Early Bird pricing available until 31 March

Save £ 250 / 250  €.
Pay just £ 1,250 / 1,400 €
for a full conference pass.

Early Bird pricing available until 31 March

Save £ 250 / 250  €.
Pay just £ 1,250 / 1,400 €
for a full conference pass.

The Premier Event for Experience Makers.

With over 150 sessions and labs to choose from across thirteen tracks, see how to deliver and manage remarkable experiences for your customers at Summit and MagentoLive. We are currently finalising our most comprehensive agenda yet; in the meantime, here is a preview of some of the sessions on offer this year*.

Adobe Analytics Rockstars: Share your top tips & tricks The future belongs to the curious: our best Adobe Analytics tips & tricks Advanced Analysis with the Adobe Experience Platform and R Launching into the stratosphere: implementation tips for Adobe Analytics A clean, mean, actionable data machine: Four pillars of Data Governance Welcome to Adobe Analytics – where do I start? First steps to visualise the customer journey A cookie-less world: Privacy and the future of data collection As the cookie crumbles Effective measurement in a compliant world How the UK's Ministry of Defence is leveraging martech data insights to drive smarter digital advertising How Fidelity is joining advanced analytics and paid search Adobe Experience Platform powering the future of real-time customer experiences Inside Experience Platform Real-time Customer Profile Unravel customer insights using SQL & BI tools with Query Service LAST CHANCE! – Moving from DTM to Experience Platform Launch Experience Platform and Experience Data Model explained AI – The superpower behind Adobe’s Digital Transformation When out-of-the-box is not enough: Extending Adobe solutions with Cloud Native Applications Advanced Customer Data Management for the marketer (and IT partner) Real-time CDP and the customer journey: The window of opportunity Your DMP crash course Building an Audience Centre of Excellence Adobe Experience Platform: Revolutionising digital experiences Journey Orchestration: Be the conductor of your customer experience Adobe Audience Manager: Demystifying DMPs Real-Time Customer Data Platform: Understanding the future of personalisation Adobe Analytics: Powering customer intelligence Adobe Target: Perfecting the power of personalisation Adobe Experience Manager Assets: Breaking down silos Adobe Campaign: An intro to orchestrating experiences across channels Adobe Experience Manager Forms: Streamlining customer data Marketo Engage: Managing complex customer journeys Customer Journey Analytics: Discovering omnichannel insights in real-time Adobe Experience Manager Sites: Marketing made easy Adobe & Microsoft: Driving your digital transformation Adobe Sign: Taking the complexity out of e-signatures Magento Commerce: Making every e-commerce moment count Adobe Advertising Cloud: Optimising cross-channel advertising Build a model to develop ideal sales-qualified leads Building the dream team for the perfect Martech deployment Scaling up your Marketo Engage instance for smarter growth The streaming effect: using videos to generate more leads and engagement data Data science and Marketo Engage: a match made in ROI heaven Marketing automation processes for multilingual and multi-brand delivery CXM: Omnichannel nurturing and customer engagement in a single platform Adobe Experience Manager Sites: Top innovations The web and beyond: The power of traditional + headless Content Management Personalise at scale with Experience Manager, Analytics and Target Rich media mastery: Getting the most out of Dynamic Media Adobe Experience Manager: Top 5 Digital Screens features Best practices to get to market fast with Experience Manager Sites Cost down, value up: Modernising Digital Forms with AI and machine learning Adobe Experience Manager as a Cloud Service: Top innovations Learn, plan and prepare: Adobe Experience Manager as a Cloud Service Tips & tricks: Gain agility with DevOps for Adobe Experience Manager Fantastic metadata and where to find It: DAM in your creatives’ business Best practices for transitioning Adobe Experience Manager to Cloud Work better together: Teamwork builds the best experiences How to make your AEM–Experience Cloud solution integrations run like a well-oiled machine​ Have a SAFe (Scale Agile Framework) Digital Transformation with Etihad Sharing Digital Transformation success with Center Parcs Driving Digital Transformation at Invesco with Adobe Experience Cloud Still a 10%er? New ways to get more out of Adobe Campaign Classic Drive customer retention with Adobe Campaign Standard and Adobe Analytics T. Rowe Price say goodbye to your ESP and start an omnichannel journey with Adobe Campaign Email deliverability and strategies to maximise effectiveness Tips and tricks to get the best from your Adobe Campaign implementations​ Customer experience in the fast lane – accelerating engagement in automotive From lagging to leading – the digital transformation of financial services The power of the platform: Driving the M&E customer experience with AI How to deliver a memorable customer experience through people Creative Destruction If you want to be loved, be lovable Storytelling with Adobe Analysis Workspace Personalise offers and experiences with AI-powered personalisation Getting started with Adobe Experience Manager as a Cloud Service Explore the Adobe Analytics 2.0 APIs Advanced reporting for Optimisation & Personalisation activities Adobe Target testing and rules-based Personalisation Linking and automating Asset Workflows with Creative Cloud and AEM Asset Connected workflows: Design AEM Sites with speed using Adobe XD Development techniques for Adobe Experience Manager as a cloud service Adobe Campaign: Microsoft Dynamics 365 Connector + new features Activation supercharged with people-based destinations Frictionless migration to Experience Manager Assets as a Cloud Service Journey Orchestration and Places with Adobe Campaign Standard Adobe Analytics technology previews Digital Asset Management in an AI-First World Take your audio and video analytics implementation to the next level Accelerate Brand Asset Sourcing, Distribution, and Experiences with DAM Adobe Campaign Classic on lightning speed with a very large profile base Integrate AEM and Target Personalise almost everything with Adobe Target Recommendations Prepare for AEM as a Cloud Service: Modernise your AEM Sites Adobe Experience Manager + Magento: Developing your commerce journey Build custom apps with Adobe I/O Year in review: Top new Adobe Target features from 2019 Maximising personalisation: Top ideas to get the highest impact faster Adobe Target hacks: Tips & tricks to take full advantage of the solution Adobe Target & Adobe Experience Platform: The future of personalisation Building a personalisation programme: From zero to profit in six months

ACJ01

Analytics & Customer Journey


The best analysts from Europe's Adobe analytics community share their smoking hot tips, tricks, and power strategies. These tips are sure to bring the house down and enable you to positively impact your business. Audience members willing to pick up the mic and duet with our stars will receive fabulous prizes in addition to analytics fame. If you’re looking to deepen your analytics playlist and become your company's very own analytics rockstar, you can’t miss this session. 

Our rockstars share: 

  • Innovative practices and strategies to get your digital assets singing 
  • Out-of-the-box tunes on data analysis to optimise your business results 
  • Real-world tips and tricks that address challenging analytics questions 

 This intermediate session is for web and digital analysts in all industries. 

ACJ02

Analytics & Customer Journey


What do all great analysts have in common? Their curiosity leads them to investigate and explore their data to uncover meaningful insights. Discover actionable Adobe Analytics tips and tricks that will provide you and your team with unparalleled ability to let your own curiosity flourish, guiding you to a better understanding of your customers and business growth.

Among the topics covered:

  • New ways to explore your data in Analysis Workspace and the rest of the Adobe Analytics toolkit
  • Techniques for encouraging curiosity in your stakeholders by helping them ask good questions of data
  • Governance tips for ensuring that everyone in the organisation has the appropriate views of your customers

This session is recommended for intermediate and advanced Adobe Analytics users.

ACJ03

Analytics & Customer Journey


The Adobe Experience Platform provides a rich source of customer interaction data from all the Adobe solutions as well as other data you might need to analyse your customers' journeys. Whether you're new to R or an expert, you'll learn how to make exciting data discoveries using interactive visualisations and sophisticated machine-learning models – and take home all the code!

In this session, learn how to:

  • Connect R and query the Adobe Experience Platform using Data Science Workspace and the Adobe Platform Query Service
  • Richly analyse your customer journey using R and the open source visualisation software Plotly
  • Combine multiple sources of data into your machine-learning workflow
  • Integrate the output of your machine learning into Analysis Workspace through Customer Journey Analytics

ACJ04

Analytics & Customer Journey


In recent years we’ve seen a quantum leap forward in tag management capabilities, and the innovation is certain to continue for many years to come. How can you leverage this new power in your organisation and prepare for future developments? If you're a technical architect, developer or digital leader, you won’t want to miss this in-depth session where we share insider knowledge, tips and tricks and best practices about advanced implementation scenarios for desktop and mobile app implementations.

In this session, you'll gain:

  • Tips, tricks, and pro secrets for implementing Adobe Analytics, including data layers, Adobe Experience Platform Launch and processing rules
  • An understanding of how Experience Platform Launch works in conjunction with the new Adobe Experience Platform SDK for mobile apps
  • A sneak peek at the future of implementation for Adobe Analytics

This advanced session is for web and digital analysts in all industries.

ACJ05

Analytics & Customer Journey


How can you ensure that your organisation’s analytics practice is running like a well-oiled machine? Adobe’s industry-leading experts discuss four key pillars to your analytics strategy and implementation: organisational readiness, data collection strategy, data health, and data democratisation. Our experts will also provide a deep dive into one of the most vitally important pillars – data health. Learn the steps you need to take to move the needle in creating a data-driven, decision-making culture.

In this session, learn:

  • Actionable tips and tricks to establish and improve data governance in your organisation
  • Best practices for data health and immediate steps that you can take to see benefits
  • Real-world examples from a top brand’s journey to improve their governance strategy

This intermediate session is for web and digital analysts in all industries.

ACJ06

Analytics & Customer Journey


Overwhelmed by all there is to know about Adobe Analytics? We'll take you through the fundamentals that you need to hit the ground running. Adobe experts will teach you everything from collecting data to running analysis to gathering insights. To assist new users transitioning from other analytics tools, we'll translate old practices and terminology into Adobe’s tracking methodologies and workflows.

In this session:

  • Gain an understanding of Adobe Analytics building blocks, including metrics, dimensions, and campaign attribution
  • Learn how to collect, transform and analyse data to discover actionable insights
  • Get equipped to use advanced analysis tools in your workflow

This beginner session is for web and digital analysts in all industries.

ACJ07

Analytics & Customer Journey


Do you want to understand how your customers navigate across your site? Are you struggling to identify drop-off points in the conversion process? Are you interested to see how different segments trend over time? Analysis Workspace allows you to leverage powerful visualisations to discover valuable insights into the customer journey.

In this session, learn:

  • How to visualise the customer journey through your website or application
  • Best practices for discovering where visitors left and continued through a predefined funnel
  • How to analyse the behaviour of a group of people who share a common characteristic over a certain period of time

This beginner session is for web and digital analysts in all industries.

ACJ08

Analytics & Customer Journey


Are we truly moving into a cookie-less world, and what does that mean for analytics and marketing? As digital privacy gains importance, strategies for data collection need to keep pace. We'll distill down all the recent changes and regulations and provide you with clear options for implementing compliant data collection. If you're a technical architect, developer, or digital leader, this session will provide tools and guidance to implement in the new world of privacy.

This session covers:

  • Browser privacy initiatives, including ITP
  • Adobe's Privacy API for GDPR and CCPA
  • COPPA Kids Act
  • Data collection and removing or fixing personal information data in Adobe Analytics

This advanced session is for web and digital marketers in all industries.

ADV01

Cross-Channel Advertising


As advertising continues to move into a cookie-less world, learn how to navigate the future of identity and privacy regulations. No longer are data management platforms and customer data platforms an either/or decision – they must work in harmony and provide unique, complimentary benefits. Get insights around the state of the cookie in advertising today and new data collection and identity management strategies to help lead your organisation through this new change.

ADV02

Cross-Channel Advertising


ADV03

Cross-Channel Advertising


With a long-term vison to deliver synergies between technologies and business areas, Capita RPP/MOD Army is directly investing into connected and natively linked Marketing and Advertising technology. In this session learn how they have are navigating this digital transformation and the impact it is having on their business results.

ADV04

Cross-Channel Advertising


Paid Search and Data Analytics teams are already starting to see benefits from working closer together. As customer journeys become more complex, and the touchpoints more diverse, there is an even greater impetus to close the gap between teams to identify the signals for a potential customer. By re-assessing the customer journey and the relative importance of each step, learn how Fidelity was able to optimise towards those paths that more frequently ended in purchases, and drive overall ROI.

In this session:

  • Learn how to identify valuable on-site interactions and optimise towards them in Adobe Ad Cloud.
  • Hear from a client who has recently gone through this process to understand their approach and results.

AEP01

Platform, Machine Learning and AI


The future of customer experience is real time and focused. Delivering the right message at the right moment with laser-focused precision is more important than ever. Experience Platform and its Real-time Customer Profile powers these customer experiences and provides a single system for analytical and transactional digital-experience use cases. Discover how Experience Platform plays a role in customer experience management, helping you to identify, understand and engage customers and deliver consistent, continuous and compelling experiences that delight customers at every turn. Of course, we won't just talk about it in this session – you’ll see it in action.

AEP02

Platform, Machine Learning and AI


The Adobe Experience Platform Real-time Customer Profile is at the centre of digital experiences, supporting multiple use cases around creating customer profiles. You can assemble customer profiles on the fly based on individual profile fragments coming from multiple sources. You can create segments that combine queries on customer attributes and customer behaviour, as well as audience membership. As data is being brought into Experience Platform in real time through data streams, the streaming segmentation runs the data against the queries, compared to traditional analytical systems that run queries against the data. 

In this session, learn about:

  • The Real-time Customer Profile approach and architecture
  • How it supports use cases like customer service, audience creation, and omnichannel activation

AEP05

Platform, Machine Learning and AI


Beneath every data point is a piece of a greater story. Adobe Experience Platform Query Service enables you to unlock richer analysis and insights about your customer experience through direct query access to omnichannel customer data and multiplatform reporting and analysis against all data stored in Experience Platform. Understand Query Service capabilities and what’s new since the last Summit. Hear from a customer about their experience using Query Service, and see Query Service in action through a live demo. In this session:

  • Query Service use cases
  • What makes Query Service better than other query tools
  • How Query Service works together with other Experience Platform capabilities

AEP07

Platform, Machine Learning and AI


Adobe’s extensible tag manager, Experience Platform Launch, has eclipsed Dynamic Tag Management (DTM). DTM is scheduled to be decommissioned at the beginning of 2021. If you don't already have a plan in place to move from DTM to Experience Platform Launch, now is the time to get moving. In this session:

  • Learn which steps are involved in a migration and the surprises that might lay in wait
  • Hear migration experiences from experts and practitioners like you
  • Get your questions answered

AEP08

Platform, Machine Learning and AI


Data is the core ingredient for digital experiences and Adobe Experience Platform Real-time Customer Profile. Experience Platform uses the Experience Data Model (XDM) to represent consumer-interaction data with attributes, identity information, segment membership, and consumer behavioural data. XDM describes the structure of data flowing in Experience Platform, allowing customers to standardise their own data models across the organisation. In this session, learn how:

  • The data pipeline in Experience Platform provides the capability to ingest, process, and action on data in batch and real-time
  • Out-of-the-box connectors can bring data from Adobe apps and third-party systems into Experience Platform and make it available in Real-time Customer Profile for activation and Data Science Workspace and Query Service for analytical use

AEP10

Platform, Machine Learning and AI


With the high volume, velocity and variety of data collected, brands need artificial intelligence and machine learning to help make sense of all this data and how to best use it. Despite major advances, companies are still searching for the time and resources to drive AI- and ML-powered customer engagement and, ultimately, better business results. At Adobe, we’ve been using our next-gen AI-as-a-service to transform our business for over three years. Learn from Adobe experts on how you can succeed in CXM by incorporating AI into decisions that drive the entire customer journey.

AEP11

Platform, Machine Learning and AI


Streamline the delivery of digital experiences with a custom application that ties content and data together. With cloud native applications, a new class of custom applications available alongside other Adobe Experience Cloud products, you can surface hidden value from a variety of Adobe and third-party applications. We'll walk through several use cases to show you what's possible. Learn strategies to create value from what can be hidden within multiple applications. 

Learn how to:

  • Create applications to view your world differently and drive business goals
  • Go beyond out-of-the-box with Adobe I/O and cloud native applications

AEP13

Platform, Machine Learning and AI


In the world of data management platforms (DMPs) and customer data platforms (CDPs), how do you know which technology you need and when? Marketers who need access to personal data within their segmentation strategy have to rethink which systems they need to power strategic use cases, access data in real-time from other teams, and provide a user-friendly interface to reduce time to market. This session showcases Adobe’s Real-time CDP, powered by Adobe Experience Platform. 

Key takeaways:

  • Understanding Adobe’s approach to customer data management
  • Demonstration of Real-time CDP
  • Key use cases across industries

Recommended prerequisites: DMP 101 and 201

AEP14

Platform, Machine Learning and AI


Effective and efficient marketing depends on engaging with your consumers at the right time and in the right context. Successful businesses understand the importance of recognising when that time is right and have implemented their tech stack to support capitalising on those opportunities by providing contextually relevant experiences throughout the customer journey. Discuss use cases that capture the window of opportunity with access to a unified profile.  

In this session:

  • Brief review of Adobe’s real-time customer profile
  • How and when to activate a unified profile
  • Tips for aligning tech to the customer journey


AEP15

Platform, Machine Learning and AI


What is a data management platform? How is a DMP different from other technologies and how does it complement my existing tools? What use cases could a DMP enable that add value to my business? Get answers to these questions and more. Learn how the media DMP evolved into the enterprise DMP, and why Adobe Audience Manager is the first and most extensive experience DMP available on the market. Discover how Audience Manager can fit into your marketing stack and how to use it at every stage of your marketing funnel. We'll review key concepts and frameworks to consider as you get started and explain DMP use cases to drive great customer experiences. 

Key takeaways:

  • Understand what a DMP is and what it can do
  • See how a DMP can augment your existing marketing stack
  • Discuss frameworks and concepts to build a mature DMP practice
  • Learn how to tackle key use cases that address quick wins with the potential to scale and benefit the enterprise

AEP16

Platform, Machine Learning and AI


Today’s marketing leaders have a shared central vision to communicate to their audiences effectively and efficiently, but the marketing teams live in siloed reality. Media teams maintain their own use cases, tactics, and metrics. This siloed existence also applies to their counterparts on personalisation teams, CRM teams, and agency partners. Sometimes, the technology itself makes these divisions wider. Silos make it challenging to execute holistic audience-based programs and tactics. Learn how you can set up your technology investments and teams to beat the silos and create a collaborative audience centre of excellence that drives success for your organisation. 

Key takeaways include:

  • Best practices for developing a centre of excellence and selecting roles and personas
  • Process models for driving organisation effectiveness
  • Example CoE operational structures that drive success across platforms

APP01

Adobe Application Overviews


All Experience Cloud products are built on a modern foundation that brings together all data and services in an open ecosystem. This experience system of record is where our applications connect to create enhanced experiences with advanced AI and machine learning from Adobe Sensei. Join this session to understand the revolutionary underpinnings of Adobe's Digital Experience offerings, what scenarios it best fits and the key business challenges it solves.

APP02

Adobe Application Overviews


Journey Orchestration, built on top of the Adobe Experience Platform, enables you to break down experience silos and focus on the holistic journey across the customer lifecycle to anticipate every individual’s needs. From awareness to conversion, service and retention, you'll be able to create competitive advantages, increased engagement and customer lifetime value through seamlessly scalable, event-based engagement. Join this session to understand the core capabilities of Journey Orchestration, which business scenarios and data sets it best suits and the key business challenges it solves.

APP03

Adobe Application Overviews


Adobe Audience Manager is a data management platform that enables advertisers, publishers, and agencies to unleash the power of first party data with second and third party data to create a true 360 view of a consumer profile, build and activate meaningful audiences, and ultimately drive the pillars of the customer journey. This session will provide an overview of Adobe Audience Manager's core capabilities, the types of data it's able to work with and the key business challenges it solves.

APP04

Adobe Application Overviews


Adobe's Real-Time Customer Data Platform, built on top of the Adobe Experience Platform, simplifies the management of profile data and gives you the ability to deliver personalised experiences across all channels and destinations. Join this session to understand the core capabilities of Real-Time Customer Data Platform, which business scenarios and data sets it best suits and the key business challenges it solves.      

APP05

Adobe Application Overviews


Adobe Analytics is the core system of intelligence for the enterprise. It enables businesses to move from insights to action in real time, uniquely integrating audience as the core system of intelligence and enables data across all Adobe clouds. This session will provide an overview of the core capabilities of Adobe Analytics, the types of data it's able to work with and the key business challenges it solves.

APP06

Adobe Application Overviews


Adobe Target enables organisations to test, target and personalise the most crucial customer interactions in real-time for greater revenue impact. This session with provide an overview of Adobe Target's core capabilities, from basic A/B testing all the way to Automated Behavioural Targeting, the types of use cases it's able to deliver against and the key business challenges it solves.

APP07

Adobe Application Overviews


Adobe Experience Manager Assets ensures a consistent experience across the customer journey, giving marketers the tools to shift from manual and siloed asset management to smart content creation, management and delivery. This session will provide an overview of the core capabilities of AEM Assets, the types of use cases it addresses and the key business challenges it solves.

APP08

Adobe Application Overviews


With Adobe Campaign, you can use rich customer data to create, coordinate and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels and more. This session will provide you with an overview of Adobe Campaign's core capabilities, its data sources including CRM and the key business challenges it solves.

APP09

Adobe Application Overviews


Adobe Experience Manager Forms helps you acquire, retain, and upsell customers by delivering standout, personalised customer experiences. With AEM Forms, you can capture customer data across devices, automate workflows to route submitted data to systems and people and personalise your outbound statements, letters and notices. This session will provide an overview of the core capabilities of AEM Forms, the types of use cases it addresses and the key business challenges it solves.

APP10

Adobe Application Overviews


Marketo Engage is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalised experiences, optimise content and measure business impact across every channel, from acquisition to advocacy. Join this session to find out more and understand how Marketo Engage can drive measurable results for your business.

APP11

Adobe Application Overviews


Customer Journey Analytics brings the interactive, self-serve experience of Adobe Analytics Analysis Workspace to omnichannel customer data, enabling organisations to empower anyone with responsibility for the customer experience to visualise the customer journey in full context across a variety of channels and discover omnichannel insights in real-time. Join this session to understand the core capabilities of Customer Journey Analytics, which business scenarios and data sets it best suits and the key business challenges it solves using the power of Adobe Experience Platform.

APP12

Adobe Application Overviews


Adobe Experience Manager Sites is a modern cloud-based platform for rapidly delivering engaging, multichannel customer experiences that drive online business success. With Experience Manager Sites, marketing and IT teams can create, manage and personalise digital experiences across websites, mobile & IoT apps, and on-site screens using intuitive tools enhanced with intelligence to drive customer adoption and success. This session will provide an overview of the core capabilities of AEM Sites and the key business challenges it solves.

APP13

Adobe Application Overviews


Adobe & Microsoft share a vision to enable our customers to embrace and realise digital transformation to compete in an evolving and complicated environment. Customer experience is a critical element to digital transformation, and businesses must invest in new technologies and processes to engage customers, partners or employees more effectively. Join this session to understand the business scenarios our partnership makes possible and the key business challenges it solves.  

APP17

Adobe Application Overviews


Adobe Sign helps you deliver 100% digital experiences with trusted, legal e-signatures. Join this session to learn how to use Adobe Sign to manage all types of signing workflows – from simple signatures to highly compliant qualified e-signatures in the cloud.

APP18

Adobe Application Overviews


Magento Commerce is the leading platform for commerce innovation. Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions, integrating digital and physical shopping experiences and powering £120 billion+ in gross merchandise volume every year. Join this session to understand the core capabilities of Magento Commerce, which business scenarios it best suits and the key business challenges it solves.

APP20

Adobe Application Overviews


Adobe Advertising Cloud is the industry’s first end-to-end platform for managing advertising across traditional TV and digital formats. It makes it simple to deliver video, display and search advertising across any screen in any format. With this independent cross-channel platform, marketers can identify and engage the best audiences with a consistent and relevant ad experience. This session will provide an overview of the core capabilities of Adobe Advertising Cloud, how it leverages data from other Adobe applications and the key business challenges it solves. 

B2B01

B2B Marketing & Account-Based Experiences


Presented by Mike Madden, Head of Commercial Demand Generation, Adobe Experience Cloud

In today's marketing world, you can capture people's online body language: the pages they visit, emails they click, content they download, firmographic information, job title, and even their behaviour outside of your own website. The trouble comes when you have to take all this data and turn it into qualified leads. Find out how to generate perfect sales leads and leave your sellers singing you high praises.

In this session, learn:

  • How to use all the information that you have to develop and send sales the right lead
  • Which scoring mechanisms need to be in place to drive demand, build pipeline, and hit revenue targets


B2B03

B2B Marketing & Account-Based Experiences


Presented by Kylie Peters, Marketing Operations Manager, Adobe Experience Cloud

Every marketer has been there before, staring down the impending deadline date of a MarTech deployment with a bunch of unanswered questions. Prevent that situation from happening again. Gain an in-depth understanding of all the processes behind a successful MarTech deployment so that you can efficiently plan, implement, and launch a new platform. In this session, learn about:

  • Stakeholder identification and alignment
  • Technical scoping
  • Documentation and training checklist
  • Ongoing enablement and feedback

B2B04

B2B Marketing & Account-Based Experiences


Growth is every marketers’ objective. Growth implies success. But is your Marketo Engage instance ready for your team to grow? Scaling a team is important, but your instance needs to scale with it. Luckily, Marketo Engage’s own internal experts are here to guide you on the best way to grow and scale your instance. Join us to learn all the small changes that you can make now to prevent substantial issues down the road.

Areas covered include:

  • Smart Lists’ configurations to avoid
  • Dealing with duplicates and inactive leads before they become a problem
  • When to use and when not to use workspaces

B2B05

B2B Marketing & Account-Based Experiences


Presented by Tyler Lessard, VP Marketing, Vidyard

In the United States alone, 75 million people watch videos every day. Apps like Instagram, TikTok and YouTube are making it easier and easier for consumers to create and consume videos. Yet, when it comes to marketing strategy, most digital marketing and demand gen teams use it sparingly throughout the buyer's journey. Reasons vary from video creation being too expensive to produce or too difficult to measure. It's time to start embracing video content. Learn how video content is the most effective way to explain complex ideas, to show clearly what you do, and to earn the trust of your prospects. This session highlights:

  • Busting the video content creation myths
  • How to leverage low-cost video creation
  • How video can increase web conversion rates by more than 1,000% and accelerate time-to-MQL by 6 times

B2B06

B2B Marketing & Account-Based Experiences


The core indicator of any strong marketing business is ROI, achieved by delivering an exceptional prospect and customer experience. Theories about how to hit revenue goals vary, but it's proven that algorithms and solid operations methods work. Integrating data science into the core of your marketing strategy not only helps your team but also your bottom line. Walk away learning how data science shows up in:

  • Nurture campaigns when discovering net new accounts and revenue opportunities with predictive LTV capabilities Segmentation powered by AI-driven audience profiling
  • Predictive content campaigns served up through velocity scripting based on deep learning and NLP
  • Lead-scoring models based on random forest machine-learning model usage

B2B07

B2B Marketing & Account-Based Experiences


Discover from the get-go tactful ways to orchestrate your systems for success. Multilingual, multi-time zone, and multi-brand deployments require transforming your marketing automation platform into a repository of omnichannel touchpoints, data and attribution. Learn how to make sense of it all, and deliver relevant, personalised, coordinated campaigns at scale. Walk away knowing:

  • Honest mistakes to avoid in your system setup
  • Mini shortcuts for omnichannel success
  • Expert advice and best practices for overcoming automation challenges

B2B09

B2B Marketing & Account-Based Experiences


If you're using Marketo Engage, you're probably nurturing your prospects through the buying journey until they're ready to seal the deal. Now nurturing doesn't have to stop once the sale is completed. The customer marketing adoption team at Adobe has taken engagement programs beyond the regular sales cycle to drive customer success through regular touchpoints.

In this session, learn how to:

  • Engage your customers with relevant content, personalised to their stage and behaviour
  • Create an integrated nurture system
  • Coordinate your efforts across multiple channels with Marketo Engage


CAM01

Content & Asset Management


Discover the top eight must-have innovations for digital experience management featured in Experience Manager Sites. Learn how you can get a leg up on today’s constantly evolving landscape of digital transformation with a walk through of the latest innovations.

CAM02

Content & Asset Management


Are you making the most of your investment in Adobe Experience Manager? Managing content across an ever-expanding set of channels using multiple content systems for different applications can be resource intensive and expensive. But with your investment in Experience Manager, you have one modern unified solution for all your content needs across channels – from web and mobile apps to single page applications (SPAs), IoT, and more. Do more by leveraging content and experience fragments as content strategy building blocks. Learn how to deliver content anywhere using our Content Services Framework that allows you to:

  • Power any application or channel with headless or traditional content delivery
  • Populate experiences using content at or below the page level with HTTP APIs
  • Develop SPAs to allow for in-context self-serve editing and reduce content maintenance effort
  • Build governance guardrails with custom processes and granular access to content
  • Bonus: Get architectural considerations when designing for both mature and emerging channels

CAM03

Content & Asset Management


<p>To personalise every interaction customers have with your organisation you not only need comprehensive data but also extreme segmentation and content velocity. In this session, we will walk you through key elements of a successful personalisation programme and how native workflows between Experience Manager, Adobe Target and Adobe Analytics can help you execute this programme.</p><ul><li>Walk – Leverage centralised content across channels with the power of experience fragments</li><li>Run – Create content once in Experience Manager and pull it into Adobe Target for testing and personalisation</li><li>Floor it! – Take advantage of machine learning / AI powered capabilities to scale your personalisation efforts without scaling your team</li></ul><p>This session is for marketing and technology leaders and personalisation programme owners in all industries.</p>

CAM04

Content & Asset Management


Many organisations continue to rely on outdated tools and modes of working simply because they aren’t aware of what can be realised with modern technology. With expectations for personalised experiences more prevalent than ever, even a momentary delay in getting content to market can have a huge impact on both your brand and bottom line. Artificial intelligence and machine learning have ushered in a workflow renaissance, giving us the tools to achieve synergies never possible before. Adobe Experience Manager Assets and the Dynamic Media add-on can dramatically reduce or eliminate tedious tasks, freeing up time to put your energy and creativity to better use.

Join this session to learn how to:

  • Process and publish experience-optimised assets at enterprise scale
  • Configure AI-powered Smart Crop to cut down on the time and cost associated with point-of-interest cropping, completing what takes months of manual editing in only a matter of minutes
  • Dramatically reduce and automate the workload required to deliver device-optimised video experiences with intelligence

CAM05

Content & Asset Management


Experience Manager Screens extends your digital experiences into the physical world to power digital signage and kiosks in stores, restaurants, hotels, bank branches, airports and more. Learn about its top five innovative capabilities and how they can help you deliver digital experiences to engage customers in physical places.

In this session, learn about:

  • Managing interactive content for kiosks, product catalogues and more using single-page applications (SPA)
  • Dynamic text overlays and digital menu boards
  • Optimising content with analytics and data triggers
  • Streamlining content and playlist schedules
  • Improving operational efficiency with workflow automation of signage content

CAM06

Content & Asset Management


In today’s fast-moving digital landscape, it’s critical to get your digital experiences up and running quickly. Implementing a new web content management solution or redesigning your current web experience can be a lengthy and complex effort. The time required for design, development and testing can delay your time to market, ultimately preventing you from delivering value to your customers. Get up to date on the best practices and tools needed to launch your digital experiences quickly.

Join us to learn more about:

  • Best practices for design and development with Adobe Experience Manager to help you rapidly launch your digital properties
  • When and how to use production-ready components to save implementation time and reduce cost of ownership
  • How to leverage project archetypes and other out-of-the-box tools to accelerate your timelines

CAM07

Content & Asset Management


The modern customer owns 3.2 connected devices and expects all interactions to be fluid across channels – be it laptop, mobile phone, or even offline. When it comes to digital forms, this cross-channel integration can be a tough challenge. Many organisations in regulated industries have only a handful of forms that are built for multichannel interactions, with a large collection still waiting to be optimised for a mobile experience. The common problem is too many forms, too slow to update them all, and too expensive to do so at scale. Not anymore! Join us to learn why a modernised forms experience matters, and how you can leverage AI and machine learning to accelerate time to value while gaining 379% ROI for your organisation.

Get live demos and examples of how to:

  • Modernise your digital forms  with AI and machine learning to accelerate time to value
  • Automate your business processes through workflows and integration
  • Measure and leverage data-driven insight to optimise form performance

CAM09

Content & Asset Management


Discover the top innovations for Experience Manager offered as a cloud-native service. Learn how you can achieve SaaS-like agility to adapt to ever-changing market expectations and always stay ahead of the latest innovations in customer experience management.

CAM10

Content & Asset Management


With Adobe Experience Manager as a Cloud Service, your teams can focus on innovating, instead of dealing with day-to-day operational concerns, such as maintenance and product upgrades. Discover the key things you need to know about leveraging the cloud-native architecture built on container-based infrastructure – purpose-built for fast delivery and modular services. Whether you're an Experience Manager veteran or just beginning your journey with Experience Manager, this session will equip you with the right foundation to optimise your development practices and prepare for a cloud-native future with Experience Manager.

CAM11

Content & Asset Management


Learn how to use purpose-built CI/CD methods for Adobe Experience Manager to start your organisation's DevOps journey or complement your existing DevOps methods. Learn from our experts to help your development team achieve high-quality releases faster than ever. 

Key takeaways:                       

  • How to adopt DevOps and Adobe Experience Manager practices regardless of whether your organisation is just starting to explore DevOps methodology or has a mature practice
  • Best practices for Adobe Experience Manager development, testing, governance and deployment 
  • Methods for integrating Cloud Manager’s deployment process with existing DevOps tools

CAM12

Content & Asset Management


A digital asset management (DAM) system is only as good as its metadata, and enterprise asset managers rely on quality metadata to organise and expose their assets. As DAMs become increasingly critical to meeting your business and marketing goals, the ability to source and manage asset metadata can be a competitive advantage. Discover how to blend today’s best practices for sourcing and managing metadata with tomorrow’s world of automation and machine-assisted technologies.

In this session, we explore:

  • Adapting your organisation's metadata strategy in a new world of assistive and intelligent technologies
  • Making metadata interfaces more accessible to humans across creative, marketing, and business teams
  • Sharing best practices and emerging trends for metadata tagging, validation and localisation

CAM13

Content & Asset Management


In today’s omnichannel world, organisations are under constant pressure to deliver innovative experiences at scale to acquire and retain customers. The need to deploy new experiences or updates has shrunk from monthly to weekly and, in some cases, daily. Nonetheless, technological challenges, such as availability, performance, access to innovations, and security management, inhibit rapid release cycles and lead to costly service quality issues.

In this session, learn: 

  • How Adobe Experience Manager in the Cloud can deliver more value on your investment  
  • Best practices from Experience Manager experts on how to prepare your organisation to modernise your codebase and take full advantage of Experience Manager innovation

CAM19

Content & Asset Management


Most organisations are focused on making external changes to deliver better customer experiences, but often overlook or deprioritise improving internal productivity.  In a modern workplace, organisations that improve how teams get work done and collaborate, are better suited to enhance customer experiences.

The foundation supporting this internal transformation is an ecosystem of integrated applications and solutions based on the tools that most organisations are already using such as Microsoft 365, Adobe Document Cloud, Creative Cloud, and Experience Cloud.

Experience first-hand how to:

  • Improve productivity and collaboration between internal organisations from Marketing, to Creative, to Business
  • Extend the tools teams use every day like Microsoft 365 with Adobe Document Cloud, Creative Cloud, and Experience Cloud to become a high performing, well-integrated team
  • Bring together teams from different departments and different continents and keep everyone on the same page
  • Digitise manual and paper-based steps to speed up workflows
  • Deliver metrics and analytics with insightful and engaging visual display layers
  • Hear how customers have transformed experiences from the inside out.

CAM21 CC

Content & Asset Management


Experience Manager integration with Adobe Marketing Cloud and Adobe Experience Cloud gives you powerful web analytics and website optimisation products that deliver actionable, real-time data and insights to drive successful online initiatives. Get best practices and learn about common pitfalls for cloud services integration and SAML and IMS.

In this session, get best practices and troubleshooting techniques for:

  • Experience Fragments personalisation
  • Adobe Asset Link Integration with Adobe Experience Manager
  • Using Asset insights in Adobe Experience Manager
  • SAML configuration for Adobe Experience Manager
  • Identity Management System on Adobe Experience Manager

DTS01

Digital Technology & Strategy


In this session, you will discover how the Scaled Agile Framework (SAFe) helped Etihad implement a successful Digital Transformation using the Adobe Stack (AA, AAM, ACC, AEM and AT).

DTS02

Digital Technology & Strategy


In this session, Center Parcs will walk you through their digital transformation. What a journey to personalisation implementing AEM, Campaign, Target and Analytics! Leading to amazing customer results.

DTS03

Digital Technology & Strategy


<p>More details coming soon</p>

ECM01

Email & Campaign Management


Building on last year's "Don't be a 10%er" session, we'll review the people, process, and product adoption framework for Adobe Campaign Classic. And now you're ready for another set of tips, tricks, and capabilities to further drive your usage and ROI with Campaign Classic. In this session, learn:

  • People and process best practices to drive organisation readiness and design, as well as governance for Adobe Campaign Classic
  • Product capabilities on offers and Interactions, pressure rule setting, and more
  • Integration with Adobe Target and Adobe Campaign Classic to drive optimisation

ECM03

Email & Campaign Management


In this intermediate tips-and-tricks session, you'll get a mix of best practices, first-hand anecdotes and tangible takeaways. Learn how to integrate Adobe Campaign Standard with Adobe Analytics to connect your customer communication and data insights practices more closely. Discover the different ways to integrate these two powerful Adobe solutions for audience sharing, attribution reporting, and real-time triggers. We'll briefly discuss how this integration is evolving in light of Adobe Experience Platform Application Services.

ECM05

Email & Campaign Management


A successful migration can revitalise your marketing activities and free the marketing team to mature their strategy. However, transitioning from one email service provider (ESP) to another is a huge undertaking. Start your new omnichannel journey with Adobe Campaign by replacing your current ESP with the right strategy. Make the most of your new Adobe Campaign journey. Learn about:

  • Strategies to determine a timeline and scoping
  • Organisational readiness and strategic planning for an ESP migration
  • How to accelerate your time to value

This session is for email marketers, channel marketers, technical platform owners, and marketing executives.

ECM07

Email & Campaign Management


Want to learn more about the latest in email deliverability? Have you wondered what happens after you press Send? We'll walk you through the lifecycle of an email message, best practices, and how email can improve the customer experience and increase ROI. Most importantly, we’ll help align deliverability best practices with the latest compliance changes to maximise your email effectiveness in 2020. In this session:

  • Boost your email deliverability and performance
  • Learn from others during the concluding interactive Q&A

ECM10 CC

Email & Campaign Management


Workflows and deliveries are the core of Adobe Campaign. Understanding how they work and the best practices associated with them can help your team avoid issues when creating them, save time, and make for a faster turnaround. Learn about common issue resolution steps to help you navigate and create a better Campaign experience.

In this session, get best practices for:

  • Workflow execution
  • Workflow monitoring
  • Deliveries

IND01

Vertical Industry


In Automotive, our customers are experiencing an array of challenges after record-setting growth in the past decades. This highly competitive market is facing rapid disruption in the face of more diverse mobility options, such as autonomous driving, car sharing, electrification and connectivity. OEMs struggle to break data silos between brands, dealers and services and become software-mature as quickly as the competition – like Google and Tesla – are becoming proficient at manufacturing vehicles. We'll discuss the 2020 digital trends in Automotive and how Adobe helps its customers globally. Hear from our Automotive customers about their journey of unifying the customer profile and delivering experiences that are meaningful, consistent and convenient.

This session addresses:

  • Latest on the "Digital Trends in Automotive 2020"
  • How a unique automotive brand is engaging its high-profile customers
  • Relevance of the customer experience in the fast lane of super sports cars

IND02

Vertical Industry


At the heart of digital transformation is the consumer, and the focal point of meeting the evolving needs and demands of the consumer is experience. The aspiration of every financial services institution is to demonstrate how well it understands the needs of its customers through highly relevant and engaging experiences. Financial services companies not only need to connect various data sources, systems and channels, but also connect emotionally with their customers. While this is a daunting task, the industry is starting to gain traction in digital with many leading the way. This session takes a broad look at transformation initiatives that involve people, processes, and technology.

Join us as we present:

  • The latest trends from the 2020 Adobe financial services survey
  • Perspectives from leaders in the industry on their evolution, challenges and successes in digital

IND03

Vertical Industry


By combining the power of Adobe Experience Platform with AI-driven conversational platforms, media, entertainment and communications customer experience professionals and marketers can make the most of consumer interactions. By leveraging and building systems appropriately, you can improve accuracy, automate responses to customer inquiries, interests and preferences and deliver contextually relevant CX messages in real time or on the customer’s schedule.

Learn about:

  • Best practices in combining Adobe Experience Platform and AI-driven conversational platforms to guide customers through the subscription lifecycle and reduce churn through enhanced focus and actionable responses
  • Use cases and rationales for developing a unified, customer platform approach through CX interactions
  • Optimising customer experience and loyalty by better understanding consumer needs and building positive outcomes through AI-led interactions and profile development

INO02

Digital Trends & Innovation


Linda will tell the story of Virgin Atlantic a brand that has a reputation for delivering great service but wasn't performing consistently. Linda was asked by Sir Richard Branson to build a consistent approach to service whilst maintaining the unique warm and friendliness Virgin is renowned for. She will talk about the introduction of 'Brilliant Basics Magic Touches' and the culture change that had to be embedded to deliver this.

As a result Virgin won Airline of the year. She took this learning to the London Olympics and Paralympics in 2012 and despite huge logistical and security challenges delivered one of the most memorable games to date. She will tell the story of the iconic volunteer Games makers who outperformed expectations.

She will share leadership techniques that can be adopted to create memorable experiences in any industry.

INO06

Digital Trends & Innovation


Creative destruction concerns startups challenging incumbents by commercialising scientific innovations. This is becoming a pervasive force across industries, yet the way incumbents can tap into this creative process remains underdeveloped. At the Creative Destruction Lab – Oxford we work with science-based founders, scientists, and deep tech seed investors to provide concrete guidance on how to build the next generation of disruptors. With new challenges arising daily, creative destruction is as relevant to the success of established companies as to early stage startups.

INO08

Digital Trends & Innovation


Tim Arthur has had some big challenges over the last ten years. Firstly, how to save the once much loved but failing media brand Time Out from closure. Secondly, how to make Virgin Money the most 'loved' high street bank in the UK. In this talk he outlines the core principles that led to his success and the pitfalls he nearly fell in along the way. Simple solutions to complex problems. He'll also sing and dance - that bit might not be true but he'll definitely make you smile.   

LAB01

Hands-on Labs


More details coming soon

LAB02

Hands-on Labs


Your customers demand relevant, rewarding and engaging content and experiences all the time. But A/B testing just isn't enough anymore. To keep up with experience-driven demands, you must personalise all your digital experiences. Go further with personalisation than ever before by tapping into the AI automation and data science capabilities of Adobe Target. Find out what it takes to harness our Adobe Sensei powered capabilities.

In this hands-on lab, learn how to:

  • Augment Adobe Target with powerful data sources, including CRM-powered customer attributes and rich data management platform data
  • Launch rule-based and automated personalisation activities, and convert an A/B test to an auto-targeted activity using one-click personalisation
  • Get critical insights from Adobe Sensei with automated segments and attribute capabilities.

This lab assumes some familiarity with Adobe Target user interface, concepts and terms.

LAB03

Hands-on Labs


Learn how to create an Adobe Experience Manager as a Cloud Service application. This end-to-end lab will give participants an opportunity to set up an environment in Cloud Manager, discover the Experience Manager Sites WKND reference implementation, and deploy customisations to the Cloud.

In this lab:

  • Experience self-service provisioning of an Experience Manager instance
  • Discover the latest reference implementation for Experience Manager Sites
  • Learn about the cloud-native version of Experience Manager


LAB05

Hands-on Labs


Adobe Analytics APIs offer a multitude of ways to integrate your most important customer data into key business processes. The next-generation data query API is faster, more flexible, and more RESTful. In fact, it's the same API used by Adobe engineers to power the popular Analysis Workspace interface.

Learn how to apply the new Analytics API to your own business needs and use cases by:

  • Querying the same metrics and dimensions exposed in Analysis Workspace
  • Diving deep through data with unlimited levels of breakdowns
  • Applying search and segment filters and date ranges


LAB06

Hands-on Labs


Lab to walk customers through the creation of a comprehensive Analysis Workspace dashboard for Optimisation & Personalisation Target activities. The session will highlight tips and tricks, and customers will walk away with an example of an A4T dashboard that provides a high-level overview of all their Personalisation/Optimisation activities as well as in-depth insights for each test.

LAB07

Hands-on Labs


Become a conversion rate master, and supercharge your critical KPIs by testing and personalising with Adobe Target. Adobe Target helps marketers, product owners and developers execute A/B tests and personalise experiences seamlessly across digital screens. We’ll start with the basics, and then go under the hood to address how to implement Adobe Target with a single line of code. Discover how Adobe’s three-step guided workflow supports fast-paced iteration on experience testing and personalisation.

In this hands-on lab:

  • Use the Adobe Target Visual Experience Composer to modify, move, hide, and show site elements to optimise with A/B testing
  • Create audiences and launch experience targeting (XT) rule-based personalisation
  • Learn how to use Auto-Allocate, powered by Adobe Sensei, to deliver the winning test experience automatically to new visitors.

This session is for beginner and intermediate business audiences  and does not require previous use of Adobe Target.

LAB08

Hands-on Labs


In this era of fast time to market you should definitely automate your cumbersome task to increase productivity. In this lab, you will realise the value of Asset Link brings in collaboration between creative designers with marketers. Introducing the new direct linking capabilities using Adobe Asset Link with Adobe Experience Manager Assets you’d be able to manage metadata and version of your linked assets directly within you creative tools to improve and accelerate creative workflows. With the latest version of InDesign, CC Enterprise customers can now link assets like images to an InDesign file using their Assets database ID rather than placing to facilitate distributed and managed workflows. The lab will conclude with a demonstration showing how InDesign workflows can be automated with InDesign Server and AEM, including auto populating templates with mapping to AEM properties and metadata.

LAB12

Hands-on Labs


An Adobe Experience Manager Sites implementation typically involves UX designers, front-end developers, and back-end developers with varying degrees of AEM knowledge. Using the Adobe XD Core Component UI Kit in the early stages of design maximises the use of AEM Core components while minimising the amount of custom code. This, coupled with a streamlined front-end development workflow significantly accelerates an AEM implementation. From ideation to execution, this lab takes an expedited journey starting with UX designs all the way to Adobe Experience Manager Components. 

In this lab you will:

  • Learn how to use the Adobe XD and Experience Manager UI Kit to create components
  • Gain hands-on experience using tools like NPM, Storybook, and Webpack to develop front-end assets at speed
  • Understand how to integrate a dedicated front-end build process for a seamless hand-off of CSS and JS assets
  • Explore features of Adobe Experience Manager's Style system that empower authors to create visual variations while adhering to brand standards.

LAB13

Hands-on Labs


AEM Developers will get hands-on experience configuring environments to develop in Experience Manager as a cloud service. In this deep dive session, learn best practices for writing efficient, cluster aware code, as well as other topics including dispatcher and search indexing.

LAB16

Hands-on Labs


Join us in this hands-on lab to delve into all the new and exciting Adobe Campaign Standard features, including understanding the Microsoft Dynamics 365 Connector, using external API activity, and knowing how to use the latest Control Panel functionality.

LAB17

Hands-on Labs


Learn about Smart Personas, Trait Recommendations and how to leverage these Adobe AI-driven features to achieve your business goals. Discover how to classify unknown audiences into Personas using AI. Discover how to surface similar audiences in Segment Builder to expand segments. Use intelligent recommendations in Audience Marketplace to uncover third-party data opportunities.

LAB18

Hands-on Labs


Adobe Experience Manager Assets as a cloud service and the Asset compute service provide the means to drive higher scalability for asset processing. To take advantage of the enhancements requires migrating your existing asset processing workflows to the new paradigms. In this lab, we'll use the Experience Manager Assets workflow migration tool to migrate custom workflows to processing profiles for the Asset compute service.

LAB21

Hands-on Labs


Learn how to use Journey Orchestration with Places to configure geo-based, triggered customer journeys across multiple channels offered by Adobe Campaign Standard, allowing you to engage with your customers in a timely manner through their preferred channel. You will also learn how Journey Orchestration leverages Adobe Experience Platform profile and Experience Data Model (XDM) to drive personalised engagement.

LAB22

Hands-on Labs


Adobe Analytics recently launched Analytics Labs, a prototype portal that provides you with a sneak peek into our upcoming innovations, powered by the most advanced machine-learning algorithms and the hottest Analysis Workspace updates. Come and explore the latest prototypes, and learn how your feedback can shape the future of Adobe Analytics. In this lab, learn how to:

  • Find the most successful paths through your website
  • Automatically find segments with high conversion rates
  • Forecast time series, and break them into overall level, seasonal effect, and noise
  • Determine which pages on your site have the highest and lowest customer experience

LAB23

Hands-on Labs


Artificial intelligence is redefining fields, including digital asset management (DAM), by automating cumbersome tasks and improving productivity and time to market. AI is generating new, valuable insights for marketers and content managers, helping them optimise omnichannel experiences at scale and deliver greater ROI. Discover how to use the industry-leading AI capabilities of Adobe Experience Manager Assets to optimise and accelerate your DAM workflows. In this lab, learn about:

  • Adobe Sensei AI capabilities in DAM workflows, such as metadata management, search and omnichannel experience creation
  • How to combine content with data to generate actionable insights for greater ROI and impact
  • Best practices for using AI in DAM

LAB26

Hands-on Labs


Streaming wars are on, and your audio and video analytics need to be ready for battle. Learn what’s new and exciting in Adobe Analytics for audio and video and how best to implement these features on your streaming apps. In this session:

  • Discover the latest and greatest analytics capabilities for audio and video
  • Deep-dive on migration to the Adobe Experience Platform SDK with the Media Analytics Extensions Audio/Video Implementation
  • Troubleshooting – Tools, tips, and tricks

LAB28

Hands-on Labs


Businesses are constantly struggling with the need to create and deliver fresh, compelling content across channels. And it's paramount that the experiences are connected, keep content creation costs under control, and avoid digital rights violations. This lab demonstrates how companies of all sizes can achieve these goals using Adobe Experience Manager Assets. Learn about:

  • Rapidly collaborating with external creative agencies for creating and sourcing new digital assets
  • Centrally managing enterprise-wide digital assets for multi-channel experience creation and delivery
  • Seamlessly distributing approved, ready-to-use digital assets with cross-functional geo teams and partners

LAB31

Hands-on Labs


You are familiar with storing profiles and segments in Adobe Campaign. But in some cases, it’s also possible to connect Adobe Campaign Classic to external data sources. Would you like to see how you can query over 1000M profiles and perform segmentations in under a minute? Join us in this hands-on lab where we will connect Adobe Campaign Classic with Snowflake. By joining the marketing campaign functionality of Adobe Campaign with the advanced Snowflake cloud data platform, you will experience how Adobe Campaign Classic can scale even further and increase in flexibility without negative impact on maintenance or performance.

LAB36

Hands-on Labs


Starting a new endeavour is often accompanied by a sense of excitement. When that endeavour includes ensuring recommended practices along with integrating multiple solutions, that excitement often gives way to concern. But it doesn't need to be that way. Come and partake in the adventure of setting up an initial Adobe Experience Manager project to completing an integration with Adobe Target in less time than it takes to give a weekly status. The first part of this undertaking shows you how to use the Experience Manager project archetype to build a project that adheres to Adobe recommended practices. The exploration continues by diving into Experience Platform Launch to quickly configure and enable various tools, including Adobe Target, for use in your digital properties. The journey concludes with enabling Target in your Experience Manager instance and seeing your experience fragments published in the Target workspace.

LAB37

Hands-on Labs


Recommendations are everywhere – and they aren't just for products anymore. With Adobe Target Recommendations, you can deliver personalised products, articles, videos, downloads, songs, content, and more with sophisticated algorithms and complete marketer control. In this hands-on lab you will:

  • Implement Adobe Target Recommendations
  • Create advanced criteria and criteria sequences for algorithmic recommendations
  • Design dynamic design templates with Velocity for recommendations display
  • Understand how to use popularity-based, item-based and personalised recommendations throughout an experience

LAB38

Hands-on Labs


This lab will help prepare customers for migrating to AEM Cloud Service. As this platform will only have the Touch-enabled UI, many will need to modernise their existing code from the Classic UI. This lab will guide the attendees through the process of migrating AEM Sites pages implemented using legacy static templates, to modern Editable Template based pages that leverage Responsive Grid, Policies and TouchUI. This lab explores the process for updating code and configuration to be compatible with AEM's modern Sites development paradigms as well as how to adjust existing content to work with the updated code.

LAB41

Hands-on Labs


Get an overview of the Experience Manager and Magento integration. In this lab, you'll get pointers on authoring tools and advanced authoring concepts to support content and commerce use cases leveraging the Commerce Integration Framework (CIF).  Learn how to:

  • Leverage Experience Fragments to enhance product detail pages with product specific marketing content.
  • Use store views to support multiple Magento stores within AEM.
  • Create multiple catalogue listing and product pages tailored to different business lines.

LAB43

Hands-on Labs


Build custom applications using the power of the Adobe Experience Cloud, Adobe Experience Platform, and Adobe I/O. We walk you through the process of building a custom app that can live alongside other Experience Cloud applications. Learn how to create a custom app that brings data from a variety of products to enable a single view of your world. This lab covers:

  • Using Developer Console, Adobe I/O Runtime, Adobe I/O Events, and Adobe CLI in combination with Adobe’s APIs and SDK
  • Customising Adobe features to suit your business needs
  • The end-to-end experience of building, testing, and deploying applications leveraging Adobe developer tooling, services and infrastructure

PER01

Personalisation


Artificial intelligence is redefining consumer expectations and opening new doors for marketers, developers, and product owners to engage with consumers everywhere. Not sure where to start? Explore the ways Adobe is innovating on personalisation use cases, and uncover key tips and tricks to get value fast with Adobe Target

In this session, learn:

  • The machine-learning personalisation and optimisation methodologies available in Adobe Target and when to use them
  • Tips and tricks to get the most out of each methodology
  • Latest advances in Adobe Target

PER02

Personalisation


At the heart of every business is the customer. Personalisation is a way to listen, understand and act on the customer’s needs and intents. It is not just a buzzword; it is a strategy designed to create great customer experiences. 

In this session:

  • Hear how personalisation is more accessible than ever before
  • Discover key tips and tricks for Adobe Sensei delivered personalisation initiatives 
  • Get a blueprint for a successful personalisation strategy to use for your brand

PER03

Personalisation


You're familiar and adept with Adobe Target testing and personalisation basics, but you might be missing some of the power and potential of Adobe Target by not using its lesser known tricks and more advanced features. If you're a more technical or advanced business end user, join this session to unlock more of Adobe Target potential. Hear from Adobe Target experts about tips, tricks, and hacks that can help you become a personalisation or testing guru.

Walk away with:

  • Profile script uses cases, including code samples, to build awesome audiences
  • Insights that are applicable to auto-target, A/B testing, experience targeting, recommendations and automated personalisation.

PER04

Personalisation


In today’s technology environment, marketers must align next-best-action capabilities for inbound channels with highly personalised outbound communications to deliver deeper levels of engagement throughout the customer lifecycle, whether it’s for advertising and acquisition, upsell, cross-sell, retention, or loyalty. We'll focus on Next Best Offer orchestration and decisioning, two key components of real-time interaction management that are needed to deliver contextually relevant experiences to consumers across touchpoints. 

In this session, learn about:

  • Strategies and best practices that customers are using to develop a broader Next Best Offer approach in Adobe Target, and how they plan to create, manage and deliver Next Best Offers across inbound and outbound channels, including email, web, mobile and call centres.
  • The Adobe Experience Platform decisioning service for delivering Next Best Offers
  • How Adobe Sensei can help make decisioning more intelligent by using real-time and batch-scored models

PER05

Personalisation


Three UK are the youngest of the four UK Mobile Network Operators, currently having over 10 million customers. Considering themselves a challenger brand wanting to break the “status quo” of mobile industry standards, they aim to “Free the Fun” for the customers, by delivering great mobile experiences. The online team for Three has seen rapid growth over the past few years, and online now accounts for around 30% of Three UK’s sales. The start of 2019 saw them stand up their personalisation function with Ruphinder Chahal (Lead Personalisation Manager), and Darran Kolodziej (Digital Insights Manager), leading the programme. This session looks at how Three are using customer data and intelligence through Adobe Analytics & Adobe Target, to enhance personalised experience, and the success they have had in demonstrating a significant ROI in a short space of time using a truly customer and data driven approach.

Join us to learn:

  • How to build the case for personalisation and optimisation investment in your organisation
  • Create an effective strategy for personalisation and optimisation which drives results quickly
  • How to drive and instil a culture of data and customer driven decision making in your team, and wider in your organisation.
  • Adobe Analytics Rockstars: Share your top tips & tricks

    ACJ01

    Analytics & Customer Journey


    The best analysts from Europe's Adobe analytics community share their smoking hot tips, tricks, and power strategies. These tips are sure to bring the house down and enable you to positively impact your business. Audience members willing to pick up the mic and duet with our stars will receive fabulous prizes in addition to analytics fame. If you’re looking to deepen your analytics playlist and become your company's very own analytics rockstar, you can’t miss this session. 

    Our rockstars share: 

    • Innovative practices and strategies to get your digital assets singing 
    • Out-of-the-box tunes on data analysis to optimise your business results 
    • Real-world tips and tricks that address challenging analytics questions 

     This intermediate session is for web and digital analysts in all industries. 

  • The future belongs to the curious: our best Adobe Analytics tips & tricks

    ACJ02

    Analytics & Customer Journey


    What do all great analysts have in common? Their curiosity leads them to investigate and explore their data to uncover meaningful insights. Discover actionable Adobe Analytics tips and tricks that will provide you and your team with unparalleled ability to let your own curiosity flourish, guiding you to a better understanding of your customers and business growth.

    Among the topics covered:

    • New ways to explore your data in Analysis Workspace and the rest of the Adobe Analytics toolkit
    • Techniques for encouraging curiosity in your stakeholders by helping them ask good questions of data
    • Governance tips for ensuring that everyone in the organisation has the appropriate views of your customers

    This session is recommended for intermediate and advanced Adobe Analytics users.

  • Advanced Analysis with the Adobe Experience Platform and R

    ACJ03

    Analytics & Customer Journey


    The Adobe Experience Platform provides a rich source of customer interaction data from all the Adobe solutions as well as other data you might need to analyse your customers' journeys. Whether you're new to R or an expert, you'll learn how to make exciting data discoveries using interactive visualisations and sophisticated machine-learning models – and take home all the code!

    In this session, learn how to:

    • Connect R and query the Adobe Experience Platform using Data Science Workspace and the Adobe Platform Query Service
    • Richly analyse your customer journey using R and the open source visualisation software Plotly
    • Combine multiple sources of data into your machine-learning workflow
    • Integrate the output of your machine learning into Analysis Workspace through Customer Journey Analytics
  • Launching into the stratosphere: implementation tips for Adobe Analytics

    ACJ04

    Analytics & Customer Journey


    In recent years we’ve seen a quantum leap forward in tag management capabilities, and the innovation is certain to continue for many years to come. How can you leverage this new power in your organisation and prepare for future developments? If you're a technical architect, developer or digital leader, you won’t want to miss this in-depth session where we share insider knowledge, tips and tricks and best practices about advanced implementation scenarios for desktop and mobile app implementations.

    In this session, you'll gain:

    • Tips, tricks, and pro secrets for implementing Adobe Analytics, including data layers, Adobe Experience Platform Launch and processing rules
    • An understanding of how Experience Platform Launch works in conjunction with the new Adobe Experience Platform SDK for mobile apps
    • A sneak peek at the future of implementation for Adobe Analytics

    This advanced session is for web and digital analysts in all industries.

  • A clean, mean, actionable data machine: Four pillars of Data Governance

    ACJ05

    Analytics & Customer Journey


    How can you ensure that your organisation’s analytics practice is running like a well-oiled machine? Adobe’s industry-leading experts discuss four key pillars to your analytics strategy and implementation: organisational readiness, data collection strategy, data health, and data democratisation. Our experts will also provide a deep dive into one of the most vitally important pillars – data health. Learn the steps you need to take to move the needle in creating a data-driven, decision-making culture.

    In this session, learn:

    • Actionable tips and tricks to establish and improve data governance in your organisation
    • Best practices for data health and immediate steps that you can take to see benefits
    • Real-world examples from a top brand’s journey to improve their governance strategy

    This intermediate session is for web and digital analysts in all industries.

  • Welcome to Adobe Analytics – where do I start?

    ACJ06

    Analytics & Customer Journey


    Overwhelmed by all there is to know about Adobe Analytics? We'll take you through the fundamentals that you need to hit the ground running. Adobe experts will teach you everything from collecting data to running analysis to gathering insights. To assist new users transitioning from other analytics tools, we'll translate old practices and terminology into Adobe’s tracking methodologies and workflows.

    In this session:

    • Gain an understanding of Adobe Analytics building blocks, including metrics, dimensions, and campaign attribution
    • Learn how to collect, transform and analyse data to discover actionable insights
    • Get equipped to use advanced analysis tools in your workflow

    This beginner session is for web and digital analysts in all industries.

  • First steps to visualise the customer journey

    ACJ07

    Analytics & Customer Journey


    Do you want to understand how your customers navigate across your site? Are you struggling to identify drop-off points in the conversion process? Are you interested to see how different segments trend over time? Analysis Workspace allows you to leverage powerful visualisations to discover valuable insights into the customer journey.

    In this session, learn:

    • How to visualise the customer journey through your website or application
    • Best practices for discovering where visitors left and continued through a predefined funnel
    • How to analyse the behaviour of a group of people who share a common characteristic over a certain period of time

    This beginner session is for web and digital analysts in all industries.

  • A cookie-less world: Privacy and the future of data collection

    ACJ08

    Analytics & Customer Journey


    Are we truly moving into a cookie-less world, and what does that mean for analytics and marketing? As digital privacy gains importance, strategies for data collection need to keep pace. We'll distill down all the recent changes and regulations and provide you with clear options for implementing compliant data collection. If you're a technical architect, developer, or digital leader, this session will provide tools and guidance to implement in the new world of privacy.

    This session covers:

    • Browser privacy initiatives, including ITP
    • Adobe's Privacy API for GDPR and CCPA
    • COPPA Kids Act
    • Data collection and removing or fixing personal information data in Adobe Analytics

    This advanced session is for web and digital marketers in all industries.

  • As the cookie crumbles

    ADV01

    Cross-Channel Advertising


    As advertising continues to move into a cookie-less world, learn how to navigate the future of identity and privacy regulations. No longer are data management platforms and customer data platforms an either/or decision – they must work in harmony and provide unique, complimentary benefits. Get insights around the state of the cookie in advertising today and new data collection and identity management strategies to help lead your organisation through this new change.

  • How Fidelity is joining advanced analytics and paid search

    ADV04

    Cross-Channel Advertising


    Paid Search and Data Analytics teams are already starting to see benefits from working closer together. As customer journeys become more complex, and the touchpoints more diverse, there is an even greater impetus to close the gap between teams to identify the signals for a potential customer. By re-assessing the customer journey and the relative importance of each step, learn how Fidelity was able to optimise towards those paths that more frequently ended in purchases, and drive overall ROI.

    In this session:

    • Learn how to identify valuable on-site interactions and optimise towards them in Adobe Ad Cloud.
    • Hear from a client who has recently gone through this process to understand their approach and results.
  • Adobe Experience Platform powering the future of real-time customer experiences

    AEP01

    Platform, Machine Learning and AI


    The future of customer experience is real time and focused. Delivering the right message at the right moment with laser-focused precision is more important than ever. Experience Platform and its Real-time Customer Profile powers these customer experiences and provides a single system for analytical and transactional digital-experience use cases. Discover how Experience Platform plays a role in customer experience management, helping you to identify, understand and engage customers and deliver consistent, continuous and compelling experiences that delight customers at every turn. Of course, we won't just talk about it in this session – you’ll see it in action.

  • Inside Experience Platform Real-time Customer Profile

    AEP02

    Platform, Machine Learning and AI


    The Adobe Experience Platform Real-time Customer Profile is at the centre of digital experiences, supporting multiple use cases around creating customer profiles. You can assemble customer profiles on the fly based on individual profile fragments coming from multiple sources. You can create segments that combine queries on customer attributes and customer behaviour, as well as audience membership. As data is being brought into Experience Platform in real time through data streams, the streaming segmentation runs the data against the queries, compared to traditional analytical systems that run queries against the data. 

    In this session, learn about:

    • The Real-time Customer Profile approach and architecture
    • How it supports use cases like customer service, audience creation, and omnichannel activation
  • Unravel customer insights using SQL & BI tools with Query Service

    AEP05

    Platform, Machine Learning and AI


    Beneath every data point is a piece of a greater story. Adobe Experience Platform Query Service enables you to unlock richer analysis and insights about your customer experience through direct query access to omnichannel customer data and multiplatform reporting and analysis against all data stored in Experience Platform. Understand Query Service capabilities and what’s new since the last Summit. Hear from a customer about their experience using Query Service, and see Query Service in action through a live demo. In this session:

    • Query Service use cases
    • What makes Query Service better than other query tools
    • How Query Service works together with other Experience Platform capabilities
  • LAST CHANCE! – Moving from DTM to Experience Platform Launch

    AEP07

    Platform, Machine Learning and AI


    Adobe’s extensible tag manager, Experience Platform Launch, has eclipsed Dynamic Tag Management (DTM). DTM is scheduled to be decommissioned at the beginning of 2021. If you don't already have a plan in place to move from DTM to Experience Platform Launch, now is the time to get moving. In this session:

    • Learn which steps are involved in a migration and the surprises that might lay in wait
    • Hear migration experiences from experts and practitioners like you
    • Get your questions answered
  • Experience Platform and Experience Data Model explained

    AEP08

    Platform, Machine Learning and AI


    Data is the core ingredient for digital experiences and Adobe Experience Platform Real-time Customer Profile. Experience Platform uses the Experience Data Model (XDM) to represent consumer-interaction data with attributes, identity information, segment membership, and consumer behavioural data. XDM describes the structure of data flowing in Experience Platform, allowing customers to standardise their own data models across the organisation. In this session, learn how:

    • The data pipeline in Experience Platform provides the capability to ingest, process, and action on data in batch and real-time
    • Out-of-the-box connectors can bring data from Adobe apps and third-party systems into Experience Platform and make it available in Real-time Customer Profile for activation and Data Science Workspace and Query Service for analytical use
  • AI – The superpower behind Adobe’s Digital Transformation

    AEP10

    Platform, Machine Learning and AI


    With the high volume, velocity and variety of data collected, brands need artificial intelligence and machine learning to help make sense of all this data and how to best use it. Despite major advances, companies are still searching for the time and resources to drive AI- and ML-powered customer engagement and, ultimately, better business results. At Adobe, we’ve been using our next-gen AI-as-a-service to transform our business for over three years. Learn from Adobe experts on how you can succeed in CXM by incorporating AI into decisions that drive the entire customer journey.

  • When out-of-the-box is not enough: Extending Adobe solutions with Cloud Native Applications

    AEP11

    Platform, Machine Learning and AI


    Streamline the delivery of digital experiences with a custom application that ties content and data together. With cloud native applications, a new class of custom applications available alongside other Adobe Experience Cloud products, you can surface hidden value from a variety of Adobe and third-party applications. We'll walk through several use cases to show you what's possible. Learn strategies to create value from what can be hidden within multiple applications. 

    Learn how to:

    • Create applications to view your world differently and drive business goals
    • Go beyond out-of-the-box with Adobe I/O and cloud native applications
  • Advanced Customer Data Management for the marketer (and IT partner)

    AEP13

    Platform, Machine Learning and AI


    In the world of data management platforms (DMPs) and customer data platforms (CDPs), how do you know which technology you need and when? Marketers who need access to personal data within their segmentation strategy have to rethink which systems they need to power strategic use cases, access data in real-time from other teams, and provide a user-friendly interface to reduce time to market. This session showcases Adobe’s Real-time CDP, powered by Adobe Experience Platform. 

    Key takeaways:

    • Understanding Adobe’s approach to customer data management
    • Demonstration of Real-time CDP
    • Key use cases across industries

    Recommended prerequisites: DMP 101 and 201

  • Real-time CDP and the customer journey: The window of opportunity

    AEP14

    Platform, Machine Learning and AI


    Effective and efficient marketing depends on engaging with your consumers at the right time and in the right context. Successful businesses understand the importance of recognising when that time is right and have implemented their tech stack to support capitalising on those opportunities by providing contextually relevant experiences throughout the customer journey. Discuss use cases that capture the window of opportunity with access to a unified profile.  

    In this session:

    • Brief review of Adobe’s real-time customer profile
    • How and when to activate a unified profile
    • Tips for aligning tech to the customer journey


  • Your DMP crash course

    AEP15

    Platform, Machine Learning and AI


    What is a data management platform? How is a DMP different from other technologies and how does it complement my existing tools? What use cases could a DMP enable that add value to my business? Get answers to these questions and more. Learn how the media DMP evolved into the enterprise DMP, and why Adobe Audience Manager is the first and most extensive experience DMP available on the market. Discover how Audience Manager can fit into your marketing stack and how to use it at every stage of your marketing funnel. We'll review key concepts and frameworks to consider as you get started and explain DMP use cases to drive great customer experiences. 

    Key takeaways:

    • Understand what a DMP is and what it can do
    • See how a DMP can augment your existing marketing stack
    • Discuss frameworks and concepts to build a mature DMP practice
    • Learn how to tackle key use cases that address quick wins with the potential to scale and benefit the enterprise
  • Building an Audience Centre of Excellence

    AEP16

    Platform, Machine Learning and AI


    Today’s marketing leaders have a shared central vision to communicate to their audiences effectively and efficiently, but the marketing teams live in siloed reality. Media teams maintain their own use cases, tactics, and metrics. This siloed existence also applies to their counterparts on personalisation teams, CRM teams, and agency partners. Sometimes, the technology itself makes these divisions wider. Silos make it challenging to execute holistic audience-based programs and tactics. Learn how you can set up your technology investments and teams to beat the silos and create a collaborative audience centre of excellence that drives success for your organisation. 

    Key takeaways include:

    • Best practices for developing a centre of excellence and selecting roles and personas
    • Process models for driving organisation effectiveness
    • Example CoE operational structures that drive success across platforms
  • Adobe Experience Platform: Revolutionising digital experiences

    APP01

    Adobe Application Overviews


    All Experience Cloud products are built on a modern foundation that brings together all data and services in an open ecosystem. This experience system of record is where our applications connect to create enhanced experiences with advanced AI and machine learning from Adobe Sensei. Join this session to understand the revolutionary underpinnings of Adobe's Digital Experience offerings, what scenarios it best fits and the key business challenges it solves.

  • Journey Orchestration: Be the conductor of your customer experience

    APP02

    Adobe Application Overviews


    Journey Orchestration, built on top of the Adobe Experience Platform, enables you to break down experience silos and focus on the holistic journey across the customer lifecycle to anticipate every individual’s needs. From awareness to conversion, service and retention, you'll be able to create competitive advantages, increased engagement and customer lifetime value through seamlessly scalable, event-based engagement. Join this session to understand the core capabilities of Journey Orchestration, which business scenarios and data sets it best suits and the key business challenges it solves.

  • Adobe Audience Manager: Demystifying DMPs

    APP03

    Adobe Application Overviews


    Adobe Audience Manager is a data management platform that enables advertisers, publishers, and agencies to unleash the power of first party data with second and third party data to create a true 360 view of a consumer profile, build and activate meaningful audiences, and ultimately drive the pillars of the customer journey. This session will provide an overview of Adobe Audience Manager's core capabilities, the types of data it's able to work with and the key business challenges it solves.

  • Real-Time Customer Data Platform: Understanding the future of personalisation

    APP04

    Adobe Application Overviews


    Adobe's Real-Time Customer Data Platform, built on top of the Adobe Experience Platform, simplifies the management of profile data and gives you the ability to deliver personalised experiences across all channels and destinations. Join this session to understand the core capabilities of Real-Time Customer Data Platform, which business scenarios and data sets it best suits and the key business challenges it solves.      

  • Adobe Analytics: Powering customer intelligence

    APP05

    Adobe Application Overviews


    Adobe Analytics is the core system of intelligence for the enterprise. It enables businesses to move from insights to action in real time, uniquely integrating audience as the core system of intelligence and enables data across all Adobe clouds. This session will provide an overview of the core capabilities of Adobe Analytics, the types of data it's able to work with and the key business challenges it solves.

  • Adobe Target: Perfecting the power of personalisation

    APP06

    Adobe Application Overviews


    Adobe Target enables organisations to test, target and personalise the most crucial customer interactions in real-time for greater revenue impact. This session with provide an overview of Adobe Target's core capabilities, from basic A/B testing all the way to Automated Behavioural Targeting, the types of use cases it's able to deliver against and the key business challenges it solves.

  • Adobe Experience Manager Assets: Breaking down silos

    APP07

    Adobe Application Overviews


    Adobe Experience Manager Assets ensures a consistent experience across the customer journey, giving marketers the tools to shift from manual and siloed asset management to smart content creation, management and delivery. This session will provide an overview of the core capabilities of AEM Assets, the types of use cases it addresses and the key business challenges it solves.

  • Adobe Campaign: An intro to orchestrating experiences across channels

    APP08

    Adobe Application Overviews


    With Adobe Campaign, you can use rich customer data to create, coordinate and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels and more. This session will provide you with an overview of Adobe Campaign's core capabilities, its data sources including CRM and the key business challenges it solves.

  • Adobe Experience Manager Forms: Streamlining customer data

    APP09

    Adobe Application Overviews


    Adobe Experience Manager Forms helps you acquire, retain, and upsell customers by delivering standout, personalised customer experiences. With AEM Forms, you can capture customer data across devices, automate workflows to route submitted data to systems and people and personalise your outbound statements, letters and notices. This session will provide an overview of the core capabilities of AEM Forms, the types of use cases it addresses and the key business challenges it solves.

  • Marketo Engage: Managing complex customer journeys

    APP10

    Adobe Application Overviews


    Marketo Engage is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalised experiences, optimise content and measure business impact across every channel, from acquisition to advocacy. Join this session to find out more and understand how Marketo Engage can drive measurable results for your business.

  • Customer Journey Analytics: Discovering omnichannel insights in real-time

    APP11

    Adobe Application Overviews


    Customer Journey Analytics brings the interactive, self-serve experience of Adobe Analytics Analysis Workspace to omnichannel customer data, enabling organisations to empower anyone with responsibility for the customer experience to visualise the customer journey in full context across a variety of channels and discover omnichannel insights in real-time. Join this session to understand the core capabilities of Customer Journey Analytics, which business scenarios and data sets it best suits and the key business challenges it solves using the power of Adobe Experience Platform.

  • Adobe Experience Manager Sites: Marketing made easy

    APP12

    Adobe Application Overviews


    Adobe Experience Manager Sites is a modern cloud-based platform for rapidly delivering engaging, multichannel customer experiences that drive online business success. With Experience Manager Sites, marketing and IT teams can create, manage and personalise digital experiences across websites, mobile & IoT apps, and on-site screens using intuitive tools enhanced with intelligence to drive customer adoption and success. This session will provide an overview of the core capabilities of AEM Sites and the key business challenges it solves.

  • Adobe & Microsoft: Driving your digital transformation

    APP13

    Adobe Application Overviews


    Adobe & Microsoft share a vision to enable our customers to embrace and realise digital transformation to compete in an evolving and complicated environment. Customer experience is a critical element to digital transformation, and businesses must invest in new technologies and processes to engage customers, partners or employees more effectively. Join this session to understand the business scenarios our partnership makes possible and the key business challenges it solves.  

  • Adobe Sign: Taking the complexity out of e-signatures

    APP17

    Adobe Application Overviews


    Adobe Sign helps you deliver 100% digital experiences with trusted, legal e-signatures. Join this session to learn how to use Adobe Sign to manage all types of signing workflows – from simple signatures to highly compliant qualified e-signatures in the cloud.

  • Magento Commerce: Making every e-commerce moment count

    APP18

    Adobe Application Overviews


    Magento Commerce is the leading platform for commerce innovation. Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions, integrating digital and physical shopping experiences and powering £120 billion+ in gross merchandise volume every year. Join this session to understand the core capabilities of Magento Commerce, which business scenarios it best suits and the key business challenges it solves.

  • Adobe Advertising Cloud: Optimising cross-channel advertising

    APP20

    Adobe Application Overviews


    Adobe Advertising Cloud is the industry’s first end-to-end platform for managing advertising across traditional TV and digital formats. It makes it simple to deliver video, display and search advertising across any screen in any format. With this independent cross-channel platform, marketers can identify and engage the best audiences with a consistent and relevant ad experience. This session will provide an overview of the core capabilities of Adobe Advertising Cloud, how it leverages data from other Adobe applications and the key business challenges it solves. 

  • Build a model to develop ideal sales-qualified leads

    B2B01

    B2B Marketing & Account-Based Experiences


    Presented by Mike Madden, Head of Commercial Demand Generation, Adobe Experience Cloud

    In today's marketing world, you can capture people's online body language: the pages they visit, emails they click, content they download, firmographic information, job title, and even their behaviour outside of your own website. The trouble comes when you have to take all this data and turn it into qualified leads. Find out how to generate perfect sales leads and leave your sellers singing you high praises.

    In this session, learn:

    • How to use all the information that you have to develop and send sales the right lead
    • Which scoring mechanisms need to be in place to drive demand, build pipeline, and hit revenue targets


  • Building the dream team for the perfect Martech deployment

    B2B03

    B2B Marketing & Account-Based Experiences


    Presented by Kylie Peters, Marketing Operations Manager, Adobe Experience Cloud

    Every marketer has been there before, staring down the impending deadline date of a MarTech deployment with a bunch of unanswered questions. Prevent that situation from happening again. Gain an in-depth understanding of all the processes behind a successful MarTech deployment so that you can efficiently plan, implement, and launch a new platform. In this session, learn about:

    • Stakeholder identification and alignment
    • Technical scoping
    • Documentation and training checklist
    • Ongoing enablement and feedback
  • Scaling up your Marketo Engage instance for smarter growth

    B2B04

    B2B Marketing & Account-Based Experiences


    Growth is every marketers’ objective. Growth implies success. But is your Marketo Engage instance ready for your team to grow? Scaling a team is important, but your instance needs to scale with it. Luckily, Marketo Engage’s own internal experts are here to guide you on the best way to grow and scale your instance. Join us to learn all the small changes that you can make now to prevent substantial issues down the road.

    Areas covered include:

    • Smart Lists’ configurations to avoid
    • Dealing with duplicates and inactive leads before they become a problem
    • When to use and when not to use workspaces
  • The streaming effect: using videos to generate more leads and engagement data

    B2B05

    B2B Marketing & Account-Based Experiences


    Presented by Tyler Lessard, VP Marketing, Vidyard

    In the United States alone, 75 million people watch videos every day. Apps like Instagram, TikTok and YouTube are making it easier and easier for consumers to create and consume videos. Yet, when it comes to marketing strategy, most digital marketing and demand gen teams use it sparingly throughout the buyer's journey. Reasons vary from video creation being too expensive to produce or too difficult to measure. It's time to start embracing video content. Learn how video content is the most effective way to explain complex ideas, to show clearly what you do, and to earn the trust of your prospects. This session highlights:

    • Busting the video content creation myths
    • How to leverage low-cost video creation
    • How video can increase web conversion rates by more than 1,000% and accelerate time-to-MQL by 6 times
  • Data science and Marketo Engage: a match made in ROI heaven

    B2B06

    B2B Marketing & Account-Based Experiences


    The core indicator of any strong marketing business is ROI, achieved by delivering an exceptional prospect and customer experience. Theories about how to hit revenue goals vary, but it's proven that algorithms and solid operations methods work. Integrating data science into the core of your marketing strategy not only helps your team but also your bottom line. Walk away learning how data science shows up in:

    • Nurture campaigns when discovering net new accounts and revenue opportunities with predictive LTV capabilities Segmentation powered by AI-driven audience profiling
    • Predictive content campaigns served up through velocity scripting based on deep learning and NLP
    • Lead-scoring models based on random forest machine-learning model usage
  • Marketing automation processes for multilingual and multi-brand delivery

    B2B07

    B2B Marketing & Account-Based Experiences


    Discover from the get-go tactful ways to orchestrate your systems for success. Multilingual, multi-time zone, and multi-brand deployments require transforming your marketing automation platform into a repository of omnichannel touchpoints, data and attribution. Learn how to make sense of it all, and deliver relevant, personalised, coordinated campaigns at scale. Walk away knowing:

    • Honest mistakes to avoid in your system setup
    • Mini shortcuts for omnichannel success
    • Expert advice and best practices for overcoming automation challenges
  • CXM: Omnichannel nurturing and customer engagement in a single platform

    B2B09

    B2B Marketing & Account-Based Experiences


    If you're using Marketo Engage, you're probably nurturing your prospects through the buying journey until they're ready to seal the deal. Now nurturing doesn't have to stop once the sale is completed. The customer marketing adoption team at Adobe has taken engagement programs beyond the regular sales cycle to drive customer success through regular touchpoints.

    In this session, learn how to:

    • Engage your customers with relevant content, personalised to their stage and behaviour
    • Create an integrated nurture system
    • Coordinate your efforts across multiple channels with Marketo Engage


  • Adobe Experience Manager Sites: Top innovations

    CAM01

    Content & Asset Management


    Discover the top eight must-have innovations for digital experience management featured in Experience Manager Sites. Learn how you can get a leg up on today’s constantly evolving landscape of digital transformation with a walk through of the latest innovations.

  • The web and beyond: The power of traditional + headless Content Management

    CAM02

    Content & Asset Management


    Are you making the most of your investment in Adobe Experience Manager? Managing content across an ever-expanding set of channels using multiple content systems for different applications can be resource intensive and expensive. But with your investment in Experience Manager, you have one modern unified solution for all your content needs across channels – from web and mobile apps to single page applications (SPAs), IoT, and more. Do more by leveraging content and experience fragments as content strategy building blocks. Learn how to deliver content anywhere using our Content Services Framework that allows you to:

    • Power any application or channel with headless or traditional content delivery
    • Populate experiences using content at or below the page level with HTTP APIs
    • Develop SPAs to allow for in-context self-serve editing and reduce content maintenance effort
    • Build governance guardrails with custom processes and granular access to content
    • Bonus: Get architectural considerations when designing for both mature and emerging channels
  • Personalise at scale with Experience Manager, Analytics and Target

    CAM03

    Content & Asset Management


    <p>To personalise every interaction customers have with your organisation you not only need comprehensive data but also extreme segmentation and content velocity. In this session, we will walk you through key elements of a successful personalisation programme and how native workflows between Experience Manager, Adobe Target and Adobe Analytics can help you execute this programme.</p><ul><li>Walk – Leverage centralised content across channels with the power of experience fragments</li><li>Run – Create content once in Experience Manager and pull it into Adobe Target for testing and personalisation</li><li>Floor it! – Take advantage of machine learning / AI powered capabilities to scale your personalisation efforts without scaling your team</li></ul><p>This session is for marketing and technology leaders and personalisation programme owners in all industries.</p>
  • Rich media mastery: Getting the most out of Dynamic Media

    CAM04

    Content & Asset Management


    Many organisations continue to rely on outdated tools and modes of working simply because they aren’t aware of what can be realised with modern technology. With expectations for personalised experiences more prevalent than ever, even a momentary delay in getting content to market can have a huge impact on both your brand and bottom line. Artificial intelligence and machine learning have ushered in a workflow renaissance, giving us the tools to achieve synergies never possible before. Adobe Experience Manager Assets and the Dynamic Media add-on can dramatically reduce or eliminate tedious tasks, freeing up time to put your energy and creativity to better use.

    Join this session to learn how to:

    • Process and publish experience-optimised assets at enterprise scale
    • Configure AI-powered Smart Crop to cut down on the time and cost associated with point-of-interest cropping, completing what takes months of manual editing in only a matter of minutes
    • Dramatically reduce and automate the workload required to deliver device-optimised video experiences with intelligence
  • Adobe Experience Manager: Top 5 Digital Screens features

    CAM05

    Content & Asset Management


    Experience Manager Screens extends your digital experiences into the physical world to power digital signage and kiosks in stores, restaurants, hotels, bank branches, airports and more. Learn about its top five innovative capabilities and how they can help you deliver digital experiences to engage customers in physical places.

    In this session, learn about:

    • Managing interactive content for kiosks, product catalogues and more using single-page applications (SPA)
    • Dynamic text overlays and digital menu boards
    • Optimising content with analytics and data triggers
    • Streamlining content and playlist schedules
    • Improving operational efficiency with workflow automation of signage content
  • Best practices to get to market fast with Experience Manager Sites

    CAM06

    Content & Asset Management


    In today’s fast-moving digital landscape, it’s critical to get your digital experiences up and running quickly. Implementing a new web content management solution or redesigning your current web experience can be a lengthy and complex effort. The time required for design, development and testing can delay your time to market, ultimately preventing you from delivering value to your customers. Get up to date on the best practices and tools needed to launch your digital experiences quickly.

    Join us to learn more about:

    • Best practices for design and development with Adobe Experience Manager to help you rapidly launch your digital properties
    • When and how to use production-ready components to save implementation time and reduce cost of ownership
    • How to leverage project archetypes and other out-of-the-box tools to accelerate your timelines
  • Cost down, value up: Modernising Digital Forms with AI and machine learning

    CAM07

    Content & Asset Management


    The modern customer owns 3.2 connected devices and expects all interactions to be fluid across channels – be it laptop, mobile phone, or even offline. When it comes to digital forms, this cross-channel integration can be a tough challenge. Many organisations in regulated industries have only a handful of forms that are built for multichannel interactions, with a large collection still waiting to be optimised for a mobile experience. The common problem is too many forms, too slow to update them all, and too expensive to do so at scale. Not anymore! Join us to learn why a modernised forms experience matters, and how you can leverage AI and machine learning to accelerate time to value while gaining 379% ROI for your organisation.

    Get live demos and examples of how to:

    • Modernise your digital forms  with AI and machine learning to accelerate time to value
    • Automate your business processes through workflows and integration
    • Measure and leverage data-driven insight to optimise form performance
  • Adobe Experience Manager as a Cloud Service: Top innovations

    CAM09

    Content & Asset Management


    Discover the top innovations for Experience Manager offered as a cloud-native service. Learn how you can achieve SaaS-like agility to adapt to ever-changing market expectations and always stay ahead of the latest innovations in customer experience management.

  • Learn, plan and prepare: Adobe Experience Manager as a Cloud Service

    CAM10

    Content & Asset Management


    With Adobe Experience Manager as a Cloud Service, your teams can focus on innovating, instead of dealing with day-to-day operational concerns, such as maintenance and product upgrades. Discover the key things you need to know about leveraging the cloud-native architecture built on container-based infrastructure – purpose-built for fast delivery and modular services. Whether you're an Experience Manager veteran or just beginning your journey with Experience Manager, this session will equip you with the right foundation to optimise your development practices and prepare for a cloud-native future with Experience Manager.

  • Tips & tricks: Gain agility with DevOps for Adobe Experience Manager

    CAM11

    Content & Asset Management


    Learn how to use purpose-built CI/CD methods for Adobe Experience Manager to start your organisation's DevOps journey or complement your existing DevOps methods. Learn from our experts to help your development team achieve high-quality releases faster than ever. 

    Key takeaways:                       

    • How to adopt DevOps and Adobe Experience Manager practices regardless of whether your organisation is just starting to explore DevOps methodology or has a mature practice
    • Best practices for Adobe Experience Manager development, testing, governance and deployment 
    • Methods for integrating Cloud Manager’s deployment process with existing DevOps tools
  • Fantastic metadata and where to find It: DAM in your creatives’ business

    CAM12

    Content & Asset Management


    A digital asset management (DAM) system is only as good as its metadata, and enterprise asset managers rely on quality metadata to organise and expose their assets. As DAMs become increasingly critical to meeting your business and marketing goals, the ability to source and manage asset metadata can be a competitive advantage. Discover how to blend today’s best practices for sourcing and managing metadata with tomorrow’s world of automation and machine-assisted technologies.

    In this session, we explore:

    • Adapting your organisation's metadata strategy in a new world of assistive and intelligent technologies
    • Making metadata interfaces more accessible to humans across creative, marketing, and business teams
    • Sharing best practices and emerging trends for metadata tagging, validation and localisation
  • Best practices for transitioning Adobe Experience Manager to Cloud

    CAM13

    Content & Asset Management


    In today’s omnichannel world, organisations are under constant pressure to deliver innovative experiences at scale to acquire and retain customers. The need to deploy new experiences or updates has shrunk from monthly to weekly and, in some cases, daily. Nonetheless, technological challenges, such as availability, performance, access to innovations, and security management, inhibit rapid release cycles and lead to costly service quality issues.

    In this session, learn: 

    • How Adobe Experience Manager in the Cloud can deliver more value on your investment  
    • Best practices from Experience Manager experts on how to prepare your organisation to modernise your codebase and take full advantage of Experience Manager innovation
  • Work better together: Teamwork builds the best experiences

    CAM19

    Content & Asset Management


    Most organisations are focused on making external changes to deliver better customer experiences, but often overlook or deprioritise improving internal productivity.  In a modern workplace, organisations that improve how teams get work done and collaborate, are better suited to enhance customer experiences.

    The foundation supporting this internal transformation is an ecosystem of integrated applications and solutions based on the tools that most organisations are already using such as Microsoft 365, Adobe Document Cloud, Creative Cloud, and Experience Cloud.

    Experience first-hand how to:

    • Improve productivity and collaboration between internal organisations from Marketing, to Creative, to Business
    • Extend the tools teams use every day like Microsoft 365 with Adobe Document Cloud, Creative Cloud, and Experience Cloud to become a high performing, well-integrated team
    • Bring together teams from different departments and different continents and keep everyone on the same page
    • Digitise manual and paper-based steps to speed up workflows
    • Deliver metrics and analytics with insightful and engaging visual display layers
    • Hear how customers have transformed experiences from the inside out.
  • How to make your AEM–Experience Cloud solution integrations run like a well-oiled machine​

    CAM21 CC

    Content & Asset Management


    Experience Manager integration with Adobe Marketing Cloud and Adobe Experience Cloud gives you powerful web analytics and website optimisation products that deliver actionable, real-time data and insights to drive successful online initiatives. Get best practices and learn about common pitfalls for cloud services integration and SAML and IMS.

    In this session, get best practices and troubleshooting techniques for:

    • Experience Fragments personalisation
    • Adobe Asset Link Integration with Adobe Experience Manager
    • Using Asset insights in Adobe Experience Manager
    • SAML configuration for Adobe Experience Manager
    • Identity Management System on Adobe Experience Manager
  • Sharing Digital Transformation success with Center Parcs

    DTS02

    Digital Technology & Strategy


    In this session, Center Parcs will walk you through their digital transformation. What a journey to personalisation implementing AEM, Campaign, Target and Analytics! Leading to amazing customer results.

  • Still a 10%er? New ways to get more out of Adobe Campaign Classic

    ECM01

    Email & Campaign Management


    Building on last year's "Don't be a 10%er" session, we'll review the people, process, and product adoption framework for Adobe Campaign Classic. And now you're ready for another set of tips, tricks, and capabilities to further drive your usage and ROI with Campaign Classic. In this session, learn:

    • People and process best practices to drive organisation readiness and design, as well as governance for Adobe Campaign Classic
    • Product capabilities on offers and Interactions, pressure rule setting, and more
    • Integration with Adobe Target and Adobe Campaign Classic to drive optimisation
  • Drive customer retention with Adobe Campaign Standard and Adobe Analytics

    ECM03

    Email & Campaign Management


    In this intermediate tips-and-tricks session, you'll get a mix of best practices, first-hand anecdotes and tangible takeaways. Learn how to integrate Adobe Campaign Standard with Adobe Analytics to connect your customer communication and data insights practices more closely. Discover the different ways to integrate these two powerful Adobe solutions for audience sharing, attribution reporting, and real-time triggers. We'll briefly discuss how this integration is evolving in light of Adobe Experience Platform Application Services.

  • T. Rowe Price say goodbye to your ESP and start an omnichannel journey with Adobe Campaign

    ECM05

    Email & Campaign Management


    A successful migration can revitalise your marketing activities and free the marketing team to mature their strategy. However, transitioning from one email service provider (ESP) to another is a huge undertaking. Start your new omnichannel journey with Adobe Campaign by replacing your current ESP with the right strategy. Make the most of your new Adobe Campaign journey. Learn about:

    • Strategies to determine a timeline and scoping
    • Organisational readiness and strategic planning for an ESP migration
    • How to accelerate your time to value

    This session is for email marketers, channel marketers, technical platform owners, and marketing executives.

  • Email deliverability and strategies to maximise effectiveness

    ECM07

    Email & Campaign Management


    Want to learn more about the latest in email deliverability? Have you wondered what happens after you press Send? We'll walk you through the lifecycle of an email message, best practices, and how email can improve the customer experience and increase ROI. Most importantly, we’ll help align deliverability best practices with the latest compliance changes to maximise your email effectiveness in 2020. In this session:

    • Boost your email deliverability and performance
    • Learn from others during the concluding interactive Q&A
  • Tips and tricks to get the best from your Adobe Campaign implementations​

    ECM10 CC

    Email & Campaign Management


    Workflows and deliveries are the core of Adobe Campaign. Understanding how they work and the best practices associated with them can help your team avoid issues when creating them, save time, and make for a faster turnaround. Learn about common issue resolution steps to help you navigate and create a better Campaign experience.

    In this session, get best practices for:

    • Workflow execution
    • Workflow monitoring
    • Deliveries
  • Customer experience in the fast lane – accelerating engagement in automotive

    IND01

    Vertical Industry


    In Automotive, our customers are experiencing an array of challenges after record-setting growth in the past decades. This highly competitive market is facing rapid disruption in the face of more diverse mobility options, such as autonomous driving, car sharing, electrification and connectivity. OEMs struggle to break data silos between brands, dealers and services and become software-mature as quickly as the competition – like Google and Tesla – are becoming proficient at manufacturing vehicles. We'll discuss the 2020 digital trends in Automotive and how Adobe helps its customers globally. Hear from our Automotive customers about their journey of unifying the customer profile and delivering experiences that are meaningful, consistent and convenient.

    This session addresses:

    • Latest on the "Digital Trends in Automotive 2020"
    • How a unique automotive brand is engaging its high-profile customers
    • Relevance of the customer experience in the fast lane of super sports cars
  • From lagging to leading – the digital transformation of financial services

    IND02

    Vertical Industry


    At the heart of digital transformation is the consumer, and the focal point of meeting the evolving needs and demands of the consumer is experience. The aspiration of every financial services institution is to demonstrate how well it understands the needs of its customers through highly relevant and engaging experiences. Financial services companies not only need to connect various data sources, systems and channels, but also connect emotionally with their customers. While this is a daunting task, the industry is starting to gain traction in digital with many leading the way. This session takes a broad look at transformation initiatives that involve people, processes, and technology.

    Join us as we present:

    • The latest trends from the 2020 Adobe financial services survey
    • Perspectives from leaders in the industry on their evolution, challenges and successes in digital
  • The power of the platform: Driving the M&E customer experience with AI

    IND03

    Vertical Industry


    By combining the power of Adobe Experience Platform with AI-driven conversational platforms, media, entertainment and communications customer experience professionals and marketers can make the most of consumer interactions. By leveraging and building systems appropriately, you can improve accuracy, automate responses to customer inquiries, interests and preferences and deliver contextually relevant CX messages in real time or on the customer’s schedule.

    Learn about:

    • Best practices in combining Adobe Experience Platform and AI-driven conversational platforms to guide customers through the subscription lifecycle and reduce churn through enhanced focus and actionable responses
    • Use cases and rationales for developing a unified, customer platform approach through CX interactions
    • Optimising customer experience and loyalty by better understanding consumer needs and building positive outcomes through AI-led interactions and profile development
  • How to deliver a memorable customer experience through people

    INO02

    Digital Trends & Innovation


    Linda will tell the story of Virgin Atlantic a brand that has a reputation for delivering great service but wasn't performing consistently. Linda was asked by Sir Richard Branson to build a consistent approach to service whilst maintaining the unique warm and friendliness Virgin is renowned for. She will talk about the introduction of 'Brilliant Basics Magic Touches' and the culture change that had to be embedded to deliver this.

    As a result Virgin won Airline of the year. She took this learning to the London Olympics and Paralympics in 2012 and despite huge logistical and security challenges delivered one of the most memorable games to date. She will tell the story of the iconic volunteer Games makers who outperformed expectations.

    She will share leadership techniques that can be adopted to create memorable experiences in any industry.

  • Creative Destruction

    INO06

    Digital Trends & Innovation


    Creative destruction concerns startups challenging incumbents by commercialising scientific innovations. This is becoming a pervasive force across industries, yet the way incumbents can tap into this creative process remains underdeveloped. At the Creative Destruction Lab – Oxford we work with science-based founders, scientists, and deep tech seed investors to provide concrete guidance on how to build the next generation of disruptors. With new challenges arising daily, creative destruction is as relevant to the success of established companies as to early stage startups.

  • If you want to be loved, be lovable

    INO08

    Digital Trends & Innovation


    Tim Arthur has had some big challenges over the last ten years. Firstly, how to save the once much loved but failing media brand Time Out from closure. Secondly, how to make Virgin Money the most 'loved' high street bank in the UK. In this talk he outlines the core principles that led to his success and the pitfalls he nearly fell in along the way. Simple solutions to complex problems. He'll also sing and dance - that bit might not be true but he'll definitely make you smile.   

  • Personalise offers and experiences with AI-powered personalisation

    LAB02

    Hands-on Labs


    Your customers demand relevant, rewarding and engaging content and experiences all the time. But A/B testing just isn't enough anymore. To keep up with experience-driven demands, you must personalise all your digital experiences. Go further with personalisation than ever before by tapping into the AI automation and data science capabilities of Adobe Target. Find out what it takes to harness our Adobe Sensei powered capabilities.

    In this hands-on lab, learn how to:

    • Augment Adobe Target with powerful data sources, including CRM-powered customer attributes and rich data management platform data
    • Launch rule-based and automated personalisation activities, and convert an A/B test to an auto-targeted activity using one-click personalisation
    • Get critical insights from Adobe Sensei with automated segments and attribute capabilities.

    This lab assumes some familiarity with Adobe Target user interface, concepts and terms.

  • Getting started with Adobe Experience Manager as a Cloud Service

    LAB03

    Hands-on Labs


    Learn how to create an Adobe Experience Manager as a Cloud Service application. This end-to-end lab will give participants an opportunity to set up an environment in Cloud Manager, discover the Experience Manager Sites WKND reference implementation, and deploy customisations to the Cloud.

    In this lab:

    • Experience self-service provisioning of an Experience Manager instance
    • Discover the latest reference implementation for Experience Manager Sites
    • Learn about the cloud-native version of Experience Manager


  • Explore the Adobe Analytics 2.0 APIs

    LAB05

    Hands-on Labs


    Adobe Analytics APIs offer a multitude of ways to integrate your most important customer data into key business processes. The next-generation data query API is faster, more flexible, and more RESTful. In fact, it's the same API used by Adobe engineers to power the popular Analysis Workspace interface.

    Learn how to apply the new Analytics API to your own business needs and use cases by:

    • Querying the same metrics and dimensions exposed in Analysis Workspace
    • Diving deep through data with unlimited levels of breakdowns
    • Applying search and segment filters and date ranges


  • Advanced reporting for Optimisation & Personalisation activities

    LAB06

    Hands-on Labs


    Lab to walk customers through the creation of a comprehensive Analysis Workspace dashboard for Optimisation & Personalisation Target activities. The session will highlight tips and tricks, and customers will walk away with an example of an A4T dashboard that provides a high-level overview of all their Personalisation/Optimisation activities as well as in-depth insights for each test.

  • Adobe Target testing and rules-based Personalisation

    LAB07

    Hands-on Labs


    Become a conversion rate master, and supercharge your critical KPIs by testing and personalising with Adobe Target. Adobe Target helps marketers, product owners and developers execute A/B tests and personalise experiences seamlessly across digital screens. We’ll start with the basics, and then go under the hood to address how to implement Adobe Target with a single line of code. Discover how Adobe’s three-step guided workflow supports fast-paced iteration on experience testing and personalisation.

    In this hands-on lab:

    • Use the Adobe Target Visual Experience Composer to modify, move, hide, and show site elements to optimise with A/B testing
    • Create audiences and launch experience targeting (XT) rule-based personalisation
    • Learn how to use Auto-Allocate, powered by Adobe Sensei, to deliver the winning test experience automatically to new visitors.

    This session is for beginner and intermediate business audiences  and does not require previous use of Adobe Target.

  • Linking and automating Asset Workflows with Creative Cloud and AEM Asset

    LAB08

    Hands-on Labs


    In this era of fast time to market you should definitely automate your cumbersome task to increase productivity. In this lab, you will realise the value of Asset Link brings in collaboration between creative designers with marketers. Introducing the new direct linking capabilities using Adobe Asset Link with Adobe Experience Manager Assets you’d be able to manage metadata and version of your linked assets directly within you creative tools to improve and accelerate creative workflows. With the latest version of InDesign, CC Enterprise customers can now link assets like images to an InDesign file using their Assets database ID rather than placing to facilitate distributed and managed workflows. The lab will conclude with a demonstration showing how InDesign workflows can be automated with InDesign Server and AEM, including auto populating templates with mapping to AEM properties and metadata.

  • Connected workflows: Design AEM Sites with speed using Adobe XD

    LAB12

    Hands-on Labs


    An Adobe Experience Manager Sites implementation typically involves UX designers, front-end developers, and back-end developers with varying degrees of AEM knowledge. Using the Adobe XD Core Component UI Kit in the early stages of design maximises the use of AEM Core components while minimising the amount of custom code. This, coupled with a streamlined front-end development workflow significantly accelerates an AEM implementation. From ideation to execution, this lab takes an expedited journey starting with UX designs all the way to Adobe Experience Manager Components. 

    In this lab you will:

    • Learn how to use the Adobe XD and Experience Manager UI Kit to create components
    • Gain hands-on experience using tools like NPM, Storybook, and Webpack to develop front-end assets at speed
    • Understand how to integrate a dedicated front-end build process for a seamless hand-off of CSS and JS assets
    • Explore features of Adobe Experience Manager's Style system that empower authors to create visual variations while adhering to brand standards.
  • Development techniques for Adobe Experience Manager as a cloud service

    LAB13

    Hands-on Labs


    AEM Developers will get hands-on experience configuring environments to develop in Experience Manager as a cloud service. In this deep dive session, learn best practices for writing efficient, cluster aware code, as well as other topics including dispatcher and search indexing.

  • Adobe Campaign: Microsoft Dynamics 365 Connector + new features

    LAB16

    Hands-on Labs


    Join us in this hands-on lab to delve into all the new and exciting Adobe Campaign Standard features, including understanding the Microsoft Dynamics 365 Connector, using external API activity, and knowing how to use the latest Control Panel functionality.

  • Activation supercharged with people-based destinations

    LAB17

    Hands-on Labs


    Learn about Smart Personas, Trait Recommendations and how to leverage these Adobe AI-driven features to achieve your business goals. Discover how to classify unknown audiences into Personas using AI. Discover how to surface similar audiences in Segment Builder to expand segments. Use intelligent recommendations in Audience Marketplace to uncover third-party data opportunities.

  • Frictionless migration to Experience Manager Assets as a Cloud Service

    LAB18

    Hands-on Labs


    Adobe Experience Manager Assets as a cloud service and the Asset compute service provide the means to drive higher scalability for asset processing. To take advantage of the enhancements requires migrating your existing asset processing workflows to the new paradigms. In this lab, we'll use the Experience Manager Assets workflow migration tool to migrate custom workflows to processing profiles for the Asset compute service.

  • Journey Orchestration and Places with Adobe Campaign Standard

    LAB21

    Hands-on Labs


    Learn how to use Journey Orchestration with Places to configure geo-based, triggered customer journeys across multiple channels offered by Adobe Campaign Standard, allowing you to engage with your customers in a timely manner through their preferred channel. You will also learn how Journey Orchestration leverages Adobe Experience Platform profile and Experience Data Model (XDM) to drive personalised engagement.

  • Adobe Analytics technology previews

    LAB22

    Hands-on Labs


    Adobe Analytics recently launched Analytics Labs, a prototype portal that provides you with a sneak peek into our upcoming innovations, powered by the most advanced machine-learning algorithms and the hottest Analysis Workspace updates. Come and explore the latest prototypes, and learn how your feedback can shape the future of Adobe Analytics. In this lab, learn how to:

    • Find the most successful paths through your website
    • Automatically find segments with high conversion rates
    • Forecast time series, and break them into overall level, seasonal effect, and noise
    • Determine which pages on your site have the highest and lowest customer experience
  • Digital Asset Management in an AI-First World

    LAB23

    Hands-on Labs


    Artificial intelligence is redefining fields, including digital asset management (DAM), by automating cumbersome tasks and improving productivity and time to market. AI is generating new, valuable insights for marketers and content managers, helping them optimise omnichannel experiences at scale and deliver greater ROI. Discover how to use the industry-leading AI capabilities of Adobe Experience Manager Assets to optimise and accelerate your DAM workflows. In this lab, learn about:

    • Adobe Sensei AI capabilities in DAM workflows, such as metadata management, search and omnichannel experience creation
    • How to combine content with data to generate actionable insights for greater ROI and impact
    • Best practices for using AI in DAM
  • Take your audio and video analytics implementation to the next level

    LAB26

    Hands-on Labs


    Streaming wars are on, and your audio and video analytics need to be ready for battle. Learn what’s new and exciting in Adobe Analytics for audio and video and how best to implement these features on your streaming apps. In this session:

    • Discover the latest and greatest analytics capabilities for audio and video
    • Deep-dive on migration to the Adobe Experience Platform SDK with the Media Analytics Extensions Audio/Video Implementation
    • Troubleshooting – Tools, tips, and tricks
  • Accelerate Brand Asset Sourcing, Distribution, and Experiences with DAM

    LAB28

    Hands-on Labs


    Businesses are constantly struggling with the need to create and deliver fresh, compelling content across channels. And it's paramount that the experiences are connected, keep content creation costs under control, and avoid digital rights violations. This lab demonstrates how companies of all sizes can achieve these goals using Adobe Experience Manager Assets. Learn about:

    • Rapidly collaborating with external creative agencies for creating and sourcing new digital assets
    • Centrally managing enterprise-wide digital assets for multi-channel experience creation and delivery
    • Seamlessly distributing approved, ready-to-use digital assets with cross-functional geo teams and partners
  • Adobe Campaign Classic on lightning speed with a very large profile base

    LAB31

    Hands-on Labs


    You are familiar with storing profiles and segments in Adobe Campaign. But in some cases, it’s also possible to connect Adobe Campaign Classic to external data sources. Would you like to see how you can query over 1000M profiles and perform segmentations in under a minute? Join us in this hands-on lab where we will connect Adobe Campaign Classic with Snowflake. By joining the marketing campaign functionality of Adobe Campaign with the advanced Snowflake cloud data platform, you will experience how Adobe Campaign Classic can scale even further and increase in flexibility without negative impact on maintenance or performance.

  • Integrate AEM and Target

    LAB36

    Hands-on Labs


    Starting a new endeavour is often accompanied by a sense of excitement. When that endeavour includes ensuring recommended practices along with integrating multiple solutions, that excitement often gives way to concern. But it doesn't need to be that way. Come and partake in the adventure of setting up an initial Adobe Experience Manager project to completing an integration with Adobe Target in less time than it takes to give a weekly status. The first part of this undertaking shows you how to use the Experience Manager project archetype to build a project that adheres to Adobe recommended practices. The exploration continues by diving into Experience Platform Launch to quickly configure and enable various tools, including Adobe Target, for use in your digital properties. The journey concludes with enabling Target in your Experience Manager instance and seeing your experience fragments published in the Target workspace.

  • Personalise almost everything with Adobe Target Recommendations

    LAB37

    Hands-on Labs


    Recommendations are everywhere – and they aren't just for products anymore. With Adobe Target Recommendations, you can deliver personalised products, articles, videos, downloads, songs, content, and more with sophisticated algorithms and complete marketer control. In this hands-on lab you will:

    • Implement Adobe Target Recommendations
    • Create advanced criteria and criteria sequences for algorithmic recommendations
    • Design dynamic design templates with Velocity for recommendations display
    • Understand how to use popularity-based, item-based and personalised recommendations throughout an experience
  • Prepare for AEM as a Cloud Service: Modernise your AEM Sites

    LAB38

    Hands-on Labs


    This lab will help prepare customers for migrating to AEM Cloud Service. As this platform will only have the Touch-enabled UI, many will need to modernise their existing code from the Classic UI. This lab will guide the attendees through the process of migrating AEM Sites pages implemented using legacy static templates, to modern Editable Template based pages that leverage Responsive Grid, Policies and TouchUI. This lab explores the process for updating code and configuration to be compatible with AEM's modern Sites development paradigms as well as how to adjust existing content to work with the updated code.

  • Adobe Experience Manager + Magento: Developing your commerce journey

    LAB41

    Hands-on Labs


    Get an overview of the Experience Manager and Magento integration. In this lab, you'll get pointers on authoring tools and advanced authoring concepts to support content and commerce use cases leveraging the Commerce Integration Framework (CIF).  Learn how to:

    • Leverage Experience Fragments to enhance product detail pages with product specific marketing content.
    • Use store views to support multiple Magento stores within AEM.
    • Create multiple catalogue listing and product pages tailored to different business lines.
  • Build custom apps with Adobe I/O

    LAB43

    Hands-on Labs


    Build custom applications using the power of the Adobe Experience Cloud, Adobe Experience Platform, and Adobe I/O. We walk you through the process of building a custom app that can live alongside other Experience Cloud applications. Learn how to create a custom app that brings data from a variety of products to enable a single view of your world. This lab covers:

    • Using Developer Console, Adobe I/O Runtime, Adobe I/O Events, and Adobe CLI in combination with Adobe’s APIs and SDK
    • Customising Adobe features to suit your business needs
    • The end-to-end experience of building, testing, and deploying applications leveraging Adobe developer tooling, services and infrastructure
  • Year in review: Top new Adobe Target features from 2019

    PER01

    Personalisation


    Artificial intelligence is redefining consumer expectations and opening new doors for marketers, developers, and product owners to engage with consumers everywhere. Not sure where to start? Explore the ways Adobe is innovating on personalisation use cases, and uncover key tips and tricks to get value fast with Adobe Target

    In this session, learn:

    • The machine-learning personalisation and optimisation methodologies available in Adobe Target and when to use them
    • Tips and tricks to get the most out of each methodology
    • Latest advances in Adobe Target
  • Maximising personalisation: Top ideas to get the highest impact faster

    PER02

    Personalisation


    At the heart of every business is the customer. Personalisation is a way to listen, understand and act on the customer’s needs and intents. It is not just a buzzword; it is a strategy designed to create great customer experiences. 

    In this session:

    • Hear how personalisation is more accessible than ever before
    • Discover key tips and tricks for Adobe Sensei delivered personalisation initiatives 
    • Get a blueprint for a successful personalisation strategy to use for your brand
  • Adobe Target hacks: Tips & tricks to take full advantage of the solution

    PER03

    Personalisation


    You're familiar and adept with Adobe Target testing and personalisation basics, but you might be missing some of the power and potential of Adobe Target by not using its lesser known tricks and more advanced features. If you're a more technical or advanced business end user, join this session to unlock more of Adobe Target potential. Hear from Adobe Target experts about tips, tricks, and hacks that can help you become a personalisation or testing guru.

    Walk away with:

    • Profile script uses cases, including code samples, to build awesome audiences
    • Insights that are applicable to auto-target, A/B testing, experience targeting, recommendations and automated personalisation.
  • Adobe Target & Adobe Experience Platform: The future of personalisation

    PER04

    Personalisation


    In today’s technology environment, marketers must align next-best-action capabilities for inbound channels with highly personalised outbound communications to deliver deeper levels of engagement throughout the customer lifecycle, whether it’s for advertising and acquisition, upsell, cross-sell, retention, or loyalty. We'll focus on Next Best Offer orchestration and decisioning, two key components of real-time interaction management that are needed to deliver contextually relevant experiences to consumers across touchpoints. 

    In this session, learn about:

    • Strategies and best practices that customers are using to develop a broader Next Best Offer approach in Adobe Target, and how they plan to create, manage and deliver Next Best Offers across inbound and outbound channels, including email, web, mobile and call centres.
    • The Adobe Experience Platform decisioning service for delivering Next Best Offers
    • How Adobe Sensei can help make decisioning more intelligent by using real-time and batch-scored models
  • Building a personalisation programme: From zero to profit in six months

    PER05

    Personalisation


    Three UK are the youngest of the four UK Mobile Network Operators, currently having over 10 million customers. Considering themselves a challenger brand wanting to break the “status quo” of mobile industry standards, they aim to “Free the Fun” for the customers, by delivering great mobile experiences. The online team for Three has seen rapid growth over the past few years, and online now accounts for around 30% of Three UK’s sales. The start of 2019 saw them stand up their personalisation function with Ruphinder Chahal (Lead Personalisation Manager), and Darran Kolodziej (Digital Insights Manager), leading the programme. This session looks at how Three are using customer data and intelligence through Adobe Analytics & Adobe Target, to enhance personalised experience, and the success they have had in demonstrating a significant ROI in a short space of time using a truly customer and data driven approach.

    Join us to learn:

    • How to build the case for personalisation and optimisation investment in your organisation
    • Create an effective strategy for personalisation and optimisation which drives results quickly
    • How to drive and instil a culture of data and customer driven decision making in your team, and wider in your organisation.
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* Agenda is subject to change.

Adobe Summit 2020 Quote Icon I’m very impressed with the whole experience, Adobe know how to put on a show.

2019 Attendee