Partner Day

WEDNESDAY, MAY 2, 2018 ICC ExCeL, London

We’re designing a whole new Partner Day experience this year to meet the diverse needs of our partner community. Whether you’re looking for product deep dives and delivery methodology, or Adobe’s vision and growth strategy, we’ve got you covered. You’ll walk away with new insights and best practices to grow your business and learn how to tap into the limitless opportunities for Adobe partners.

An event for Adobe Partners and prospective Partners.

There is no charge for attending Partner Day but registration is required.


11:30-13:00 Registration & Lunch


  • Welcome: Peter Cummings, Senior Director, EMEA Partner Sales
  • Adobe & Partners: The Winning Formula – Jay Dettling, VP, Global Partners
  • Executive Q&A - Matt Thompson, EVP, Worldwide Field Operations and Jay Dettling
  • Delivering in the Experience Era – Vijayanta Gupta, Senior Director, Experience Cloud
  • Architecting the Modern Enterprise - Anjul Bhambhri, VP, Experience Cloud Platform Engineering
  • Demonstration – Steve Martin, Senior Account Solutions Consultant

14:40-15:00 Refreshment break/transition to breakouts

15:00–16:15 Breakout sessions (see listing below)

16:15-16:30 Refreshment break


  • Unleashing Exceptional Partners– Julie Warburton, VP, Adobe Customer Solutions EMEA
  • Customer Panel – Moderator: Sarah Gunderson, Head of Adobe Partners & Alliances NEMEA, in conversation with customers from AEG, Ford, HSBC and Lufthansa
  • Partner of the Year Awards – Peter Cummings & Jay Dettling
  • Close – Jay Dettling

18:00–20:00 Partner Reception at the Silver Sturgeon

Breakout Session Offerings

(no pre-registration needed)


Adobe's Developer Ecosystem: Integrating and Extending Adobe Technology
Learn how to develop rich customer experiences using Adobe I/O, Launch by Adobe and Adobe Sensei. Discover how to make it fast and easy for Adobe customers to deploy your software and to integrate with client-side web technologies with Launch by Adobe. Access Adobe’s APIs, tools, and services to integrate and extend apps with Adobe’s solutions. We’ll walk you through the nuts and bolts of the Adobe Cloud Platform and show you how experiences can be developed and orchestrated across multiple solutions.

Architects and Data Analysts:

Data Science in the Adobe Cloud Platform
Machine learning and artificial intelligence continue to evolve and shape the customer experience. Preview how you can use Adobe Cloud Platform to author, import or use pre-built intelligent services based on machine learning and AI technologies. Novices will leave with the know-how to start using the Adobe Data Platform today and more advanced data analysts and architects will learn how to take their clients to the next level.

Creative Directors:

Thriving in the Experience Era through Cross-Cloud Collaboration
Learn how to create the power of experiences by combining content and data in dynamic and sophisticated ways. Through the Adobe Cloud Platform and cloud-based offerings, discover how big data, creative, and document tools can help you build and deliver great experiences across every channel.

Sales & Marketing:

Adobe and Partners: Win Every Deal
Understand the Adobe sales go-to-market strategy from both an industry and solution perspective. See compelling customer use cases, sales plays and other tools you can leverage to help Adobe stand out from the competition, drive services around your Adobe practice and align with Adobe sales teams.

Media Professionals:

Adobe Advertising Cloud: Moving from the Tactical Era to the Strategic Era
Programmatic advertising has moved from a myopic focus on execution to a strategic era of automation, where software is integral to the planning and measurement phases. Hear how Adobe can help you integrate marketers’ data and inventory through solutions to plan and manage customer journeys; advanced TV, display, social, new Adobe Sensei search capabilities; and the power of Adobe Analytics and Audience Manager integration.

Microsoft Partners:

Adobe + Microsoft: The Business Opportunity for Partners
Are you part of the fast-growing ecosystem of partners implementing Adobe + Microsoft solutions or simply interested in learning more? From Dynamics 365 to Power BI to Azure, you’ll walk away with a complete picture of the Adobe + Microsoft offerings you’ll want to include in your Partner portfolio. See demos of the latest integrations and preview present and future use cases to arm you with everything you need to grow this part of your business.

Hands on training

Technology Breakouts

Select from a robust breakout menu for developers, architects & data analysts, business consultants & creative directors, sales & marketing, media professionals and Microsoft partners. Topics will be listed closer to Partner Day; pre-registration for breakouts is not required.

Excellent learning opportunities at Summit

Business Strategy Keynotes

Learn about Adobe’s vision and partner strategy and how you can benefit from our partner business model. See success stories and hear from Adobe leaders and fellow partners.

Network with your industry peers

Partner Reception

For all participants in Partner Day — network with your partner peers and Adobe executives, subject matter experts and the sales team — immediately following the Partner Day programme.


SAVE ON SUMMIT Groups of 10 or more save £550 / 650 € off the full price of £1,345 / 1,575 € when passes are purchased together.


Please note

For more information on the Adobe Solution Partner Programme, please visit