For advertisers, agency and marketing decision makers and practitioners
Learn how Adobe unifies all your data, customers and content into a singular view, so you can buy media that’s automated, data-driven and transparent. The Programmatic Advertising track will demystify programmatic and showcase industry leaders and real case studies to highlight the opportunities and requirements to compete in this new era of marketing.
Analytics & Data Management
For digital marketers, web & business analysts, audience strategists, segmentation specialists, and data scientists
Analytics and DMPs are the foundation for providing compelling experiences. To deliver value to consumers in the moments that matter, advanced analytics must not only discover meaningful insights, but must also power automated prescriptive action. Engage with Adobe experts, innovative marketers and industry thought leaders to find new ways to push the limits of data discovery, data management and audience activation.
B2B Marketing with Marketo
For marketing executives, web, channel, email, content, digital, social and mobile marketers
Siloed, tactic-oriented marketing approaches are a thing of the past. Exceptional end-to-end experiences are the new standard, and for B2B marketers specifically, it’s more important than ever to support the complex buyer journeys and engagement at an account level, as well as building and nurturing long-term relationships with customers. Engage with Marketo experts and leading B2B brands to learn more about how B2B marketers are building their brand, proving impact and driving new revenue growth.
Content & Design
For web, content, digital, social, mobile marketers, strategists and IT
Any viable business strategy today requires the ability to design, anticipate and deliver seamless experiences by rapidly adapting content to the customer context across a wide variety of touch points including web, mobile, IoT, voice, in-venue screens and more. Join experts from Adobe, agencies/system integrators and leading brands for inspiring discussions and best practices on how your marketing and IT organisations can build and manage experiences in an agile manner to foster greater content velocity and customer engagement.
Content & Experience Management
For web, content, digital, social, mobile marketers, strategists and all IT roles - from CIO to developers
Any viable business strategy today requires the ability to design, anticipate and deliver seamless experiences by rapidly adapting content to the customer context across a wide variety of touch points including web, mobile, IoT, voice, in-venue screens and more. Join experts from Adobe and leading brands for inspiring discussions and best practices on how your marketing and IT organisations can build and manage experiences in an agile manner to foster greater content velocity and customer engagement.
Email & Omnichannel Marketing
For marketing executives, channel marketers, and campaign managers
Consumers want consistent online and offline experiences that are engaging and personal. You need to create, optimise and deliver personalised experiences to each customer, at the right moment, through multiple channels. Join your peers, along with Adobe experts, thought leaders and customers as they discuss best practices, strategies and success stories for email and omnichannel marketing.
For marketing and commerce executives, digital marketers, and commerce based roles
Commerce is at the core of every business and is rapidly changing as brands innovate customer experiences, transform business models and evolve core commerce processes. Winning in this dynamic landscape requires commerce experiences that contextually engage customers and deliver value across the entire journey. Join us to learn how to execute an end-to-end experience driven commerce strategy and hear from industry experts who will share the latest best practices, case studies and strategies to transform your commerce business.
For developers and practitioners (and anyone that wants to try the technology out for themselves)
Dive into the practical side of marketing with sessions and hands-on labs that focus on how to implement technologies and solutions across Adobe Experience Cloud. Topics will closely align across the other tracks and focus on how to apply the solutions within your particular business. Led by Adobe experts, this track will teach you valuable product tips and tricks and ways to make the most of your investment in Adobe technology.
For marketing executives
As innovations change the landscape, the finish line for marketing excellence is constantly moving forward. But it doesn’t have to be out of reach. Engage with fellow marketing executives to get ideas on how to combine leadership insights and marketing strategies with the digital marketing solutions that will help you build the next generation of marketing success for your organisation.
For all digital marketers
Today’s consumers identify all interactions and experiences with a brand as the brand. As your organisation undergoes digital transformation or evolves on its digital marketing journey, you will need to employ increasingly complex strategies and processes that touch every part of your business. This means the new marketer must work more closely than ever with other departments and have a greater appreciation of issues in legal, operations and IT. In the Digital Operations track, you will learn from industry experts and Adobe thought leaders alike, as they share their marketing operations strategies and techniques. You will also learn how Adobe Experience Cloud technology lays the foundation for you to give your customers a consistent, continuous and compelling experience.
For web, content, digital, and mobile marketers and strategists
With the right personalisation strategy, your organisation can create the most optimal experience across the customer journey that maximises revenue by increasing visitor engagement, conversion, and loyalty. Learn from experts on the best practices that lead to revenue uplift and the latest AI/machine learning innovations that will augment your organisation’s effort to achieve personalisation at scale.
Platform, Machine Learning & Ecosystem
For marketing executives, IT executives, digital marketers, data scientists, data stewards, developers
Adobe Experience Platform (AEP) is at the centre of making your business an experience. Learn how AEP can centralise and standardise your customer data and content across the enterprise - powering 360° customer profiles, enabling data science and data governance to drive real-time personalised experiences. Adobe Exchange, Adobe’s app marketplace, has hundreds of apps available to Adobe Experience Cloud customers to help them extend the value and functionality of their investments. Come and learn how customers have used applications to deliver seamless experiences.
Vertical / Industry
For marketing and business executives who want to know more about digital transformation in their industries
Vertical industry sessions focus on client success stories and solutions for specific industries including Retail, Financial Services, Automotive & Manufacturing, B2B & High Tech, Telco & Media and Travel & Hospitality. These 45 minute sessions take a deeper look at how leading digital brands in each of those industries are leveraging a combination of people, process and technology for business success.
Adobe Solution Overviews
Adobe Experience Cloud brings together all of your marketing tech in a single place, so you can do everything from managing your content and delivering email campaigns to automating your ad buying and measuring your success. Have you ever wondered how any of the solutions work, or wanted to see them in action? If so, these sessions are for you – short, sharp overviews and demos of the Adobe products to give you an introduction to the technology. Please note that these sessions are not intended to provide best practice or tips & tricks, they are purely designed to quickly bring you up to speed with the solutions and help you understand the features and capabilities that they provide.