Thursday 3 May, 07:00
Registration | Breakfast

Community Pavilion

Thursday 3 May, 09:00
Become an Experience Maker

Auditorium

Brad Rencher / Shantanu Narayen

Join Brad Rencher, EVP & GM, Digital Experience, for a morning looking at the innovations in Adobe Experience Cloud. The session will be opened by Adobe President & CEO, Shantanu Narayen, and we’ll share Adobe’s vision for both business and marketing in the world of Experience Business. Across digital analytics, programmatic advertising and marketing tech, we’ll bring alive ideas and innovations, showcasing brands that are becoming true Experience Makers including HSBC, Samsung, Sky and Virgin Atlantic. It’s a session not to miss if you want to see the latest and greatest in Digital Experiences from Adobe and its customers.

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Thursday 3 May, 11:30
Refreshment Break

Community Pavilion

Thursday 3 May, 12:00
Networking Lunch

Community Pavilion

AN3 - Flexing your analysis muscles: Latest tips & tricks for Adobe Analytics

Adobe Breakout Room 12

Ben Gaines / Jen Lasser

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CX1 - Key trends in digital experience innovations

Adobe Breakout Room 6

Loni Stark

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EM1 - Adobe Campaign solution update

Adobe Breakout Room 9

Bruce Swann / Sundeep Parsa

MI1 - M3: the new model for marketing which fuses digital and classic

Adobe Breakout Room 1

Ashley Friedlein

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OP2 - Value Blockers: What’s stopping you from achieving Digital Transformation

Adobe Breakout Room 7

Sultan Semlali / Karen Rasmussen

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PO7 - Top optimisation hacks you can do with Adobe Target

Adobe Breakout Room 5

Kasper Andersen

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TL1 - The importance of User Generated Content and how to add it easily to your brand's website

Capital Suite Lab 12

Lisa Kreilinger / Peter Eiselt

TL19 - Optimise your Experience Manager author experience

Capital Suite Lab 9

Pascal Thomas / Rob Wilson

TL2 - Assessing and understanding your digital maturity

Capital Suite Lab 11

Matthew Winwood / Olivier Binisti

TL3 - Manage a sophisticated multilingual campaign with a content-first approach

Capital Suite Lab 7

Boris Daffos / Jo O'Connor

TL5 - Adobe Sign - speed up your business transactions with automation of your document workflows

Capital Suite Lab 10

Uli Isermeyer / Steve Walker

TL6 - Are you prepared? GDPR and the Experience Cloud

Capital Suite Lab 8

Emmanuel Marchand / Joe Khoury

Tour 1 - Guided Tour through an immersive 360° customer journey – See it, hear it, smell it, experience it!

Adobe Stand, Community Pavilion

Michael Moertl / Julia Bloechl

VI1 - Retail in the age of disruption

Adobe Breakout Room 10

Michael Klein / Phil Lewis / Peter DelChiappo

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VI2 - From Disruption to Transformation across Media and Telco

Adobe Breakout Room 8

Chris Jenkins / Chris Taylor / Bob McNinch / Dan Britcher

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VI3 - How AI enables Siemens to change the brand perception fundamentally

Adobe Breakout Room 3

Jill Steinhour / Conrad Woeltge / Mark Seall / Stephanie Chalmers

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VI4 - Creating experiences that connect in financial services

Adobe Breakout Room 11

Christopher Young / Steven Hicks / Eugenia Gibbons

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VI5 - Creating timeless experiences in travel and hospitality

Adobe Breakout Room 2

Julie Hoffmann / Stuart Irvine / Chao Zheng

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VI6 - Data is the new oil! Accelerating automotive consumer engagement

Adobe Breakout Room 4

Axel G. Heyenga / Natanael Sijanta / Colin Morris

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Thursday 3 May, 13:00
Networking Lunch

Community Pavilion

AN9 - Good vs. Great: Obtaining elite analytics ROI is easier than you think

Adobe Breakout Room 12

Nate Smith

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CX2 - Adobe Experience Manager Sites: Top 10 new innovations

Adobe Breakout Room 6

Cedric Huesler / Mathias Siegel

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EM2 - Experience Business Awards: Excellence in email and omnichannel marketing

Adobe Breakout Room 9

Bridgette Darling

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MI3 - Human connection at scale: Unlock the value of social media with Hootsuite & UBS

Adobe Breakout Room 1

Penny Wilson / Christian Aichhorn

OP3 - Adobe is GDPR ready. Are you?

Adobe Breakout Room 7

Thomas Barker / Alisa Bergman / Karthik Raman

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PO8 - Target Everywhere: Personalising beyond the browser experience

Adobe Breakout Room 5

Nimit Kumar / Artur Ciocanu

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Thursday 3 May, 14:00
AD7 - Trending topics in advertising

Adobe Breakout Room 2

Sam Gaunt / Toccara Baker

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AN1 - DMP 102: Data Management Platform Basics

Adobe Breakout Room 10

Wouter Van Geluwe / Thomas Vaarten

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AN15 - Blockchain: The future of identity, advertising and experience

Adobe Breakout Room 12

John Bates

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AN21 - The new normal - real AI assisted data superpowers

Adobe Breakout Room 5

Rob McLaughlin / Anthony Magee

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CD1 - 3D, VR & AR with adidas and Adobe

Adobe Breakout Room 11

Simone Cesano / Ross McKegney

CX4 - Getting up and running with Adobe Experience Manager Sites

Adobe Breakout Room 3

Karthik Muralidharan / John Mitchell

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CX8 - What's new in Adobe Experience Manager Assets: Top DAM features

Adobe Breakout Room 6

Maxwell Mabe / Greg Klebus

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EM13 - How Adobe Campaign helped The O2 put fans first

Adobe Breakout Room 4

Emily Scoggins / Mariana Lima / Allan Kerr

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EM3 - Virgin Holidays – The transformational journey towards a unified customer experience

Adobe Breakout Room 9

Saul Lopes / Bruce Swann

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MI2 - New nudges - the next evolution in customer influence

Adobe Breakout Room 1

Alastair Cole

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OP11 - The Practicalities of Digital Transformation in a siloed business

Adobe Breakout Room 7

Tom Loomes

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OP13 - HSBC - transforming our business to engage with the digital customer, a multi-channel approach

Adobe Breakout Room 8

Craig Johnson

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TL10 - 1+1=3: Adobe Analytics and Adobe Target are better together

Capital Suite Lab 8

Sandro Looser / Kasper Andersen

TL11 - Adobe Target for developers: the Target APIs

Capital Suite Lab 10

Andrew Hawkins / Peter Eiselt

TL12 - Target QA and Debugging

Capital Suite Lab 9

Thomas Heinbach / Abhinav Sharma

TL26 - Getting started with Launch by Adobe

Capital Suite Lab 11

Jeff Chasin / Rudi Shumpert

TL7 - Boost your AEM Search

Capital Suite Lab 12

Tingting Zhu / Francois Fornaciari

TL9 - Campaign V7 Interactions and NBA (Next Best Activity) targeting activities

Capital Suite Lab 7

Shaun McCran

Tour 2 - Guided Tour through an immersive 360° customer journey – See it, hear it, smell it, experience it!

Adobe Stand, Community Pavilion

Michael Moertl / Julia Bloechl

Thursday 3 May, 15:00
AD3 - The art & science of personalised ad experiences

Adobe Breakout Room 2

Justin Merickel / Kiyoshi Ihara

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AN19 - From information to intelligence: How machine learning drives Nissan's Customer Experience at scale

Adobe Breakout Room 4

Dev Rishi Sahani / Scott Ross

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AN5 - Let your data fly - how SAS Airlines is leveraging customer intelligence to drive campaigns

Adobe Breakout Room 12

Linda Eidenvall

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AN6 - Data science and the DMP: Proactive Audience Management

Adobe Breakout Room 10

Kyle Morehouse / Gabor Erdos

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CD2 - Ubisoft transforms customer engagement in gaming through design

Adobe Breakout Room 11

Anne Blondel-Jouin / Frederic Rolland

CX10 - Adobe.com: The effective way to run Adobe Experience Manager

Adobe Breakout Room 6

Elaine Skapetis

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CX14 - Credit Suisse: Optimising enrolment with Adobe Experience Manager Forms

Adobe Breakout Room 3

Sunil Menon / Daniel Knoepfli

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EM4 - The Beauty of Loyalty – How Douglas drives engagement and revenue along the entire customer lifecycle

Adobe Breakout Room 9

Timo Kohlberg / Julian Griessl

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EM5 - Adobe Campaign Classic: Tips & tricks for 2018

Adobe Breakout Room 8

Matt Rawding / Eric Perrin

MI4 - AI & Opportunity: harnessing technology for competitive advantage

Adobe Breakout Room 1

Jeremy White

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OP6 - Adobe Cloud Platform: The heart of Adobe Experience Cloud

Adobe Breakout Room 7

Steve Allison / Jim Rivera

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PO2 - Humanising the digital experience with AI and personalisation

Adobe Breakout Room 5

Kevin Lindsay / Rob McLaughlin / Ernan Roman

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Tour 3 - Guided Tour through an immersive 360° customer journey – See it, hear it, smell it, experience it!

Adobe Stand, Community Pavilion

Michael Moertl / Julia Bloechl

Thursday 3 May, 15:45
Refreshment Break

Community Pavilion

Thursday 3 May, 16:15
AD2 - The promise of Programmatic TV in EMEA

Adobe Breakout Room 2

Philip Duffield / Jamie West

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AN2 - Analytics Rockstar 2018: Top tips and tricks

Adobe Breakout Room 12

Eric Matisoff / Urs Boller / Piermarco Burrafato / Amit Kanakrai

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AN4 - The future of Adobe Sensei in Adobe Analytics

Adobe Breakout Room 10

Matt Freestone

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CD3 - How winning brands gain new users, through experiences

Adobe Breakout Room 11

Mark Adams

CX16 - Content marketing at scale: How UGC & machine learning ease big pain points

Adobe Breakout Room 6

Santiago Pombo / Hakan Fritz

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CX3 - Fluid experiences for mobile journeys

Adobe Breakout Room 3

Haresh Kumar / Achim Martini

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EM6 - Adobe & Microsoft: Winning in the age of the customer with CRM powered Campaign Management

Adobe Breakout Room 9

Ben Tepfer / Nishant Pithia

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EM7 - Shell: Fuelling personalised experiences with Adobe Campaign

Adobe Breakout Room 4

Jasper Van Der Vlugt / James Hallam / Sherine Yap

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MI10 - Talent unleashed: How PlayStation and Adobe feed the hidden engine of Digital Transformation

Adobe Breakout Room 1

Gordon Thornton / Tania Garrett

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OP15 - DevOps deciphered – Making the technology work for the business to deliver exceptional customer focused experiences

Adobe Breakout Room 7

Jonny Wooldridge / Tom Winstanley

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OP19 - Allianz. We explore. We learn. We create. A new take on connecting with customers

Adobe Breakout Room 8

Florian Scheiblbrandner / Helmut Nachbauer

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PO10 - The Future of Experience Optimisation

Adobe Breakout Room 5

Daniel Sheinberg / Srinivas Manapragada

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TL13 - Unlock IoT with Adobe I/O

Capital Suite Lab 12

Rob In der Maur / Chris Bray

TL14 - Introduction to Authoring Extension for Launch, by Adobe

Capital Suite Lab 11

Jan Exner / Jeff Chasin

TL15 - AEM forms: to submit or not to submit?

Capital Suite Lab 7

Marc Meewis / Pascal Thomas

TL16 - Implementing Adobe Audience Manager and Customer ID Sync

Capital Suite Lab 8

Wouter Van Geluwe / Lisa Kreilinger

TL17 - Audience Analytics in action: Bring an audience focus to your analysis and reporting

Capital Suite Lab 10

Praj Datar / Allan Witts

TL18 - Introducing the latest Adobe Analytics APIs

Capital Suite Lab 9

Andrew Hawkins / Sandro Looser

Tour 4 - Guided Tour through an immersive 360° customer journey – See it, hear it, smell it, experience it!

Adobe Stand, Community Pavilion

Michael Moertl / Julia Bloechl

Thursday 3 May, 17:15
AD4 - Choosing a DSP partner

Adobe Breakout Room 2

Jon Ones / Colin Burcher

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AN13 - Build event-driven experiences with Adobe I/O and Analytics Triggers

Adobe Breakout Room 10

Carmen Sutter

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AN8 - Privacy by Design: GDPR & your Experience Business

Adobe Breakout Room 12

John Bates / Heiner Buenting

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CD4 - How to prioritise a design culture and investments for long-term success

Adobe Breakout Room 11

Mai Enevoldsen

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CX12 - Breaking the chains: How The Telegraph is leveraging Adobe Managed Services at scale and speed

Adobe Breakout Room 3

Adam Pazik / Lucian Craciun / Mehdi Ali

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CX9 - A brave new world: The future of automated rich media

Adobe Breakout Room 6

Maxwell Mabe / Andrew Hathaway

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EM8 - From emails to experiences - How Center Parcs delivers data-driven and automated campaigns

Adobe Breakout Room 9

Maxime Foutrel / Mathieu Hannouz / Dan Marshall

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MI5 - Alexa, give my brand a voice!

Adobe Breakout Room 1

Meryem Tom

OP16 - Phygital Marketing Hub at scale – The Amplifon vision to reshape the industry boundaries mixing digital and retail

Adobe Breakout Room 8

Cristiano Grassini Grimaldi / Riccardo Plata

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OP17 - Aviva's audience of one: How a 300-year-old disruptor puts customers first!

Adobe Breakout Room 4

Mike Oakey / Margaret Wagner / Azlan Raj

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OP5 - The benefit of embracing a culture of learning and development (L&D) in marketing teams

Adobe Breakout Room 7

Sean Donnelly

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PO9 - The road to a global optimisation program by BBVA

Adobe Breakout Room 5

Emmanuel Marchand / Iciar Martin Vallejo / Diego Cristancho

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Thursday 3 May, 18:00
Networking Reception

Community Pavilion

Thursday 3 May, 19:30
Summit Celebration

Summit Party Halls

Friday 4 May, 07:00
Registration | Breakfast

Community Pavilion

Friday 4 May, 09:00
Experience Maker All-Stars | Sneaks

Auditorium

John Mellor / Anthony Joshua MBE / Victoria Beckham OBE / Rob Brydon / Claudia Winkleman / Gabby Logan

Hosted by John Mellor, VP Strategy & Marketing, get inspired by individuals making amazing experiences for their audiences, be that in business, sports or fashion. You’ll hear how people are the beating heart of experiences, and how Adobe can help you achieve greatness via our newly launched Experience League. Switching gears, current World Heavyweight Boxing Champion, Anthony Joshua, and fashion businesswoman, Victoria Beckham, will both share their respective stories around building a career, a brand and a following in the Experience era. Finally, we’ll take a peek into the Adobe labs and gain early sight of some cool Experience innovations, hosted in a laid-back session by comedian & actor, Rob Brydon. Always fun, this “Sneaks” section is our most popular session and is a great way to round off a morning of inspiration before heading off into an afternoon of breakouts.

Friday 4 May, 11:30
Refreshment Break

Community Pavilion

Friday 4 May, 12:00
Networking Lunch

Community Pavilion

AD9 - A walk in the Adobe Advertising Cloud: Can programmatic advertising live up to the hype?

Adobe Breakout Room 2

Steve Weeks

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AN11 - Does the perfect dashboard exist?

Adobe Breakout Room 12

Till Buettner / Urs Boller

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AN17 - From concept to collaboration: Sky UK’s DMP Centre of Excellence

Adobe Breakout Room 10

Sandy Ghuman / Nina Caruso

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AN20 - Launch a more profitable digital experience – get off the implementation treadmill and create more value

Adobe Breakout Room 4

Jeff Chasin / Rudi Shumpert / Corey Spencer

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CD5 - The revival of print media through digital, video & VR

Adobe Breakout Room 11

Sebastian Pfotenhauer / Dominik Baumann

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CX13 - Announcing Adobe's NEW Experience-driven commerce offering

Adobe Breakout Room 3

Ryan Green

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CX7 - Best Practices for Adobe Experience Manager as a Hybrid CMS

Adobe Breakout Room 6

Wessel Heringa / Romain Alnet

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EM9 - The Art & Science of Email Marketing: How Loyalis transformed communication with Adobe Campaign Standard

Adobe Breakout Room 9

Mathieu Hannouz / Mieke van Poll

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MI7 - Seven ways to kill innovation

Adobe Breakout Room 1

Christian Majgaard

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OP1 - Attracting digital talent now and for future scale

Adobe Breakout Room 8

Rob Hill

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OP12 - Unlock China with Adobe Experience Cloud

Adobe Breakout Room 7

Nathan Farner / Wade Sherman / Peter Krmpotic

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PO6 - Adobe Sensei in Adobe Target: Automating A/B testing and personalisation at HSBC

Adobe Breakout Room 5

Shannon Hamilton / Sigi Bessesen

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TL21 - The power of A/B testing and email editing next generation

Capital Suite Lab 7

Flemming Blixt / Lee Hau

TL22 - Design user experiences at the speed of thought

Capital Suite Lab 12

Bart Van de Wiele / Chris Bray

TL23 - Event-driven experiences with Adobe I/O Events and Analytics Triggers

Capital Suite Lab 10

Mark Gray / Joe Wilson

TL24 - Overcome your organisation's digital marketing barriers and prioritise best practices with a value based approach

Capital Suite Lab 9

Can Etili / Avtar Dhillon

TL4 - Are you prepared? GDPR and the Experience Cloud

Capital Suite Lab 8

Joe Khoury / Emmanuel Marchand

Tour 5 - Guided Tour through an immersive 360° customer journey – See it, hear it, smell it, experience it!

Adobe Stand, Community Pavilion

Julia Bloechl / Michael Moertl

Friday 4 May, 13:00
Networking Lunch

Community Pavilion

AD1 - Data-driven advertising: A single source of truth

Adobe Breakout Room 2

Zarpana Kabir / Andy Pilkington

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AN10 - More than data-driven – towards a value mindset

Adobe Breakout Room 4

Emilie Nenquin / Koen Muylaert / Jan Exner

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AN14 - The race to experience driven marketing with William Hill

Adobe Breakout Room 12

Ben Beard / Nick Takashima

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AN7 - Extreme implementation makeover: Analytics edition

Adobe Breakout Room 10

Adam Greco

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CD6 - SAP Transforms content scale and production through User Assistance group

Adobe Breakout Room 11

Axel Luther

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CX15 - Adobe Experience Manager Screens Top 5 Features

Adobe Breakout Room 3

Josh Van Tonder / Jim Stoklosa

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CX5 - Live from the trenches: How to personalise digital experiences at scale

Adobe Breakout Room 6

Peter Krmpotic / Brian DAmato

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EM10 - GDPR & Adobe Campaign: Reducing anxiety when dealing with privacy

Adobe Breakout Room 9

Matt Rawding / Eric Perrin

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MI8 - Why do established brands often fail to capitalise on their edge?

Adobe Breakout Room 1

Alex Depledge MBE

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OP7 - Experience Data Model: The Rosetta Stone of the Experience Business

Adobe Breakout Room 7

Klaasjan Tukker

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OP9 - Deliver exceptional experiences across the customer journey

Adobe Breakout Room 8

Ben Tepfer / Mike Softley / Rusty Warner

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PO5 - DER Touristik’s revolution: Democratising optimisation to increase revenue using Adobe Target

Adobe Breakout Room 5

Rachel Elkington / Alexander Gaertner / Miriam Eitel

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Friday 4 May, 14:00
AD6 - Elevating performance advertising beyond the click

Adobe Breakout Room 4

Beth Carlson

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AD8 - Optimising search campaigns with Website Analytics

Adobe Breakout Room 2

Julian Stank / Robert Watkins

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AN16 - Privacy by design: GDPR and Adobe Audience Manager

Adobe Breakout Room 12

Lakshmi Shivalingaiah / Rakhi Patel

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AN22 - Advanced Analysis with Adobe Analytics & R

Adobe Breakout Room 10

Trevor Paulsen

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CD7 - The digital transformation of Universal Publishing Production Music – The good, the bad and the music!

Adobe Breakout Room 11

Kinny Ahluwalia / Jane Carter

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CX11 - Need for speed: Continuously delivering updates with Cloud Manager for AEM

Adobe Breakout Room 3

Aditya Ghule / Patrick Kynaston

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CX6 - The convergence of SEO and content marketing

Adobe Breakout Room 6

Peter Krmpotic / Etherel Johnson

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EM11 - The future of Cross-Channel Marketing (featuring Forrester): Unlock customer context to drive relevant experiences

Adobe Breakout Room 9

Rusty Warner / Ben Tepfer

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MI9 - Taking action and building consensus for your idea

Adobe Breakout Room 1

Dale Murray CBE

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OP14 - From now to WOW - Adobe Sign at Merck

Adobe Breakout Room 8

Florian Wies / Gregor Kolk

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OP8 - Machine learning and Artificial Intelligence on the Adobe Cloud Platform

Adobe Breakout Room 7

Pari Sawant

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PO4 - A4T decoded: A is for Analytics, T is for Target

Adobe Breakout Room 5

Joshua Eiskovits / Stuart Dickson

TL25 - Creating end-to-end form applications with Adobe Experience Manager

Capital Suite Lab 12

Sonja Gusenbauer / Rob In der Maur

TL27 - Employ audience sharing to drive cross-channel marketing in Adobe Campaign

Capital Suite Lab 7

Laura Pick / Sam Davis

TL28 - Integrating Experience Manager with Adobe Launch, Analytics and Target

Capital Suite Lab 8

Dave Luckett / Flemming Blixt

TL29 - Target for power users: Personalise at scale with AI and Adobe Sensei

Capital Suite Lab 10

Andrew Hawkins / Benoit Marchand

TL30 - Seven things you should be doing in Analysis Workspace right now!

Capital Suite Lab 9

Peter Eiselt / Abhinav Sharma

TL8 - Programming Adobe Launch Extensions

Capital Suite Lab 11

Rudi Shumpert / Jeff Chasin

Tour 6 - Guided Tour through an immersive 360° customer journey – See it, hear it, smell it, experience it!

Adobe Stand, Community Pavilion

Julia Bloechl / Michael Moertl

Friday 4 May, 15:00
AD5 - Social advertising in a cross-channel world

Adobe Breakout Room 2

Manuel Paez

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AN12 - Show me the data! Getting data out of Adobe Analytics

Adobe Breakout Room 10

Bianca Baum / Stuart Dickson

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AN18 - Driving cultural change - Amplifon´s way towards a data driven organisation

Adobe Breakout Room 12

Cristiano Grassini Grimaldi / Fabio Marastoni

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CD8 - The asset journey: PUIG and the value of images

Adobe Breakout Room 11

Boris Daffos / Tomas Carbonell / Clara Maicas

CX17 - Experience Manager: Top 5 common pitfalls to avoid

Adobe Breakout Room 3

Geoffroy Schneck / Cedric Latimier

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CX18 - Hello world: Is your digital experience strategy truly global?

Adobe Breakout Room 6

Mathias Siegel / Nick Yiangou

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CX19 - Optimise creative operations with Adobe Experience Manager Assets

Adobe Breakout Room 4

Stefan Mehner

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EM12 - Customer Care best practices for Adobe Campaign Standard

Adobe Breakout Room 9

Kayleigh Smith / Samit Jain

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MI6 - Adobe Digital Insights: 10 predictions for our data-driven future

Adobe Breakout Room 1

Taylor Schreiner / Stewart Rogers

OP10 - Delivering consistent customer-centric experiences in a multi-brand multi-country organisation

Adobe Breakout Room 8

Alessandro Casellato / Edd Atcheson

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PO1 - Personalisation tales from our Adobe Experience Business Award finalists

Adobe Breakout Room 5

Jason Hickey

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PO3 - B2B personalisation at Adobe: Show me the money!

Adobe Breakout Room 7

Brittany Chandler / Duncan Harris

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Tour 7 - Guided Tour through an immersive 360° customer journey – See it, hear it, smell it, experience it!

Adobe Stand, Community Pavilion

Michael Moertl / Julia Bloechl

Friday 4 May, 16:00
Summit EMEA 2018 Closes