Join us for a day or two before Summit begins

Learn in focused, extended courses
on a topic or Adobe solution.

Preconference training, presented by Adobe Digital Learning Services, is available for an additional cost when you purchase a full conference pass or it can be purchased independently. Preconference training will be held on Monday 13 May and Tuesday 14 May, prior to the conference.

Along with the purchase of a full conference pass, certain All Access Learning Pass levels can be used for preconference courses. If you wish to use an All Access Pass please email adobe@eventbooking.uk.com

  • Adobe Analytics
    • Adobe Analytics: Discover Launch

      Training Room 4 - Tuesday 14 May, 09:00

      Discover how to  use the new website tag and mobile SDK management capabilities from Adobe. Launch gives customers a simple way to deploy and manage all of the analytics, marketing and advertising integrations necessary to power relevant customer experiences.

      Monday,13 May or Tuesday,14 May

      Prerequisite: none

    • Discovery Analytics

      Training Room 6 - Tuesday 14 May, 09:00

      Discover Adobe Analytics is a one-day course that provides an introduction to this solution's capabilities and how it can support and grow current Marketing Strategies as well as drive new ones.

      Tuesday, 14 May

      Prerequisite: none

    • Data Workbench: Data Workbench fundamentals

      Training Room 5 - Monday 13 May, 09:00

      This course provides basic training and credentials for business analysts. You’ll develop an understanding of how customers interact with your website as they enter through different marketing channels. You’ll also learn how to create visualisations on the data to quickly analyse trends and optimise business processes.

      Monday, 13 May

      Prerequisite: Basic knowledge of digital marketing

    • Adobe Analytics: Discover Launch

      Training Room 4 - Monday 13 May, 09:00

      Discover how to  use the new website tag and mobile SDK management capabilities from Adobe. Launch gives customers a simple way to deploy and manage all of the analytics, marketing and advertising integrations necessary to power relevant customer experiences.

      Monday, 13 May or Tuesday, 14 May

      Prerequisite: none

    • Adobe Analytics: Data analysis using Analysis Workspace

      Training Room 3 - Monday 13 May, 09:00

      In this two-day course, you’ll get up and running with the powerful Analysis Workspace capability within the Adobe Analytics solution. You’ll learn how to run reports to answer your business questions and how to configure reports for effective decision-making. You’ll also learn how to share reports, segment your data, and create useful visualisations for analysis.

      Monday, 13 May  - Tuesday, 14 May

      Prerequisite: none

    • Data Workbench: Data exploration, clustering, predictive scoring & attribution

      Training Room 5 - Tuesday 14 May, 09:00

      In this one-day course, you’ll learn how to explore your data with the Correlation Matrix, Association Table, and Guided Analysis tools. You’ll also learn to use the Clustering and Predictive Scoring tools with hands-on exercises. This course will cover Rules-based and Algorithmic (Best-fit) attribution.

      Tuesday, 14 May 

      Pre-requisite: Attendance in the Data Workbench Analyst or 360-degree View of Your Customers courses.

  • Adobe Campaign
    • Adobe Campaign Classic v7: Design and orchestrate marketing campaigns

      Training Room 8 - Monday 13 May, 09:00

      This two-day Campaign v7 course helps operational users in marketing departments create and drive multi-channel, multi-target, and personalised campaigns. This course introduces you to the Campaign UI and helps you implement marketing plans; compose email content; configure and execute email and SMS campaigns; segment and target recipients; design recurring and multi-channel campaigns; and review campaign reports. This course is designed for marketing users who plan and execute campaigns. It is a prerequisite for developers and IT-staff interested in attending developer-level Campaign courses. 

      Monday, 13 May  - Tuesday, 14 May

      Prerequisites: Working knowledge on Adobe Campaign v7
      Digital Marketing knowledge

    • Adobe Campaign Classic: Integrating and using Adobe Campaign Classic with AEM

      Training Room 9 - Tuesday 14 May, 09:00

      In this one day course, we’ll introduce you to the integration between Adobe Experience Manager and Adobe Campaign Classic. This course is an opportunity for technical attendees to see the capabilities of both products and to have a better understanding of the role of each. After this course, you’ll know how to leverage the power of template design in AEM in combination with Adobe Campaign Classic. You’ll learn both roles: the designer in AEM and the campaign manager in ACC. You’ll compose an email template in AEM and link it in ACC to send a personalised email to your contacts; learn workflows in ACC (to deliver your email communications), AEM and ACC connection; and see how to create a form in AEM to create a customer profile in ACC.

      Tuesday, 14 May

      Prerequisites: Business practitioner level on AEM and Campaign Classic

    • Adobe Campaign Standard (ACS): Design and orchestrate marketing campaigns

      Training Room 7 - Monday 13 May, 09:00

      This two-day course, taught in its tablet-friendly UI, will show marketers how to create and manage their email campaigns across devices. This training provides detailed instructions for creating successful email marketing campaigns with email, SMS and direct mail deliveries, and subscriptions. Through hands-on exercises, you’ll create personalised campaigns, perform A/B testing, create push notifications, manage subscriptions and marketing activities, import audience profiles, and identify user roles and permissions. After completing this course, you’ll be able to create personalised and dynamic multi-channel campaigns using the integrated features from other Adobe solutions such as Adobe Experience Manager, Adobe Audience Manager, and Dreamweaver.

      Monday, 13 May  - Tuesday, 14 May

      Prerequisites: Digital Marketing and Relational Database Concepts
      Adobe ID for Integrated solution access

    • Adobe Campaign Standard: Manage Workflows in Adobe Campaign Standard

      Training Room 9 - Monday 13 May, 09:00

      Manage Workflows in Adobe Campaign Standard is a 1-day instructor-led (in a classroom or virtual) course that features workflows in Adobe Campaign Standard. In this course, you will learn how to create workflows, import and export data by using workflows, enrich data by using workflows, and segment data by using workflows. You will also learn how to configure an external signal activity in workflows and automate the subscription services by using workflows in Adobe Campaign Standard.

      Target audience: Advanced business users

      Pre-requirements: Having attended: Design and orchestrate marketing campaigns using Adobe Campaign Standard course, or equivalent knowledge

  • Adobe Creative Cloud
    • Learn to draw anything in Adobe Illustrator CC

      Training Room 10 - Monday 13 May, 09:00

      In this one-day, hands-on lab you’ll master various vector drawing techniques. Martin Perhiniak, Adobe Certified Instructor and professional illustrator will guide you through creative workflows including tracing scanned drawings with the Pen Tool, constructing illustrations with shapes and the Shape Builder Tool and many more unique methods. Take part in this masterclass and learn skills and techniques Martin developed while working for clients like Disney, Nickelodeon and Mattel.

      Target audience: anyone interested in getting to grips with all the vector drawing tools

      Monday, 13 May

      Pre-requirements: no prior knowledge of Illustrator and no hand drawing skill required

    • Photoshop CC: CC Services

      Training Room 10 - Tuesday 14 May, 09:00

      Learn how to integrate Creative Cloud services to boost your creativity in your communication pieces. 

      Tuesday, 14 May

      Prerequisites: Some experience with creative cloud and working knowledge on Mac and Windows

  • Adobe Experience Manager
    • AEM Sites Developer: Editable template and core component development

      Training Room 2 - Monday 13 May, 09:00

      Front-end development is changing in Adobe Experience Manager. In this two-day course, you’ll learn the new development paradigm with editable templates, core components and the layout container. Gain a wide breadth of understanding - from the basics of front-end development to properly leveraging the new practices to their fullest. This course will give you an overview on how to develop components for an emerging role in AEM, the template editor. 

      Monday, 13 May  - Tuesday, 14 May

      Prerequisites: A minimum of one year of experience in web development
      Experience in HTML, CSS, DHTML, and JavaScript

    • AEM Java Developer: Fast track to back-end development

      Training Room 14 - Monday 13 May, 09:00

      In this two-day course, you’ll learn how to set up an Adobe Experience Manager development environment, get exposure to Java OSGi basics, and get a taste of some new AEM Java practices. Eclipse will be used to develop a Maven-managed project, deploying code to a local AEM instance for testing. Gain insights for using Sling models with AEM components, the Sling model exporter, Sling service users and automated page creation. We’ll also dive into the AEM Projects area, developing a custom project and a custom workflow including code to programmatically add/remove permissions within the system.

      Monday, 13 May - Tuesday, 14 May

      Prerequisites: A minimum of one year of experience in web development
      Experience in HTML, CSS, DHTML and JavaScript

    • AEM Assets Author: Manage and deliver digital assets

      Training Room 13 - Monday 13 May, 09:00

      This two-day course focuses on asset management in Adobe Experience Manager. During this course, you’ll learn about DAM management including uploading, folder creation, collections, reviews, search and publishing. Assets authors will learn about the different tools that can integrate with AEM Assets including the AEM Desktop App, Marketing Cloud, Creative Cloud, Brand Portal, and an InDesign Server that produces Asset Templates and Asset Catalogs. Along with AEM Assets, you’ll learn other areas such as workflows, projects, and Dynamic Media.

      Target audience: Editors that want to understand how to leverage the power of AEM digital assets and discover all the different features provided by AEM Assets

      Monday, 13 May - Tuesday, 14 May

      Pre-requirements: Basic knowledge on AEM editing

    • AEM Architect workshop

      Training Room 11 - Monday 13 May, 09:00

      This two-day course is designed for Adobe Experience Manager Architects and Senior Developers to accelerate learning and understanding of recommended practices for AEM. Participants will gain knowledge of Adobe Experience Manager’s architecture design, migration methodologies and recommended practices and performance optimisation. Collaborative exercises will challenge the participants to drive the creation of solution designs and apply them to implementation walk-throughs with their peers.

      Monday, 13 May  - Tuesday, 14 May

      Prerequisite: A minimum of one year of experience as an AEM architect

    • New AEM Author 6.5

      Training Room 12 - Monday 13 May, 09:00

      This two-day course will introduce the new Adobe Experience Manager 6.5  and how to work with AEM pages. During this course, you will learn about page creation, page metadata, responsive tools, publishing, version management and collaboration in AEM as well as the new features that have been introduced in 6.5. This course also features workflows, template editing, content fragments, experience fragments and content targeting.

      Monday, 13 May - Tuesday, 14 May

      Prerequisite: Some knowledge on web content authoring

  • Adobe Target
    • Discovery Target

      Training Room 6 - Monday 13 May, 09:00

      In this one-day course, you will learn about Adobe Target capabilities and how it can support and grow current Marketing Strategies as well as drive new ones.

      Monday, 13 May

      Prerequisite: none

    • Adobe Target: Optimising digital experiences

      Training Room 1 - Monday 13 May, 09:00

      In this two-day course, you’ll learn the core concepts and capabilities of Adobe Target to help you run marketing activities successfully on your site. You’ll learn how to create A/B and Experience Targeting tests using the Visual Experience Composer. As part of that process, you’ll learn how to create and use audiences for targeting and reporting purposes, and interpret report results. This course also covers auto-allocate tests, activity conflict resolution, expected behaviour, troubleshooting, and strategies for improving your group’s maturity as an optimisation organisation.

      Monday, 13 May  - Tuesday, 14 May

      Prerequisites: This course is intended for frequent users of Target Standard or Target Premium, including both strategists as well as subject matter experts (SMEs). Those interested in this course may have roles that involve optimisation, digital strategy or eCommerce, including Optimisation Managers, Campaign Managers, Marketing Analysts, Content Managers and Web Analysts.

2019 Diamond Sponsors

Accenture Interactive logo
Deloitte Digital logo
Dentsu Aegis Network logo
NetCentric Logo
Observepoint Logo
Publis Sapient logo

2019 Diamond Sponsors

  • Accenture Interactive
  • Deloitte Digital
  • Dentsu Aegis Network
  • Netcentric
  • ObservePoint
  • Publicis.Sapient