Sessions

Choose from over 110 in-depth breakout sessions and 30 labs across 10 tracks, featuring case studies from leading brands and best practices from technology experts. More sessions still being added, so check back often as we continue to add new sessions.

Look out for the launch of the Summit EMEA app to build your personalised agenda.

Please select a track below to view all associated sessions.

Register

EM1 - Adobe Campaign solution update

Thursday 3 May, 12:00 - 12:45, Adobe Breakout Room 9

Bruce Swann
Senior Product
Marketing
Manager
Adobe
Sundeep Parsa
Head of Product Strategy
& Management | Campaign
Adobe
EM2 - Experience Business Awards: Excellence in email and omnichannel marketing

Thursday 3 May, 13:00 - 13:45, Adobe Breakout Room 9

Bridgette Darling
Product Marketing Manager
Adobe
EM3 - Virgin Holidays – The transformational journey towards a unified customer experience

Thursday 3 May, 14:00 - 14:45, Adobe Breakout Room 9

Saul Lopes
Customer Lifecycle Lead
Virgin Holidays
Bruce Swann
Senior Product
Marketing
Manager
Adobe
EM13 - How Adobe Campaign helped The O2 put fans first

Thursday 3 May, 14:00 - 14:45, Adobe Breakout Room 4

Emily Scoggins
Head of Marketing
The O2, AEG Europe
Mariana Lima
Head of Customer Engagement
CACI
Allan Kerr
Director of
Business
Intelligence
AEG Europe
EM5 - Adobe Campaign Classic: Tips & tricks for 2018

Thursday 3 May, 15:00 - 15:45, Adobe Breakout Room 8

Matt Rawding
Product Marketing Manager
Adobe
Eric Perrin
Group Product
Manager | Adobe
Campaign
Adobe
EM4 - The Beauty of Loyalty – How Douglas drives engagement and revenue along the entire customer lifecycle

Thursday 3 May, 15:00 - 15:45, Adobe Breakout Room 9

Timo Kohlberg
Product Marketing Manager EMEA
Adobe
Julian Griessl
Head of International CRM
Parfümerie Douglas
EM6 - Adobe & Microsoft: Winning in the age of the customer with CRM powered Campaign Management

Thursday 3 May, 16:15 - 17:00, Adobe Breakout Room 9

Ben Tepfer
Technical Evangelist
for Microsoft
Partnership
Adobe
Nishant Pithia
Partner Solutions
Consultant
(Microsoft)
Adobe
EM7 - Shell: Fuelling personalised experiences with Adobe Campaign

Thursday 3 May, 16:15 - 17:00, Adobe Breakout Room 4

Jasper Van Der Vlugt
Global Campaign
& Analytics Lead
Shell
James Hallam
Managing Director
Accenture
Sherine Yap
Global CRM Manager
Shell
EM8 - From emails to experiences - How Center Parcs delivers data-driven and automated campaigns

Thursday 3 May, 17:15 - 18:00, Adobe Breakout Room 9

Maxime Foutrel
Experience Cloud Consultant
Adobe
Mathieu Hannouz
Senior Evangelist & Group
Manager Adobe Experience
Cloud
Adobe
Dan Marshall
Senior Retention
Marketing Manager
Center Parcs
EM9 - The Art & Science of Email Marketing: How Loyalis transformed communication with Adobe Campaign Standard

Friday 4 May, 12:00 - 12:45, Adobe Breakout Room 9

Mathieu Hannouz
Senior Evangelist & Group
Manager Adobe Experience
Cloud
Adobe
Mieke van Poll
Digital Communications Manager
Loyalis
EM10 - GDPR & Adobe Campaign: Reducing anxiety when dealing with privacy

Friday 4 May, 13:00 - 13:45, Adobe Breakout Room 9

Matt Rawding
Product Marketing Manager
Adobe
Eric Perrin
Group Product
Manager | Adobe
Campaign
Adobe
EM11 - The future of Cross-Channel Marketing (featuring Forrester): Unlock customer context to drive relevant experiences

Friday 4 May, 14:00 - 14:45, Adobe Breakout Room 9

Rusty Warner
Principal Analyst
Forrester
Ben Tepfer
Technical Evangelist
for Microsoft
Partnership
Adobe
EM12 - Customer Care best practices for Adobe Campaign Standard

Friday 4 May, 15:00 - 15:45, Adobe Breakout Room 9

Kayleigh Smith
Customer Care Manager
Adobe
Samit Jain
Principal Technical
Support Consultant
Adobe
AN3 - Flexing your analysis muscles: Latest tips & tricks for Adobe Analytics

Thursday 3 May, 12:00 - 12:45, Adobe Breakout Room 12

Ben Gaines
Group Product Manager
Adobe
Jen Lasser
Adobe Analytics
Product Manager
Adobe
AN9 - Good vs. Great: Obtaining elite analytics ROI is easier than you think

Thursday 3 May, 13:00 - 13:45, Adobe Breakout Room 12

Nate Smith
Group Manager, Product
Marketing, Adobe Analytics
Cloud
Adobe
AN1 - DMP 102: Data Management Platform Basics

Thursday 3 May, 14:00 - 14:45, Adobe Breakout Room 10

Wouter Van Geluwe
DMP Practice Lead EMEA
Adobe
Thomas Vaarten
E-Commerce Manager
A.S.Adventure Group
AN15 - Blockchain: The future of identity, advertising and experience

Thursday 3 May, 14:00 - 14:45, Adobe Breakout Room 12

John Bates
Director - Product Management
Adobe
AN21 - The new normal - real AI assisted data superpowers

Thursday 3 May, 14:00 - 14:45, Adobe Breakout Room 5

Rob McLaughlin
Head of Digital
Analytics &
Decisioning
Sky
Anthony Magee
Senior Product
Marketing
Director
SYNTASA
AN6 - Data science and the DMP: Proactive Audience Management

Thursday 3 May, 15:00 - 15:45, Adobe Breakout Room 10

Kyle Morehouse
Head of Solutions
Consulting, Audience
Manager
Adobe
Gabor Erdos
Data Activation Lead
RS Components
AN5 - Let your data fly - how SAS Airlines is leveraging customer intelligence to drive campaigns

Thursday 3 May, 15:00 - 15:45, Adobe Breakout Room 12

Linda Eidenvall
Team Lead & Customer Developer
SAS
AN19 - From information to intelligence: How machine learning drives Nissan's Customer Experience at scale

Thursday 3 May, 15:00 - 15:45, Adobe Breakout Room 4

Dev Rishi Sahani
Global Head of Customer
Experience Data &
Analytics
Nissan Motor Corporation
Scott Ross
Vice President, Client Partner
Publicis.Sapient
AN4 - The future of Adobe Sensei in Adobe Analytics

Thursday 3 May, 16:15 - 17:00, Adobe Breakout Room 10

Matt Freestone
Senior Product Manager
Adobe
AN2 - Analytics Rockstar 2018: Top tips and tricks

Thursday 3 May, 16:15 - 17:00, Adobe Breakout Room 12

Eric Matisoff
Analytics & Data
Science
Evangelist
Adobe
Urs Boller
Digital Analytics Consultant
Raiffeisen Switzerland
Piermarco Burrafato
Head of Marketing Analytics
Elsevier
Amit Kanakrai
Manager, Digital
Analytics
Implementation
EE
AN8 - Privacy by Design: GDPR & your Experience Business

Thursday 3 May, 17:15 - 18:00, Adobe Breakout Room 12

John Bates
Director - Product Management
Adobe
Heiner Buenting
Senior Legal Counsel, EMEA
Adobe
AN13 - Build event-driven experiences with Adobe I/O and Analytics Triggers

Thursday 3 May, 17:15 - 18:00, Adobe Breakout Room 10

Carmen Sutter
Senior Product
Manager, Adobe
I/O
Adobe
AN11 - Does the perfect dashboard exist?

Friday 4 May, 12:00 - 12:45, Adobe Breakout Room 12

Till Buettner
Digital Analyst
DHL
Urs Boller
Digital Analytics Consultant
Raiffeisen Switzerland
AN17 - From concept to collaboration: Sky UK’s DMP Centre of Excellence

Friday 4 May, 12:00 - 12:45, Adobe Breakout Room 10

Sandy Ghuman
Campaign Planning &
Delivery Controller
Sky
Nina Caruso
Product
Marketing,
Audience Manager
Adobe
AN20 - Launch a more profitable digital experience – get off the implementation treadmill and create more value

Friday 4 May, 12:00 - 12:45, Adobe Breakout Room 4

Jeff Chasin
Principal Product Manager,
Activation Developer
Experience
Adobe
Rudi Shumpert
Senior Product Manager –
Activation, Experience
Cloud
Adobe
Corey Spencer
Group Product Manager
Adobe
AN14 - The race to experience driven marketing with William Hill

Friday 4 May, 13:00 - 13:45, Adobe Breakout Room 12

Ben Beard
Senior Product Manager
Adobe
Nick Takashima
DMP Operations Manager
William Hill PLC
AN7 - Extreme implementation makeover: Analytics edition

Friday 4 May, 13:00 - 13:45, Adobe Breakout Room 10

Adam Greco
Senior Partner
Analytics Demystified
AN10 - More than data-driven – towards a value mindset

Friday 4 May, 13:00 - 13:45, Adobe Breakout Room 4

Emilie Nenquin
Head of CRM
VRT
Koen Muylaert
Digital Personalisation Expert
VRT
Jan Exner
Manager, Adobe
Consulting
Services
Adobe
AN16 - Privacy by design: GDPR and Adobe Audience Manager

Friday 4 May, 14:00 - 14:45, Adobe Breakout Room 12

Lakshmi Shivalingaiah
Senior Product
Manager, Audience
Manager
Adobe
Rakhi Patel
Senior Product
Marketing
Manager
Adobe
AN22 - Advanced Analysis with Adobe Analytics & R

Friday 4 May, 14:00 - 14:45, Adobe Breakout Room 10

Trevor Paulsen
Senior Product Manager
Adobe
AN18 - Driving cultural change - Amplifon´s way towards a data driven organisation

Friday 4 May, 15:00 - 15:45, Adobe Breakout Room 12

Cristiano Grassini Grimaldi
Global Digital &
Innovation
Director
Amplifon Group
Fabio Marastoni
Digital
Transformation
Solution Consultant
Adobe
AN12 - Show me the data! Getting data out of Adobe Analytics

Friday 4 May, 15:00 - 15:45, Adobe Breakout Room 10

Bianca Baum
Strategic Account Specialist
Adobe
Stuart Dickson
Customer Care Manager
Adobe
AD7 - Trending topics in advertising

Thursday 3 May, 14:00 - 14:45, Adobe Breakout Room 2

Sam Gaunt
Head of Media
Lidl UK
Toccara Baker
Product
Marketing, Ad
Cloud, EMEA
Adobe
AD3 - The art & science of personalised ad experiences

Thursday 3 May, 15:00 - 15:45, Adobe Breakout Room 2

Justin Merickel
VP, Advertising Cloud
Adobe
Kiyoshi Ihara
Group Product Manager
Adobe
AD2 - The promise of Programmatic TV in EMEA

Thursday 3 May, 16:15 - 17:00, Adobe Breakout Room 2

Philip Duffield
MD, Adobe
Advertising
Cloud EMEA
Adobe
Jamie West
Group Director of
Advanced
Advertising
Sky
AD4 - Choosing a DSP partner

Thursday 3 May, 17:15 - 18:00, Adobe Breakout Room 2

Jon Ones
Head of Digital
Duracell
Colin Burcher
Enterprise Sales
Specialist, Advertising
Cloud
Adobe
AD9 - A walk in the Adobe Advertising Cloud: Can programmatic advertising live up to the hype?

Friday 4 May, 12:00 - 12:45, Adobe Breakout Room 2

Steve Weeks
Director of Media
Strategy and
Planning
Adobe
AD1 - Data-driven advertising: A single source of truth

Friday 4 May, 13:00 - 13:45, Adobe Breakout Room 2

Zarpana Kabir
Director, Business
Operations | Advertising
Cloud
Adobe
Andy Pilkington
Senior Media Manager
adidas
AD8 - Optimising search campaigns with Website Analytics

Friday 4 May, 14:00 - 14:45, Adobe Breakout Room 2

Julian Stank
Senior Solution Consultant
Adobe
Robert Watkins
Head of Data
Marketing
Platforms
Samsung Electronics
AD6 - Elevating performance advertising beyond the click

Friday 4 May, 14:00 - 14:45, Adobe Breakout Room 4

Beth Carlson
Advanced Measurement
Services, Advertising
Cloud
Adobe
AD5 - Social advertising in a cross-channel world

Friday 4 May, 15:00 - 15:45, Adobe Breakout Room 2

Manuel Paez
Iberia Head of Ad Cloud
Adobe
PO7 - Top optimisation hacks you can do with Adobe Target

Thursday 3 May, 12:00 - 12:45, Adobe Breakout Room 5

Kasper Andersen
Manager, Proof of
Concepts
EMEA/JAPAC
Adobe
PO8 - Target Everywhere: Personalising beyond the browser experience

Thursday 3 May, 13:00 - 13:45, Adobe Breakout Room 5

Nimit Kumar
Senior Product Manager
Adobe
Artur Ciocanu
Lead Senior Computer Scientist
Adobe
PO2 - Humanising the digital experience with AI and personalisation

Thursday 3 May, 15:00 - 15:45, Adobe Breakout Room 5

Kevin Lindsay
Director of Product
Marketing, Adobe
Target
Adobe
Rob McLaughlin
Head of Digital
Analytics &
Decisioning
Sky
Ernan Roman
President
ERDM Corp.
PO10 - The Future of Experience Optimisation

Thursday 3 May, 16:15 - 17:00, Adobe Breakout Room 5

Daniel Sheinberg
Senior Director,
Product Management,
Target
Adobe
Srinivas Manapragada
Senior Director,
Platform Developer
Engineering
Adobe
PO9 - The road to a global optimisation program by BBVA

Thursday 3 May, 17:15 - 18:00, Adobe Breakout Room 5

Emmanuel Marchand
Senior Solution Consultant
Adobe
Iciar Martin Vallejo
Global Head Optimisation
BBVA
Diego Cristancho
Executive Director Global
Strategy & Digital Acceleration
Team
BBVA
PO6 - Adobe Sensei in Adobe Target: Automating A/B testing and personalisation at HSBC

Friday 4 May, 12:00 - 12:45, Adobe Breakout Room 5

Shannon Hamilton
Product Manager
Adobe
Sigi Bessesen
Optimisation Lead
HSBC
PO5 - DER Touristik’s revolution: Democratising optimisation to increase revenue using Adobe Target

Friday 4 May, 13:00 - 13:45, Adobe Breakout Room 5

Rachel Elkington
Manager,
Business
Consulting Team
Adobe
Alexander Gaertner
Head of Digital Analytics
DER Touristik Online GmbH
Miriam Eitel
Digital Analyst
DER Touristik Online GmbH
PO4 - A4T decoded: A is for Analytics, T is for Target

Friday 4 May, 14:00 - 14:45, Adobe Breakout Room 5

Joshua Eiskovits
Technical Support Engineer
Adobe
Stuart Dickson
Customer Care Manager
Adobe
PO3 - B2B personalisation at Adobe: Show me the money!

Friday 4 May, 15:00 - 15:45, Adobe Breakout Room 7

Brittany Chandler
Principal Digital Strategist
Adobe
Duncan Harris
Director, Marketing &
Customer Insights,
EMEA
Adobe
PO1 - Personalisation tales from our Adobe Experience Business Award finalists

Friday 4 May, 15:00 - 15:45, Adobe Breakout Room 5

Jason Hickey
Senior Product
Marketing Manager,
Adobe Target
Adobe
CX1 - Key trends in digital experience innovations

Thursday 3 May, 12:00 - 12:45, Adobe Breakout Room 6

Loni Stark
Senior Director, Strategy and
Product Marketing, AEM &
Target
Adobe
CX2 - Adobe Experience Manager Sites: Top 10 new innovations

Thursday 3 May, 13:00 - 13:45, Adobe Breakout Room 6

Cedric Huesler
Director, Product Management
Adobe
Mathias Siegel
Senior Product Manager
Adobe
CX4 - Getting up and running with Adobe Experience Manager Sites

Thursday 3 May, 14:00 - 14:45, Adobe Breakout Room 3

Karthik Muralidharan
Product Marketing Manager, AEM
Adobe
John Mitchell
AEM Technical Architect
Adobe
CX8 - What's new in Adobe Experience Manager Assets: Top DAM features

Thursday 3 May, 14:00 - 14:45, Adobe Breakout Room 6

Maxwell Mabe
Senior Product Marketing
Manager, AEM Assets - Dynamic
Media
Adobe
Greg Klebus
Group Product Manager
Adobe
CX10 - Adobe.com: The effective way to run Adobe Experience Manager

Thursday 3 May, 15:00 - 15:45, Adobe Breakout Room 6

Elaine Skapetis
Front End Engineer
Adobe
CX14 - Credit Suisse: Optimising enrolment with Adobe Experience Manager Forms

Thursday 3 May, 15:00 - 15:45, Adobe Breakout Room 3

Sunil Menon
Head of AEM Forms
Adobe
Daniel Knoepfli
Senior Project Lead SUB Digital
Marketing, Analytics, Automation &
Projects
Credit Suisse (Switzerland) Ltd.
CX3 - Fluid experiences for mobile journeys

Thursday 3 May, 16:15 - 17:00, Adobe Breakout Room 3

Haresh Kumar
Director of Strategy &
Product Marketing, AEM
Adobe
Achim Martini
Senior Solution Consultant
Adobe
CX16 - Content marketing at scale: How UGC & machine learning ease big pain points

Thursday 3 May, 16:15 - 17:00, Adobe Breakout Room 6

Santiago Pombo
Product Manager Livefyre
Adobe
Hakan Fritz
Solution Consultant
Adobe
CX12 - Breaking the chains: How The Telegraph is leveraging Adobe Managed Services at scale and speed

Thursday 3 May, 17:15 - 18:00, Adobe Breakout Room 3

Adam Pazik
Regional Manager –
Europe, Managed
Services
Adobe
Lucian Craciun
Head of Technology -
Platforms and Head of
Engineering
The Telegraph
Mehdi Ali
Head of
Development and
Technology
The Telegraph
CX9 - A brave new world: The future of automated rich media

Thursday 3 May, 17:15 - 18:00, Adobe Breakout Room 6

Maxwell Mabe
Senior Product Marketing
Manager, AEM Assets - Dynamic
Media
Adobe
Andrew Hathaway
Principal Solutions Consultant
Adobe
CX7 - Best Practices for Adobe Experience Manager as a Hybrid CMS

Friday 4 May, 12:00 - 12:45, Adobe Breakout Room 6

Wessel Heringa
Principal Consultant
Adobe
Romain Alnet
Technical Architect
Adobe
CX13 - Announcing Adobe's NEW Experience-driven commerce offering

Friday 4 May, 12:00 - 12:45, Adobe Breakout Room 3

Ryan Green
Senior Marketing
Manager, Commerce
Adobe
CX15 - Adobe Experience Manager Screens Top 5 Features

Friday 4 May, 13:00 - 13:45, Adobe Breakout Room 3

Josh Van Tonder
Group Product
Marketing
Manager
Adobe
Jim Stoklosa
Senior Product Manager
Adobe
CX5 - Live from the trenches: How to personalise digital experiences at scale

Friday 4 May, 13:00 - 13:45, Adobe Breakout Room 6

Peter Krmpotic
Group Product Manager
Adobe
Brian DAmato
President
Digital Solution Partners
CX6 - The convergence of SEO and content marketing

Friday 4 May, 14:00 - 14:45, Adobe Breakout Room 6

Peter Krmpotic
Group Product Manager
Adobe
Etherel Johnson
Head of Architecture,
Development & QA for Internet
Content
Barclays UK
CX11 - Need for speed: Continuously delivering updates with Cloud Manager for AEM

Friday 4 May, 14:00 - 14:45, Adobe Breakout Room 3

Aditya Ghule
Product Marketing Manager, AEM
Adobe
Patrick Kynaston
CSE Manager
Adobe
CX17 - Experience Manager: Top 5 common pitfalls to avoid

Friday 4 May, 15:00 - 15:45, Adobe Breakout Room 3

Geoffroy Schneck
Manager, Customer Care
Adobe
Cedric Latimier
Technical Support Consultant
Adobe
CX18 - Hello world: Is your digital experience strategy truly global?

Friday 4 May, 15:00 - 15:45, Adobe Breakout Room 6

Mathias Siegel
Senior Product Manager
Adobe
Nick Yiangou
Senior Manager Web
Content & Process
Adobe
CX19 - Optimise creative operations with Adobe Experience Manager Assets

Friday 4 May, 15:00 - 15:45, Adobe Breakout Room 4

Stefan Mehner
Senior Partner
Solutions
Consultant
Adobe
MI1 - M3: the new model for marketing which fuses digital and classic

Thursday 3 May, 12:00 - 12:45, Adobe Breakout Room 1

Ashley Friedlein
Founder
Econsultancy
MI3 - Human connection at scale: Unlock the value of social media with Hootsuite & UBS

Thursday 3 May, 13:00 - 13:45, Adobe Breakout Room 1

Penny Wilson
CMO
Hootsuite
Christian Aichhorn
Head of Digital
Marketing & Social
Media
UBS Business Solutions AG
MI2 - New nudges - the next evolution in customer influence

Thursday 3 May, 14:00 - 14:45, Adobe Breakout Room 1

Alastair Cole
Chief Innovation Officer
Partners Andrews Aldridge
MI4 - AI & Opportunity: harnessing technology for competitive advantage

Thursday 3 May, 15:00 - 15:45, Adobe Breakout Room 1

Jeremy White
Executive Editor
WIRED UK
MI10 - Talent unleashed: How PlayStation and Adobe feed the hidden engine of Digital Transformation

Thursday 3 May, 16:15 - 17:00, Adobe Breakout Room 1

Gordon Thornton
Senior Vice President
Sony Interactive Entertainment LLC (SIE)
Tania Garrett
Senior Director
Employee Experience
EMEA
Adobe
MI5 - Alexa, give my brand a voice!

Thursday 3 May, 17:15 - 18:00, Adobe Breakout Room 1

Meryem Tom
UK Country
Manager, Alexa
Skills
Amazon
MI7 - Seven ways to kill innovation

Friday 4 May, 12:00 - 12:45, Adobe Breakout Room 1

Christian Majgaard
Former Head of Global Brand
LEGO
MI8 - Why do established brands often fail to capitalise on their edge?

Friday 4 May, 13:00 - 13:45, Adobe Breakout Room 1

Alex Depledge MBE
Co-founder
Hassle.com
MI9 - Taking action and building consensus for your idea

Friday 4 May, 14:00 - 14:45, Adobe Breakout Room 1

Dale Murray CBE
Software
Entrepreneur and
Angel Investor
MI6 - Adobe Digital Insights: 10 predictions for our data-driven future

Friday 4 May, 15:00 - 15:45, Adobe Breakout Room 1

Taylor Schreiner
Director, Adobe
Digital Insights
Adobe
Stewart Rogers
Analyst-at-large
VentureBeat
OP2 - Value Blockers: What’s stopping you from achieving Digital Transformation

Thursday 3 May, 12:00 - 12:45, Adobe Breakout Room 7

Sultan Semlali
Senior Business Consultant
Adobe
Karen Rasmussen
Value Consultant
Adobe
OP3 - Adobe is GDPR ready. Are you?

Thursday 3 May, 13:00 - 13:45, Adobe Breakout Room 7

Thomas Barker
Head of Digital Solutions
Royal Bank of Scotland
Alisa Bergman
VP / Chief Privacy Officer
Adobe
Karthik Raman
Senior Product Manager, GDPR
Adobe
OP11 - The Practicalities of Digital Transformation in a siloed business

Thursday 3 May, 14:00 - 14:45, Adobe Breakout Room 7

Tom Loomes
Head of Digital Data &
Technology (Digital
Analytics)
RS Components
OP13 - HSBC - transforming our business to engage with the digital customer, a multi-channel approach

Thursday 3 May, 14:00 - 14:45, Adobe Breakout Room 8

Craig Johnson
Global Multichannel - Retail
Banking Sales & Distribution
HSBC Holdings plc.
OP6 - Adobe Cloud Platform: The heart of Adobe Experience Cloud

Thursday 3 May, 15:00 - 15:45, Adobe Breakout Room 7

Steve Allison
Senior Manager, Product
& Industry Marketing
EMEA
Adobe
Jim Rivera
Senior Director,
Product
Management
Adobe
OP19 - Allianz. We explore. We learn. We create. A new take on connecting with customers

Thursday 3 May, 16:15 - 17:00, Adobe Breakout Room 8

Florian Scheiblbrandner
Head of Global
Brand
Communications
Allianz
Helmut Nachbauer
Managing Director | Partner
ecx.io - an IBM Company
OP15 - DevOps deciphered – Making the technology work for the business to deliver exceptional customer focused experiences

Thursday 3 May, 16:15 - 17:00, Adobe Breakout Room 7

Jonny Wooldridge
Director of
Development and
Operations
EE
Tom Winstanley
Head of
Consulting and
Innovation
NTT DATA
OP5 - The benefit of embracing a culture of learning and development (L&D) in marketing teams

Thursday 3 May, 17:15 - 18:00, Adobe Breakout Room 7

Sean Donnelly
Senior Analyst
Econsultancy
OP16 - Phygital Marketing Hub at scale – The Amplifon vision to reshape the industry boundaries mixing digital and retail

Thursday 3 May, 17:15 - 18:00, Adobe Breakout Room 8

Cristiano Grassini Grimaldi
Global Digital &
Innovation
Director
Amplifon Group
Riccardo Plata
Digital Marketing Lead
Deloitte Digital Italy
OP17 - Aviva's audience of one: How a 300-year-old disruptor puts customers first!

Thursday 3 May, 17:15 - 18:00, Adobe Breakout Room 4

Mike Oakey
Head of Customer Engagement
Aviva UK
Margaret Wagner
EVP, Growth Officer, EMEA
Merkle
Azlan Raj
VP, Customer Experience, EMEA
Merkle
OP1 - Attracting digital talent now and for future scale

Friday 4 May, 12:00 - 12:45, Adobe Breakout Room 8

Rob Hill
Director -
Talent
Selection, EMEA
Adobe
OP12 - Unlock China with Adobe Experience Cloud

Friday 4 May, 12:00 - 12:45, Adobe Breakout Room 7

Nathan Farner
Adobe Experience
Cloud China
Strategy
Adobe
Wade Sherman
Vice President,
Experience Cloud Legal
Group
Adobe
Peter Krmpotic
Group Product Manager
Adobe
OP7 - Experience Data Model: The Rosetta Stone of the Experience Business

Friday 4 May, 13:00 - 13:45, Adobe Breakout Room 7

Klaasjan Tukker
Director Product
Management, Adobe
Experience Cloud
Adobe
OP9 - Deliver exceptional experiences across the customer journey

Friday 4 May, 13:00 - 13:45, Adobe Breakout Room 8

Ben Tepfer
Technical Evangelist
for Microsoft
Partnership
Adobe
Mike Softley
Co-sell Lead
Microsoft & Adobe
EMEA
Microsoft
Rusty Warner
Principal Analyst
Forrester
OP8 - Machine learning and Artificial Intelligence on the Adobe Cloud Platform

Friday 4 May, 14:00 - 14:45, Adobe Breakout Room 7

Pari Sawant
Director of Product for Machine
Learning and Artificial
Intelligence
Adobe
OP14 - From now to WOW - Adobe Sign at Merck

Friday 4 May, 14:00 - 14:45, Adobe Breakout Room 8

Florian Wies
IT Project and Service Manager
Merck
Gregor Kolk
Business
Development Sign,
Central
Adobe
OP10 - Delivering consistent customer-centric experiences in a multi-brand multi-country organisation

Friday 4 May, 15:00 - 15:45, Adobe Breakout Room 8

Alessandro Casellato
eCommerce and Digital Director
Costa Crociere
Edd Atcheson
Principal of
Experience
Innovation
Adobe
VI1 - Retail in the age of disruption

Thursday 3 May, 12:00 - 13:00, Adobe Breakout Room 10

Michael Klein
Director, Industry
Strategy - Retail, Travel
& CPG
Adobe
Phil Lewis
Director of Digital Experience
Boden
Peter DelChiappo
Senior Solutions Consultant
Adobe
VI2 - From Disruption to Transformation across Media and Telco

Thursday 3 May, 12:00 - 13:00, Adobe Breakout Room 8

Chris Jenkins
Industry
Strategy
Director EMEA
Adobe
Chris Taylor
Chief Information Officer
Telegraph Media Group
Bob McNinch
Digital & Data Director
BT Business & Public Sector
Dan Britcher
Industry Lead –
Media & Entertainment
EMEA
Adobe
VI3 - How AI enables Siemens to change the brand perception fundamentally

Thursday 3 May, 12:00 - 13:00, Adobe Breakout Room 3

Jill Steinhour
Director Industry
Strategy High Tech &
B2B
Adobe
Conrad Woeltge
CTO
Netcentric
Mark Seall
Senior Vice President, Global
Head of Digital Communications
Siemens
Stephanie Chalmers
SVP, Global Head of
Content & Newsroom
Siemens
VI4 - Creating experiences that connect in financial services

Thursday 3 May, 12:00 - 13:00, Adobe Breakout Room 11

Christopher Young
Director Industry
Strategy Financial
Services
Adobe
Steven Hicks
Head of Product |
Digital Platform
Evolution
Lloyds Banking Group
Eugenia Gibbons
Global Head of Digital
Sales and Customer
Engagement
BBVA
VI5 - Creating timeless experiences in travel and hospitality

Thursday 3 May, 12:00 - 13:00, Adobe Breakout Room 2

Julie Hoffmann
Head of Industry
Strategy, Travel &
Hospitality
Adobe
Stuart Irvine
Analytics and
Optimisation
Lead
Heathrow
Chao Zheng
Senior Solutions Consultant
Adobe
VI6 - Data is the new oil! Accelerating automotive consumer engagement

Thursday 3 May, 12:00 - 13:00, Adobe Breakout Room 4

Axel G. Heyenga
Industry
Strategy
Director EMEA
Adobe
Natanael Sijanta
Director Marketing
Communications
Mercedes-Benz Cars
Daimler AG
Colin Morris
Director Product
Management, Analytics
Mobile
Adobe
CD1 - 3D, VR & AR with adidas and Adobe

Thursday 3 May, 14:00 - 14:45, Adobe Breakout Room 11

Simone Cesano
Senior Director,
Design Operations
adidas
Ross McKegney
Director, Adobe Dimension CC
Adobe
CD2 - Ubisoft transforms customer engagement in gaming through design

Thursday 3 May, 15:00 - 15:45, Adobe Breakout Room 11

Anne Blondel-Jouin
VP, Games as a Service
Ubisoft
Frederic Rolland
Senior Manager
Strategic Relations,
EMEA
Adobe
CD3 - How winning brands gain new users, through experiences

Thursday 3 May, 16:15 - 17:00, Adobe Breakout Room 11

Mark Adams
Head of Innovation
VICE Media LLC
CD4 - How to prioritise a design culture and investments for long-term success

Thursday 3 May, 17:15 - 18:00, Adobe Breakout Room 11

Mai Enevoldsen
Analyst, IT
Collaboration
Solutions
BESTSELLER
CD5 - The revival of print media through digital, video & VR

Friday 4 May, 12:00 - 12:45, Adobe Breakout Room 11

Sebastian Pfotenhauer
Head of Video
BlickGroup/Ringier AG
Dominik Baumann
VR Producer
BlickGroup/Ringier AG
CD6 - SAP Transforms content scale and production through User Assistance group

Friday 4 May, 13:00 - 13:45, Adobe Breakout Room 11

Axel Luther
Chief User
Assistance
Architect
SAP
CD7 - The digital transformation of Universal Publishing Production Music – The good, the bad and the music!

Friday 4 May, 14:00 - 14:45, Adobe Breakout Room 11

Kinny Ahluwalia
VP, Global Technology
Universal Publishing Production Music UK
Jane Carter
Managing Director
Universal Publishing Production Music UK
CD8 - The asset journey: PUIG and the value of images

Friday 4 May, 15:00 - 15:45, Adobe Breakout Room 11

Boris Daffos
Solution Consulting
Manager Adobe Italy &
Iberica
Adobe
Tomas Carbonell
IT & Business Processes VP
PUIG
Clara Maicas
Digital Enterprise Manager
PUIG
TL1 - The importance of User Generated Content and how to add it easily to your brand's website

Thursday 3 May, 12:00 - 12:45, Capital Suite Lab 12

Lisa Kreilinger
Solution Consultant
Adobe
Peter Eiselt
Principal Solution Consultant
Adobe
TL19 - Optimise your Experience Manager author experience

Thursday 3 May, 12:00 - 12:45, Capital Suite Lab 9

Pascal Thomas
Senior Solutions Consultant
Adobe
Rob Wilson
Solution Consultant
Adobe
TL2 - Assessing and understanding your digital maturity

Thursday 3 May, 12:00 - 12:45, Capital Suite Lab 11

Matthew Winwood
Senior Value Consultant
Adobe
Olivier Binisti
Senior Value Consultant
Adobe
TL3 - Manage a sophisticated multilingual campaign with a content-first approach

Thursday 3 May, 12:00 - 12:45, Capital Suite Lab 7

Boris Daffos
Solution Consulting
Manager Adobe Italy &
Iberica
Adobe
Jo O'Connor
Solution Architect
Adobe
TL6 - Are you prepared? GDPR and the Experience Cloud

Thursday 3 May, 12:00 - 12:45, Capital Suite Lab 8

Emmanuel Marchand
Senior Solution Consultant
Adobe
Joe Khoury
Lead Software Engineer
Adobe
TL5 - Adobe Sign - speed up your business transactions with automation of your document workflows

Thursday 3 May, 12:00 - 12:45, Capital Suite Lab 10

Uli Isermeyer
Senior BDM Document Cloud
Adobe
Steve Walker
Solution
Consultant |
Adobe Sign
Adobe
TL26 - Getting started with Launch by Adobe

Thursday 3 May, 14:00 - 15:45, Capital Suite Lab 11

Jeff Chasin
Principal Product Manager,
Activation Developer
Experience
Adobe
Rudi Shumpert
Senior Product Manager –
Activation, Experience
Cloud
Adobe
TL9 - Campaign V7 Interactions and NBA (Next Best Activity) targeting activities

Thursday 3 May, 14:00 - 15:45, Capital Suite Lab 7

Shaun McCran
EMEA Partner
Experience Architect -
Campaign
Adobe
TL11 - Adobe Target for developers: the Target APIs

Thursday 3 May, 14:00 - 15:45, Capital Suite Lab 10

Andrew Hawkins
Solution Consultant Specialist
Adobe
Peter Eiselt
Principal Solution Consultant
Adobe
TL12 - Target QA and Debugging

Thursday 3 May, 14:00 - 15:45, Capital Suite Lab 9

Thomas Heinbach
Principal Solution Consultant
Adobe
Abhinav Sharma
Solutions Consultant
Adobe
TL7 - Boost your AEM Search

Thursday 3 May, 14:00 - 15:45, Capital Suite Lab 12

Tingting Zhu
Solution Consultant
Adobe
Francois Fornaciari
Solution Consultant
Adobe
TL10 - 1+1=3: Adobe Analytics and Adobe Target are better together

Thursday 3 May, 14:00 - 15:45, Capital Suite Lab 8

Sandro Looser
Senior Solution
Consultant, Digital
Marketing
Adobe
Kasper Andersen
Manager, Proof of
Concepts
EMEA/JAPAC
Adobe
TL16 - Implementing Adobe Audience Manager and Customer ID Sync

Thursday 3 May, 16:15 - 18:00, Capital Suite Lab 8

Wouter Van Geluwe
DMP Practice Lead EMEA
Adobe
Lisa Kreilinger
Solution Consultant
Adobe
TL18 - Introducing the latest Adobe Analytics APIs

Thursday 3 May, 16:15 - 18:00, Capital Suite Lab 9

Andrew Hawkins
Solution Consultant Specialist
Adobe
Sandro Looser
Senior Solution
Consultant, Digital
Marketing
Adobe
TL14 - Introduction to Authoring Extension for Launch, by Adobe

Thursday 3 May, 16:15 - 18:00, Capital Suite Lab 11

Jan Exner
Manager, Adobe
Consulting
Services
Adobe
Jeff Chasin
Principal Product Manager,
Activation Developer
Experience
Adobe
TL13 - Unlock IoT with Adobe I/O

Thursday 3 May, 16:15 - 18:00, Capital Suite Lab 12

Rob In der Maur
Principal Solution Consultant
Adobe
Chris Bray
Senior Corporate Trainer
Adobe
TL15 - AEM forms: to submit or not to submit?

Thursday 3 May, 16:15 - 18:00, Capital Suite Lab 7

Marc Meewis
Principal Solution Consultant
Adobe
Pascal Thomas
Senior Solutions Consultant
Adobe
TL17 - Audience Analytics in action: Bring an audience focus to your analysis and reporting

Thursday 3 May, 16:15 - 18:00, Capital Suite Lab 10

Praj Datar
Senior Business Consultant
Adobe
Allan Witts
Senior Consultant
Adobe
TL21 - The power of A/B testing and email editing next generation

Friday 4 May, 12:00 - 12:45, Capital Suite Lab 7

Flemming Blixt
Senior Solutions Consultant
Adobe
Lee Hau
Solution Consultant
Adobe
TL23 - Event-driven experiences with Adobe I/O Events and Analytics Triggers

Friday 4 May, 12:00 - 12:45, Capital Suite Lab 10

Mark Gray
Solution Consultant
Adobe
Joe Wilson
Solutions Consultant
Adobe
TL24 - Overcome your organisation's digital marketing barriers and prioritise best practices with a value based approach

Friday 4 May, 12:00 - 12:45, Capital Suite Lab 9

Can Etili
Senior Value Consultant
Adobe
Avtar Dhillon
Senior Value Consultant
Adobe
TL22 - Design user experiences at the speed of thought

Friday 4 May, 12:00 - 12:45, Capital Suite Lab 12

Bart Van de Wiele
Senior Solution Consultant
Adobe
Chris Bray
Senior Corporate Trainer
Adobe
TL4 - Are you prepared? GDPR and the Experience Cloud

Friday 4 May, 12:00 - 12:45, Capital Suite Lab 8

Joe Khoury
Lead Software Engineer
Adobe
Emmanuel Marchand
Senior Solution Consultant
Adobe
TL30 - Seven things you should be doing in Analysis Workspace right now!

Friday 4 May, 14:00 - 15:45, Capital Suite Lab 9

Peter Eiselt
Principal Solution Consultant
Adobe
Abhinav Sharma
Solutions Consultant
Adobe
TL8 - Programming Adobe Launch Extensions

Friday 4 May, 14:00 - 15:45, Capital Suite Lab 11

Rudi Shumpert
Senior Product Manager –
Activation, Experience
Cloud
Adobe
Jeff Chasin
Principal Product Manager,
Activation Developer
Experience
Adobe
TL28 - Integrating Experience Manager with Adobe Launch, Analytics and Target

Friday 4 May, 14:00 - 15:45, Capital Suite Lab 8

Dave Luckett
Senior Solution Consultant
Adobe
Flemming Blixt
Senior Solutions Consultant
Adobe
TL29 - Target for power users: Personalise at scale with AI and Adobe Sensei

Friday 4 May, 14:00 - 15:45, Capital Suite Lab 10

Andrew Hawkins
Solution Consultant Specialist
Adobe
Benoit Marchand
Solution Consultant
Adobe
TL27 - Employ audience sharing to drive cross-channel marketing in Adobe Campaign

Friday 4 May, 14:00 - 15:45, Capital Suite Lab 7

Laura Pick
Solution Consultant
Adobe
Sam Davis
Senior Solutions Consultant
Adobe
TL25 - Creating end-to-end form applications with Adobe Experience Manager

Friday 4 May, 14:00 - 15:45, Capital Suite Lab 12

Sonja Gusenbauer
Business Consultant
Adobe
Rob In der Maur
Principal Solution Consultant
Adobe
Tour 1 - Guided Tour through an immersive 360° customer journey – See it, hear it, smell it, experience it!

Thursday 3 May, 12:00 - 12:45, Adobe Stand, Community Pavilion

Michael Moertl
Head of Solution
Consulting,
Retail
Adobe
Julia Bloechl
Solution Consultant
Adobe
Tour 2 - Guided Tour through an immersive 360° customer journey – See it, hear it, smell it, experience it!

Thursday 3 May, 14:00 - 14:45, Adobe Stand, Community Pavilion

Michael Moertl
Head of Solution
Consulting,
Retail
Adobe
Julia Bloechl
Solution Consultant
Adobe
Tour 3 - Guided Tour through an immersive 360° customer journey – See it, hear it, smell it, experience it!

Thursday 3 May, 15:00 - 15:45, Adobe Stand, Community Pavilion

Michael Moertl
Head of Solution
Consulting,
Retail
Adobe
Julia Bloechl
Solution Consultant
Adobe
Tour 4 - Guided Tour through an immersive 360° customer journey – See it, hear it, smell it, experience it!

Thursday 3 May, 16:15 - 17:00, Adobe Stand, Community Pavilion

Michael Moertl
Head of Solution
Consulting,
Retail
Adobe
Julia Bloechl
Solution Consultant
Adobe
Tour 5 - Guided Tour through an immersive 360° customer journey – See it, hear it, smell it, experience it!

Friday 4 May, 12:00 - 12:45, Adobe Stand, Community Pavilion

Julia Bloechl
Solution Consultant
Adobe
Michael Moertl
Head of Solution
Consulting,
Retail
Adobe
Tour 6 - Guided Tour through an immersive 360° customer journey – See it, hear it, smell it, experience it!

Friday 4 May, 14:00 - 14:45, Adobe Stand, Community Pavilion

Julia Bloechl
Solution Consultant
Adobe
Michael Moertl
Head of Solution
Consulting,
Retail
Adobe
Tour 7 - Guided Tour through an immersive 360° customer journey – See it, hear it, smell it, experience it!

Friday 4 May, 15:00 - 15:45, Adobe Stand, Community Pavilion

Michael Moertl
Head of Solution
Consulting,
Retail
Adobe
Julia Bloechl
Solution Consultant
Adobe