Adobe Stand

Guided Tour through the Industry
Activation Area.

PickUp your headset at the entrance of the Adobe Stand and follow our tour guides through the 6 industry experience areas.

See the Adobe Solution and Customer Use Cases live in action.

• We showcase the future Retail experience with Augmented Reality, Digital Displays and In-store intelligence built by Adobe Customer Solutions and Adobe Product Experts.

• Telemedicine, artificial intelligence, natural language processing, chatbots - that’s nothing new to the Healthcare industry. But are you actually using the power of machine learning, algorithms and data to provide the best possible experience for your patients and all the participants in that patient’s journey.

• The new world of Fan Acquisition, a connected sporting event experience puts the team, the merchandising, the stadium all in your hand in the Media & Entertainment area.

• Take a test drive in the racing simulator, see the combination of Telematrics Data, InCar Usage Data with Marketing Data as well as the customer profile for new mobility concepts in the Automotive industry.

• The branch of the future for Financial Services. Bank branches are not outdated. On contrary, physical touch points can be combined with the digital ones to maximise the relationship customers have with the brand.

• Our mobiles are increasingly the gadget that contains our lives - a means of communication, a place to store and share memories, and a hub of information to learn and explore. Join us at our Telecommunication booth to see this customer experience reimagined to be simpler, more helpful, and faster than ever. Come into our shop and experience a simple way to compare device specs whilst handling the mobiles, themselves.