Join us for a day or two before Summit begins

Learn in focused, extended courses
on a topic or Adobe solution.

Preconference training, presented by Adobe Digital Learning Services, is available for an additional cost when you purchase a full conference pass or it can be purchased independently. Preconference training will be held on Monday 13 May and Tuesday 14 May, prior to the conference.

Along with the purchase of a full conference pass, certain All Access Learning Pass levels can be used for preconference courses. If you wish to use an All Access Pass please email adobe@eventbooking.uk.com

  • Adobe Advertising Cloud
    • Adobe Advertising Cloud: Demand-side platform – 1-day course (Tuesday)

      This one-day course introduces you to the programmatic landscape and the first independent demand-side platform. Through hands-on activities, you’ll experience how the DSP allows for real-time, transparent, and data-driven decisioning. You’ll learn how to plan, buy, measure and optimise across multiple screens and formats.

    • Adobe Advertising Cloud: Search engine marketing – 1-day course (Tuesday)

      This one-day course introduces you to search marketing management. Unlock the power of Adobe Sensei for automated performance optimisation, forecasting and spend recommendations. You’ll learn time-saving workflows and how to drive powerful results through real-time, Adobe Analytics integrations.

    • Adobe Advertising Cloud: Demand-side platform – 1-day course (Monday)

      This one-day course introduces you to the programmatic landscape and the first independent demand-side platform. Through hands-on activities, you’ll experience how the DSP allows for real-time, transparent and data-driven decisioning. You’ll learn how to plan, buy, measure and optimise across multiple screens and formats.

    • Adobe Advertising Cloud: Creative management – 1-day course (Monday)

      This one-day course introduces you to programmatic creative management and how it can create variant static banner ads at scale. Using dynamic automation, ads can be tailored based on customer behaviour, location, position in the customer journey, and more. You’ll learn how to target, sequence, iterate and optimise personalised ad experiences for your audience.

  • Adobe Analytics
    • Adobe Analytics: Discover Launch – 1-day course (Tuesday)

      Discover how to  use the new website tag and mobile SDK management capabilities from Adobe. Launch gives customers a simple way to deploy and manage all of the analytics, marketing and advertising integrations necessary to power relevant customer experiences.

      Prerequisite: none

    • Discovery Analytics - 1-day course (Tuesday)

      Discover Adobe Analytics is a one-day course that provides an introduction to this solution's capabilities and how it can support and grow current Marketing Strategies as well as drive new ones.

      Prerequisite: none

    • Data Workbench: Data Workbench fundamentals – 1-day course (Monday)

      This course provides basic training and credentials for business analysts. You’ll develop an understanding of how customers interact with your website as they enter through different marketing channels. You’ll also learn how to create visualisations on the data to quickly analyse trends and optimise business processes.

      Prerequisite: Basic knowledge of digital marketing

    • Adobe Analytics: Discover Launch – 1-day course (Monday)

      Discover how to  use the new website tag and mobile SDK management capabilities from Adobe. Launch gives customers a simple way to deploy and manage all of the analytics, marketing and advertising integrations necessary to power relevant customer experiences.

      Prerequisite: none

    • Adobe Analytics: Data analysis using Analysis Workspace

      In this two-day course, you’ll get up and running with the powerful Analysis Workspace capability within the Adobe Analytics solution. You’ll learn how to run reports to answer your business questions and how to configure reports for effective decision-making. You’ll also learn how to share reports, segment your data, and create useful visualisations for analysis.

      Prerequisite: none

    • Data Workbench: Data Workbench fundamentals – 1-day course (Tuesday)

      This course provides basic training and credentials for business analysts. You’ll develop an understanding of how customers interact with your website as they enter through different marketing channels. You’ll also learn how to create visualisations on the data to quickly analyse trends and optimise business processes.

      Prerequisite: Basic knowledge of digital marketing

  • Adobe Campaign
    • Adobe Campaign Classic v7: Design and orchestrate marketing campaigns

      This two-day Campaign v7 course helps operational users in marketing departments create and drive multi-channel, multi-target, and personalised campaigns. This course introduces you to the Campaign UI and helps you implement marketing plans; compose email content; configure and execute email and SMS campaigns; segment and target recipients; design recurring and multi-channel campaigns; and review campaign reports. This course is designed for marketing users who plan and execute campaigns. It is a prerequisite for developers and IT-staff interested in attending developer-level Campaign courses. 

      Prerequisites: Working knowledge on Adobe Campaign v7
      Digital Marketing knowledge

    • Adobe Campaign Classic: Integrating and using Adobe Campaign Classic with AEM – 1-day course (Tuesday)

      In this one day course, we’ll introduce you to the integration between Adobe Experience Manager and Adobe Campaign Classic. This course is an opportunity for technical attendees to see the capabilities of both products and to have a better understanding of the role of each. After this course, you’ll know how to leverage the power of template design in AEM in combination with Adobe Campaign Classic. You’ll learn both roles: the designer in AEM and the campaign manager in ACC. You’ll compose an email template in AEM and link it in ACC to send a personalised email to your contacts; learn workflows in ACC (to deliver your email communications), AEM and ACC connection; and see how to create a form in AEM to create a customer profile in ACC.

      Prerequisites: Business practitioner level on AEM and Campaign Classic

    • Adobe Campaign Standard (ACS): Design and orchestrate marketing campaigns

      This two-day course, taught in its tablet-friendly UI, will show marketers how to create and manage their email campaigns across devices. This training provides detailed instructions for creating successful email marketing campaigns with email, SMS and direct mail deliveries, and subscriptions. Through hands-on exercises, you’ll create personalised campaigns, perform A/B testing, create push notifications, manage subscriptions and marketing activities, import audience profiles, and identify user roles and permissions. After completing this course, you’ll be able to create personalised and dynamic multi-channel campaigns using the integrated features from other Adobe solutions such as Adobe Experience Manager, Adobe Audience Manager, and Dreamweaver.

      Prerequisites: Digital Marketing and Relational Database Concepts
      Adobe ID for Integrated solution access

    • Adobe Campaign Classic: Integrating and using Adobe Campaign Classic with AEM – 1-day course (Monday)

      In this one day course, we’ll introduce you to the integration between Adobe Experience Manager and Adobe Campaign Classic. This course is an opportunity for technical attendees to see the capabilities of both products and to have a better understanding of the role of each. After this course, you’ll know how to leverage the power of template design in AEM in combination with Adobe Campaign Classic. You’ll learn both roles: the designer in AEM and the campaign manager in ACC. You’ll compose an email template in AEM and link it in ACC to send a personalised email to your contacts; learn workflows in ACC (to deliver your email communications), AEM and ACC connection; and see how to create a form in AEM to create a customer profile in ACC.

      Prerequisite: Business practitioner level on AEM and Campaign Classic

  • Adobe Creative Cloud
    • Photoshop CC: Fundamentals of digital asset creation - 1-day course (Monday)

      In this one-day, hands-on lab you’ll learn the fundamentals of Adobe Photoshop CC. Gain an understanding of the most often used tools, panels and techniques for creating professional quality marketing assets with photo based content.

      Prerequisites: Some experience with creative cloud and working knowledge on Mac and Windows

    • Photoshop CC: CC Services - 1-day course (Tuesday)

      Learn how to integrate Creative Cloud services to boost your creativity in your communication pieces. 

      Prerequisites: Some experience with creative cloud and working knowledge on Mac and Windows

  • Adobe Experience Manager
    • AEM Sites Developer: Editable template and core component development

      Front-end development is changing in Adobe Experience Manager. In this two-day course, you’ll learn the new development paradigm with editable templates, core components and the layout container. Gain a wide breadth of understanding - from the basics of front-end development to properly leveraging the new practices to their fullest. This course will give you an overview on how to develop components for an emerging role in AEM, the template editor. 

      Prerequisites: A minimum of one year of experience in web development
      Experience in HTML, CSS, DHTML, and JavaScript

    • AEM Java Developer: Fast track to back-end development

      In this two-day course, you’ll learn how to set up an Adobe Experience Manager development environment, get exposure to Java OSGi basics, and get a taste of some new AEM Java practices. Eclipse will be used to develop a Maven-managed project, deploying code to a local AEM instance for testing. Gain insights for using Sling models with AEM components, the Sling model exporter, Sling service users and automated page creation. We’ll also dive into the AEM Projects area, developing a custom project and a custom workflow including code to programmatically add/remove permissions within the system.

      Prerequisites: A minimum of one year of experience in web development
      Experience in HTML, CSS, DHTML and JavaScript

    • AEM Fast track to system administration

      Administer and Securely Maintain Adobe Experience Manager Bootcamp is a two-day, instructor-led classroom course, where you will learn how to install, configure, maintain and troubleshoot Adobe Experience Manager. This course covers administrator and DevOps-specific topics including best practices to administer your AEM implementation. Using hands-on exercises, participants will learn about using packages to promote content, OSGi configurations and run modes, customising log files, creating users, groups and setting permissions, configuring replication, caching and the dispatcher, using health checks, optimising queries and indexing.

      Prerequisites: A minimum of one year of system administrator experience with the operating system or platform on which Adobe Experience Manager will be installed
      OR

      • A minimum of one year of network administration experience
      • Basic knowledge about Java technology, XML, HTTP protocol, networking, network design, and server-specific software
    • AEM Architect workshop

      This two-day course is designed for Adobe Experience Manager Architects and Senior Developers to accelerate learning and understanding of recommended practices for AEM. Participants will gain knowledge of Adobe Experience Manager’s architecture design, migration methodologies and recommended practices and performance optimisation. Collaborative exercises will challenge the participants to drive the creation of solution designs and apply them to implementation walk-throughs with their peers.


      Prerequisite: A minimum of one year of experience as an AEM architect

    • AEM Author

      This two-day course will introduce Adobe Experience Manager and how to work with AEM pages. During this course, you’ll learn about page creation, page metadata, responsive tools, publishing, version management and collaboration in AEM. This course also features workflows, template editing, content fragments, experience fragments and content targeting.

      Prerequisite: Some knowledge on web content authoring

    • Adobe Campaign Classic: Integrating and using Adobe Campaign Classic with AEM – 1-day course (Tuesday)

      In this one day course, we’ll introduce you to the integration between Adobe Experience Manager and Adobe Campaign Classic. This course is an opportunity for technical attendees to see the capabilities of both products and to have a better understanding of the role of each. After this course, you’ll know how to leverage the power of template design in AEM in combination with Adobe Campaign Classic. You’ll learn both roles: the designer in AEM and the campaign manager in ACC. You’ll compose an email template in AEM and link it in ACC to send a personalised email to your contacts; learn workflows in ACC (to deliver your email communications), AEM and ACC connection; and see how to create a form in AEM to create a customer profile in ACC.

      Prerequisites: Business practitioner level on AEM and Campaign Classic

  • Adobe Primetime
    • Adobe Advertising Cloud: Search engine marketing – 1-day course (Tuesday)

      This one-day course introduces you to search marketing management. Unlock the power of Adobe Sensei for automated performance optimisation, forecasting and spend recommendations. You’ll learn time-saving workflows and how to drive powerful results through real-time, Adobe Analytics integrations.

  • Adobe Target
    • Discovery Target - 1-day course (Monday)

      In this one-day course, you will learn about Adobe Target capabilities and how it can support and grow current Marketing Strategies as well as drive new ones.

      Prerequisite: none

    • Adobe Target: Optimising digital experiences

      In this two-day course, you’ll learn the core concepts and capabilities of Adobe Target to help you run marketing activities successfully on your site. You’ll learn how to create A/B and Experience Targeting tests using the Visual Experience Composer. As part of that process, you’ll learn how to create and use audiences for targeting and reporting purposes, and interpret report results. This course also covers auto-allocate tests, activity conflict resolution, expected behaviour, troubleshooting, and strategies for improving your group’s maturity as an optimisation organisation.

      Prerequisites: This course is intended for frequent users of Target Standard or Target Premium, including both strategists as well as subject matter experts (SMEs). Those interested in this course may have roles that involve optimisation, digital strategy or eCommerce, including Optimisation Managers, Campaign Managers, Marketing Analysts, Content Managers and Web Analysts.

2019 Diamond Sponsors

Accenture Interactive logo
Deloitte Digital logo
Observepoint Logo
Publis Sapient logo

2019 Diamond Sponsors

  • Accenture Interactive
  • Deloitte Digital
  • ObservePoint
  • Sapient Razorfish