Latest trends, fresh tools and techniques

See the best of digital experiences, commerce, and customer experience management.

Latest trends, fresh tools and techniques

See the best of digital experiences, commerce, and customer experience management.

The Session Catalogue is coming soon.

Summit and MagentoLive sessions and labs will give you best practices, practical takeaways, and real-world success stories. Choose from more than 150 sessions and labs across fourteen tracks. Mix and match to create a personalised schedule.

Sessions


Presentations from product experts, partners, and customers, followed by Q&A. This year, access the MagentoLive sessions as well as the Summit sessions.
See session sample

Tech Labs


45 minute guided learning sessions. We preload software on each computer, and walk you through the lab with step-by-step guidance.

For digital marketers, web and business analysts and data scientists

Analytics is the foundation for providing compelling experiences across the customer journey. To deliver value to consumers in the moments that matter, analytics must remove friction and irrelevancy from the customer conversion process and power automated prescriptive action. Engage with Adobe experts, innovative marketers, and industry thought leaders to find new ways to push the limits of data discovery and customer journey orchestration.


For marketing executives, web, channel, email, content, digital, social and mobile marketers

In today’s experience-driven economy, siloed, tactic-oriented marketing approaches are out, and marketers are expected to deliver exceptional customer experiences, at every single touchpoint of their journey. Working within this standard, B2B marketers need new strategies to manage complex buyer journeys, nurture long-lasting relationships, and engage with their customers. Hear from Marketo Engage experts and leading B2B brands to learn more about how B2B marketers are building their brand, proving impact, and driving new revenue growth.


For marketing and commerce executives, digital marketers and commerce-based roles

Commerce is at the core of every business and is rapidly changing as brands innovate customer experiences, transform business models, and evolve core commerce processes. Winning in this dynamic landscape requires commerce experiences that contextually engage customers and deliver value across the entire journey. Join us to learn how to execute an end-to-end experience-driven commerce strategy and hear from industry experts who will share the latest best practices, case studies, and strategies to transform your commerce business.


For web, content, digital, social, mobile marketers, strategists, developers and IT

With the fast evolution of customer experience, marketers and developers have to keep themselves ahead of the innovation in CXM technology to meet customer expectations. Driving higher business impact is possible only by turning customer insights into personalised experiences delivered to relevant touchpoints in real-time. Join experts from Adobe, agencies/system integrators, and leading brands to learn about the future of experience management in the cloud and best practices for marketing and IT organisations to build, manage, and deliver optimised experiences across any channel, device, or app.


For advertisers, agency and marketing decision makers and practitioners

Learn how Adobe empowers advertisers and marketers to reach users and to achieve a connected cross-channel strategy through advertising channels such as TV, video, display, dynamic creative optimisation, native, audio, digital out-of-home, and paid search. The Cross-Channel Advertising track will showcase industry leaders and provide real case studies of customers who have integrated their audience, analytics, and activation onto a unified tech stack, which streamlines the campaign lifecycle and delivers measurable advertising success.


For all digital marketers

Today’s consumers identify all interactions and experiences with a brand as the brand. As your organisation undergoes digital transformation or evolves on its digital marketing journey, you will need to employ increasingly complex strategies and processes that touch every part of your business. This means the new marketer must work more closely than ever with other departments and have a greater appreciation of issues in legal, operations and IT. In the Digital Operations track, you will learn from industry experts and Adobe thought leaders alike, as they share their marketing operations strategies and techniques. You will also learn how Adobe Experience Cloud technology lays the foundation for you to give your customers a consistent, continuous and compelling experience.


For senior business decision makers

Customer-centric business transformation is now a strategic imperative across the C-suite, one that involves reorienting an organisation’s people, processes, and technology to engage with today’s always-connected consumers. The Digital Trends & Innovation Track provides insights for and from CMOs, CIOs, chief digital officers, heads of commerce and advertising - anyone on the hook for customer experience - about how to navigate digital disruption and build loyalty with your customers along the way.


For marketing executives, channel marketers and campaign managers

Consumers want consistent online and offline experiences that are engaging and personal. You need to create, optimise, and deliver personalised experiences to each customer, at the right moment, through multiple channels. Join your peers, along with Adobe experts, thought leaders, and customers as they discuss best practices, strategies, and success stories for email and omnichannel marketing.


For anyone who wants to experience our applications in action

Every so often we need a break from all the talking and we want to just get our hands dirty. That’s what the Hands-on Labs are all about at Adobe’s EMEA Summit. Proof of the pudding is often in the eating – and better to be full rather than hungry! Dive into the practical side of marketing with sessions and hands-on labs that focus on how to implement technologies and applications across Adobe Experience Cloud. Topics align closely across the other tracks and focus on how to apply the applications within your particular business. Led by Adobe experts, the Hands-on Labs will teach you valuable product tips, tricks and ways to make the most of your investment in Adobe technology.


MagentoLive at Summit

Expand your global commerce experience by learning from digital commerce leaders, innovative retailers, expert agencies and technical developers across commerce specific sessions and labs that will help you prepare your business for growth.


For marketers and developers on personalisation, growth and optimisation teams

Personalisation is no longer optional. Expectations for brands to deliver a relevant and personalised experience has never been higher and brands need to build the right team, culture, and processes to deliver these personalised experiences at scale. Learn from industry leaders and domain experts on how they established their personalisation programs and leveraged AI/ML innovations to grow revenue, conversion, engagement, and loyalty across every critical customer touchpoint.


For marketing & IT leaders, developers & data scientists, data & customer management (DMP, CDP) practice leads

Learn how Adobe Experience Platform and Adobe Audience Manager, Adobe’s industry leading data management platform (DMP), can enable brands to centralise and standardise customer data management strategy across the enterprise. In this jam-packed track, Adobe experts will partner with thought leaders to demonstrate the value of powering real-time customer profiles, enabling data science and data governance to personalise experiences, while pushing the limits of data discovery, data management, and real-time audience activation. Whether you’re a marketing or IT executive, daily practitioner, or a data scientist, you’ll be able to apply learnings based on your role and ensure that your brand continues to deliver on the experience promise – all while future proofing your investment and delivering measured results.


For marketing and business executives who want to know more about digital transformation in their industries

Vertical industry sessions focus on client success stories and solutions for specific industries including Retail, Financial Services, Automotive & Manufacturing, B2B & High Tech, Telco & Media and Travel & Hospitality. These 45 minute sessions take a deeper look at how leading digital brands in each of those industries are leveraging a combination of people, process and technology for business success.


For all digital marketers

Adobe Experience Cloud brings together all of your marketing tech in a single place, so you can do everything from managing your content and delivering email campaigns to automating your ad buying and measuring your success. Have you ever wondered how any of the applications work, or wanted to see them in action? If so, these sessions are for you – short, sharp overviews and demos of the Adobe applications to give you an introduction to the technology. Please note that these sessions are not intended to provide best practice or tips & tricks, they are purely designed to bring you up to speed quickly with the applications and help you understand the features and capabilities that they provide.


  • Analytics & Customer Journey

    For digital marketers, web and business analysts and data scientists

    Analytics is the foundation for providing compelling experiences across the customer journey. To deliver value to consumers in the moments that matter, analytics must remove friction and irrelevancy from the customer conversion process and power automated prescriptive action. Engage with Adobe experts, innovative marketers, and industry thought leaders to find new ways to push the limits of data discovery and customer journey orchestration.


  • B2B Marketing & Account-Based Experiences

    For marketing executives, web, channel, email, content, digital, social and mobile marketers

    In today’s experience-driven economy, siloed, tactic-oriented marketing approaches are out, and marketers are expected to deliver exceptional customer experiences, at every single touchpoint of their journey. Working within this standard, B2B marketers need new strategies to manage complex buyer journeys, nurture long-lasting relationships, and engage with their customers. Hear from Marketo Engage experts and leading B2B brands to learn more about how B2B marketers are building their brand, proving impact, and driving new revenue growth.


  • Commerce & Shopper Experience

    For marketing and commerce executives, digital marketers and commerce-based roles

    Commerce is at the core of every business and is rapidly changing as brands innovate customer experiences, transform business models, and evolve core commerce processes. Winning in this dynamic landscape requires commerce experiences that contextually engage customers and deliver value across the entire journey. Join us to learn how to execute an end-to-end experience-driven commerce strategy and hear from industry experts who will share the latest best practices, case studies, and strategies to transform your commerce business.


  • Content & Asset Management

    For web, content, digital, social, mobile marketers, strategists, developers and IT

    With the fast evolution of customer experience, marketers and developers have to keep themselves ahead of the innovation in CXM technology to meet customer expectations. Driving higher business impact is possible only by turning customer insights into personalised experiences delivered to relevant touchpoints in real-time. Join experts from Adobe, agencies/system integrators, and leading brands to learn about the future of experience management in the cloud and best practices for marketing and IT organisations to build, manage, and deliver optimised experiences across any channel, device, or app.


  • Cross-Channel Advertising

    For advertisers, agency and marketing decision makers and practitioners

    Learn how Adobe empowers advertisers and marketers to reach users and to achieve a connected cross-channel strategy through advertising channels such as TV, video, display, dynamic creative optimisation, native, audio, digital out-of-home, and paid search. The Cross-Channel Advertising track will showcase industry leaders and provide real case studies of customers who have integrated their audience, analytics, and activation onto a unified tech stack, which streamlines the campaign lifecycle and delivers measurable advertising success.


  • Digital Operations

    For all digital marketers

    Today’s consumers identify all interactions and experiences with a brand as the brand. As your organisation undergoes digital transformation or evolves on its digital marketing journey, you will need to employ increasingly complex strategies and processes that touch every part of your business. This means the new marketer must work more closely than ever with other departments and have a greater appreciation of issues in legal, operations and IT. In the Digital Operations track, you will learn from industry experts and Adobe thought leaders alike, as they share their marketing operations strategies and techniques. You will also learn how Adobe Experience Cloud technology lays the foundation for you to give your customers a consistent, continuous and compelling experience.


  • Digital Trends & Innovation

    For senior business decision makers

    Customer-centric business transformation is now a strategic imperative across the C-suite, one that involves reorienting an organisation’s people, processes, and technology to engage with today’s always-connected consumers. The Digital Trends & Innovation Track provides insights for and from CMOs, CIOs, chief digital officers, heads of commerce and advertising - anyone on the hook for customer experience - about how to navigate digital disruption and build loyalty with your customers along the way.


  • Email & Campaign Management

    For marketing executives, channel marketers and campaign managers

    Consumers want consistent online and offline experiences that are engaging and personal. You need to create, optimise, and deliver personalised experiences to each customer, at the right moment, through multiple channels. Join your peers, along with Adobe experts, thought leaders, and customers as they discuss best practices, strategies, and success stories for email and omnichannel marketing.


  • Hands-on Labs

    For anyone who wants to experience our applications in action

    Every so often we need a break from all the talking and we want to just get our hands dirty. That’s what the Hands-on Labs are all about at Adobe’s EMEA Summit. Proof of the pudding is often in the eating – and better to be full rather than hungry! Dive into the practical side of marketing with sessions and hands-on labs that focus on how to implement technologies and applications across Adobe Experience Cloud. Topics align closely across the other tracks and focus on how to apply the applications within your particular business. Led by Adobe experts, the Hands-on Labs will teach you valuable product tips, tricks and ways to make the most of your investment in Adobe technology.


  • MagentoLive at Summit

    MagentoLive at Summit

    Expand your global commerce experience by learning from digital commerce leaders, innovative retailers, expert agencies and technical developers across commerce specific sessions and labs that will help you prepare your business for growth.


  • Personalisation

    For marketers and developers on personalisation, growth and optimisation teams

    Personalisation is no longer optional. Expectations for brands to deliver a relevant and personalised experience has never been higher and brands need to build the right team, culture, and processes to deliver these personalised experiences at scale. Learn from industry leaders and domain experts on how they established their personalisation programs and leveraged AI/ML innovations to grow revenue, conversion, engagement, and loyalty across every critical customer touchpoint.


  • Platform, Machine Learning and AI

    For marketing & IT leaders, developers & data scientists, data & customer management (DMP, CDP) practice leads

    Learn how Adobe Experience Platform and Adobe Audience Manager, Adobe’s industry leading data management platform (DMP), can enable brands to centralise and standardise customer data management strategy across the enterprise. In this jam-packed track, Adobe experts will partner with thought leaders to demonstrate the value of powering real-time customer profiles, enabling data science and data governance to personalise experiences, while pushing the limits of data discovery, data management, and real-time audience activation. Whether you’re a marketing or IT executive, daily practitioner, or a data scientist, you’ll be able to apply learnings based on your role and ensure that your brand continues to deliver on the experience promise – all while future proofing your investment and delivering measured results.


  • Vertical Industry

    For marketing and business executives who want to know more about digital transformation in their industries

    Vertical industry sessions focus on client success stories and solutions for specific industries including Retail, Financial Services, Automotive & Manufacturing, B2B & High Tech, Telco & Media and Travel & Hospitality. These 45 minute sessions take a deeper look at how leading digital brands in each of those industries are leveraging a combination of people, process and technology for business success.


  • Adobe Application Overviews

    For all digital marketers

    Adobe Experience Cloud brings together all of your marketing tech in a single place, so you can do everything from managing your content and delivering email campaigns to automating your ad buying and measuring your success. Have you ever wondered how any of the applications work, or wanted to see them in action? If so, these sessions are for you – short, sharp overviews and demos of the Adobe applications to give you an introduction to the technology. Please note that these sessions are not intended to provide best practice or tips & tricks, they are purely designed to bring you up to speed quickly with the applications and help you understand the features and capabilities that they provide.


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Adobe Summit 2020 Quote Icon I can apply skills and technology to my work instantly. It was motivating and inspirational.

2019 Attendee