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Join Adobe leaders and top brands in Innovation Super Sessions for what’s next in experience marketing.
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Winning the B2C and B2B buyer in this dynamic environment requires data-driven tools that use customer context to craft commerce experiences that are convenient and engaging. Join us to discover how to execute end-to-end personalised commerce journeys and hear the latest best practices, case studies, and strategies to grow revenue and increase productivity.
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Join us to learn about Adobe's strategy for tackling today's — and tomorrow's — greatest customer engagement challenges, as well as to see the newest customer journey innovations designed to help brands create personalised experiences at scale.
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Join us to learn how Adobe’s latest innovations uniquely allow you to solve the challenges of connecting disparate teams, accelerating content velocity, and eliminating duplicative technology. Discover how to transform your disjointed content supply chain into a well-oiled content machine that drives value at scale.
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Learn how Adobe can help you deliver meaningful experiences deploying Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Customer Journey Analytics — all powered by a natively connected foundation with Adobe Experience Platform.
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Join us to learn how you can transform your CXM approach with unique and powerful omnichannel insights that fuel real-time acquisition, retention, cross-sell/upsell, and personalised marketing campaigns that will deliver powerful results for your business.
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Adobe B2B offerings can help you advance your personalisation, campaign velocity, lead and account qualification, and routing and attribution automation efforts. Join us to understand the keys to a highly efficient marketing-led growth engine fueled by next-gen experiences and automated marketing and sales collaboration.
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Discover the latest industry-specific solutions and learn from customer success stories.
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Transform customer interactions into trusted relationships through highly relevant, hyper-personalised experiences at scale.
Featured Speakers
Henriette Paus
Head of Digital Channels & Customer Experience,
DNB ASA
Craig Fitches
Principal Data Architect,
Adobe
Karen Dewar
Head of Retail Analytics & Marketing,
NatWest
Katrina Harianto
Europe Platform Strategy Director,
Accenture
Peter White
Senior Analytics Manager - Digital Personalisation,
NatWest
Phillip Cowlishaw
Managing Director Adobe Advertising APAC & EMEA,
Adobe
Amanda Blevins
Senior Digital Marketing Manager,
Fidelity International
Abigail Hoogenboom
Paid Search Director,
iCrossing UK
Thomas Brosch
Managing Director, Head of Digital Sales Private Bank Germany,
Deutsche Bank AGFeatured Sessions
DNB: Banking on Customer Journey Analytics for the Future - ACJ05(opens in a new window)View in session catalog(opens in a new window)Powerful next-gen solutions like Adobe Customer Journey Analytics, built on Adobe Experience Platform, offer more intuitive and actionable features and capabilities than ever before, and the options seem endless. Get an inside look from DNB, one of the largest financial services groups in the Nordics, about the at how you can take full advantage of everything that it brings on top of Adobe Analytics. And discover how Adobe’s newest analytics tools can help you seamlessly integrate with other platforms
In this session, learn how to:
- Expand your data analytics capabilities with real-time omnichannel measurement
- Resolve identities and learn more about your audience's behaviour throughout the customer journey
NatWest & Accenture's Journey - a Fast Track Benefits Realisation with Adobe Experience Platform - PIE04(opens in a new window)View in session catalog(opens in a new window)NatWest & Accenture will share the approach they took to implementing Adobe Experience Platform, Real-Time CDP and the lessons learnt. Accenture will provide hints and tips on how to unlock value quickly from a real-time customer profile, and achieve customer journey and personalisation goals.
In this session you will learn:
- Why you should embark on an AEP journey
- How AEP was implemented and integrated across the customer experience eco-system
- What can accelerate your vision to value
- Take away hints & tips
By attending this session, your information will be shared with Accenture.
What Good Is Data if it's not Actionable with Ad Campaigns? - CDM09(opens in a new window)View in session catalog(opens in a new window)Building a holistic data measurement framework is necessary for a comprehensive media strategy. More than ever, CMOs want to understand the value of their marketing efforts quickly without relying on disparate sources of truth. Marketers can spend less time stitching together learnings and maximise paid media investment using Adobe’s marketing technology solutions and Adobe Advertising.
In this session:
- Get executive-level insights into building a holistic data measurement framework
- Explore how connecting your marketing and advertising solutions improves ROI and creates time-saving efficiencies
- Learn how integrations with Adobe Analytics, Adobe Target, Adobe Audience Manager, and Adobe Real-Time Customer Data Platform can grow your business and improve effectiveness
Insights into Deutsche Bank's Journey in Becoming the Leading Omnichannel Bank in Germany - CJM02(opens in a new window)View in session catalog(opens in a new window)Today's rapidly evolving FSI industry demands a flawless banking experience for customers. To gain a competitive edge, businesses must deliver personalised experiences that exceed customers' expectations. With Adobe Target, Adobe Analytics, Adobe Campaign and Adobe Real-Time CDP, surfacing, segmenting and targeting customers is easier than ever. Discover how Deutsche Bank uses these Adobe solutions, and learn how you can create a flawless digital banking experience that will leave your competition behind.
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Transform customer interactions into trusted relationships through highly relevant, hyper-personalised experiences at scale.
Featured Speakers
Mankwe Makgate
IT Executive: Digital Platforms,
Coca-Cola Beverages Africa
Naresh Kohli
Account Executive,
Adobe
Linus Gregoriadis
Co-Founder and Director,
London Research
Isabella Hargreaves
Product Marketing Manager, Marketo Engage,
Adobe
Koen Van Eeghem
Solution Consultant,
Adobe
Apoorva Gupta
Group Product Manager, AEM Assets and Dynamic Media,
Adobe
Alexander Braun
Lead Analytics Architecture & Operations, Web & Digital Commerce,
BMW Group
Dr. Simon Lehnert
Lead Data Science, Web & Digital Commerce,
BMW Group
Julien Piccini
Data Architect,
AdobeFeatured Sessions
How Coca-Cola Beverages Africa Expanded into Digital B2B Commerce to Drive Growth - COM06(opens in a new window)View in session catalog(opens in a new window)Join us as we talk through why Coca-Cola Beverages Africa the eighth largest bottler for Coca-Cola selected Adobe to be their strategic partner in driving their Commerce business across multiple countries and markets. Listen as leads from CCBA discuss how they were able to work with Adobe to deliver their business vision for a digital, self-service B2B portal via Adobe Commerce. Learn how they have changed the way they engage and transact with their retailer network, driving flexibility of ordering, and efficiency of back-office processes.
In this session, we'll deep dive into how in partnership with Adobe, Coca-Cola has:
- Delivered a B2B Commerce offering across multiple countries, driving customer registrations to site, converting over 80% of their targeted customers to digital.
- Driven a flexible, composable approach with Adobe Commerce integrating into their existing business, and systems, including their ERP, to enable their employees to focus on driving strategic goals over managing processes.
Hear about how the collaboration with Adobe has opened new markets for CCBA, created repeat customers, sold millions of cases of product, and what that means for their future vision on additional expansion.
Unlocking the Path to Success: Key Areas for a Seamless B2B Customer Journey - B2B02(opens in a new window)View in session catalog(opens in a new window)The B2B customer journey is evolving rapidly, and companies must adapt to meet the growing expectations and changing behaviours of their buyers. In this session, London Research will share key insights and characteristics of companies that are successfully creating great B2B customer journeys. Drawing on real-world examples from industry leaders, this session will provide actionable takeaways to help you enhance your B2B customer journey strategy and improve your customer engagement. Whether you're a marketer, sales professional, or customer experience specialist, this session will equip you with the knowledge and tools to take your customer journey to the next level. Don't miss out on this opportunity to learn from the best and stay ahead of the curve!
Join us to learn about:
- The role of technology, data and people
- Optimising your channel mix
- Surfacing the right content
- The importance of technology integration
Every Content Variation, Deliver Everywhere, All at Once - CXM02(opens in a new window)View in session catalog(opens in a new window)Learn how to evolve your DAM to automate the creation of content variations and delivery of assets, so you can get campaigns to market faster, improve site performance, and enable your team to focus on strategic and creative initiatives by automating of repetitive tasks.
In this session, learn how to:
- Reduce weeks of work to create content variations down to minutes with the power of content automation
- Increase content performance across any screen size, device, and channel with dynamic delivery of assets
- Empower any users across the organisation to search or select assets across various applications
BMW: Driving Conversions with Metrics that Matter - ACJ03(opens in a new window)View in session catalog(opens in a new window)Using the right metrics is key to the continued success of any analytics organisation. Are you struggling to identify the best metrics for your organisation or is a lack of standardisation across brands and markets slowing down your data scientists? We've got you covered! Learn from the team at BMW as they share their insights for defining metrics that matter and how your organisation can start using them today to drive results and to scale data science use cases.
In this session:
- Learn why standardisation can determine the success of your organisational goals
- Understand the criteria for determining metrics that work for your organisation
- How to drive conversions using real-time scoring and segmentation
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Transform customer interactions into trusted relationships through highly relevant, hyper-personalised experiences at scale.
Featured Speakers
Tom Kelleher
Director of Technology - Marketing,
The Telegraph
Koen Van Eeghem
Solution Consultant,
Adobe
Apoorva Gupta
Group Product Manager, AEM Assets and Dynamic Media,
Adobe
Siobhan Fitzpatrick
Chief Experience Officer,
Virgin Atlantic
Chris Bartlett
Vice President, Professional Services, EMEA,
Adobe
Sanjay Vachani
Sr. Director, Product Marketing,
Adobe
Sonia Charles
Solutions Consultant, Data & Insights,
Adobe
Martyn Cook
Senior Solution Consultant,
Adobe
Jonathan Thain
Security Transformation Specialist,
British TelecomFeatured Sessions
The Telegraph's Journey Towards Personalisation at Scale - CJM01(opens in a new window)View in session catalog(opens in a new window)Marketing teams are being pushed to do more with less, whilst showing higher returns and value from their investments in technology. Scaling your adoption and use of personalisation could be the answer. In this session, we’ll explore how The Telegraph has powered subscriber growth by introducing and scaling a successful personalisation strategy using Adobe Target. A combination of well-defined KPIs, strategic investment and identifying opportunities for automation using Target’s Premium features has allowed them to drive higher conversions and an improved CX through personalisation.
You’ll learn how to:
- Define and articulate a personalisation strategy
- Leverage AI and machine learning technology to grow your capabilities and fuel your own expansion and growth
- Take away thoughts on strategies and tactics to level up your own MarTech or Ops through automation and personalisation
Every Content Variation, Deliver Everywhere, All at Once - CXM02(opens in a new window)View in session catalog(opens in a new window)Learn how to evolve your DAM to automate the creation of content variations and delivery of assets, so you can get campaigns to market faster, improve site performance, and enable your team to focus on strategic and creative initiatives by automating of repetitive tasks.
In this session, learn how to:
- Reduce weeks of work to create content variations down to minutes with the power of content automation
- Increase content performance across any screen size, device, and channel with dynamic delivery of assets
- Empower any users across the organisation to search or select assets across various applications
Using Data and Insight as a Force Multiplier for CXM - SS5(opens in a new window)View in session catalog(opens in a new window)Customer engagement is inherently omnichannel, which can produce silos of unconnected data with fragmented insights and disjointed management of the customer experience. But when data is easily connected, standardised, and sequenced and then combined with cross-functional ownership of CXM, enterprises can discover and action contextually relevant insights across the entire customer journey – all at scale. Join us to learn how you can transform your CXM approach with unique and powerful omnichannel insights that fuel real-time acquisition, retention, cross-sell/upsell, and personalised marketing campaigns that will deliver powerful results for your business.
Workfront Fusion - the Power of Integration and Automation - CWM04(opens in a new window)View in session catalog(opens in a new window)Today, businesses rely on more systems and applications than ever. However, many of them remain islands without any communication between them. Workfront Fusion lets you connect virtually any web-based application into a single hub. More importantly, it let you connect your key systems of record and set work automations that let information flow freely and sync automatically.
You will learn:
- The speed with which your business processes can be enhanced (hours vs. months) with Workfront Fusion
- How to enact change in your ecosystem starting with an idea without the need of coding
- Hear story from our customer how Fusion up his game of integration and automation
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Transform customer interactions into trusted relationships through highly relevant, hyper-personalised experiences at scale.
Featured Speakers
Harpreet Sethi
Global Head of Technology,
Unilever Food Solutions
Jeremy Lechardeur
Direct To Consumer Tech Director,
Maisons du Monde
Regis Quintin
Head of Adobe Commerce Western Europe,
Adobe
Tihomir Mitic
Director Tech Project Management,
adidas
Sierk Schmittner
Senior Business Consultant,
Adobe
Amarjot Singh
Senior Solution Architect,
adidas
Loni Stark
VP Experience Manager and Commerce,
Adobe
Jon Weg
Chief Transformation Officer,
Fortnum & Mason
Bethan Williams-James
Solutions Consultant,
AdobeFeatured Sessions
B2B Digital Transformation with Unilever Food Solutions - B2B03(opens in a new window)View in session catalog(opens in a new window)Unilever Food Solutions (UFS) is the dedicated professional food service business of Unilever and part of Nutrition business group. It operates in 76 countries globally with a global network of over 250 professional chefs supporting food service businesses with trusted brands and quality solutions. UFS has been on a mission to digitally transform the business streamlining its marketing efforts, improving engagement rates, and driving business growth. In this session, you'll hear from the Global Head of Technology, Harpreet Sethi, as he shares the company's journey and Digital B2B transformation success story leveraging Marketo Engage, Adobe Experience Manager Sites, and Adobe Commerce. You'll gain practical tips and strategies for a large-scale B2B digital transformation that helps fast-track digital sales and marketing efforts. Whether you're a marketer, sales professional, or business leader, this session is not to be missed.
Join us to learn about:
- Digital transformation journey to transform your organisation's future
- Staying ahead of competition to accelerate the business growth
- Gain practical insights for success.
Learn How Maisons du Monde is Delivering Memorable and Efficient Omnichannel Shopping Experiences - COM03(opens in a new window)View in session catalog(opens in a new window)Maisons du Monde is the European leader in affordable, desirable, and sustainable home furnishings. A drive to ‘go digital’ embrace customer first experiences have pushed the brand and its strategy: “Inspire everyone to open up to the world, to create unique, warm and sustainable living spaces together”.
Maisons du Monde has embraced several initiatives to arrive at a composable digital platform which allows them to:
- Design, analyse, and optimise journeys across channels, including purely digital and retail stores
- Use tablet devices in-store to increase offers with its online catalogue
- Expand its own offers through a selective marketplace approach
- Increase access to home design by involving a network of interior designers and 3D visualisation tools
- Deliver purchasing paths for professionals in its B2B business
- Extend its offer and services to second-hand high demand items in a customer market
Join this session to listen to Maisons du Monde explain how this client-centric approach allowed them to drive growth and resilience for their Commerce business.
Large-scale Enterprise DAM Transformation Journey: a Story from adidas - CXM04(opens in a new window)View in session catalog(opens in a new window)adidas has started an internal transformation program with the goal to establish a state-of-the-art Enterprise Digital Asset Management solution as single source of truth for all digital assets, cross domain, cross channel, cross markets, driving best in class management of digital content based on Adobe solutions. Earlier this year, the first milestones have been rolled out internally with millions of assets migrated from their legacy DAM to thousands of users and covering all markets of adidas across the world.
Learn in this session about the adidas DAM transformation journey:
- Establishment of DAM foundation based on AEM Assets as a Cloud Service (Single-source-of-truth)
- DAM landscape – integration and transition strategy
- Agency collaboration automation enabling significant reduction of agency spend
- Path to a ‘Content Supply Chain’ integrating Creative Cloud, Workfront and AEM
- Key challenges and learnings.
Commerce Made Personal - SS6(opens in a new window)View in session catalog(opens in a new window)While commerce is core to every business, increasingly, businesses must evolve to meet the demands of the digital economy. Successful companies can accelerate growth and profitability by leveraging customer insights to personalise shopping experiences across existing and new business models and channels. Winning the B2C and B2B buyer in this dynamic environment requires data-driven tools that use customer context to craft commerce experiences that are convenient and engaging. Join experts from Adobe and leading brands to discover how to execute end-to-end personalised commerce journeys and hear the latest best practices, case studies, and strategies to grow revenue and increase productivity.
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Transform customer interactions into trusted relationships through highly relevant, hyper-personalised experiences at scale.
Featured Speakers
Kavin Mistry
Head of Digital Marketing & Personalisation,
TSB Bank plc
Morgan Reavey
Head of CRM,
TSB Bank plc
Paul Morris
Senior Multi-Solution Business Consultant,
Adobe
Nish Patel
Digital Analytics Manager,
New Look
Till Buettner
Director Web Analytics,
Deutsche Post DHL Group
Paulina Figarska
E-Commerce Analyst,
LOT Polish Airlines
Ben Gaines
Director, Product Management - Digital Experience,
AdobeFeatured Sessions
Transforming TSB's Customer Experience: The Journey to Hyper-Personalisation with Adobe - PIE02(opens in a new window)View in session catalog(opens in a new window)As the first Financial Services company in Europe to implement Adobe Experience Platform, hear from Kavin Mistry & Morgan Reavey about their journey to deliver a hyper personalised banking experience for their customers.
During this session you will learn:
- How to win organisational hearts and minds to put marketing technology at the forefront of your bank's strategy
- How to move your organisational culture from product to customer centricity
- How personalisation delivered significant business benefit, using real time data and artificial intelligence / machine learning
Mastering the Art of Persuasion: Boosting Website Conversion Rates with Cialdini's Principles - TIN04(opens in a new window)View in session catalog(opens in a new window)In this session, we will explore how you can use Cialdini's principles of persuasion to improve your website conversion rates and increase revenue. We will cover each of Cialdini's seven principles – reciprocity, scarcity, authority, consistency, liking, social proof and unity – and provide real-world examples of how they can be applied to a website to drive customer action. We will also discuss the importance of understanding customer psychology and behaviour, and how this knowledge can be used to design persuasive website experiences that motivate visitors to take action.
By the end of the session, you will have a clear understanding of how to apply Cialdini's principles of persuasion to your website, as well as tips and best practices for measuring and optimising website conversion rates and revenue. Whether you're a marketer, business owner, or website designer, this session will provide valuable insights for improving your website performance and driving revenue growth.
Analytics Power Players with DHL, New Look & LOT Polish Airlines - ACJ04(opens in a new window)View in session catalog(opens in a new window)DHL, New Look and LOT Polish Airlines, all customers of Adobe’s analytics solutions, share their best tips, tricks, and power strategies that can positively impact your business. If you’re looking to deepen your analytics repertoire and become your company’s very own analytics star player, you can’t miss this session.
Our Power Players will share:
- Innovative practices and strategies to track your digital assets
- Out-of-the-box thinking on data analysis to optimise your business results
- Real-world tips and tricks that address challenging analytics questions