten years' insight, optimisation and implementation experience working for Financial Services and Telco companies. Using his Adobe expertise in both Adobe Analytics and Adobe Target, he has helped businesses transform the way in which they use digital data. Andrew is currently working for Nationwide Building Society where he has created and grown a team capable of supporting Nationwide’s ambitious plans. This will be Andrew’s second Adobe Summit as a presenter having previously appeared at the 2017 Summit.

https://www.linkedin.com/in/andrew-wathen-21964517/

https://www.nationwide.co.uk

Stephen Yeo FCIM
B2B Marketing Director

Stephen Yeo has more than 28 years' experience in B2B Marketing. His experience includes European Marketing Director at Panasonic, UK Marketing Director at Dell Corporation and International Marketing Director at Wyse Technology, the world leader in thin clients.  

He is a global thought leader in the field of applying new technology to Marketing to deliver better business results, a transformed customer experience and improved business efficiency. Stephen has won multiple awards including Marketo’s 2017 Global Marketing Executive of the Year Award, and the 2004 CRM Business Leader of the Year Award. He is a Fellow of The Chartered Institute of Marketing.

https://www.linkedin.com/in/stephenyeo/

Gregor Young
Head of Digital Brand
BT

Gregor has 10 years' experience helping established brands deliver customer-first digital excellence. As Head of Digital Brand at BT Group, Gregor as lead on many aspects of BT's digital transformation revolutionising digital design and web architecture, establishing social media and content marketing strategy, and introducing new group-wide enterprise software and partnerships. Gregor is a strategic thinker with an uncompromising drive for digital excellence and brilliant customer experience. He's got one foot in experience design and product development and the other in modern marketing and communications making him a well-rounded modern digital leader.

https://www.linkedin.com/in/gregoryoung/

https://www.bt.com/

Nico Zazworka
Director Product Management - Product Analytics
Elsevier

Nico Zazworka is a director product management at Elsevier (part of RELX Group) advancing the set of analytical tools, methods and processes product managers use to improve their products and product experiences. He holds a PhD in Computer Science from the University of Maryland, where he published more than 20 peer-reviewed publications in the field of Computer Science.

https://www.elsevier.com

Humaira Akhtar
Multi-Solution Architect
Adobe

As an Adobe Multi-Solution Architect working in Professional Services pre-sales team, Huma helps the PSS team with various opportunities. In her previous life she worked on many implementation projects with high profile clients. She has more than 12 years of experience and brings a unique set of presentation, client facing and technical skills. Having worked with a host of customers spanning a variety of industries and technologies, Huma brings a real world experience and challenges to every engagement.

https://www.linkedin.com/in/humaakhtar/

http://www.adobe.com/

Steve Allison
Senior Manager, Product & Industry Marketing EMEA
Adobe

Steve has worked as a technical and business development professional for over 20 years, with extensive experience of defining strategic product direction; devising and implementing go-to-market and strategic marketing plans; and developing and executing sales and field training.

Today, Steve heads up product marketing for Adobe’s audience and Data Platform technologies in EMEA – advising partners and clients how to create audience-centric strategies for advertising and marketing optimisation.

https://www.linkedin.com/in/steveallison1/

http://www.adobe.com/

Ilie Ana
Adobe Media Analytics – Engineering Manager
Adobe

Ilie is the engineering manager for the Video and Audio Analytics backend solution, responsible for data processing and API collection layer. He considers himself a customer focused engineering manager excited about exploring new M&E use cases while having a continuous focus on the performance and scalability of Adobe’s solutions.

https://www.linkedin.com/in/ilieana/

http://www.adobe.com/

Alberto Angeli
Adobe Analytics Cloud – Senior Consultant
Adobe

Alberto started his carrier as a web developer, with a focus on frontend technologies, building sites and interfaces. Five years ago, he moved to Digital Marketing Consulting, specialising in Adobe Analytics, Audience Manager and Adobe Target.

Everyday he helps companies to reach their business goals through the Adobe technologies, gathering their needs and designing together the best solution to achieve these results.

Curious by nature and into big data, analytics, data visualisation, automation and machine learning.

https://www.linkedin.com/in/alberto-angeli-52853187/

http://www.adobe.com/

Jack Ashman
Senior Solutions Consultant
Marketo, an Adobe company

Jack has helped the world’s biggest brands define, execute and scale their digital strategies. He is a digital marketing expert and leader who enjoys understanding the goals, needs and pains of customers, and tailoring solutions that help them build brand, drive revenue and prove impact. 

https://www.linkedin.com/in/jackashman/

https://www.marketo.com

Sade Bamidele
Senior Consultant & Team Lead
Adobe

Sade Bamidele and her team are part of Adobe Consulting Services. Sade works with clients to realise the value of integrating the products in the Adobe Experience Cloud for Multi-Solution projects. Adobe Campaign is her specialist product. She works closely with clients to drive marketing automation efficiencies and implement a solution that supports their segmentation, personalisation, cross channel and reporting marketing objectives. Sade joined Adobe through the Neolane acquisition in 2013, throughout her nine years of experience she has worked on projects across varying industry verticals such as retail, media, transportation, finance and hospitality.

https://www.linkedin.com/in/sade-bamidele-446a8616/

http://www.adobe.com/

Vianney Baron
Solution Consulting Manager
Adobe

With Adobe for 11 years, Vianney is solution consulting manager for the Adobe Experience Cloud in France. Working with companies of all sizes and in all industries, he helps marketing and digital teams build the best possible experiences for their customers. 

https://twitter.com/VianneyBaron_

https://www.linkedin.com/in/vianney-baron/

http://www.adobe.com/

John Bates
Director - Product Management
Adobe

John Bates is director of Product Management for Adobe Analytics Cloud. His core responsibility is to develop the software product roadmap for all data science, artificial intelligence (AI) and machine-learning based capabilities found within Adobe Analytics. Additionally, John is responsible for the strategy, vision and roadmap delivery of features supporting data privacy, security, and attribution found within Adobe Analytics. For more, read his blog.


https://twitter.com/JohnBBates

https://www.linkedin.com/in/johnbbates

http://www.adobe.com/

Ben Beard
Group Product Manager
Adobe

As an “Inspector Gadget” of Digital Marketing, Ben has spent the last nine years in the world of audience management, activation and optimisation. Ben shares his digital marketing strategy and product knowledge to help others understand how they can realise maximum value from their investment in Adobe’s Experience Cloud.

https://twitter.com/Ben_Beard

https://www.linkedin.com/in/benbeard87

http://www.adobe.com/

Peter Bell
EMEA Marketing Director
Marketo, an Adobe company

Peter Bell is an experienced executive with deep knowledge of the software industry and online media and over 25 years in marketing contributing to the success of some of the most recognisable global product brands. His specialty is understanding key market trends and developments and identifying the strategic implications to current products and services. An early pioneer in the PC & internet sector, Peter’s early roles were in technology, a passion and skillset that are more relevant to marketing than ever. Currently, Peter leads Marketo‘s marketing in EMEA.

https://twitter.com/peterbel

https://www.linkedin.com/in/peterbel/

https://www.marketo.com

Andreas Bjurling
Senior Solutions Consultant
Adobe

Andreas has worked in the digital marketing and experience business in the Nordics since 2006. His experience covers customer training, post- and pre-sales engagements across multiple solutions and products in the Adobe stack. He speaks Swedish, Danish and English and is also an Ironman in the making.

https://www.linkedin.com/in/andreas-bjurling-8188741/

http://www.adobe.com

Stephane Bline
Director, Product Management
Adobe

In close collaboration with engineering, Stephane is responsible for the Adobe Campaign solution’s Product Management. With over 20 years’ experience working in the software industry, Stephane previously joined Neolane more than 14 years ago as head of professional services, where he played a critical role in leading the first 100+ cross-channel campaign management implementations. Stephane brings a deep and professional knowledge on how to build and apply technology to serve marketing business needs.

http://linkedin.com/pub/stéphane-bline/8/275/a00

http://www.adobe.com/

Flemming Blixt
Senior Solutions Consultant
Adobe

Flemming is a senior solution consultant for Adobe Experience Cloud, specialised in Adobe Campaign and Adobe Experience Manager. From more than 20 years of experience with data driven Marketing and ecommerce Flemming has a wide area of expertise on creating a good customer experience utilising and maximising the data and assets available. Flemming is also a Marketing Automation expert and delivers Digital Strategy Consulting for Adobe in the Nordic Region.

https://www.linkedin.com/in/flundblixt/

http://www.adobe.com/

Jan Borgwardt
Senior Value Consultant
Adobe

Jan cooperates with Adobe customers to get the full value out of digital marketing and communications. The marriage of both, technical and communicative aspects, with the strategic goals of his business partners shows explosive, differentiated and highly forward-looking results. As being right in the centre of the experience business, Jan is able to precisely define the value of investing in the immersive liaison of data and content, to soar their experience business capabilities. 

https://twitter.com/bojay

https://www.linkedin.com/in/janborgwardt/

http://www.adobe.com/

Chris Bray
Principle Instructor
Adobe

With over 25 years of experience as a professional Trainer, Chris is the principle instructor and evangelist for the Adobe Analytics Suite of Tools. Delivering training to clients on all aspects of website optimisation, from implementation to actual analytics insights, Chris is always focusing on the psychological and sociological aspects of the data being collected and how this can be best utilised to recognise individual online behaviour and to help companies to provide the best personalised experiences for anyone interacting with their digital interfaces. His approach and vision is always to encourage delegates to think somewhat differently.

http://www.twitter.com/TheChrisBray

https://www.linkedin.com/in/thechrisbray/

http://www.adobe.com

Dan Britcher
Industry Lead – Media & Entertainment EMEA
Adobe

As Adobe's Industry Lead for Media & Entertainment, Dan Britcher brings more than 20 years’ experience in business development, marketing and product strategy across the digital publishing, broadcast and technology sectors. Prior to joining Adobe, Dan held executive positions at Time Warner, Guardian Media Group and Yahoo with responsibility for digital and business transformation projects across the industry. 

https://www.linkedin.com/in/daniel-britcher-93932b8/

http://www.adobe.com

Eva Bruchez
Solution Consultant
Adobe

Eva is a solution consultant & experience designer in Adobe’s EMEA Solution Consultant team. Combining a background in economic psychology, consumer behaviour and digital marketing, with Adobe Eva guides clients to envision and design relevant customer experiences throughout their online and offline touch points. Eva enjoys guiding clients in their digital transformation; combining technology with strategy and business value processes. Before joining Adobe in 2018, Eva managed the digital marketing of Chiquita bananas.

https://www.linkedin.com/in/evabruchez/

http://www.adobe.com/

Drew Burns
Group Manager, Product Marketing
Adobe

Drew Burns is group manager, Product Marketing for Adobe Target. Prior to Adobe, Drew was an avid Adobe Target user and optimisation manager, and brings 16 years of agency, digital marketing and production experience, working with enterprise clients and companies in the entertainment and technology industries. At Adobe, he works alongside the leading enterprise companies in retail/ecommerce, travel & hospitality, financial, media & publishing, B2B High Tech and other verticals to improve and grow their optimisation and personalisation efforts, strategies and programs.

http://www.twitter.com/drewtburns

http://www.adobe.com/

Beth Burns
Senior Account Solutions Consultant
Adobe

Beth is a solutions consultant based in her adopted home town and favourite city - London. Over the past 15 years, she has worked closely with global brands to unlock the potential of their digital marketing ecosystem and leverage enterprise data to deliver exceptional customer experiences. 

https://www.linkedin.com/in/bethbburns/

http://www.adobe.com/

Beth Carlson
Advanced Measurement Services, Advertising Cloud
Adobe

As a member of the Advanced Measurement Services team, Beth builds differentiated solutions for advertisers to measure and optimise their media campaigns in relation to key business objectives. Originally from Southern California, Beth has worked in media and advertising for 10 years in New York and now London. Prior to Adobe, Beth worked as a media strategist at TubeMogul, and as a national TV buyer at MediaVest, now Spark Foundry. Beth got her start interning in the print world while studying for a B.A. in Media History & Theory from New York University’s Gallatin School, and an M.A. in Media Studies from The New School.

https://www.linkedin.com/in/beth-carlson/

http://www.adobe.com

Adhiyan Chattopadhyay
Lead Technical Support Consultant
Adobe

Adhiyan started his career in Adobe in the creative cloud family and moved into the experience cloud business as a technical support consultant. Adhiyan has around nine years of experience in technical support and operations and has recently moved into Dublin from India. Adhiyan is a qualified Aeronautical Engineer.

https://www.linkedin.com/in/adhiyan-chatterjee-8560b057/

http://www.adobe.com/

Kimaya Chaudhary
Product Marketing Manager, Audience Manager
Adobe

Kimaya Chaudhary is a product marketing manager for Adobe Audience Manager. Prior to joining Adobe, she managed agency search marketing teams and built successful campaigns for Fortune 500 brands. Kimaya also received her MBA from UCLA Anderson School of Management.

https://www.linkedin.com/in/kimayac/

http://www.adobe.com/

Kunal Chopra
Product Manager
Adobe

Kunal is a product manager for Adobe’s Data Management Platform also known as Adobe Audience Manager. Prior to joining Adobe, Kunal was a manager in the advisory practice of EY (Ernst and Young), where he led several strategy and digital transformation projects in the space of Identity Management, Cybersecurity and Privacy.

https://www.linkedin.com/in/choprakunal/

http://www.adobe.com/

Robert Consoli
Director, Global Deliverability & ISP Relations
Adobe

Robert Consoli is an industry leader in deliverability and currently serves as the director of Global Deliverability & ISP relations at Adobe.  He has more than 20 years of technology industry experience including, privacy, data governance, improving email delivery through best practices and ISP relations. Robert has a demonstrated track record of successfully building teams, helping growth-oriented companies expand operations and global reach while creating an amazing customer experience. Prior to Adobe Robert served as the head of Global Deliverability and Provisioning Services at IBM where he led teams responsible for the overall success of IBM’s email delivery, onboarding, provisioning and integrations.

https://twitter.com/robertconsoli

http://www.adobe.com/

Stelian Crisan
Product Manager
Adobe

Stelian is a product manager for Video & Audio Analytics solution with focus on backend services (data processing, API collection) and the EMEA market. He has been working on this project since day one, starting as engineer and then, over three years ago, moved to Product Management. Stelian is always looking to find innovative solutions to support complex and various media use cases for M&E customers.

https://www.linkedin.com/in/steliancrisan/

http://www.adobe.com/

Jonas Dahl
Product Manager, AI/ML, AEM
Adobe

Jonas Dahl, is a product manager for Adobe Experience Manager (AEM) and oversees machine learning projects for all AEM products. He is passionate about using prototyping and fast innovation to drive value through application of machine learning and data science. Dahl earned his MBA from the Yale School of Management where he focused on behavioural economics and data-driven marketing and he holds a Ph.D. in Engineering from Aalborg University, Denmark.

http://www.adobe.com/

Alex Dal Canto
Product Marketing Manager
Adobe

Alex Dal Canto is a product marketing manager for Adobe Campaign. In this role, Alex is responsible for bringing new Adobe Campaign releases to market and its mobile strategy, working closely with product management to help prioritise the roadmap based on market trends and customer needs, as well as positioning and promoting new features. Alex joined Adobe in 2014, through the acquisition of Neolane, where he was part of the Strategic Alliances group.

https://www.linkedin.com/in/dalcanto/

http://www.adobe.com/

Anita Danford
Director of Customer Success & Enablement, Adobe Experience Cloud
Adobe

Anita currently is the business leader driving the development of Adobe’s new Experience League, that provides personalised learning and skills development for companies and individuals and gamification for career advancing recognition applied to online learning, product use & community events. Anita’s expertise in enabling companies using Digital Experience software spans 20+ years in the industry and during this time she has gained a wealth of expertise in how to help companies get to use for highly complex and customisable enterprise software. Anita has a Masters Degree in Engineering from Stanford University and also spent one year in an Executive Development Program through Harvard School Of Business.

https://www.linkedin.com/in/anita-danford-bizinnovator/

http://www.adobe.com/

Bridgette Darling
Product Marketing Manager
Adobe

Bridgette Darling is a product marketing manager for Adobe Campaign. In this role, she focuses on Adobe Campaign’s marketing and content strategy. For almost 10 years, Darling has helped brands deliver engaging, impactful and personal customer experiences by educating on channel best practices focused on data, content and execution. Darling graduated from Quinnipiac University in Hamden, CT with a BA in Public Relations. A New England native, when she’s not at work she can be found enjoying all four seasons up in the mountains or down at a beach on Cape Cod with her friends and family.

https://www.linkedin.com/in/bridgettedarling/

http://www.adobe.com

Joern Daudert
Solution Consultant
Adobe

As Solution Consultant for Adobe Audience Manager and Advertising Cloud, Joern Daudert is responsible for driving the DMP & advertising business in EMEA. Joern joined Adobe with the acquisition of Efficient Frontier in 2014. He focused on the advertising part and after data management business started to grow in Europe. Joern also drove the customer success for Adobe Audience Manager. Joern holds a Bachelor of Arts in media management from the Media Design Hochschule in Berlin. Prior to Adobe, Joern worked in web analytics for a fashion company in Hamburg.

https://www.linkedin.com/in/joerndaudert/

http://www.adobe.com/

Raffaele De Matteis
Senior Solution Consultant
Adobe

Senior Solutions Consultant in the Enterprise Digital Marketing business unit with a specific focus on Adobe Experience Cloud solutions.

At Adobe, Raffaele helps customers deliver, manage and publish dynamic marketing assets through Adobe Experience Manager Sites and Adobe Experience Manager Assets, using his in-depth product knowledge and passion to provide technical expertise to the customer through sales presentations and product demonstrations.

https://www.linkedin.com/in/raffaele-de-matteis-b107624/

http://www.adobe.com/

Ian Dejong
APAC Expert Solution Consultant
Adobe

Ian is one of Adobe's Multi-Solution Expert solution consultants with over 13 years’ experience in digital media and marketing. With a diverse skill set, Ian supports and guides our customers all the way from strategic alignment, technical implementation, through to operational readiness and success, thus playing a key role in bridging the gap between technical needs and business outcome.
Ian is also a key note speaker at many Adobe and customer events globally and drives thought leadership.
Here is an article he wrote last year - https://theblog.adobe.com/trust-the-currency-of-data/. 

https://www.linkedin.com/in/ian-dejong-5408b57/

http://www.adobe.com/

Errol Denger
Director of Strategy and Product Marketing
Adobe

Errol is the director of Strategy and Product Marketing for Adobe Experience Cloud. For almost two decades, he has helped brands innovate shopping experiences and transform themselves into omnichannel leaders. Starting as an internet entrepreneur in 1996, he’s been riding the ecommerce roller coaster embracing a wide range of challenges from working on Intershop’s first enterprise commerce platform to launching early Chinese commerce sites and helping the world’s leading brands with their ecommerce strategy. When he’s not geeking out on all things ecommerce, Errol is can be found on his mountain bike somewhere in the Santa Cruz mountains.

http://www.adobe.com/

Quentin Derome
Practice Director, Digital Strategy Group
Adobe

Quentin leads Adobe’s Digital Strategy Group (DSG) practice for the Telecommunications, Media & Technology industries in EMEA, and he is based in London. In his role, he works with senior decision-makers and digital marketing practitioners to help them become true Experience Businesses, by advising on their digital strategies, transformation roadmaps and value realisation plans. Quentin joined the Adobe family just over a year ago, coming from Accenture, where he was in charge of Coms & Media industry strategy. He has over 18 years’ experience in the consulting space and has worked for clients in Europe, the Middle-East and Asia.

https://www.linkedin.com/in/quentinderome/

http://www.adobe.com/

Gurdeep Dhillon
Senior Director, Global Demand Generation
Marketo, an Adobe company

Gurdeep is an enterprise software veteran who has held a variety of roles during his career. He is currently head of Demand Generation at Marketo and in 2017, he was named a 40 Under 40 in Marketing. He loves sports, Star Wars, food, dogs and his family.

https://twitter.com/gurdeepd

https://www.linkedin.com/in/gurdeepd/

https://www.marketo.com

Francesco Di Egidio
Senior Solutions Consultant
Adobe

Francesco Di Egidio is a senior solution consultant at Adobe with a focus on customer experience management and data driven marketing. In the past three years, he has worked with many Italian brands to guide them in the rapidly changing online world and to help them deliver a differentiating customer experience. Francesco is specialised in the technical as well as the business aspects of the emerging Adobe digital marketing solutions.

https://www.linkedin.com/in/fde74/

http://www.adobe.com/

Philip Duffield
MD, Adobe Advertising Cloud EMEA
Adobe

Philip Duffield is managing director of Adobe Advertising Cloud for EMEA. With over 15 years’ experience in media and advertising technology industries, Philip brings a wealth of knowledge to the business and has significant experience working across EMEA, US and Asia Pac. In his new role at Adobe, Philip's focus is on driving growth across the region and further strengthening Adobe’s strategic relationships with brands and agencies. He will also be reinforcing Adobe’s commitment to customer experience across its Advertising Cloud platform. Philip joins Adobe from consulting with Samba TV, a San Francisco-based data and analytics company that provides insights on TV audiences. Prior to this, he held several roles at AOL and was chief operating officer for Uncommon, an artificial intelligence recruitment platform.

http://www.twitter.com/@PhilipDuffield1

http://www.adobe.com/

Marc Eaman
Director, Digital Experience & Platform Evangelism
Adobe

As Director, Digital Experience & Platform Evangelism for Adobe, Marc and his team are responsible for creating and representing the vision and value of Adobe Cloud Platform and Experience Cloud solutions in real-world use cases for the market, analysts, prospects, customers, and Adobe sales teams, globally.

Marc represents the business in the following areas:

  • Influence pipeline
  • Support enablement and Sales Velocity teams’ efforts
  • Help our customers understand and realise value from our solutions
  • Develop and deliver major event demos at Summits, Symposia, and Sneaks
  • Ensure Analyst “leadership” position

With thirty years of experience in high-tech marketing and sales management, Marc brings an insightful and balanced vision to audiences worldwide. A popular speaker at enterprise, government, press, and analyst events, he has been a featured presenter at industry conferences throughout North America, Europe, and Asia. He has also participated in keynote presentations at Digital Marketing Summit, FOSE, SAPphire, PDF Conference, Seybold Seminars, and MacWorld, as well as countless high profile technology events on radio, television, and the web.

In 2013, Marc was honoured with the prestigious Adobe Founders’ Award. This peer-nominated award recognises employees who exemplify Adobe’s core values of being Genuine, Exceptional, Innovative and Involved, who have made a significant contribution / impact to the company.

http://www.twitter.com/AdobeMarc

http://www.adobe.com/

Justin Edelson
Senior Product Manager, Adobe Experience Manager
Adobe

Justin Edelson has been responsible for managing, creating and maintaining high-scale web, mobile and interactive television applications for some of the biggest brands int the world for over 20 years. He is currently a Senior Product Manager in the Adobe Experience Manager group focused on Cloud Manager. Previously, Justin has been involved with Adobe Experience Manager as a Technical Architect in Adobe Consulting, a Global Evangelist, and an Engineering Project Lead. In addition, he is a committer and PMC (Project Management Committee) member of both the Apache Jackrabbit and Sling projects and is the co-author of two Java development books - Java & XML, 3rd Edition and JRuby Cookbook, both published by O'Reilly and Associates.

http://www.adobe.com/

Peter Eiselt
Principal Solution Consultant
Adobe

Peter Eiselt is principal solution consultant for the Adobe Experience Cloud. His main focus is the understanding of customer needs and how to help develop use cases and workflows within enterprises to break up existing silos. As a generalist, he demonstrates the value of using and sharing consistent information along all Adobe solutions – data-driven marketing with its derived marketing activities. Before joining Adobe via the Omniture acquisition in 2009, Peter worked for Hyperion Solutions and Oracle as a big data and planning/forecasting system consultant. He has a joint MBA and M.Sc. in Computer Science from Technical University of Darmstadt.

http://www.twitter.com/denmarkfan

http://www.adobe.com/

Joshua Eisikovits
Global Lead, Platform Support
Adobe

Joshua joined Adobe full-time in August in 2016 as a technical support engineer for Adobe Target. In December 2017, he was the first support consultant in EMEA to complete the Customer Care Multi-Solution Architect program to setup and integrate Experience Cloud solutions (Adobe Target, Campaign and Experience Manager). Prior to Adobe and digital marketing, Joshua worked on front end and unit testing projects following his computer science degree. He now aims to utilise his skillset to help others overcome technical obstacles within the Adobe Experience Cloud.   

https://www.linkedin.com/in/joshua-eisikovits/

http://www.adobe.com

James Elliott
Senior Solution Consultant
Adobe

James is well known throughout the Adobe Campaign community after enjoying the best part of eight years at Adobe. During this time he has worked with customers and partners worldwide to ensure they maximise the value of their investment in Adobe Campaign. James is experienced across multiple industries and Adobe Experience Cloud solutions, and always provides valuable insight and recommendations.

https://www.linkedin.com/in/jamesaelliott/

http://www.adobe.com

Sanne Erven
Senior Business Consultant & Digital Transformation Team Lead
Adobe

Sanne is a senior business consultant and part of Adobe Consulting Services in Benelux. She works closely with clients to drive maximum value out of new and existing Adobe Experience Cloud product implementations. As a business consultant, she guides clients in the most optimal implementation and roadmap looking beyond the Adobe Experience Cloud technology: what does it take from strategic and business operations perspective to be successful in customer journey management, marketing automation, data driven marketing, optimisation and personalisation. Sanne joined Adobe in 2017, coming from strategy firm (Deloitte Digital), and has over 13 years of consulting know-how and expertise in Digital Transformation combining strategy, business processes and technology. She has worked across various industry verticals such as retail, B2B, media, finance and government.

http://linkedin.com/in/sanneerven

http://www.adobe.com/

Jan Exner
Manager, Adobe Consulting Services
Adobe

As a consulting manager at Adobe, Jan is responsible for making customers successful. Leveraging more than 14 years of experience in the software development industry, Jan has worked with some of Adobe’s largest clients - including some of Europe’s largest brands - supporting companies’ online strategies and helping them achieve their overall business goals. He also organises "Digital Analytics Circle" meetings in Zürich. Jan has written and spoken about digital marketing for years.

http://www.twitter.com/jexnerW4D

http://uk.linkedin.com/in/exner/

http://www.adobe.com/

James Eyles
Solutions Consultant
Marketo, an Adobe company

James is a Solutions Consultant at Marketo. He matches brands with the right combination of Marketo tools to take their B2B marketing to the next level. His background includes marketing, campaign management, sales, business development and project management, all with the common theme of delivering better and more powerful customer experiences.

https://www.marketo.com

Nathan Farner
AEC China Strategy and Operations
Adobe

Nathan Farner is responsible for the Adobe Experience Cloud China Strategy and Operations. Over the past 5 years, Nathan has led initiatives to bring Adobe Experience Cloud to the APAC region, spending a portion of that time based in Sydney, Australia. Prior roles at Adobe include Product Management and Product Marketing for Experience Cloud. Before joining Adobe, Nathan spent 5 years in the industry working for an Omincom consulting agency, helping large technology brands bring their products to market. Nathan holds an MBA from Brigham Young University.

https://twitter.com/ncfarner

https://www.linkedin.com/in/nathan-farner/

http://www.adobe.com

Sarah Ferrick
Senior Manager, Managed Services Product Marketing
Adobe

Sarah Ferrick is the senior manager of Product Marketing for Adobe Managed Services. She leads a team responsible for building and executing go-to-market strategies that enable customers to be empowered by the cloud. With over 12 years of experience in digital marketing, Sarah has diverse experience across the Experience Cloud and is passionate about customer success.  

https://www.linkedin.com/in/sarahferrick/

http://www.adobe.com/

Henryk Fiedler
Lead Solutions Consultant
Adobe

Henryk Fiedler is an Omnichannel Retail Expert, with over eight years of consulting know-how and expertise in the fashion retail and consumer goods industry. Specialised in digital transformation and omnichannel retail projects at a global scale, both from a strategy and business process, as well as from a technology perspective. 

https://twitter.com/mister_magento

http://www.adobe.com/

Jeremy Finch
Product Marketing Manager
Adobe

Jeremy Finch is a product marketing manager for Adobe Campaign, an email and cross-channel marketing solution within the Adobe Experience Cloud. Previously, he did user research and usability testing for a product design consultancy. He is inspired by multimedia storytelling and by being part of a creative team.

http://www.adobe.com/

Alex Fleming
Head of Marketing Operations
Marketo, an Adobe company

Alex Fleming is a marketer and leader focused on using data to improve operational processes and drive better customer outcomes. His experience includes marketing operations, channel marketing, data strategy and marketing automation in the networking and software industries. Throughout this journey, he has had the good fortune of learning from an exceptional group of colleagues and partners to push his knowledge in these areas. He finds relaxation away from work by skiing, biking, hiking and otherwise enjoying time with family. 

https://www.linkedin.com/in/alexflemingcolorado/

https://www.marketo.com

Stephen Ford
Deliverability Practice Manager EMEA
Adobe

With over 11 years of experience in email marketing with eight years of deliverability consulting experience, Stephen has a thorough understanding of deliverability best practices, Internet Service Providers and industry tools. Stephen leads the deliverability practice in EMEA for Adobe Campaign; driving deliverability best practice, improving processes/documentation and strengthening relationships with the email community.

http://www.adobe.com/

Jason Ford
Senior Solutions Consultant, EMEA
Magento, an Adobe company

Before joining Adobe and Magento, Jason worked directly with merchants of all sizes helping them to realise and build their ecommerce businesses. Now working as part of the Solution Consulting team, Jason is a Magento Commerce expert, helping identify business opportunities and how they can best be fulfilled by the Magento software suite, from unique customer experiences through to omni-channel product delivery.

https://www.linkedin.com/in/iamjasonford/

http://www.adobe.com/

Francois Fornaciari
Solution Consultant
Adobe

François Fornaciari is solution consultant at Adobe, specialised in Adobe Experience Manager. Over the last ten years, he has participated in the development of backend end frontend solutions for various industries. François then joined Adobe as technical architect to support customers and partners implementing AEM projects, focusing on ergonomics and stability. In parallel, he delivers training and talks to promote innovative topics and best practices.

https://www.linkedin.com/in/fornacif/

http://www.adobe.com

Logan Franey
Product Marketing Manager
Adobe

Logan Franey is a product marketing manager for Adobe Experience Manager Forms, responsible for Financial Services, Insurance, and Healthcare. In this role, he drives sales & GTM strategy, marketing initiatives, partner strategy and competitive analysis. Previously, he spent time as a technical project/program manager in Thermo Fisher Scientific's IT portfolio management office. He also co-founded and sold an eCommerce business, heading up Product & Marketing functions. Logan has an MBA from UCLA Anderson and bachelor degrees in Information Systems and Industrial/Organisational Psychology from San Diego State University. He currently lives in San Francisco and enjoys home-brewing, snowboarding, travel hacking, and reading sci-fi & fantasy books.

https://www.linkedin.com/in/loganfraney/

http://www.adobe.com/

Ben Gaines
Group Product Manager
Adobe

Ben Gaines is a group product manager for Adobe Analytics. In this role, he and his team work closely with Adobe customers to understand their needs, provides input on product strategy and roadmap, and manage the planning and design of new capabilities in Adobe Analytics. Previously he has been a manager of digital analytics at ESPN, a community manager and technical writer at Adobe, and a technical support engineer at Omniture. Ben has an MBA from the University of Utah and a BA from Brigham Young University. He lives near Salt Lake City, Utah, with his wife and three children.


http://www.twitter.com/benjamingaines

http://uk.linkedin.com/in/benjamingaines

http://www.adobe.com/

Horia Galatanu
Group Product Manager
Adobe

Horia Galatanu is a group product manager for Adobe Campaign where he helps drive the strategic vision and product roadmap for the next generation Experience Orchestration. His team is focused on Campaign’s Machine Learning, Integrations, Extensibility and big data Segmentation initiatives. He is a frequent speaker at industry conferences and has spoken TEDx about how easy it is to dismiss great ideas that don’t fit your viewpoint. Horia is a computer scientist by background and in the past has led products on online video and authentication. He has a bachelor’s and master's degree in computer science from the Polytechnic University of Bucharest.

https://www.linkedin.com/in/horiag/

http://www.adobe.com/

Tania Garrett
Senior Director, Employee Experience EMEA
Adobe

Tania joined the EMEA Employee Experience Team at Adobe in May 2016. She has over 20 years of diverse human resources and management experience spanning various industries and geographies within established industry leading organisations. She has extensive hands-on experience driving strategic HR initiatives, providing leadership through complex acquisitions and mergers and driving organisation design strategies to drive business performance.
At Adobe, Tania is responsible for all aspects of Employee Experience for the EMEA region. Prior to joining Adobe, Tania held the position of Group HR Director for a legal services company and was charged with navigating the sale of the business with a newly hired management team. Her previous experience was with Experian as HR Director across EMEA and before that Head of HR and HR services at Towers Watson who are a leading global professional services company. Earlier in her career she spent 13 years in a variety of roles at Valspar (the global paint and coatings specialist) culminating in the role of Human Resources Director across EMEA & India.

Tania earned her CIPD at Cheltenham & Gloucester College of Higher Education.

https://www.linkedin.com/in/tania-garrett-29464332/

http://www.adobe.com/

Aditya Ghule
Senior Product Marketing Manager, AEM Sites
Adobe

Aditya has 10 years of software experience in various go-to-market strategy and product advocacy roles. He currently works as Sr Product Marketing Manager at Adobe. In this role, Aditya helps organisations leverage Adobe Experience Manager Sites, an industry-leading content management solution, to rapidly deliver engaging and personalised experiences across any digital touchpoint.

https://www.linkedin.com/in/adityaghule1983/

http://www.adobe.com

Melanie Gipp
Senior Marketing Manager
Marketo, an Adobe company

Melanie Gipp has been with Marketo (acquired by Adobe) for five years and is responsible for Marketo's central European marketing activities. In a prior role at Marketo, she ran field and enterprise marketing activities across EMEA. Melanie has 15 years of experience working internationally for Cloud-Software providers and has been working with marketing automation for almost 10 years. Melanie is passionate about engagement marketing, new technologies, modern events and data-driven marketing. Before she joined Marketo, Melanie was marketing manager DACH for NGA Human Resources and prior to that she built the EMEA Marketing organisation and led all EMEA Marketing activities at BigMachines (acquired by Oracle).

https://twitter.com/MGipp

https://www.linkedin.com/in/melagipp/

https://www.marketo.com

Anita-Mai Goulding
XD Strategic Development, EMEA
Adobe

Anita-Mai has over 10 years’ experience in human-centred design and works with her customers to revolutionise their ways of working with Adobe XD. She loves working with design teams on creating meaningful and intuitive products, apps and services. Anita-Mai has had a lifelong infatuation with technology, innovation and the impact it has on people. She is always keen to learn how she can optimise her craft and is a classically trained opera singer.

http://www.twitter.com/dictaphone_gurl

http://www.adobe.com/

Mark Gray
Solution Consultant
Adobe

Based in the UK and part of the EMEA Solution Consulting Team at Adobe, Mark Gray specialises in helping prospects and customers understand the power of Adobe Analytics and how it can truly transform brands into data driven organisations.

https://www.linkedin.com/in/m4rkgray/

http://www.adobe.com

Carlos Guerrero
Multi-Solutions Architect and Consulting Manager
Adobe

Carlos Guerrero is a multi-solutions architect and consulting manager with the Adobe Consulting team. He has been with Adobe for over 11 years, and currently spends most of his time working with clients advising them on how to make the best use of their Experience Cloud solutions and ensuring successful implementations. Although coming from a strong AEM background, as a multi-solution architect his expertise spans across all the solutions of the Experience Cloud.

https://www.linkedin.com/in/carlosguerrero/

http://www.adobe.com/

Bret Gundersen
Director Product Management, Adobe Analytics
Adobe

Bret Gundersen, director of product management for Adobe Analytics, is an expert in digital analytics, and has driven major improvements in Adobe Analytics and Adobe's Experience Platform over the last 10 years. He has worked with hundreds of the world’s top companies to ensure Adobe Analytics is solving the most important marketing and analytics problems. Prior to product management, Bret worked as a technical consultant for Omniture. Bret has a degree in Computer Engineering from Brigham Young University, and an MBA from the University of Utah. 

http://uk.linkedin.com/in/bretgundersen

http://www.adobe.com/

Shipra Gupta
Senior Product Manager
Adobe

Shipra is a senior product manager for Adobe Campaign in Adobe's Experience Cloud Business. For the past three years she has been focused on building and expanding Mobile Engagement Automation and Cross-Channel Campaign Orchestration Capabilities of Adobe Campaign. She is passionate about Mobile Messaging and enabling marketers reach the mobile audiences of today through classical channels like SMS and Push but also new and emerging channels like Voice and Chat Platforms. Prior to being a Product Manager at Adobe, Shipra spent nearly 16 years in various engineering roles in telco, finance and retail industries. She has an MBA from McCombs School of Business and a Bachelor of engineering in Computer Science from India.

http://www.adobe.com/

Shannon Hamilton
Product Manager, Adobe Target
Adobe

Shannon Hamilton is a product manager for Adobe Target. She is responsible for machine learning and Sensei capabilities within Target, including Auto-Target, Automated Personalisation and Auto Allocate. Prior to Adobe, Shannon worked in management consulting, building customer experience strategies for clients across North America. Shannon holds an MBA from the Kellogg School of Management at Northwestern University, where she specialised in marketing and data science.

https://www.linkedin.com/in/shannonleehamilton/

http://www.adobe.com

Ryan Hamilton
Technical Support Consultant
Adobe

Ryan joined Adobe in 2015, and was one of the founding members of the Audience Manager Customer Care team.  With a Masters in Business Administration and a professional background as a Web Developer, Ryan understands the challenges of developing and implementing software in a complex business environment.

https://www.linkedin.com/in/ryhamilton/

http://www.adobe.com/

Mathieu Hannouz
Senior Evangelist & Group Manager Adobe Experience Platform
Adobe

Mathieu Hannouz is on the Subject Matter Expert team at Adobe working on external evangelism and internal enablement for Adobe's Cross-Channel Communication Solutions. With more than 15 years of experience in technology and marketing, and a proven track record with C-level audiences, Mathieu helps marketers translate strategy into technology and fuses it into the DNA of marketing, practices, people and culture. As a thought leader on cross-channel marketing strategies such as mobile, loyalty and online-offline, he also provides input on product strategy and roadmap development.

Mathieu holds a Master’s degree in Information Technology from Universite de Rennes 1 (France) and a Master’s Degree in Sales & Marketing from ICSV – CNAM in Paris (France). Mathieu is based in Boston - Massachusetts. Read more from Mathieu here.

https://twitter.com/repackaged

https://www.linkedin.com/in/mhannouz

http://www.adobe.com/

Andrew Hawkins
Solution Consultant Specialist
Adobe

Andrew is an adept and multi-talented individual with a strong track record of delivery in digital marketing - particularly analytics and insights, A/B testing, experience targeting, personalisation and optimisation across multi-channel environments.

Andrew works with brands from all verticals, of all sizes, and with a vast range of business objectives and technology stacks. Most importantly, perhaps, he takes genuine pleasure from seeing projects through from inception to fruition. In his own words: "Digital Marketing is rarely as complicated as it seems and we often miss clear and effective solutions that are easily achievable. Let's simplify things, get more done, and realise more opportunities."

http://uk.linkedin.com/in/anhawkin/en

http://www.adobe.com/

Thomas Heinbach
Principal Solution Consultant
Adobe

Thomas Heinbach has more than 25 years of experience in the IT business. He has worked for companies such as Computer Associates, Sun Microsystems, Interwoven, Omniture and for Adobe Systems since 2010. Over the last 15 years, he has specialised in optimisation of digital experiences and has supported dozens of customers in getting the best value out of their projects – leveraging technologies like customer experience management, analytics, testing and personalisation. When he’s not working with customers, Thomas lives in a small village close to the Bavarian Alps with his wife and two children.

http://www.twitter.com/THeinbach

https://www.linkedin.com/in/theinbach/

http://www.adobe.com/

Axel G. Heyenga
Industry Strategy Director
Adobe

As Industry Strategy Director in Automotive, Axel G. Heyenga drives and leads the global Automotive Strategy & GTM at Adobe, helping automotive customers, partners and our field excel in their work. Working with all of the best brands in automotive, Axel has the opportunity to see and actively help executives get the latest on how to build outstanding and differentiating experiences for their customers.  

On behalf of Adobe, Axel builds automotive industry thought leadership and primary research for customers and partners. He also enjoys speaking at some of the most influential Digital Marketing events in US & EMEA. Since 2019, Axel has also taken up the EMEA Retail Industry vertical to adopt and drive Adobe's retail strategy within EMEA.

During the last 24+ years, Axel has worked in various exciting senior roles in sales, marketing and consulting. Companies he has worked for include digital & marketing agencies, media & internet companies – as well as sports management companies. Throughout his career he has had the opportunity to work with the best retail and automotive brands and he has been blessed to receive vast experience in sales, marketing & digital across these Industries.

http://www.twitter.com/Heyenga

https://www.linkedin.com/in/axelheyenga

http://www.adobe.com/

Julie Hoffmann
Global Head of Industry Strategy & Marketing - Travel
Adobe

Julie is a customer experience advocate and thought leader with 20+ years as a data driven marketer focused on eCommerce, Digital & Loyalty Marketing for Fortune 500 companies. She's lead numerous teams and organisations through digital transformations and developed strategies around change management to enable teams and empower individuals. Her biggest belief is that employee engagement, if properly supported by leveraging an individual's strengths, passions and skills, is the number one predicator to company success. Digital is the enabler to a better customer experience, but this path is evangelised by small to large teams of highly engaged employees focused on driving experiences that matter for customers.

https://twitter.com/JulieHoffmann

http://www.adobe.com/

Rob Hornick
Product Manager, Adobe Target
Adobe

Rob Hornick is a product manager for Adobe Target, based in San Francisco. Rob is energised by building tools to personalise digital experiences and by putting advances in machine learning into marketers’ hands. Prior to joining Adobe, Rob was a Manager with Accenture Digital where he helped marketers optimise their processes and technology.

http://www.adobe.com/

Cedric Huesler
Director, Product Management
Adobe

Cedric Huesler is director product management for Digital Experience Management at Adobe. He joined Adobe with the acquisition of Day Software in 2010. In his role, he is responsible for product direction and strategy of Adobe Experience Manager (AEM) – with focus on web content management and in-venue/in-store experiences.

Prior to Adobe, Huesler was engineering director at Local.ch, Switzerland’s online phone book and Yellow Pages. Huesler has 16 years' experience in the web content management space. He lives in San Francisco (California) and loves spending time hiking and skiing.


http://www.twitter.com/keepthebyte

www.linkedin.com/in/cedrichuesler

http://www.adobe.com/

Dana Icikzone
Solutions Consultant
Adobe

As a Solutions Consultant with experience technology, Dana empowers customers to make quicker and smarter decisions in their marketing activities. She has a strong background in media strategy and technology leading to her main focus at Adobe in advertising and data management solutions. Dana is a leader in Diversity and Inclusion Development. She is also the founder of the Adobe Board Game Club in the Nordics. In her spare time, she is an avid traveller; her most breath-taking experience so far was the journey to the centre of the Earth.

https://twitter.com/icikzone

https://www.linkedin.com/in/Icikzone/

http://www.adobe.com

Rob In der Maur
Principal Solution Consultant
Adobe

Rob enables, educates and support customers and business partners on Adobe’s Experience Cloud strategy, more specifically on the marketing solutions it encompasses. A technologist with business background having both solution consulting and implementation skills. He knows what he likes, and likes what he knows.

http://www.twitter.com/ridmaur

http://nl.linkedin.com/in/riddem

http://www.adobe.com/

Uli Isermeyer
Senior BDM Document Cloud
Adobe

Dipl. Ing. Uli Isermeyer is responsible for the Adobe Document Cloud and Technical Communication as a product specialist at Adobe in Munich. After studying of wood technology, he worked 17 years in the CAD Software Industry at vendors like Autodesk or Graphisoft, in leading positions in sales and marketing. In 2005, Uli joined Adobe to build up vertical markets for Acrobat and PDF. Since then, he has been working with customers so they become more productive with the Adobe Products in the document business and technical communication. Uli Isermeyer works closely with Product Management and presents the value of the newest Adobe Technology at many workshops, events, webinars and congresses.

https://www.linkedin.com/in/isermeyer/

http://www.adobe.com

John Jolliffe
Senior Manager, Strategic Development, Document Cloud
Adobe

http://www.adobe.com/

Olympe Kassa
AEM Senior Consultant
Adobe

As an AEM Senior Consultant at Adobe Consulting, Olympe helps his customers and partners to deliver successfully their AEM projects. He is based in Paris-France and covers the EMEA South West region.

Olympe holds a Computer Science Master’s Degree from a French engineering school. He has evolved with passion in the IT industry over the last ten years. He started his career as an IT Consultant at Capgemini, where he has been involved in several major projects and has worked with different web technologies. He joined Adobe early 2016.

Olympe is a solution-driven consultant and loves being in the field, helping his customers to tackle their technical challenges; always after having clearly understood and challenged the business requirements. He is highly experienced in web technologies: specially in AEM. He loves explaining technical solutions, share best practices and troubleshoot issues. Olympe is a true Web Technologies Swiss Army knife.

http://www.adobe.com/

Joe Khoury
Engineering Manager
Adobe

Joe Khoury is a lead software engineer at Adobe for almost three years now. His first challenge was taking on MCID, also known as the ID Service, a core service in the Experience Cloud. He is also a main collaborator on the Unified JS project that aims to unify, improve and standardise on the way we write JavaScript code and libraries within the Adobe Experience Cloud.

With GDPR, Joe has architected and built “AdobePrivacy.js”, a client side library that gives customers a holistic way to gather IDs in the browser across Adobe’s various Solutions,
as well as the “Opt-In Object” designed to let you control whether and which Experience Cloud solutions can create cookies on web pages for visitors prior to user consent.

https://www.linkedin.com/in/joe-khoury-27840211/

http://www.adobe.com

Greg Klebus
Group Product Manager
Adobe

Greg Klebus is group product manager on Adobe Experience Manager (AEM) team. He is responsible for product development and strategy in the area of Content Velocity and connecting Creative Cloud and Marketing Cloud. Previously responsible for AEM Assets and content repository in the Adobe Experience Manager product line (CRX), Greg has a good understanding of content management solutions for marketing and IT at large companies. He joined Adobe in 2010 with Day Software acquisition and has 12 years of experience with Adobe Experience Manager / CQ products. Prior to that, Greg worked on crafting software in various roles, including developer, project manager, and engineering manager. He holds a Masters degree in Computer Science. In his free time, Greg enjoys photography, music and travel.


http://www.twitter.com/gklebus

https://www.linkedin.com/in/gregklebus/

http://www.adobe.com/

Michael Klein
Director, Industry Strategy and Marketing - Retail, Travel & CPG
Adobe

Michael Klein is the head of Industry Strategy - Retail, Travel & CPG - for Adobe Systems. He is responsible for Adobe’s point-of-view and messaging in the commerce verticals, and works with Adobe’s global commerce clients to help them develop best-in-class digital marketing strategies. Michael is a retail industry leader, regularly contributing to industry events. His vast experience includes over 25 years as a senior merchant and marketer for multiple brands including William-Sonoma, Harry & David, Discovery Channel Stores, eLuxury.com (LVMH Group), and wine.com. He joined Adobe through the Omniture acquisition in 2009. Michael is an active member of the NRF Digital Council and the Global Retail Marketing Association.

http://twitter.com/Klein4Retail

www.linkedin.com/in/michaelkleinsf/en

http://www.adobe.com/

Gordon Knoppe
Magento Services Practice Lead, EMEA & APAC
Adobe

Gordon is a solutions architect who has been working with the Magento Platform since 2010. Drawing on a deep background in business and commerce, he has lead or collaborated with the largest and most advanced solutions deployed on Magento. At Adobe, Gordon’s team of experienced Magento consultants work with merchants, system integrators and technology partners to deliver innovative and scalable commerce experiences.

https://twitter.com/gordonknoppe

https://www.linkedin.com/in/gordonknoppe/

http://www.adobe.com/

Timo Kohlberg
Senior Product Marketing Manager
Adobe

Timo Kohlberg is a digital marketing and cross-channel campaign management expert, focusing on creation of superior customer experiences. At Adobe, he is a senior manager of product marketing for Adobe Campaign (within the Adobe Experience Cloud) leading go-to-market strategy, communication, and business development across EMEA and other global regions. Timo is a renowned speaker at leading digital marketing events and congresses, and a thought leader on artificial intelligence, content velocity, customer journey management and mobile marketing strategies in B2B as well as B2C. Timo Kohlberg has 10 years of experience in the software industry, working for mid-size and enterprise companies including Infor, where he was responsible for Product Marketing and Demand Generation, covering key regions in EMEA. He holds a degree in Business Administration with emphasis on Marketing from Northumbria University in Newcastle and Munich University of Applied Sciences.

http://www.twitter.com/t_kohlberg

https://www.linkedin.com/in/tkohlberg

http://www.adobe.com/

Haresh Kumar
Director of Strategy and Product Marketing
Adobe

Haresh has more than 18 years of experience in marketing, product and strategy for world-class enterprise brands. At Adobe, he is responsible for driving the overall strategy, product, and marketing for Adobe Experience Manager Sites, Mobile, Screens and Connected Experiences. He has been an evangelist for digital and mobile experiences, driving mobile innovations for over 10 years. He is a seasoned professional with experience in brand management, product management, product marketing, sales marketing, demand gen and industry marketing.

Haresh started his career as an engineer and has held various leadership positions at IBM, Google, Yahoo, Twitter and Lithium Technologies. Haresh holds a B.S. with honours in Electrical and Computer Engineering and Economics from University of Rochester and a M.B.A. from the Wharton School of the University of Pennsylvania.

http://www.twitter.com/ehchkay

https://www.linkedin.com/in/hareshkumar/

http://www.adobe.com/

Darin Kuntze
Experience Architect, AEM
Adobe

Darin Kuntze is a partner development manager in the Adobe Partner Development team primarily focused on partner/customer product adoption as well as delivering technical, multi-solution architecture best practices to the community.

http://www.twitter.com/DarinKuntze

https://www.linkedin.com/in/dkuntze

http://www.adobe.com/

Ananya Kuthiala
Senior Technical Support Consultant
Adobe

Ananya started with Adobe in February 2014 as a part of Creative cloud team and gradually moved in to Adobe Campaign. Based in Dublin, Ananya relocated from New Delhi, India in 2017. Ananya has spent the last eight years working in the customer service vertical focusing on technical support for individual and enterprise customers

https://www.linkedin.com/in/ananya-kuthiala-28955223/

http://www.adobe.com/

Jen Lasser
Adobe Analytics Product Manager
Adobe

Jen Lasser is a product manager for Adobe Analytics. In this role, she meets with customers to understand their business needs, and uses these interactions to inform the Analytics product roadmap & prioritise new features. Previously, she was a principal consultant within the Adobe Consulting team, functioning as the subject matter expert of Data Visualisation, Analysis Workspace and Report Builder. Prior to joining Adobe, Jen worked both client and agency side in marketing analytics. Jen holds a degree in General Engineering from the University of Illinois at Urbana-Champaign. Originally from Chicago, she now lives in Salt Lake City with her husband and rambunctious puppy.

http://www.twitter.com/jenlasser

https://www.linkedin.com/in/jenlasser/

http://www.adobe.com

Cedric Latimier
Senior Technical Support Consultant
Adobe

Cédric joined Adobe in 2017 with 17 years of industry experience providing web and software development and support for the retail industry.

Located in Basel (Switzerland), he has been working in the EMEA Customer Care team as a Senior Technical Support Engineer. In this role he has been supporting Adobe customers by liaising with the different Digital Marking support teams as well as with the engineering teams, in order to qualify and to drive the resolution of customer’s inquiries as quickly as possible.

https://www.linkedin.com/in/cedric-latimier/

http://www.adobe.com

Francois-Xavier Le Ray
Head of Southwest EMEA, Adobe Advertising Cloud
Adobe

Head of Southwest EMEA, Adobe Advertising Cloud, François-Xavier Le Ray, has more than 12 years of experience in the media industry, having started his career in media groups such as Lagardère or CBNC where he took over multiple sales responsibilities. Prior to joining TubeMogul in 2015, François-Xavier was sales director, then country manager of Specific Media (now Viant Advertising Cloud). During the last four years, he has led Tubemogul's French business and has seen the transition from a start-up post IPO to being acquired. He is now in charge of Adobe Adverting Cloud roll-out across southwest EMEA.

http://www.adobe.com/

Kevin Lindsay
Director of Product Marketing
Adobe

Kevin Lindsay is head of strategy and product marketing for Adobe’s digital asset management (DAM) solution Adobe Experience Manager (AEM) Assets. A content velocity and personalisation expert, Kevin believes that modern, AI-powered content strategies are key to bridging the gap between creative and marketing/CX execution, and eliminating the content bottlenecks that inhibit personalised digital experiences. Prior to its acquisition by Adobe, Kevin led optimisation and personalisation product marketing at Omniture. With more than twenty years in tech, he considers himself is a true industry veteran (and is happy to share stories from the those crazy dotcom days). Kevin hails originally from western Canada, but has enjoyed life in the Silicon Valley for many years.

http://www.twitter.com/kevlindsay

http://uk.linkedin.com/in/kevinlindsay

http://www.adobe.com/

Maxwell Mabe
Senior Product Marketing Manager, AEM Assets
Adobe

Max is a subject matter expert in the field of Digital Asset Management and Rich Media. He has provided consulting services for a large number of companies across a wide range of verticals. While at Apple, he led a digital experience team, managing rich media and delivering worldwide omnichannel experiences for Mobile, Web, App, Services and In-Store.

https://www.linkedin.com/in/maxwellmabe/

http://www.adobe.com/

Mike Madden
Head of Demand Generation - Commercial
Marketo, an Adobe company

Mike Madden is the Head of Commercial Demand Generation at Marketo, responsible for both new business bookings and cross-sell into the existing customer base. Outside of work, he is a big fan of M&Ms, early morning rounds of golf and hiking.

https://www.linkedin.com/in/michaelmadden824/

http://www.adobe.com/

Steve Martin
Senior Account Solutions Consultant
Adobe

Steve is an experienced IT professional who is passionate about the coming together of people and technology, its implications and how we can better understand and use it to our advantage in a Digital Marketing context. 

With 20+ years of experience in IT and over 12 years of that focused specifically on marketing technology, Steve has worked with many of the top brands across Europe to realise the goal of putting the right content in front of the right customer at the right time.

https://www.linkedin.com/in/stevemartin76/?ppe=1

http://www.adobe.com/

Achim Martini
Senior Solution Consultant
Adobe

Achim Martini is a Munich based senior solution consultant at Adobe, supporting the entire Experience Cloud range. He has more than 10 years' background in IT project roles within development, consulting, architecture, requirements engineering and project management in the media industry.

In his eight years with Adobe, Achim has worked with some of the most well-known brands in Germany, demonstrating the value of Adobe Experience Cloud technology.

His focus is around the content management and delivery, user experience, hybrid CMS, mobile solutions, also personalisation, analytics, optimisation and system integration. Achim dedicates his knowledge and experience to help customers in their digital transformation.

https://www.linkedin.com/in/achim-martini-868a8477/

http://www.adobe.com

Frederic Mary
Senior Product Manager
Adobe

Frédéric is a senior product manager for Adobe Campaign. In his role, he is responsible for product direction and definition with a focus on developing Campaign’s content creation and personalisation features.

https://www.linkedin.com/in/frédéric-mary-5378b818/

http://www.adobe.com/

Eric Matisoff
Senior Evangelist, Analytics & Data Science
Adobe

Eric Matisoff is the senior evangelist for analytics & data science at Adobe with 10+ years of digital experience working with data and visualisations. Eric has spent his time in the industry driving implementation, optimisation, analysis and data integration projects for dozens of Adobe customers on hundreds of digital experiences across high-tech, automotive, consumer products, financial, travel, retail and healthcare verticals. Eric works with Adobe’s largest accounts to help align their business strategies to the vision Adobe has defined for data ingestion, analysis and action.

http://www.twitter.com/ericmatisoff

http://uk.linkedin.com/in/ericmatisoff

http://www.adobe.com

Stephanie Maziol
Head of Adobe Campaign Sales Specialists in SW
Adobe

https://twitter.com/SMaziol

https://www.linkedin.com/in/stephaniemaziol

http://www.adobe.com/

Shaun McCran
Multi Solution Architect, Partner Development
Adobe

Shaun is a seasoned Enterprise and Multi Solution Architect with over 20 years of Architecture and design implementation experience. More recently he's brought his development and architecture experience to bear in the partner development team at Adobe, where he's the EMEA lead for Adobe Campaign. He's actively worked with 150+ partners, on over 200 projects in the last two years, across FSi, Automotive, Retail, Travel & leisure, Sport and Gambling.

https://www.linkedin.com/in/shaunmccran/

http://www.adobe.com

Campbell McDermid
Digital Strategy Group, Practice Director
Adobe

Campbell started life as a commercial mountaineer climbing in the Himalayas, Asia and Europe and via travel and airline roles became more focused on technology, digital and marketing. He has worked in digital marketing for over 10 years both client side (British Airways and Dell) and as a digital strategy consultant (Salesforce and for himself) and most recently for Adobe.

In his current role, Campbell leads the Auto, CPG and Travel verticals for DSG in EMEA and is responsible for helping clients define their digital strategy, architecture and transformation.

https://www.linkedin.com/in/campbellmcdermid/

http://www.adobe.com/

Marc Meewis
Principal Solution Consultant
Adobe

Marc Meewis is a principal solution consultant for the Adobe Marketing Cloud in the Benelux region. In his role, Marc acts as the subject matter expert for Adobe Experience Manager and Adobe Campaign. His focus and interest is in helping organisations take full advantage of digital content and actionable data to increase customer engagement with digital experiences across multiple channels.



https://www.linkedin.com/in/marc-meewis-876433/

http://www.adobe.com

Thomas Meyer
Director, Digital Strategy Group
Adobe

Thomas leads Adobe’s Digital Strategy Group (DSG), a team of strategy professionals which advise executives from the world's top brands on digital experience, digital transformation, business growth and how to become an “Experience Business”. Prior, he spent 16 years with McKinsey & Company as a management consultant, advising CMOs on Brand and Marketing Strategy and authoring McKinsey’s book on Branding (“Mega-Macht Marke”). Thomas holds a master’s degree in Industrial Engineering and Management from the University in Hamburg and completed his PhD degree in the field of International Management at the Technical University in Braunschweig.

https://twitter.com/ThMeyer

https://www.linkedin.com/in/thmeyer1/

http://www.adobe.com/

Chris Millar
Engineering Manager
Adobe

Chris Millar is an engineering manager for adobe.com where he oversees the the platform that powers all AEM-based web properties. He is an Apache Software Foundation committer, AIGA member, and lives at the intersection of technology and design.

http://www.adobe.com/

Pedro Monjo
Principal Consultant
Adobe

Pedro is a principal consultant at Adobe UK, working mainly as a multi-solution architect. In his current role, he leads digital transformation programmes for big corporations. He is passionate about helping others, supporting Adobe customers make the most of their investments in the Adobe Experience Cloud. Before Adobe, Pedro worked as a developer, university lecturer, entrepreneur and project manager, with a total of 17 years’ experience.

http://www.twitter.com/pmonjo

https://www.linkedin.com/in/pedromonjo/

http://www.adobe.com/

Karthik Muralidharan
Product Marketing Manager, AEM
Adobe

Karthik Muralidharan is a product marketing manager for Adobe Experience Manager Sites, responsible for the sales and go-to-market strategy for the midmarket segment. Prior to joining Adobe, he worked as a management consultant advising clients on sales force and channel effectiveness as well as developing customer loyalty programs. Karthik holds an MBA from The University of Chicago Booth School of Business and a BS in Chemical Engineering from UCLA.

https://www.linkedin.com/in/karthikmuralidharan1/

http://www.adobe.com

Mihir Naware
Product Manager, ML/AI Intelligent Services
Adobe

Mihir Naware is a product manager in the Intelligent Services team in Adobe Experience Cloud. He is passionate about using the best ML/AI approaches to impact key business metrics in digital commerce. At Adobe, he focuses on building products around Commerce Content Intelligence, allowing businesses to be more effective in their engagements with customers. Prior to Adobe, he held product leadership positions at some of the world's largest ecommerce companies, and successfully founded and exited two startups in that field. He holds an MBA from the Kellogg School of Management and a B.Tech. from IIT-Kharagpur.

https://www.linkedin.com/in/mihirnaware/

http://www.adobe.com/

Jo O'Connor
Principal Solutions Consultant
Adobe

Jo has always been fascinated by solving problems, which is probably why she is now a solutions consultant. At Adobe she works with customers and partners to use Adobe technology solutions to deliver real business value. She started her working life as a scientist, and has now come full circle. Increasingly using the data and modelling techniques from those days to help customers move into the world of machine learning and artificial intelligence. The world is changing, and she is proud to be working with Adobe to help her customers to move in that changing world with confidence.

https://twitter.com/o_connorjo

https://www.linkedin.com/in/jo-o-connor-92479514

http://www.adobe.com

Erin O'Connor
Product Marketing Manager
Adobe

Erin attended the University of Wisconsin, Madison where she studied Marketing, Digital Studies and Spanish. After graduation, she moved out to the Bay Area and joined Adobe Campaign’s product marketing team. Her background in both product and sales helps her advocate for the customer in the product development process. Erin supports the go-to-market strategy team for Adobe Campaign and has a special focus on the Latin America region, competitive intelligence and win/loss analysis. In her free time, she’s an avid photographer, yogi, and language enthusiast.

https://www.linkedin.com/in/erinoconnor55/

http://www.adobe.com/

Alexandra Ong
Manager, Strategic Business Development
Adobe

Alexandra is the strategic business development manager for Adobe Advertising Cloud overseeing supply and data partnerships in EMEA. Not only sourcing, building and managing relationships with premium partners, Alexandra also looks at opportunities with new and emerging media across the EU and the inventory and sales strategy.

https://www.linkedin.com/in/alexandraong/

http://www.adobe.com/

Matteo Oriani
Senior Solutions Consultant – Digital Media
Adobe

Matteo Oriani, a senior solutions consultant passionate about Digital Imaging, focused for more than 15 years in Digital Media Experience. Matteo helps and drives Adobe customers through creation workflow and how manage digital assets. For the last 12 years at Adobe, he has focused on Digital Media Solutions at enterprise level providing technical and consultancy expertise, through the entire sales cycle. He provides product demonstrations, vision & business presentation, engaging IT and business department.

https://www.linkedin.com/in/moriani/

http://www.adobe.com/

Sonali Patel
Solutions Consultant
Adobe

Sonali Patel is part of the EMEA Solution Consulting Team at Adobe based in the UK, specialising in helping prospects and customers understand the power of Adobe Analytics and Adobe Target, and how these solutions can grow and influence business decisions. Sonali has been with Adobe for five years and prior to that, worked at Viacom and Ticketmaster where she managed and developed the digital analytics platforms internationally, using Adobe Analytics to deliver relevant insights to business questions. 

https://www.linkedin.com/in/sonali-popat-patel-7aba381a?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BNABZI3NySym4wpZJr5%2BzT

http://www.adobe.com

Trevor Paulsen
Principal Product Manager
Adobe

Trevor is a principal product manager for Adobe Analytics focusing primarily on customer intelligence and the Adobe Analytics data processing platform. Trevor comes from the world of aerospace engineering and robotics. He studied estimation theory and data mining techniques before leading Adobe's data science consulting team - delivering predictive analytics solutions to many Fortune 500 companies. As an Adobe Analytics product manager, Trevor is currently responsible for Adobe Analytics' data processing, query, attribution, and machine learning technologies across 11 global data centres.

https://twitter.com/trevorwithdata

https://www.linkedin.com/in/trevorpaulsen/

http://www.adobe.com

Tom Payne
Senior CSM Manager
Adobe

A highly motivated, innovative digital experience change advocate, managing the Global Adobe Sign Strategic and Partner Client Success function at Adobe. With over 10 years of experience in software lead innovation, Tom’s passion is delivering the next cutting-edge technologies to improve the way people live, communicate and execute business. His energy and drive further extend into his personal life, completing marathons and cycling around the Cotswold hills, whenever family life allows!

http://www.adobe.com/

Ricardo Pereira
Partner Development Manager
Adobe

Technical Partner Development Manager at Adobe responsible for enabling their partners on Adobe Campaign and the respective integrations with the rest of the Experience Cloud. He has over a decade of experience working in Marketing Automation, Loyalty and Payment Technology with large enterprises and global agencies.  

https://www.linkedin.com/in/ricardo-pereira-7783a213/

http://www.adobe.com/

Eric Perrin
Senior Group Product Manager
Adobe

Eric has had several professional lives. After studying marketing and sales, he started in technical sales, then moved to sales. Three years later, Eric changed his skills to figure out the dark side of the application and became a developer, starting from zero, but hugely motivated. This experience gave Eric the mandatory background to progress to project leader, then product manager. Eric joined Adobe five years ago, as product manager and then took the lead of EMEA product management team one year later. During this journey, he became a father. She’s now 18. The family now spends their time traveling around the world. Find the right balance between professional and personal life is the key!

https://www.linkedin.com/in/eric-perrin-4233a532/

http://www.adobe.com/

Nishant Pithia
Technical Partner Development Manager (Microsoft)
Adobe

Nishant is a partner focused partner solutions consultant who, in his current role, specialises in Adobe/Microsoft technology integrations. He has extensive experience consulting and implementing web-based solutions using cloud technologies. With over 10 years’ experience in the Martech space, his current role focuses heavily on transforming digital business by combining the power of the Microsoft and Adobe technology stacks. Prior to his current role, Nishant focused on web analytics, managing user data through data management platforms and optimisation, alongside wider digital marketing responsibilities. In the partner world, he is responsible for creating development strategies with the aim of helping partners build and deliver solutions that generate revenue and solve our client’s business problems; all with the power of the Adobe Experience Cloud.

https://www.linkedin.com/in/npithia/

http://www.adobe.com

Michael Plimsoll
Senior Manager – EMEA Product & Industry Marketing
Adobe

Michael is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and content in marketing. He has an extensive background in data driven marketing, content management, cross-channel marketing and digital advertising.

Michael is currently senior manager at Adobe, responsible for Financial Services across EMEA. In this role he helps Adobe’s FSI customers to better achieve their marketing objectives through deep industry insight and best practises, as well as ensuring they are maximising their use of Adobe solutions.

Prior to Adobe, Michael has held various client side and agency roles at companies such as BSkyB, Ogilvy and Wunderman Interactive, working on such accounts as American Express, Microsoft, IBM and BT. Within these roles he oversaw the delivery of successful BTL marketing campaigns for both B2C and B2B.

http://www.twitter.com/MichaelPlimsoll

http://www.linkedin.com/in/michaelplimsoll

http://www.adobe.com/

Christophe Protat
Product Manager
Adobe

18 years working with software... Time goes by so fast when you have fun! 20 years working with customers... time goes by so fast when you learn from them! Building software which helps customers... There is no better definition of his expectation being at Adobe. Christophe joined Adobe family six years ago as a senior consultant on Adobe campaign. Then he made his way from project to project, customer to customer, implementing Adobe’s Experience Cloud solutions to join the Product Management team a year ago. There is no more exciting job being the voice of the customers and ensuring Adobe is on the right way to make Technology and Customers stronger together.

https://www.linkedin.com/in/christopheprotat/

http://www.adobe.com/

Dan Raffe
Senior Solution Consultant – AEP & AAM
Adobe

Dan Raffe is on the Adobe team as a solution consultant focusing on Adobe Audience Manger and Experience Platform. Prior to joining Adobe, Dan held positions at Centro where he ran a programmatic buying team of 30+ working on both pre-sales and implementation for clients. He also created and led a programmatic buying team at Mindshare for his client Kimberly-Clark. Dan lives in Chicago with his wife Kacy and their daughter 2 year old Jillian. Originally from Minnesota, Dan is an avid hockey fan. He also enjoys motorcycles, cars, and Formula 1 racing, and even traveled to Monaco for the F1 Grand Prix in 2015.

http://www.adobe.com/

Andrew Rennison
Agency Partnerships, EMEA, Advertising Cloud
Adobe

Andrew helps drive Adobe’s Agency Partnership efforts across the EMEA region, for the Adobe Advertising Cloud Platform. He joined Adobe in 2017 via the acquisition of TubeMogul, prior to which he held roles at Specific Media and The Virgin Media/UKTV Sales House, Ids.

https://www.linkedin.com/in/andrew-rennison-7138092b/

http://www.adobe.com/

Duane Richards
Engineering Manager/Architect
Adobe

Duane is a 25-year veteran of computer engineering and has been with Adobe for seven years. He began working on the GDPR services solution for Adobe Experience Cloud in August of 2017 and is the engineering manager and architect of the GDPR API. He firmly believes in “privacy by design” and loves solving issues for Adobe’s customers.

https://www.linkedin.com/in/richardsduane/

http://www.adobe.com/

Jim Rivera
Senior Director, Product Management, Marketing Cloud
Adobe

Jim leads product for the Adobe Experience Platform. He is responsible for strategy, roadmap and delivery of Adobe’s data, edge and client-side platforms, core services, and machine learning and AI development framework. Jim is passionate about platforms and is true believer in the network effects made possible by empowering ecosystems of developers to achieve common goals through technology. The vast majority of Jim’s 20+ year career has been focused on building and delivering some of the most successful and innovative products within the enterprise application development and Platform as a Service markets. Prior to joining Adobe, he spent 8 years and Salesforce and led product teams responsible for Salesforce1, Force.com, Database.com and Salesforce Shield. He has also lead product teams at BEA systems (acquired by Oracle) and Cape Clear Software (acquired by Workday) delivering market-leading leading products such as the WebLogic Server platform.

http://www.adobe.com

Lukas Ryf
Director Web Platforms
Adobe

Lukas is a director at Adobe responsible for Adobe’s Web Platforms, including the Adobe.com platform and other AEM platforms. Lukas originally joined Day Software 1999 and has been involved in several AEM implementations since then. For some time as a consulting director, being responsible for customer's AEM (CQ) implementations in Europe and the US. After the acquisition for Day Software by Adobe, Lukas took over the adobe.com space and relocated to San Francisco. After the birth of his boy and girl twins, he and his family moved back to his hometown Basel, Switzerland. 

http://www.adobe.com/

Geoffroy Schneck
Practice Lead, Customer Care
Adobe

After seven years spent as Software Engineer using old (Cobol) and more recent technologies (J2E), Geoffroy joined Adobe in 2011 and integrated the AEM Support team in the Basel office. 

From senior engineer to team lead, and after 3 years spent managing the AEM in-region Customer Care team and being responsible for the Operations of the Support Service for the EMEA region, Geoffroy now leads the Practice for Customer Care on the Experience Cloud.

Outside of work, Geoffroy takes care of his three-year old son, and participates in several half-marathons and triathlons each year.

https://twitter.com/GeoffroySchneck

https://www.linkedin.com/in/gschneck/

http://www.adobe.com

Michael Sciano
Senior Product Marketing Manager
Adobe

Michael Sciano is a senior product marketing manager for Adobe Campaign, leading the global Customer Engagement, Adoption and Retention strategy. Michael creates and delivers a wide variety of programs, tools, content and events to help customers engage with the Campaign community, learn more about Adobe Campaign, and realise more value. When he's not working, Michael can be found outside with his wife and 3 kids, working on their family's 140+ year homestead farm in Southern Indiana, USA where they raise cattle, goats and chickens.

https://twitter.com/FarmhouseDJ

https://www.linkedin.com/in/michaelsciano/

http://www.adobe.com/

Elliot Sedegah
Group Manager, Strategy & Product Marketing
Adobe

Elliot is a senior product marketing manager for the Adobe Experience Manager. For over 10 years, Elliot has worked with major brands and government organisations in various software engineering, product management and IT consulting roles. His focus and interest is in helping organisations take full advantage of digital content in online, mobile and social channels to increase customer engagement with digital experiences.

https://twitter.com/esedegah

http://www.linkedin.com/in/esedegah

http://www.adobe.com/

Abhinav Sharma
Solutions Consultant
Adobe

Abhinav Sharma is a digital analytics professional with expertise in devising and implementing strategies for digital data analysis and insights. As a digital analytics practitioner, he has over 10 years of experience working with varied organisations including consultancy, client-side and solution vendors. He currently work as a solutions consultant with Adobe Inc. in London, helping customers to optimise their digital strategies and ROI using Adobe Experience Cloud solutions for marketing and analytics.

https://www.linkedin.com/in/abhinav-sharma-63019528/

http://www.adobe.com

Daniel Sheinberg
Senior Director, Adobe Target Product Management
Adobe

As Senior Director of Product Management for Adobe Target, Daniel Sheinberg drives overall strategy and owns the product roadmap for Adobe’s optimisation and personalisation engine. He and his team are responsible for decisions ranging from high-level planning investments to daily product development guidance in support of customers’ ability to deliver compelling and relevant digital experiences. Daniel joined Adobe in 2013 from Microsoft, where he led yield management and the advertising exchange for Microsoft’s display advertising business.

https://twitter.com/DanielSheinberg

https://www.linkedin.com/in/danielsheinberg/

http://www.adobe.com/

Lakshmi Shivalingaiah
Group Product Manager
Adobe

Lakshmi Shivalingaiah is a group product manager with Adobe Audience Manager team, responsible for driving product strategy for Data Science, Data Privacy and Audience Marketplace. She has several years of product strategy experience in various areas such as marketing automation, data management platform, data science, data governance and video streaming. By education, she has a bachelors in Electronics and Communication Engineering with an MBA from Haas School of Business, Berkeley.

https://www.linkedin.com/in/ilakshmi/

http://www.adobe.com/

Matt Skinner
Product Marketing, Adobe Audience Manager
Adobe

Matt Skinner is a product marketer for Adobe Audience Manager, Adobe’s DMP. Prior to joining Adobe he spent 10 years in media buying and media strategy, both agency and client-side, with a focus on integrated digital marketing.

https://www.linkedin.com/in/mattskinner/

http://www.adobe.com/

Corey Spencer
Director, Product Management
Adobe

Corey Spencer is director of product management for Adobe Experience Platform. More specifically, his team owns Launch, Auditor, Auditor Chrome extension, DTM, Adobe Opt-in and some new and exciting projects that are currently being developed. He's been in the industry for 16 years and is passionate about the future of experience led businesses.

http://www.twitter.com/coreyspencer

http://uk.linkedin.com/in/coreyaspencer

http://www.adobe.com/

Brewster Stanislaw
Head of Product and Strategy
Adobe

Brewster has been been creating industry-defining marketing analytics and attribution products for the past decade. As Head of Product and Strategy for B2B Analytics at Adobe, he builds products to help marketers measure and improve the impact of their omni-channel marketing efforts. Most recently, he was part of the Senior Leadership Team at Marketo where he served as VP of Product and Strategy. Brewster came to Marketo as part of its acquisition of Bizible, where as an Executive Team member he was responsible for all aspects of product development, product partnerships, and strategy. He was also previously Head of Product at social analytics pioneer Simply Measured (acquired by Sprout Social), which he joined via its acquisition of Inside Social, a venture-backed social attribution startup where he was CEO and Co-Founder. A reformed financier, Brewster worked in equity sales and corporate finance before realising that zeroes and ones are way more interesting in code than financial models. A sought-after writer and speaker Brewster has been featured in Forbes, Entrepreneur, Inc, Digiday and presented at SXSW, Marketing Nation Summit, the Startup Marketing Conference among others. He is an active angel investor and startup advisor and a mentor for Techstars and Amazon Alexa accelerators. Brewster holds a B.A. magna cum laude in Philosophy, Politics, and Economics; and in Communication from the University of Pennsylvania. He is a Seattle native and is passionate about Seattle sports teams and contributing to the startup ecosystem there.

http://www.adobe.com/

Julian Stank
Senior Solution Consultant
Adobe

Julian Stank is an expert in digital marketing and programmatic advertising. At Adobe, he is a senior solution consultant focused on Adobe Audience Manager (DMP) and the Adobe Advertising Cloud (Search, DSP, Creative). In his role, he helps Adobe customers to realise the value of experience-technologies in data driven marketing. Previously, he worked as a senior account manager at Efficient Frontier (acquired by Adobe in 2012), consulting advertisers technically and strategically.

http://www.twitter.com/julianstank

http://uk.linkedin.com/in/julianstank

http://www.adobe.com/

Jill Steinhour
Director Industry Strategy, High Tech and B2B
Adobe

Jill joined Adobe Systems in June 2011 as Director of High-Tech and B2B Strategy. In this capacity, she defines Adobe’s Point of view and go-to-market strategy for the High-Tech and B2B. In this capacity Jill develops marketing thought leadership and works with top-tier brands providing guidance on digital transformation and marketing excellence topics.

https://www.linkedin.com/in/jillsteinhour

http://www.adobe.com/

Jim Stoklosa
Senior Product Manager
Adobe

As Senior Product Manager for AEM Screens, Jim Stoklosa is responsible for managing and defining Adobe's digital signage platform and ensuring that marketers have a comprehensive tool to managing in-venue content. He leads a global engineering and business organisation focused on creating the industry's leading content authoring tool for digital signage networks. Stoklosa has also driven strategic connections between Adobe's Creative Cloud products, Adobe Experience Manager and third party technology partners. A thought leader in the digital signage space, Stoklosa regularly contributes to blogs and industry events about the importance of bringing dynamic, relevant content to in-venue networks.

https://www.linkedin.com/in/jim-stoklosa-9923/

http://www.adobe.com/

Bruce Swann
Group Product Marketing Manager
Adobe

Bruce Swann has more than 18 years of experience working with digital marketing disciplines like web analytics, social media, mobile marketing and email marketing, as well as marketing and CRM technologies, including marketing automation, predictive analytics and marketing resource management. At Adobe, Bruce is group product marketing manager for Adobe Campaign, focused on marketing and product strategy for cross-channel campaign management.

https://twitter.com/btswann

https://www.linkedin.com/in/bruceswann

http://www.adobe.com/

Ben Tepfer
Technical Evangelist for Microsoft
Adobe

As the Technical Evangelist for Adobe’s partnership with Microsoft, Ben Tepfer evangelises the integrations between Microsoft technologies and all Adobe solutions across the Creative, Document, and Experience clouds globally. He spends his time building narratives around Adobe and Microsoft’s joint offerings and matching them to the individual needs of companies. Ben represents Adobe to the Microsoft field organisation and developer community talking about and demoing the Adobe Experience Platform as it relates to Adobe’s partnership with Microsoft. Ben engages with the broad Microsoft community of developers and drives excitement around our joint technologies through deep engagement with key Microsoft accounts as well as Adobe customers. Ben has been featured in publications such as Entrepreneur, Adweek, Cheddar, Huffington Post, VentureBeat, and MediaPost and speaks at prominent industry conferences such as &THEN Marketing Conference, Brand Marketers Summit, and Digital Pharma East.

https://twitter.com/bentepfer

https://www.linkedin.com/in/bentepfer

http://www.adobe.com/

Alex Thiers
Product Manager, AEM Assets, Dynamic Media
Adobe

Alex Thiers, product manager for Adobe’s Dynamic Media, has over 10 years of experience working with some of the biggest names in entertainment and retail to provide moving digital experiences at global scale. With a diverse background in audio engineering, creative project management and professional services, Alex has a passion for cutting-edge multimedia and how it supports a modern brand’s identity. 

https://www.linkedin.com/in/athiers/

http://www.adobe.com/

Jaap Trum
Senior Proof of Concept Solutions Consultant
Adobe

Jaap Trum is part of Adobe's EMEA Proof of Concepting team where he utilises technical expertise to design and implement proof of concept cases using Adobe Campaign and the Adobe Experience Cloud. Together with his team, Jaap delivers compelling concept solutions that can accomplish the key objectives of customers and prospects.

http://www.linkedin.com/in/jaaptrum

http://www.adobe.com/

Klaasjan Tukker
Director Product Management, Adobe Experience Cloud
Adobe

As part of the product management team for Adobe Experience Platform, Klaasjan is responsible for key components as the platform's API-First approach, the underlying XDM-System and Experience Data Model as well as Developer Ecosystem. In this role he is working with strategic partners (ISVs, Agencies, System Integrators) to understand their requirements for Adobe Experience Platform and helps them on-board on Experience Platform. He has been working at Adobe for over 10 years in various customer and partner facing roles, has experience in product management, technical marketing and business operations.

https://twitter.com/ktukker

http://uk.linkedin.com/in/ktukker

http://www.adobe.com/

Bart Van de Wiele
Senior Solution Consultant
Adobe

As a Senior Solution Consultant, Bart shares his passion for design and Adobe technology on stages all around the world. Equipped with extensive knowledge of Adobe Creative Cloud's design products, he assists customers with their Adobe workflow, solution implementation and best practices. He's a design specialist with 16+ years of experience as a designer and trainer. His energetic style of presenting has awarded him with much praise throughout the years, including as an Adobe MAX Master presenter in three consecutive years.

http://www.adobe.com/

Wouter Van Geluwe
Technical Evangelist, Adobe Experience Platform, EMEA
Adobe

Organisations have never had access to more data, but doing something useful with that to improve the bottom line proves to be extremely difficult. Wouter’s specialty is showing organisations how to be truly customer-data-driven and he firmly believes that when you see the light and start listening to your customers through their behaviour, the impact on you and your company will be incredible.

https://www.linkedin.com/in/woutervangeluwe/

http://www.adobe.com/

Josh Van Tonder
Product Marketing Manager
Adobe

Josh van Tonder is a group manager in the Adobe Experience Manager product marketing and strategy team. In this role, he works with customers to bring to life digital experiences that bridge the online and physical worlds.

https://twitter.com/joshvt

https://www.linkedin.com/in/joshvantonder

http://www.adobe.com/

Daniel Vivas
Product Manager
Adobe

Daniel is a newcomer to Adobe. Since last summer Daniel has been working as a product manager on the Adobe Experience Platform Launch team. He started at Adobe after completing his MBA at Brigham young University. Daniel worked as a consultant with Microsoft before his MBA, since then he has transitioned to the product management side of the business. He's been working with the rest of team to deliver the best experience possible on Experience Platform Launch.

https://www.linkedin.com/in/danvivas/

http://www.adobe.com/

Gabriel Walt
Product Manager
Adobe

Product Manager for Web Experience Management at Adobe, Gabriel Walt is leading innovations in web technologies for Adobe Experience Manager Sites. He's responsible for features, like Core Components, Template Editor, Style System, Responsive Layout, and HTML Template Language (HTL). Gabriel Walt completed Interaction Design studies in Zurich (Switzerland) in 2006 and joined Adobe in 2009 as a developer. In 2013, he moved into product management to take part in driving the roadmap for AEM.

https://twitter.com/GabrielWalt

https://www.linkedin.com/in/gabrielwalt/

http://www.adobe.com/

Kimen Warner
Director of Product Management, Adobe Target
Adobe

Kimen has worked with Adobe Target almost since its inception. As head of product management, she defines the product vision with input from top customers. Before her product management roles, Kimen worked in technical consulting. She holds a B.S. in Product Design from Stanford University and lives in San Francisco.

https://www.linkedin.com/in/kimen/

http://www.adobe.com/

Benedikt Wedenik
Professional Services Consultant – Analytics & Target
Adobe

At Adobe, Ben is a consultant with a strong technical background from software engineering, focusing on Adobe Analytics and Adobe Target. This role involves engaging with clients who are interested in the Adobe Analytics technology, which typically requires working with client data from multiple sources and performing advanced analysis on data. Thanks to his experience as former software engineer, Ben helps Adobe's customers to plan and realise complex tracking solutions, as well as getting deep insights into the collected data. Ben joined Adobe in 2018 after over four years of software and data engineering expertise. He holds a MSc in Software Engineering & Internet Computing from the Vienna University of Technology. When not working, you can find him in the gym or in the kitchen, preparing some traditional Austrian dishes like the famous Wiener Schnitzel. Ben loves to travel and to be outdoors, especially when there is a chance to do some sports.

http://www.adobe.com/

Rick Wichgers
Solutions Consultant
Magento, an Adobe company

Rick is part of the Magento Solutions consulting team in EMEA, based in Amsterdam. He consults on the Magento Commerce Suite of products at Adobe, helping both SMB and enterprise customers grow through flexible, innovative Omni-channel solutions.

His career started in sales and online marketing at the merchant side working for small and large retail companies. Prior to Adobe, Rick worked as Magento specialist for an e-commerce marketing agency, helping merchants of all sizes leverage their marketing and ecommerce ecosystem to grow their online business.

https://www.linkedin.com/in/rick-wichgers/

https://magento.com

Byron Wijayawardena
Strategic Development Manager for Video
Adobe

Byron Wijayawardena has worked as a creative director, independent filmmaker, professional editor and colourist. He has worked on everything from feature films, documentaries, music video to social media content production. He is a champion of digital literacy and believes that our storytelling tools should be simple enough for everyone to use and allow true creativity to blossom. He has recently joined Adobe as strategic development manager for Video and is passionate about enabling the next generation of storyteller with the most advanced content creation tools ever made.

http://www.adobe.com/

Rupert Wills
Senior Solution Consultant
Adobe

A passionate advocate of digital transformation advising customers on how they can get the most from their technology investment. Rupert has over 20 years’ experience helping companies improve the way they do business digitising processes across many industries including Finance, Pharmaceuticals, Government and Manufacturing.

http://www.adobe.com/

Rob Wilson
Solution Consultant
Adobe

More years than Rob cares to remember working with Content Management (CMS) products in roles from pre-sales solution consulting to development. This experience also encompasses other digital marketing technologies such as personalisation, e-commerce, multi-channel experiences and asset management.

Currently employed by Adobe as a solution consultant specialising in Adobe Experience Cloud, Adobe Marketing Cloud and Adobe Experience Manager CMS.

https://www.linkedin.com/in/robertwilson2011/

http://www.adobe.com

Marc Wiseler
Head of Solutions Consulting EMEA
Magento, an Adobe company

Marc has spent most of his career in the e-commerce industry and since 2012 he has been at Magento where he was responsible for both sales as well as solutions consulting teams. He has worked with some of the largest brands, retailers and manufacturers in Europe and the Middle East. His expertise also extends to order management and business intelligence tools.

http://www.twitter.com/mwiseler

http://uk.linkedin.com/in/marcwiseler

http://www.adobe.com/

Allan Witts
Senior Consultant
Adobe

As a Senior Consultant, Allan Witts is responsible for helping Adobe’s clients to deploy their digital marketing solutions, with a primary focus on Audience Manager. Having started at Adobe over eight years ago in the advertising side of the business, before moving to audience management through the DMP, Allan has a wealth of industry experience from working with some of the largest companies in the UK from a wide range of industries, such as Media & Entertainment, Telecommunications, Banking, Technology and Consumer Goods. Allan now supports clients with setting up Audience Manager, providing technical solutions but also strategic recommendations to ensure Adobe’s clients realise maximum value from their solutions.

https://twitter.com/digitalallan

https://www.linkedin.com/in/allan-witts/

http://www.adobe.com

Roger Woods
Director, Mobile Product & Strategy
Adobe

Roger owns the Adobe Experience Cloud mobile and orchestration product strategy. He also runs product management for Adobe Campaign real-time Triggered Journeys and is leading the strategy for journey management across Adobe Experience Cloud. Since joining Adobe over eight years ago, Roger launched Adobe Mobile services, an Adobe Experience Cloud core service, which transformed mobile app analytics, testing, targeting, geofencing, and messaging solutions, enabling Adobe customers to strengthen their mobile business. He works with many brands across all verticals to help create their mobile strategy and execute on their mobile initiatives. Roger is passionate about mobile marketing and has served on Mobile Marketing Association (MMA) and Internet Advertising Bureau (IAB) workgroups to define mobile marketing standards and best practices. 

Roger's prior work experience includes 10 years at IBM within the Global Services product management team, driving major initiatives in IBM's cloud strategy. He was instrumental in helping transform traditional IBM software license-based businesses to a hosted, SaaS business model. 

Roger lives in Provo, UT with his wife and four children. When not working, Roger is an outdoor enthusiast and sports fan, spending time hiking with his family and participating in recreational sports leagues.

http://www.twitter.com/rogerjwoods

https://www.linkedin.com/in/rogerjwoods/

http://www.adobe.com/

Nicolas Wu
Product Marketing, Adobe Target
Adobe

Nicolas Wu is a product marketing manager for Adobe Target and provides data-driven insights to support the Target team's strategic marketing. He believes great experiences create positive customer conversations and unlimited possibilities for companies. Originally from Taiwan, Nicolas has an MBA degree from the University of Michigan and previously held sales manager positions in two of the top 10 multinational enterprise software companies.

https://twitter.com/nicolas0902

https://www.linkedin.com/in/nicolaswu/

http://www.adobe.com/

Tingting Zhu
Senior Solution Consultant
Adobe

Tingting is a senior cloud solution consultant for Adobe Experience Cloud. She has spent many years in digital marketing space across wide range of solutions including web experience management, social analytics, enterprise search and the like. She is currently based in the United Kingdom

https://www.linkedin.com/in/tingting-zhu-41b6ab65/

http://www.adobe.com