Guided Tours through the Industry Experience Area

Pickup your headset at the entrance of the Adobe Stand and follow our tour guides through the 6 industry experience areas.

See the Adobe Solutions and Customer Use Cases live in action.

  • From the traditional POS to Facebook, from the IoT to Virtual Reality: discover how Adobe foresees digitally augmented retail experiences in 2017 and beyond.
  • While airlines focus on getting ‘bums on seats’, an unusual suspect aims to provide passengers with the choice of an experience to remember. Fly better and share memories with and see how a B2C tactic can support your B2B strategy.
  • Come experience yourself from inside your banners journeys from creating a content to the ultimate experience personalisation display in the Media & Entertainment area.
  • See connected services and personalisation for new mobility concepts in the Automotive industry, based on a central customer profile.
  • In the Travel & Hospitality booth we’d like to take you on a trip, how experiences can be enhanced digitally when taking a travel.
  • Personalised digital signage through face recognition in the Finance segment? See how artificial intelligence by Adobe Sensei will make a difference.