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Former Global CEO
Tim Arthur was the Creative Director at Virgin Money and former Global CEO of Time Out. His varied career has also taken in playwriting, running a charity, journalism, and presenting on BBC Radio London. After working as an Artistic Director in regional theatres, Tim became the CEO of Cardboard Citizens, a charity that works with and for homeless people using performance and theatre to develop skills, share stories and work with the community. He then entered the world of journalism, becoming Time Out’s UK Content Director. He was appointed the listing and city guide publisher’s Global CEO as the print industry struggled to cope with online platforms. To answer the threat he made the publication free and transformed their digital content strategy and accessibility. He put the company on a safe footing, focusing on digital revenue and brand extensions.
At Virgin Money, Tim embraced a remit encompassing brand, marketing, digital and customer experience. As a challenger brand, in an industry whose reputation had been severely battered by the financial crisis, he helped make it one of the most trusted and human banks in the UK. Tim takes a customer-centric approach to company strategies, arguing that it is both within a company’s commercial interest and their social responsibility to express their core nature through their brand. He considers how creativity within the workplace needs to be given its own platform and be fundamental to a company’s culture. He examines how both creativity and diversity are primary drivers of smart disruption and sustainable innovation, and the connection between the people within the company and those that rely on them to look after their financial wellbeing.
Dr. Thomas Hellmann
DP World Professor of Entrepreneurship and Innovation
Saïd Business School, University of Oxford
Dr. Thomas Hellmann is the DP World Professor of Entrepreneurship and Innovation at the Saïd School of Business, University of Oxford. He holds a BA from the London School of Economics and a PhD from Stanford University. He previously worked at Stanford GSB and UBC Sauder, also teaching at Wharton and Harvard Business School. His research focuses on entrepreneurial finance, entrepreneurship, innovation, and public policy. He is the Academic Director of SBS Entrepreneurship Centre and recently launched the Creative Destruction Lab at Oxford. His textbook on Entrepreneurial Finance came out in 2020.
Linda Moir was in charge of the front-line Events Services at the London Olympic and Paralympic Games. She was responsible for planning and implementing a customer-service strategy, organising 15,000 volunteer Games Makers plus private sector contractors, and facilities to welcome over nine million spectators. London 2012 was the first Games to view ticket-holders as customers - previously they’d been viewed as secondary to the sports. As a result, London 2012 is widely regarded as the most successful and best-run Olympics in the modern era. The use of the Games Makers was seen as crucial to this success, and an innovative approach to dealing with the public which was the basis of a plan to make attendees feel part of something special.
Before the Games, Linda was Virgin Atlantic’s Director of Customer Service. Richard Branson hired Linda with the remit of ‘making flying fun’. In her time, Virgin became leaders in customer satisfaction (a key element to the Virgin brand), topping surveys and winning numerous awards. Combining customer service and HR, Linda overhauled recruitment, training and development programmes for 5,000 Virgin cabin crew to meet her goals. She gave staff the freedom to deal with customers their own way, instead of dictating policy, and established a philosophy of ‘brilliant basics - magic touches’.
Prior to Virgin Linda was HR Director for the National Air Traffic Services (NATS) during its transition from public to private ownership. It meant handling significant challenges both internal and external in such a sensitive, important sector dominated by regulation and unionised staffing. She joined NATS after working for BA where she was involved in transforming the business from its introspective, state-backed roots to a modern, customer-centred brand. Linda speaks about the culture of a customer-focused organisation and how change can be implemented to the benefit of the business and individual employees. She looks at how organisations can change, and how leaders play their part.
Tribe Lead Sales & Marketing
Linda has 15 years’ experience of creating impact as a change leader in an industry characterised by fierce competition and high paced development. As a key player in Telenor Sweden’s digitisation journey in the last three years, Linda is a sought-after speaker on the topic of working with business agility in large, mature corporations.
Dr. Ralf Belusa
Dr. Ralf Belusa is one of those thought leaders and doers who today want to know all companies in their ranks: he studied micro and nanotechnology, deals with astrophysics, did his doctorate in cell research, began programming at the age of six and is now, among others, on the board of directors of a Global Fortune500 company. As Managing Director, he drives Hapag-Lloyd's digital transformation in 129 countries. His credo: personal growth is the basis for better team leadership, more customer satisfaction and for entrepreneurial success.
Senior Consultant Digital Analytics
Urs works as a senior consultant digital analytics for Raiffeisen, the third largest financial institution in Switzerland. He is responsible for the tracking and reporting of all websites and apps. Urs has a great passion for digging into data and trying to find the best way to present stories to different stakeholders throughout the company. Urs has won the Analytics Rockstar EMEA at the Adobe EMEA Summit in 2018, was runner up 2019 and was also named Top New Practitioner 2019 by the Digital Analytics Association (DAA).
Head of Web Analytics
Deutsche Post DHL Group
As a Head of Web Analytics within the Digital Customer Interaction Department at DHL, Till is responsible for making better decisions by using digital data and analytics. From conceptualising web analytics to gaining insights for stakeholders, Till and his team provide analytical expertise for DHL. Among other things, this includes measuring all of logistics.dhl and other DHL touchpoints, analytics implementations, A/B testing and reporting. With over 15 years of experience in IT environment and digital marketing space, Till has developed an intuition in transforming data into storylines. After studying media management and communication design, Till worked for different digital agencies and blue chip companies as an UX designer and digital analyst.
Luke Griffiths is General Manager of Klarna UK, one of Europe’s leading payments providers. Heading up the UK division, he oversees Klarna’s expansion in the market by introducing innovative products which simplify the payments process. With over 15 years’ experience in management and digital marketing, Luke previously held roles at eBay and Wyndham Worldwide. He also has extensive international experience, building and growing businesses across the EMEA region.
Head of Omnichannel
Graham Johnston heads up Omnichannel for Three UK, a pivotal role in the company's transformation program. Graham leads a team accountable for delivering innovative solutions that will transform customer interactions, alongside exploring new emerging technologies to further enhance the customer experience and support sustainable growth for the business. Graham is a tech enthusiast with a passion for how technology can provide innovative ways to transform the customer experience.
Digital Product Owner
Darran comes from a statistics background and has over 12 years’ experience in Telecoms and CX. Darran has been using Adobe products for the last 7 years, mostly Analytics while creating an insight led approach to development in the digital teams at Three. Darran was part of the duo at Three who built the personalisation team and integrated Adobe Target onto the current platform as part of Three’s larger digital Transformation. One year later, the team continues to drive ROI into the business through being data led and obsessing about the customer.
Tyler is a marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional customer experiences. As VP of Marketing at Vidyard, he’s spent more than six years immersed in the world of B2B video with a focus on how to use the right mix of content and insights to drive business results. He is a frequent speaker and author on topics including video marketing, content marketing, B2B sales, account-based marketing, and modern demand generation. More importantly, he loves to travel, is a proud father of four, and a big fan of Westworld and Stranger Things.
Head of CRM
Saul is the Head of CRM at Dixons Carphone – UK’s largest electronical retailer. He has a strong background as a senior commercial marketer with over 15 years of international experience across private aviation, luxury hotels, airlines and retail. A truly data-driven innovator in customer experience with an extensive background in multi-million pound digital transformations throughout Product Development, Analytics, Customer Relationship Management and Loyalty.
He led Virgin Holidays on a revolutionary journey towards a customer centric growth strategy, including digital product adoption, customer experience redesign, business process change and overhaul of their entire communications strategy. Saul was part of the Virgin management team that managed to increase profits four-fold, all whilst hitting record numbers of NPS and increasing customer experience scores by 25%.
Saul isn’t shy of major transformations and has recently joined Dixons Carphone management team to overhaul its CRM programme from a marketing function to an experience function
Senior Vice President Digital Sales & Partnering
Volker Mayr is a passionate driver of the digital sales transformation with a strong background in marketing and business development. Currently, Volker heads the digital sales and partnering team at E.ON, Europe's largest utility company. In his role he has successfully pushed the transformation towards building up a truly data driven in-house digital expertise that gained significant competitive advantages over peer companies. As a result he managed to grow digital sales by over 100% within two years. In his former roles, Volker successfully developed and launched several new business propositions including E.ON’s smart home and loyalty programmes. His vision: create the most personal digital customer experience in a commodity market.
Marketing Analyst | Germany
René’s affinity to disruptive technology of the digital landscape enabled him to get practical experience as a man for everything-digital in small businesses. Coming from a statistical background in social & political science, Fidelity International has been René’s latest stop in his professional career as a Data Analyst. Since he moved to the marketing team, he is now able to present a unique bottom-up view of what it means to become enabled for implementing a data-driven marketing culture in a traditional industry. Demonstrating how data can be used to take better decisions and confirming these choices, are his key focus. Read more here.
Senior Manager, Marketing Technology and Operations
Palo Alto Networks
Jake Schlan is the leader of the Marketing Technology and Operations team at Palo Alto Networks, a global cybersecurity leader headquartered in California, USA. He is a member of the 2020 Marketo Fearless 50 class and is responsible for the architecture of Palo Alto Networks' MarTech Stack including the Marketo Instance, supporting over 300 Marketers around the globe. With over 10 years in marketing automation experience, Jake is always striving to find more elegant ways to structure global MarTech stacks.
CEO Yext Europe
Wendi has over twenty years of experience as a technology and marketing leader at some of the world’s largest tech companies. She is currently the CEO of Yext Europe. Wendi has been a leader at Yext since joining the company in 2011, and has held a variety of executive roles, including leading Sales, Partnerships, Customer Success, and Consulting. She has previously held executive positions at Oracle, Gartner, Right Media, and Yahoo!, where she was Vice President of Account Management for North America. She was named to the 40 Women to Watch Over 40 list in 2013.
Marketing Operations Manager
Kylie is a Marketo Certified Solutions Architect specialising in MarTech strategy and scalability for global multi-product B2B businesses. Her broad marketing experience was eventually overtaken by her love of creative problem solving and the Marketo Engage platform, leading to her current role as Marketing Operations Manager at Adobe where she owns two robust Marketo-based tech stacks for the Commercial Digital Experience business. She is passionate about integrations and efficiency and enjoys the occasional complex platform migration.
Multi-Solution Architect & Managing Consultant
Sade Bamidele and her team are part of Adobe Consulting Services. Sade works with clients to realise the value of integrating the products in the Adobe Experience Cloud by defining their use cases, architecture and roadmap for Multi-Solution projects. Adobe Campaign is her specialist product. She works closely with clients to drive marketing automation efficiencies and implement a solution that supports their segmentation, personalisation, cross channel and reporting objectives. Sade joined Adobe through the Neolane acquisition in 2013, throughout her nine years of experience she has worked on projects across varying business verticals such as retail, media, transportation and finance.
Senior Cloud Solutions Consultant
Steven is a masters educated computer scientist and self-confessed data geek who understands data, software and delivering business value through digital implementation and transformation projects. He has 13+ years in client-facing consultancy roles, which includes the management and delivery of large consultancy engagements and more recently, in a technical presales capacity. Steven has experience in both establishing fresh delivery methodologies with the objective to grow a professional services practice, as well as managing a regional delivery team in the UK. His digital marketing implementation and technical expertise are well regarded among his peers, as is his background in statement-of-work scoping, solution architecture, consultancy delivery and project management. His interests include data collection best practices, privacy and governance, machine learning, data science, cloud services and the challenge of integrating and scaling such concepts within an enterprise.
Advanced Measurement Services, Advertising Cloud
As a member of the Advanced Measurement Services team, Beth builds differentiated solutions for advertisers to measure and optimise their media campaigns in relation to key business objectives. Originally from Southern California, Beth has worked in media and advertising for 10 years in New York and now London. Prior to Adobe, Beth worked as a Media Strategist at TubeMogul, and as a national TV buyer at MediaVest, now Spark Foundry. Beth got her start interning in the print world while studying for a B.A. in Media History & Theory from New York University’s Gallatin School, and an M.A. in Media Studies from The New School.
Victor de la Iglesia
Analytics Cloud Solutions Consultant
Víctor de la Iglesia is Solutions Consultant at Adobe Ibérica focused on Adobe Experience Platform, Adobe Analytics, Adobe Audience Manager and Adobe Target. He has dedicated his career to digital marketing, always working close to data and insights activation within tech and business teams. Prior to joining Adobe, Víctor worked as a Conversion Rate Optimizer for ING Spain using some Adobe Experience Cloud Solutions (AA, AT, AAM).
Vincenzo De Simone
Senior Client Partner, EMEA
Vincenzo is a Senior Client Partner within the Adobe Advertising Cloud, EMEA team. In his role he is the strategic partner for Adobe Advertising Cloud EMEA’s brand clients supporting scale and activation across multiple markets, revenue growth, and navigation of the complex MarTech and Ad Tech landscape. Vincenzo studied International Business Management (BD) in Italy prior moving to London, where he received a Master Degree (MSc) in international marketing. In his spare time, Vince loves cooking, travelling and rock climbing.
MD, Adobe Advertising Cloud EMEA
Philip Duffield is managing director of Adobe Advertising Cloud for EMEA. With over 15 years’ experience in media and advertising technology industries, Philip brings a wealth of knowledge to the business and has significant experience working across EMEA, US and Asia Pac. In his new role at Adobe, Philip's focus is on driving growth across the region and further strengthening Adobe’s strategic relationships with brands and agencies. He will also be reinforcing Adobe’s commitment to customer experience across its Advertising Cloud platform. Philip joins Adobe from consulting with Samba TV, a San Francisco-based data and analytics company that provides insights on TV audiences. Prior to this, he held several roles at AOL and was chief operating officer for Uncommon, an artificial intelligence recruitment platform.
James is a Solutions Consultant specialising in Marketo Engage. He matches brands with the right combination of tools to take their B2B marketing to the next level. His background includes marketing, strategy, campaign management, sales, business development and project management, all with the common theme of delivering more powerful customer experiences.
Deliverability Practice Manager EMEA
With over 11 years of experience in email marketing with eight years of deliverability consulting experience, Stephen has a thorough understanding of deliverability best practices, Internet Service Providers and industry tools. Stephen leads the deliverability practice in EMEA for Adobe Campaign; driving deliverability best practice, improving processes/documentation and strengthening relationships with the email community.
Director, Product Management
Ben Gaines is a Director of Product Management at Adobe, where he is responsible for guiding aspects of the Adobe Analytics product strategy and roadmap related to product integration and Analysis Workspace. In this role, he and his team work closely with Adobe customers to understand their needs and manage the planning and design of new analysis capabilities in the product. Previously he has been a manager of digital analytics at ESPN, a community manager and technical writer at Adobe, and a technical support engineer at Omniture. He lives near Salt Lake City, Utah, with his wife and four children.
Senior Technical Support Engineer
Aymeric is a Senior Technical Support Engineer for Marketo Engage premier customers at Adobe. With four years of experience in the support role, he's developed a fierce interest in educating and providing training to his customers - becoming their trusted technical advisor and empowering the Digital Marketers to be more successful while creatively problem solving. His position provides the opportunity to work with multiple industries, giving him extensive exposure to all aspects of the technology as well as the diverse cultures his role spans.
Head of Demand Generation | Southwest EMEA
Bérangère is the Head of Commercial Demand Generation for Southwest EMEA at Adobe, responsible for demand gen activities across seven countries, five languages and two brands. Her team supports new logo and cross-sell/upsell growth with result-driven campaigns across all channels in competitive and complex-sales environments.
As a Solutions Consultant for Adobe specialising in Adobe Campaign, Ryan provides the expertise necessary to enable customers in creating their own innovative user experiences and generate increased value for their businesses. Combined with years of experience leading email marketing teams for global businesses, Ryan helps you to visualise Adobe Solutions within your marketing initiatives.
Jack is an Expert Solutions Consultant who works with Marketo Engage and Adobe Campaign. He has experience in demonstrating value against customer use cases, and a background in CRM consultancy and delivery assists with advising on aligning sales and marketing for solution effectiveness.
Rob In der Maur
Principal Solution Consultant
Rob enables, educates and support customers and business partners on Adobe’s Experience Cloud strategy, more specifically on the marketing solutions it encompasses. A technologist with business background having both solution consulting and implementation skills. He knows what he likes, and likes what he knows.
Timo Leenen is a member of the Adobe Solutions Consulting team in the Nordics with a focus on content, asset management and personalisation. He works closely with companies to understand how to improve their customers' experiences and add value to their business using Adobe solutions. Prior to joining Adobe, Timo has worked as a solutions architect in multiple large scale experience management implementation projects. When not working, he enjoys traveling around with his camera and listening to music.
Head of Commercial Demand Generation
Mike Madden is the Head of Commercial Demand Generation, Adobe Experience Cloud at Adobe, responsible for demand gen activities supporting new logo and cross-sell/upsell growth as well as the Commercial content marketing machine. He joined Adobe through the Marketo acquisition in 2018. Outside of work, he is a big fan of M&Ms, early morning rounds of golf, and celebrating Michael Bolton's greatest hits.
Sam has worked across Account Management and Pre-Sales roles at rapidly growing SaaS companies, specialising in programmatic advertising, web analytics and data management. He has worked with clients ranging from small independent media agencies to some of the world’s most recognisable brands, with a track record of selling the value of enterprise software, as well as building and nurturing long-term client relationships. Currently working as a Solutions Consultant for Adobe’s Data Cloud, Sam is passionate about helping companies use data to make the right strategic decisions. He holds a BSc in Economics & German from the University of Leeds and is on a personal mission to have visited 50 different countries by the times he’s 30!
Senior Evangelist, Analytics & Platform
Eric Matisoff is the Senior Evangelist for Analytics & Platform at Adobe with 10+ years of digital experience working with data and visualisations. Eric has spent his time in the industry driving implementation, optimisation, analysis and data integration projects for dozens of Adobe customers on hundreds of digital experiences across all verticals. Eric works with Adobe’s largest accounts to help align their business strategies to the vision Adobe has defined for data ingestion, analysis and action.
Manager, Strategic Business Development EMEA
Alexandra is the Strategic Business Development Manager for Adobe Advertising Cloud in EMEA, leading the Business Development team who manage all supply relationships. The team oversees onboarding, managing and growing partnerships. In an ever-changing work of digital advertising, she focuses on driving strategic partnerships with premium partners in EMEA for unique access to inventory for Adobe Advertising Cloud clients. She has previously held roles at Ad2One, leading their programmatic business development, and Specific Media as the primary Media Buyer. Her experience and market knowledge is inclusive of the EMEA region and Canada.
Principal Technical Partner Development Manager
A highly experienced, energetic and articulate Principal Solutions Consultant currently working as a member of the Adobe Experience Platform and Microsoft team in EMEA.
Nishant helps global partners to build and deliver successful customer solutions that drive revenue using Adobe and Microsoft platform. As a Principal Solutions Consultant, he supports Adobe partner sales team. He is particularly focused on a strategic partnership initiative between Adobe and Microsoft which combines dots between sales and marketing functions to accelerate digital transformation.
In his current role, Nishant supports Microsoft and their Partner sales channels by evangelising Adobe platform and solutions through compelling demonstrations and build future-proof demos.
Stephan’s big passion is innovation, and with over 20 years of experience in Software Engineering, he has a solid foundation of technical experience. Combining this with many years in agencies gives him a unique perspective both from solution and business. In his role as a solutions consultant, he is considered the trusted technical advisor ensuring the best solution and strategy for the customer. Always ready for a talk, always ready for a challenge or to challenge.
In his own words “My number one single most important traits are honesty, trust and integrity. I believe with these traits, the relationship between us as a vendor and the customer becomes a partnership where we the right solution in a synergetic definition.”
Sr Product Manager, Adobe Campaign
Pankhri is a Senior Product Manager for Adobe Campaign. In her role at Adobe, she is responsible for product direction and design, with a focus on creating better integrations within Experience Cloud including integrations of Adobe Campaign with Adobe Audience Manager, Adobe Analytics and Ad cloud. She is also responsible for Email Delivery and Deliverability. Pankhri has developed acute observation skills which she uses abundantly in her current role. She has strong customer-centric vision and more than 10 years of experience in different organisations in digital marketing.
Dignified is an Adobe Sign Solutions Consultant with a proven ability to create value by helping businesses leverage leading technologies to attain and exceed business goals. He is a PRINCE2-certified practitioner and an accomplished front-end web developer, with extensive development experience in the IT, Publishing, Construction & Entertainment industries. Dignified holds degrees in Architecture (B.Sc.) and Project Management (M.Sc.).
Group Product Marketing Manager
Bruce Swann is a senior leader for the Adobe Experience Cloud business, who has over 18 years of experience with marketing disciplines, like omnichannel, email, mobile, advanced analytics, and social media, as well as marketing and CRM technologies. At Adobe, Bruce is a Group Product Marketing Manager for Adobe Campaign, focused on marketing and product strategy for customer journey management. Bruce can be found at industry events throughout the year, presenting, as well as contributing to the Adobe Blog and creating thought leadership.
Karine is an experienced digital marketeer who helps partners and clients set the vision for digital initiatives. Operating in her capacity as a strategic advisor, she translates business objectives into actionable recommendations and support businesses through digital and multichannel transformations. She brings technical expertise and a media/marketing insight to her analysis as a Data Solutions Consultant thanks to her past five years in media agencies. She holds a Master's in Business and Administration with a major in Marketing. She is a world traveller who has lived in several European countries and speaks French, English and German.
Senior Account Manager, Adobe Advertising Cloud
Ryan is a Senior Account Manager within the Advertising Cloud team at Adobe. Joining back in 2015, he has partnered with clients to drive paid media strategy across multiple industries. He is an advocate for bridging the gap between advertising and web analytics to deliver seamless customer experiences.
Wouter Van Geluwe
Technical Evangelist, Adobe Experience Platform, EMEA
Organisations have never had access to more data but doing something useful with that to improve the bottom line proves to be extremely difficult. Wouter’s specialty is showing organisations how to be truly customer-data-driven and he firmly believes that when you see the light and start listening to your customers through their behaviour, the impact on you and your company will be incredible.
Magento, an Adobe company
Rick is part of the Magento Solutions consulting team in EMEA, based in Amsterdam. He consults on the Magento Commerce Suite of products at Adobe, helping both SMB and enterprise customers grow through flexible, innovative Omni-channel solutions.
His career started in sales and online marketing at the merchant side working for small and large retail companies. Prior to Adobe, Rick worked as Magento specialist for an e-commerce marketing agency, helping merchants of all sizes leverage their marketing and ecommerce ecosystem to grow their online business.
Head of Solutions Consulting EMEA
Magento, an Adobe company
Marc has spent most of his career in the e-commerce industry and since 2012 he has been at Magento where he was responsible for both sales as well as solutions consulting teams. He has worked with some of the largest brands, retailers and manufacturers in Europe and the Middle East. His expertise also extends to order management and business intelligence tools.