Super Early Bird pricing available until 29 February

Save £ 450 / 450 €.
Pay just £ 1,050 / 1,200 €
for a full conference pass.

Super Early Bird pricing available until 29 February

Save £ 450 / 450 €.
Pay just £ 1,050 / 1,200 €
for a full conference pass.

The Premier Event for Experience Makers.

With over 150 sessions and labs to choose from across thirteen tracks, see how to deliver and manage remarkable experiences for your customers at Summit and MagentoLive. We are currently finalising our most comprehensive agenda yet; in the meantime, here is a preview of some of the sessions on offer this year*.


2020 Adobe Analytics Rockstars: Top tips & tricks The future belongs to the curious: our best Adobe Analytics tips & tricks Advanced Analysis with the Adobe Experience Platform and R Launching into the stratosphere: implementation tips for Adobe Analytics A clean, mean, actionable data machine: Four pillars of Data Governance Welcome to Adobe Analytics – where do I start? First steps to visualise the customer journey A cookie-less world: Privacy and the future of data collection As the cookie crumbles Effective measurement in a compliant world How the UK's Ministry of Defence is leveraging martech data insights to drive smarter digital advertising How Fidelity is joining advanced analytics and paid search Adobe Experience Platform: The heart of Adobe Experience Cloud Advanced customer data management for the marketer (and IT partner) Proactive Audience Discovery: Marketer's AI toolkit Adobe Experience Platform Identity Service: Evolution of Identity at Adobe Operationalising Data Governance in Customer Experience Workflows Adobe Analytics: Powering customer intelligence Adobe Campaign: An intro to orchestrating experiences across channels Adobe Target: Perfecting the power of personalisation Adobe Audience Manager: Demystifying DMPs Adobe Experience Manager Sites: Marketing made easy Adobe Experience Manager Assets: Breaking down silos Adobe Experience Manager Forms: Streamlining customer data Adobe Advertising Cloud: Optimising cross-channel advertising Adobe Experience Platform: Revolutionising digital experiences Magento Commerce: Making every e-commerce moment count Marketo Engage: Managing complex customer journeys Adobe & Microsoft: Driving your digital transformation Real-Time Customer Data Platform: Understanding the future of personalisation Journey Orchestration: Be the conductor of your customer experience Customer Journey Analytics: Discovering omnichannel insights in real-time Adobe Sign: Taking the complexity out of e-signatures Build a model to develop ideal sales-qualified leads Data science and Marketo Engage: a match made in ROI heaven Marketing automation processes for multilingual and multi-brand delivery The streaming effect: using videos to generate more leads and engagement data Building the dream team for the perfect Martech deployment CXM: Omnichannel nurturing and customer engagement in a single platform Scaling up your Marketo Engage instance for smarter growth Adobe Experience Manager rock star: The finalists face off Adobe Experience Manager Sites: Top innovations Adobe Experience Manager: Top five digital screens features Dexter 2020: Adobe’s Self-service Platform Best practices to get to market fast with Experience Manager Sites Drive customer retention with Adobe Campaign Standard and Adobe Analytics Say goodbye to your ESP and start an omnichannel journey with Adobe Campaign Email deliverability and strategies to maximise effectiveness Customer experience in the fast lane – accelerating engagement in automotive From lagging to leading – the digital transformation of financial services The power of the platform: Driving the M&E customer experience with AI Digital Trends & Innovation - details of sessions for this track coming soon Getting started with Adobe Experience Manager as a Cloud Service Explore the Adobe Analytics 2.0 APIs Shoppers expect seamless commerce: How does your business measure up? The future of Magento Commerce B2B: New features and roadmap Magento Commerce product roadmap Going headless with GraphQL Adobe Sensei powers Magento product recommendations Seamless commerce with order management Page Builder, PWA Studio, and the Magento Commerce Experience Reimagining Magento with immersive 3D and AR experiences Why it’s time for progressive web apps DevExchange Supersession Shared security and performance responsibility for Magento Cloud merchants Digital Operations - More details of sessions for this track coming soon How Adobe.com uses Adobe Sensei AI to personalise experiences Maximising personalisation: Top ideas to get the highest impact faster Adobe Target & Adobe Experience Platform: The future of personalisation

ACJ01

Analytics & Customer Journey


The winners of our nationwide Analytics Insider Tour share their smoking hot tips, tricks, and power strategies. These tips are sure to bring the house down and enable you to positively impact your business. Audience members willing to pick up the mic and duet with our stars will receive fabulous prizes in addition to analytics fame. If you’re looking to deepen your analytics playlist and become your company's very own analytics rockstar, you can’t miss this session. 

Our rockstars share:

  • Innovative practices and strategies to get your digital assets singing
  • Out-of-the-box tunes on data analysis to optimise your business results
  • Real-world tips and tricks that address challenging analytics questions

This intermediate session is for web and digital analysts in all industries.

ACJ02

Analytics & Customer Journey


What do all great analysts have in common? Their curiosity leads them to investigate and explore their data to uncover meaningful insights. Discover actionable Adobe Analytics tips and tricks that will provide you and your team with unparalleled ability to let your own curiosity flourish, guiding you to a better understanding of your customers and business growth.

Among the topics covered:

  • New ways to explore your data in Analysis Workspace and the rest of the Adobe Analytics toolkit
  • Techniques for encouraging curiosity in your stakeholders by helping them ask good questions of data
  • Governance tips for ensuring that everyone in the organisation has the appropriate views of your customers

This session is recommended for intermediate and advanced Adobe Analytics users.

ACJ03

Analytics & Customer Journey


The Adobe Experience Platform provides a rich source of customer interaction data from all the Adobe solutions as well as other data you might need to analyse your customers' journeys. Whether you're new to R or an expert, you'll learn how to make exciting data discoveries using interactive visualisations and sophisticated machine-learning models – and take home all the code!

In this session, learn how to:

  • Connect R and query the Adobe Experience Platform using Data Science Workspace and the Adobe Platform Query Service
  • Richly analyse your customer journey using R and the open source visualisation software Plotly
  • Combine multiple sources of data into your machine-learning workflow
  • Integrate the output of your machine learning into Analysis Workspace through Customer Journey Analytics

ACJ04

Analytics & Customer Journey


In recent years we’ve seen a quantum leap forward in tag management capabilities, and the innovation is certain to continue for many years to come. How can you leverage this new power in your organisation and prepare for future developments? If you're a technical architect, developer or digital leader, you won’t want to miss this in-depth session where we share insider knowledge, tips and tricks and best practices about advanced implementation scenarios for desktop and mobile app implementations.

In this session, you'll gain:

  • Tips, tricks, and pro secrets for implementing Adobe Analytics, including data layers, Adobe Experience Platform Launch and processing rules
  • An understanding of how Experience Platform Launch works in conjunction with the new Adobe Experience Platform SDK for mobile apps
  • A sneak peek at the future of implementation for Adobe Analytics

This advanced session is for web and digital analysts in all industries.

ACJ05

Analytics & Customer Journey


How can you ensure that your organisation’s analytics practice is running like a well-oiled machine? Adobe’s industry-leading experts discuss four key pillars to your analytics strategy and implementation: organisational readiness, data collection strategy, data health, and data democratisation. Our experts will also provide a deep dive into one of the most vitally important pillars – data health. Learn the steps you need to take to move the needle in creating a data-driven, decision-making culture.

In this session, learn:

  • Actionable tips and tricks to establish and improve data governance in your organisation
  • Best practices for data health and immediate steps that you can take to see benefits
  • Real-world examples from a top brand’s journey to improve their governance strategy

This intermediate session is for web and digital analysts in all industries.

ACJ06

Analytics & Customer Journey


Overwhelmed by all there is to know about Adobe Analytics? We'll take you through the fundamentals that you need to hit the ground running. Adobe experts will teach you everything from collecting data to running analysis to gathering insights. To assist new users transitioning from other analytics tools, we'll translate old practices and terminology into Adobe’s tracking methodologies and workflows.

In this session:

  • Gain an understanding of Adobe Analytics building blocks, including metrics, dimensions, and campaign attribution
  • Learn how to collect, transform and analyse data to discover actionable insights
  • Get equipped to use advanced analysis tools in your workflow

This beginner session is for web and digital analysts in all industries.

ACJ07

Analytics & Customer Journey


Do you want to understand how your customers navigate across your site? Are you struggling to identify drop-off points in the conversion process? Are you interested to see how different segments trend over time? Analysis Workspace allows you to leverage powerful visualisations to discover valuable insights into the customer journey.

In this session, learn:

  • How to visualise the customer journey through your website or application
  • Best practices for discovering where visitors left and continued through a predefined funnel
  • How to analyse the behaviour of a group of people who share a common characteristic over a certain period of time

This beginner session is for web and digital analysts in all industries.

ACJ08

Analytics & Customer Journey


Are we truly moving into a cookie-less world, and what does that mean for analytics and marketing? As digital privacy gains importance, strategies for data collection need to keep pace. We'll distill down all the recent changes and regulations and provide you with clear options for implementing compliant data collection. If you're a technical architect, developer, or digital leader, this session will provide tools and guidance to implement in the new world of privacy.

This session covers:

  • Browser privacy initiatives, including ITP
  • Adobe's Privacy API for GDPR and CCPA
  • COPPA Kids Act
  • Data collection and removing or fixing personal information data in Adobe Analytics

This advanced session is for web and digital marketers in all industries.

ADV01

Cross-Channel Advertising


As advertising continues to move into a cookie-less world, learn how to navigate the future of identity and privacy regulations. No longer are data management platforms and customer data platforms an either/or decision – they must work in harmony and provide unique, complimentary benefits. Get insights around the state of the cookie in advertising today and new data collection and identity management strategies to help lead your organisation through this new change.

ADV02

Cross-Channel Advertising


ADV03

Cross-Channel Advertising


With a long-term vison to deliver synergies between technologies and business areas, Capita RPP/MOD Army is directly investing into connected and natively linked Marketing and Advertising technology. In this session learn how they have are navigating this digital transformation and the impact it is having on their business results.

ADV04

Cross-Channel Advertising


Paid Search and Data Analytics teams are already starting to see benefits from working closer together. As customer journeys become more complex, and the touchpoints more diverse, there is an even greater impetus to close the gap between teams to identify the signals for a potential customer. By re-assessing the customer journey and the relative importance of each step, learn how Fidelity was able to optimise towards those paths that more frequently ended in purchases, and drive overall ROI.

In this session:

  • Learn how to identify valuable on-site interactions and optimise towards them in Adobe Ad Cloud.
  • Hear from a client who has recently gone through this process to understand their approach and results.

AEP01

Platform, Machine Learning and AI


Everything starts with Adobe Experience Platform. Discover how the platform plays a role in customer experience management, helping you to identify, understand, and engage customers and deliver consistent, continuous and compelling experiences that delight customers at every turn. Find out what we mean by platform, including what it is, where it’s heading, how you can get value now and in the future, and even how Adobe partners can get involved. Of course, we don't just talk about it – you’ll see it in action.

AEP02

Platform, Machine Learning and AI


In the world of data management platforms (DMPs) and customer data platforms (CDPs), how do you know which technology you need and when? Marketers who need access to personal data within their segmentation strategy have to rethink which systems they need to power strategic use cases, access data in real-time from other teams, and provide a user-friendly interface to reduce time to market. This session showcases Adobe’s Real-time CDP, powered by Adobe Experience Platform. 

Key takeaways:

  • Understanding Adobe’s approach to customer data management
  • Demonstration of Real-time CDP
  • Key use cases across industries
  • Recommended prerequisites: DMP 101 and 201

AEP03

Platform, Machine Learning and AI


Data explosion in the current world has made it increasingly difficult for marketers to keep track of all data and leverage it efficiently to understand their consumers. As DMPs and CDPs are becoming central to their business across their organisations, many customers want data science techniques to be simplified and democratised such that every member across their organisation can take advantage of its benefits. Numerous studies have established that data science can help discover higher performing segments and therefore higher overall conversions, acquisitions with lower ad spends and costs. In this session, we will cover data science based tools for marketers for better audience management, specifically:

  • Latest data science innovation from Adobe
  • Tips and Tricks to streamline the marketing workflow with Adobe Sensei
  • Ultimately deliver high value audiences for customer acquisition campaigns

AEP04

Platform, Machine Learning and AI


Consumer identity is fragmented across enterprise systems, and a consumer isn’t being treated as a single person who uses multiple devices. The expansion of devices across the globe has created a distinct challenge for brands to create a seamless experience for consumers. This session covers:

  • What we've so far accomplished with Experience Platform Identity Service in terms of centralising device IDs for all cookies and mobile
  • What Experience Platform Identity Service does today
  • What Experience Platform Identity Service will do tomorrow

AEP05

Platform, Machine Learning and AI


Global brands are starting to leverage data to build and deliver customer experiences across different channels in real time. Brands are increasingly cognisant of honouring corporate, privacy, and legal policies while using data. One of the challenges organisations face today is that data is siloed across various parts of the organisation: Data collection and preparation is happening in IT, and data usage is happening in lines of business, such as sales, marketing, or customer support. Adobe Experience Platform provides an industry-first, extensible governance framework and workflows for data stewards and line-of-business data consumers to help operationalise these data governance policies.

APP01

Adobe Application Overviews


Adobe Analytics is the core system of intelligence for the enterprise. It enables businesses to move from insights to action in real time, uniquely integrating audience as the core system of intelligence and enables data across all Adobe clouds. This session will provide an overview of the core capabilities of Adobe Analytics, the types of data it's able to work with and the key business challenges it solves.

APP03

Adobe Application Overviews


With Adobe Campaign, you can use rich customer data to create, coordinate and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels and more. This session will provide you with an overview of Adobe Campaign's core capabilities, its data sources including CRM and the key business challenges it solves.

APP04

Adobe Application Overviews


Adobe Target enables organisations to test, target and personalise the most crucial customer interactions in real-time for greater revenue impact. This session with provide an overview of Adobe Target's core capabilities, from basic A/B testing all the way to Automated Behavioural Targeting, the types of use cases it's able to deliver against and the key business challenges it solves.

APP05

Adobe Application Overviews


Adobe Audience Manager is a data management platform that enables advertisers, publishers, and agencies to unleash the power of first party data with second and third party data to create a true 360 view of a consumer profile, build and activate meaningful audiences, and ultimately drive the pillars of the customer journey. This session will provide an overview of Adobe Audience Manager's core capabilities, the types of data it's able to work with and the key business challenges it solves.

APP06

Adobe Application Overviews


Adobe Experience Manager Sites is a modern cloud-based platform for rapidly delivering engaging, multichannel customer experiences that drive online business success. With Experience Manager Sites, marketing and IT teams can create, manage and personalise digital experiences across websites, mobile & IoT apps, and on-site screens using intuitive tools enhanced with intelligence to drive customer adoption and success. This session will provide an overview of the core capabilities of AEM Sites and the key business challenges it solves.

APP08

Adobe Application Overviews


Adobe Experience Manager Assets ensures a consistent experience across the customer journey, giving marketers the tools to shift from manual and siloed asset management to smart content creation, management and delivery. This session will provide an overview of the core capabilities of AEM Assets, the types of use cases it addresses and the key business challenges it solves.

APP10

Adobe Application Overviews


Adobe Experience Manager Forms helps you acquire, retain, and upsell customers by delivering standout, personalised customer experiences. With AEM Forms, you can capture customer data across devices, automate workflows to route submitted data to systems and people and personalise your outbound statements, letters and notices. This session will provide an overview of the core capabilities of AEM Forms, the types of use cases it addresses and the key business challenges it solves.

APP11

Adobe Application Overviews


Adobe Advertising Cloud is the industry’s first end-to-end platform for managing advertising across traditional TV and digital formats. It makes it simple to deliver video, display and search advertising across any screen in any format. With this independent cross-channel platform, marketers can identify and engage the best audiences with a consistent and relevant ad experience. This session will provide an overview of the core capabilities of Adobe Advertising Cloud, how it leverages data from other Adobe applications and the key business challenges it solves. 

APP12

Adobe Application Overviews


All Experience Cloud products are built on a modern foundation that brings together all data and services in an open ecosystem. This experience system of record is where our applications connect to create enhanced experiences with advanced AI and machine learning from Adobe Sensei. Join this session to understand the revolutionary underpinnings of Adobe's Digital Experience offerings, what scenarios it best fits and the key business challenges it solves.

APP14

Adobe Application Overviews


Magento Commerce is the leading platform for commerce innovation. Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions, integrating digital and physical shopping experiences and powering £120 billion+ in gross merchandise volume every year. Join this session to understand the core capabilities of Magento Commerce, which business scenarios it best suits and the key business challenges it solves.

APP15

Adobe Application Overviews


Marketo Engage is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalised experiences, optimise content and measure business impact across every channel, from acquisition to advocacy. Join this session to find out more and understand how Marketo Engage can drive measurable results for your business.

APP17

Adobe Application Overviews


Adobe & Microsoft share a vision to enable our customers to embrace and realise digital transformation to compete in an evolving and complicated environment. Customer experience is a critical element to digital transformation, and businesses must invest in new technologies and processes to engage customers, partners or employees more effectively. Join this session to understand the business scenarios our partnership makes possible and the key business challenges it solves.  

APP18

Adobe Application Overviews


Adobe's Real-Time Customer Data Platform, built on top of the Adobe Experience Platform, simplifies the management of profile data and gives you the ability to deliver personalised experiences across all channels and destinations. Join this session to understand the core capabilities of Real-Time Customer Data Platform, which business scenarios and data sets it best suits and the key business challenges it solves.      

APP19

Adobe Application Overviews


Journey Orchestration, built on top of the Adobe Experience Platform, enables you to break down experience silos and focus on the holistic journey across the customer lifecycle to anticipate every individual’s needs. From awareness to conversion, service and retention, you'll be able to create competitive advantages, increased engagement and customer lifetime value through seamlessly scalable, event-based engagement. Join this session to understand the core capabilities of Journey Orchestration, which business scenarios and data sets it best suits and the key business challenges it solves.

APP20

Adobe Application Overviews


Customer Journey Analytics brings the interactive, self-serve experience of Adobe Analytics Analysis Workspace to omnichannel customer data, enabling organisations to empower anyone with responsibility for the customer experience to visualise the customer journey in full context across a variety of channels and discover omnichannel insights in real-time. Join this session to understand the core capabilities of Customer Journey Analytics, which business scenarios and data sets it best suits and the key business challenges it solves using the power of Adobe Experience Platform.

APP21

Adobe Application Overviews


Adobe Sign helps you deliver 100% digital experiences with trusted, legal e-signatures. Join this session to learn how to use Adobe Sign to manage all types of signing workflows – from simple signatures to highly compliant qualified e-signatures in the cloud.

B2B02

B2B Marketing & Account-Based Experiences


Presented by Mike Madden, Head of Commercial Demand Generation, Adobe Experience Cloud

In today's marketing world, you can capture people's online body language: the pages they visit, emails they click, content they download, firmographic information, job title, and even their behaviour outside of your own website. The trouble comes when you have to take all this data and turn it into qualified leads. Find out how to generate perfect sales leads and leave your sellers singing you high praises.

In this session, learn:

  • How to use all the information that you have to develop and send sales the right lead
  • Which scoring mechanisms need to be in place to drive demand, build pipeline, and hit revenue targets


B2B03

B2B Marketing & Account-Based Experiences


The core indicator of any strong marketing business is ROI, achieved by delivering an exceptional prospect and customer experience. Theories about how to hit revenue goals vary, but it's proven that algorithms and solid operations methods work. Integrating data science into the core of your marketing strategy not only helps your team but also your bottom line. Walk away learning how data science shows up in:

  • Nurture campaigns when discovering net new accounts and revenue opportunities with predictive LTV capabilities Segmentation powered by AI-driven audience profiling
  • Predictive content campaigns served up through velocity scripting based on deep learning and NLP
  • Lead-scoring models based on random forest machine-learning model usage

B2B04

B2B Marketing & Account-Based Experiences


Discover from the get-go tactful ways to orchestrate your systems for success. Multilingual, multi-time zone, and multi-brand deployments require transforming your marketing automation platform into a repository of omnichannel touchpoints, data and attribution. Learn how to make sense of it all, and deliver relevant, personalised, coordinated campaigns at scale. Walk away knowing:

  • Honest mistakes to avoid in your system setup
  • Mini shortcuts for omnichannel success
  • Expert advice and best practices for overcoming automation challenges

B2B05

B2B Marketing & Account-Based Experiences


Presented by Tyler Lessard, VP Marketing, Vidyard

In the United States alone, 75 million people watch videos every day. Apps like Instagram, TikTok and YouTube are making it easier and easier for consumers to create and consume videos. Yet, when it comes to marketing strategy, most digital marketing and demand gen teams use it sparingly throughout the buyer's journey. Reasons vary from video creation being too expensive to produce or too difficult to measure. It's time to start embracing video content. Learn how video content is the most effective way to explain complex ideas, to show clearly what you do, and to earn the trust of your prospects. This session highlights:

  • Busting the video content creation myths
  • How to leverage low-cost video creation
  • How video can increase web conversion rates by more than 1,000% and accelerate time-to-MQL by 6 times

B2B06

B2B Marketing & Account-Based Experiences


Presented by Kylie Peters, Marketing Operations Manager, Adobe Experience Cloud

Every marketer has been there before, staring down the impending deadline date of a MarTech deployment with a bunch of unanswered questions. Prevent that situation from happening again. Gain an in-depth understanding of all the processes behind a successful MarTech deployment so that you can efficiently plan, implement, and launch a new platform. In this session, learn about:

  • Stakeholder identification and alignment
  • Technical scoping
  • Documentation and training checklist
  • Ongoing enablement and feedback

B2B08

B2B Marketing & Account-Based Experiences


If you're using Marketo Engage, you're probably nurturing your prospects through the buying journey until they're ready to seal the deal. Now nurturing doesn't have to stop once the sale is completed. The customer marketing adoption team at Adobe has taken engagement programs beyond the regular sales cycle to drive customer success through regular touchpoints.

In this session, learn how to:

  • Engage your customers with relevant content, personalised to their stage and behaviour
  • Create an integrated nurture system
  • Coordinate your efforts across multiple channels with Marketo Engage


B2B08

B2B Marketing & Account-Based Experiences


Growth is every marketers’ objective. Growth implies success. But is your Marketo Engage instance ready for your team to grow? Scaling a team is important, but your instance needs to scale with it. Luckily, Marketo Engage’s own internal experts are here to guide you on the best way to grow and scale your instance. Join us to learn all the small changes that you can make now to prevent substantial issues down the road.

Areas covered include:

  • Smart Lists’ configurations to avoid
  • Dealing with duplicates and inactive leads before they become a problem
  • When to use and when not to use workspaces

CAM01

Content & Asset Management


Root for the finalists of our global Experience Manager Rock Star search as they share their smoking hot tips, tricks, and strategies. Each participant has a fixed number of minutes to talk about a business challenge and present a live demo of how to use Experience Manager and other Experience Cloud solutions to solve it. Come have a blast as we entertain and deepen your digital marketing and technical repertoire to become your company’s Experience Manager rock star. The winner, chosen by our esteemed judging panel, which includes Jean-Michel Pittet, Adobe's VP of Experience Manager Engineering, and a past rock star winner, will be announced during the session. This intermediate session is suitable for all industries.

CAM02

Content & Asset Management


Discover the top eight must-have innovations for digital experience management featured in Experience Manager Sites. Learn how you can get a leg up on today’s constantly evolving landscape of digital transformation with a walk through of the latest innovations.

CAM03

Content & Asset Management


Discover the top five innovations for efficiently delivering personalised digital signage and kiosk experiences at scale. Learn how you can offer differentiated experiences in physical spaces with the latest innovations in Adobe Experience Manager Screens.

CAM04

Content & Asset Management


Dexter, an Adobe Experience Manager implementation for adobe.com and intranet, solves the problem of component-template explosion. Authors and designers can access design-agnostic components to assemble an experience irrespective of the site visitor or audience type. Without involving engineering, you can use the components to build nearly anything that you can create in Adobe XD. And by leveraging core components, you can roll out editable templates, Experience Fragments, and Adobe Experience Cloud service all right out of the box. In this session:

  • Build on top of last year’s Dexter presentation
  • Demonstrate an example of Adobe’s intranet, which is built on Dexter
  • Discuss the continuous integration and continuous delivery (CI/CD) process that we have adopted together with cloud native services



CAM05

Content & Asset Management


In today’s fast-moving digital landscape, it’s critical to get your digital experiences up and running quickly. Implementing a new web content management solution or redesigning your current web experience can be a lengthy and complex effort. The time required for design, development, and testing can delay your time to market, ultimately preventing you from delivering value to your customers. Get up to date on the best practices and tools needed to quickly launch your digital experiences.

Join us to learn more about:

  • Best practices for design and development with Adobe Experience Manager to help you rapidly launch your digital properties
  • When and how to use production-ready components to save implementation time and reduce cost of ownership
  • How to leverage project archetypes and other out-of-the-box tools to accelerate your timelines

ECM05

Email & Campaign Management


In this intermediate tips-and-tricks session, you'll get a mix of best practices, first-hand anecdotes and tangible takeaways. Learn how to integrate Adobe Campaign Standard with Adobe Analytics to connect your customer communication and data insights practices more closely. Discover the different ways to integrate these two powerful Adobe solutions for audience sharing, attribution reporting, and real-time triggers. We'll briefly discuss how this integration is evolving in light of Adobe Experience Platform Application Services.

ECM06

Email & Campaign Management


A successful migration can revitalise your marketing activities and free the marketing team to mature their strategy. However, transitioning from one email service provider (ESP) to another is a huge undertaking. Start your new omnichannel journey with Adobe Campaign by replacing your current ESP with the right strategy. Make the most of your new Adobe Campaign journey. Learn about:

  • Strategies to determine a timeline and scoping
  • Organisational readiness and strategic planning for an ESP migration
  • How to accelerate your time to value

This session is for email marketers, channel marketers, technical platform owners, and marketing executives.

ECM08

Email & Campaign Management


Want to learn more about the latest in email deliverability? Have you wondered what happens after you press Send? We'll walk you through the lifecycle of an email message, best practices, and how email can improve the customer experience and increase ROI. Most importantly, we’ll help align deliverability best practices.

IND01

Vertical Industry


In Automotive, our customers are experiencing an array of challenges after record-setting growth in the past decades. This highly competitive market is facing rapid disruption in the face of more diverse mobility options, such as autonomous driving, car sharing, electrification and connectivity. OEMs struggle to break data silos between brands, dealers and services and become software-mature as quickly as the competition – like Google and Tesla – are becoming proficient at manufacturing vehicles. We'll discuss the 2020 digital trends in Automotive and how Adobe helps its customers globally. Hear from our Automotive customers about their journey of unifying the customer profile and delivering experiences that are meaningful, consistent and convenient.

This session addresses:

  • Latest on the "Digital Trends in Automotive 2020"
  • How a unique automotive brand is engaging its high-profile customers
  • Relevance of the customer experience in the fast lane of super sports cars

IND02

Vertical Industry


At the heart of digital transformation is the consumer, and the focal point of meeting the evolving needs and demands of the consumer is experience. The aspiration of every financial services institution is to demonstrate how well it understands the needs of its customers through highly relevant and engaging experiences. Financial services companies not only need to connect various data sources, systems and channels, but also connect emotionally with their customers. While this is a daunting task, the industry is starting to gain traction in digital with many leading the way. This session takes a broad look at transformation initiatives that involve people, processes, and technology.

Join us as we present:

  • The latest trends from the 2020 Adobe financial services survey
  • Perspectives from leaders in the industry on their evolution, challenges and successes in digital

IND03

Vertical Industry


By combining the power of Adobe Experience Platform with AI-driven conversational platforms, media, entertainment and communications customer experience professionals and marketers can make the most of consumer interactions. By leveraging and building systems appropriately, you can improve accuracy, automate responses to customer inquiries, interests and preferences and deliver contextually relevant CX messages in real time or on the customer’s schedule.

Learn about:

  • Best practices in combining Adobe Experience Platform and AI-driven conversational platforms to guide customers through the subscription lifecycle and reduce churn through enhanced focus and actionable responses
  • Use cases and rationales for developing a unified, customer platform approach through CX interactions
  • Optimising customer experience and loyalty by better understanding consumer needs and building positive outcomes through AI-led interactions and profile development

INO01

Digital Trends & Innovation


More details of sessions for this track coming soon 

LAB03

Hands-on Labs


Learn how to create an Adobe Experience Manager as a Cloud Service application. This end-to-end lab will give participants an opportunity to set up an environment in Cloud Manager, discover the Experience Manager Sites WKND reference implementation, and deploy customisations to the Cloud.

In this lab:

  • Experience self-service provisioning of an Experience Manager instance
  • Discover the latest reference implementation for Experience Manager Sites
  • Learn about the cloud-native version of Experience Manager


LAB05

Hands-on Labs


Adobe Analytics APIs offer a multitude of ways to integrate your most important customer data into key business processes. The next-generation data query API is faster, more flexible, and more RESTful. In fact, it's the same API used by Adobe engineers to power the popular Analysis Workspace interface.

Learn how to apply the new Analytics API to your own business needs and use cases by:

  • Querying the same metrics and dimensions exposed in Analysis Workspace
  • Diving deep through data with unlimited levels of breakdowns
  • Applying search and segment filters and date ranges


MAG12

MagentoLive: Commerce Best Practices


Are you a digital leader or laggard? Significant disruption across consumer brand manufacturers and the rising influence of the empowered customer continue to exert pressure to deliver differentiated, seamless, and consistent experiences across all touchpoints of the customer journey. Simultaneously, the increasing prevalence of the subscription economy is changing the long-term economics and relationships between brands, retailers, and consumers, demanding a new approach to D2C, B2C and B2B engagement models that emphasise loyalty-building and retention. Consequently, the technology stack and organisational culture are evolving to enable real-time, contextually relevant commerce experiences. Learn how your business measures up with your peers and how you can create a more seamless customer experience.

MAG22

MagentoLive: Commerce Product Previews


Changing market dynamics and buyer preferences are driving incredible B2B ecommerce growth. Learn how Magento Commerce is enabling B2B companies to meet this demand with powerful new capabilities. The Magento team will share market trends shaping their development strategy and review newly announced features. If you're thinking about B2B commerce, this session is for you.

MAG23

MagentoLive: Commerce Product Previews


Join leaders from the Magento product management team to learn about the upcoming roadmap across Magento Commerce, order management, business intelligence, cloud, and the latest Adobe experience integrations. Get a head start on adopting new business and developer capabilities to drive your business forward.

MAG24

MagentoLive: Commerce Product Previews


As consumers get used to consuming content and making purchases across various touchpoints, current e-commerce architecture struggles to scale and provide a consistent user experience to consumers. Hear how Adobe and Magento commerce enable businesses to operate headless commerce using the state-of-the-art GraphQL API to provide feature and experience parity across all customer touchpoints.

MAG25

MagentoLive: Commerce Product Previews


Product recommendations are a powerful marketing tool for merchants to increase conversions, boost revenue and stimulate shopper engagement. Through integration with Adobe Sensei, Magento Commerce will soon bring the power of creating and managing intelligent product recommendations to its feature arsenal. Come and learn about what’s to come in this special session

MAG26

MagentoLive: Commerce Product Previews


With great power comes great responsibility, and in the world of commerce, order management systems have a powerful seat at the table. Order management technology sits at the intersection of the supply and demand of your products. The right solution enables merchants to make and keep compelling fulfilment promises while delivering a seamless experience. Learn the ways that Magento is prioritising order management capabilities and how it fits into strengthening commerce performance.

MAG27

MagentoLive: Commerce Product Previews


Optimising customer experiences and creating compelling content for digital experiences presents key opportunities for merchants to connect with shoppers, boost conversion rates, and win in an increasingly competitive market. Magento Page Builder and PWA Studio come closer together to accelerate a merchant’s ability to deliver engaging, relevant and fresh content while optimising for performance and the shopper experience.

MAG32

MagentoLive: Customer Experiences in Commerce


Major retailers and brands are reimagining their digital asset strategy to accelerate product launches and increase conversion rates. By shifting to a new paradigm in which entire product lines and catalogues can be digitally created using Adobe 3D texturing, staging and rendering tools, merchants can realise significant savings over traditional product photography.

MAG35

MagentoLive: Customer Experiences in Commerce


After years of mixed results on the mobile web, merchants, partners and developers are moving to progressive web apps (PWA) and creating lightning-fast, superior shopping experiences with Magento Commerce and Adobe – achieving higher conversion, reducing time to market, and minimising the total cost of ownership. Even though PWAs are a relatively new technology, we can learn from the past to shape the future. Join experts from Magento Commerce and explore how merchants, partners and developers can get started with PWAs today.

MAG42-3

Magentolive: Magento Commerce for Developers


DevExchange is your chance to kick back at Summit and discuss key developer topics. Learn how your peers are tackling the same challenges. Past topics have included everything from PWA, testing, and DevOps to mental health, public speaking and organising events. Bring your own ideas and topics, and meet other developers in the community

MAG44

Magentolive: Magento Commerce for Developers


Merchants often find the exact responsibility split between the cloud platform provider and themselves confusing. Without clarity, problems are met with finger-pointing and lack quick resolution. Learn what Magento takes care of, what merchants handle, and what requires both to work together, especially when it involves the major areas of performance and security.

OPS01

Digital Operations


More details of sessions for this track coming soon 

PER01

Personalisation


As one of the largest B2E sites on the internet, Adobe.com has fully embraced its role as "Customer Zero" for Adobe Experience Cloud, adopting every solution for both B2B and B2C use cases globally. As a digital destination that serves a myriad of personas, including hands-on creatives, nontechnical marketers, and deeply technical IT buyers, personalisation is crucial to the success of Adobe.com. Join product managers as they showcase true stories of how personalisation works on Adobe.com. 

Learn about:

  • Keeping content relevant and fresh without the need for manual updates
  • Using fluid experiences to scale recommended content across Adobe.com
  • Automating content ingestion into Adobe Target Recommendations
  • Tracking performance of the recommended content and how it correlates to lead generation

PER03

Personalisation


At the heart of every business is the customer. Personalisation is a way to listen, understand, and act on the customer’s needs and intents. It is not just a buzzword; it is a strategy designed to create great customer experiences. Ryan Pizzuto is a senior digital strategist at Adobe with a focus on optimisation and personalisation. Every day, he helps Adobe customers understand and develop the strategies that make their programs successful and get a positive return on their investments. 

In this session:

  • Hear how personalisation is more accessible than ever before
  • Discover key tips and tricks for Adobe Sensei delivered personalisation initiatives
  • Get a blueprint for a successful personalisation strategy to use for your brand

PER04

Personalisation


In today’s technology environment, marketers must align next-best-action capabilities for inbound channels with highly personalised outbound communications to deliver deeper levels of engagement throughout the customer lifecycle, whether it’s for advertising and acquisition, upsell, cross-sell, retention, or loyalty. We'll focus on Next Best Offer orchestration and decisioning, two key components of real-time interaction management that are needed to deliver contextually relevant experiences to consumers across touchpoints. 

In this session, learn about:

  • Strategies and best practices that customers are using to develop a broader Next Best Offer approach in Adobe Target, and how they plan to create, manage, and deliver Next Best Offers across inbound and outbound channels, including email, web, mobile, and call centres.
  • The Adobe Experience Platform decisioning service for delivering Next Best Offers
  • How Adobe Sensei can help make decisioning more intelligent by using real-time and batch-scored models
  • 2020 Adobe Analytics Rockstars: Top tips & tricks

    ACJ01

    Analytics & Customer Journey


    The winners of our nationwide Analytics Insider Tour share their smoking hot tips, tricks, and power strategies. These tips are sure to bring the house down and enable you to positively impact your business. Audience members willing to pick up the mic and duet with our stars will receive fabulous prizes in addition to analytics fame. If you’re looking to deepen your analytics playlist and become your company's very own analytics rockstar, you can’t miss this session. 

    Our rockstars share:

    • Innovative practices and strategies to get your digital assets singing
    • Out-of-the-box tunes on data analysis to optimise your business results
    • Real-world tips and tricks that address challenging analytics questions

    This intermediate session is for web and digital analysts in all industries.

  • The future belongs to the curious: our best Adobe Analytics tips & tricks

    ACJ02

    Analytics & Customer Journey


    What do all great analysts have in common? Their curiosity leads them to investigate and explore their data to uncover meaningful insights. Discover actionable Adobe Analytics tips and tricks that will provide you and your team with unparalleled ability to let your own curiosity flourish, guiding you to a better understanding of your customers and business growth.

    Among the topics covered:

    • New ways to explore your data in Analysis Workspace and the rest of the Adobe Analytics toolkit
    • Techniques for encouraging curiosity in your stakeholders by helping them ask good questions of data
    • Governance tips for ensuring that everyone in the organisation has the appropriate views of your customers

    This session is recommended for intermediate and advanced Adobe Analytics users.

  • Advanced Analysis with the Adobe Experience Platform and R

    ACJ03

    Analytics & Customer Journey


    The Adobe Experience Platform provides a rich source of customer interaction data from all the Adobe solutions as well as other data you might need to analyse your customers' journeys. Whether you're new to R or an expert, you'll learn how to make exciting data discoveries using interactive visualisations and sophisticated machine-learning models – and take home all the code!

    In this session, learn how to:

    • Connect R and query the Adobe Experience Platform using Data Science Workspace and the Adobe Platform Query Service
    • Richly analyse your customer journey using R and the open source visualisation software Plotly
    • Combine multiple sources of data into your machine-learning workflow
    • Integrate the output of your machine learning into Analysis Workspace through Customer Journey Analytics
  • Launching into the stratosphere: implementation tips for Adobe Analytics

    ACJ04

    Analytics & Customer Journey


    In recent years we’ve seen a quantum leap forward in tag management capabilities, and the innovation is certain to continue for many years to come. How can you leverage this new power in your organisation and prepare for future developments? If you're a technical architect, developer or digital leader, you won’t want to miss this in-depth session where we share insider knowledge, tips and tricks and best practices about advanced implementation scenarios for desktop and mobile app implementations.

    In this session, you'll gain:

    • Tips, tricks, and pro secrets for implementing Adobe Analytics, including data layers, Adobe Experience Platform Launch and processing rules
    • An understanding of how Experience Platform Launch works in conjunction with the new Adobe Experience Platform SDK for mobile apps
    • A sneak peek at the future of implementation for Adobe Analytics

    This advanced session is for web and digital analysts in all industries.

  • A clean, mean, actionable data machine: Four pillars of Data Governance

    ACJ05

    Analytics & Customer Journey


    How can you ensure that your organisation’s analytics practice is running like a well-oiled machine? Adobe’s industry-leading experts discuss four key pillars to your analytics strategy and implementation: organisational readiness, data collection strategy, data health, and data democratisation. Our experts will also provide a deep dive into one of the most vitally important pillars – data health. Learn the steps you need to take to move the needle in creating a data-driven, decision-making culture.

    In this session, learn:

    • Actionable tips and tricks to establish and improve data governance in your organisation
    • Best practices for data health and immediate steps that you can take to see benefits
    • Real-world examples from a top brand’s journey to improve their governance strategy

    This intermediate session is for web and digital analysts in all industries.

  • Welcome to Adobe Analytics – where do I start?

    ACJ06

    Analytics & Customer Journey


    Overwhelmed by all there is to know about Adobe Analytics? We'll take you through the fundamentals that you need to hit the ground running. Adobe experts will teach you everything from collecting data to running analysis to gathering insights. To assist new users transitioning from other analytics tools, we'll translate old practices and terminology into Adobe’s tracking methodologies and workflows.

    In this session:

    • Gain an understanding of Adobe Analytics building blocks, including metrics, dimensions, and campaign attribution
    • Learn how to collect, transform and analyse data to discover actionable insights
    • Get equipped to use advanced analysis tools in your workflow

    This beginner session is for web and digital analysts in all industries.

  • First steps to visualise the customer journey

    ACJ07

    Analytics & Customer Journey


    Do you want to understand how your customers navigate across your site? Are you struggling to identify drop-off points in the conversion process? Are you interested to see how different segments trend over time? Analysis Workspace allows you to leverage powerful visualisations to discover valuable insights into the customer journey.

    In this session, learn:

    • How to visualise the customer journey through your website or application
    • Best practices for discovering where visitors left and continued through a predefined funnel
    • How to analyse the behaviour of a group of people who share a common characteristic over a certain period of time

    This beginner session is for web and digital analysts in all industries.

  • A cookie-less world: Privacy and the future of data collection

    ACJ08

    Analytics & Customer Journey


    Are we truly moving into a cookie-less world, and what does that mean for analytics and marketing? As digital privacy gains importance, strategies for data collection need to keep pace. We'll distill down all the recent changes and regulations and provide you with clear options for implementing compliant data collection. If you're a technical architect, developer, or digital leader, this session will provide tools and guidance to implement in the new world of privacy.

    This session covers:

    • Browser privacy initiatives, including ITP
    • Adobe's Privacy API for GDPR and CCPA
    • COPPA Kids Act
    • Data collection and removing or fixing personal information data in Adobe Analytics

    This advanced session is for web and digital marketers in all industries.

  • As the cookie crumbles

    ADV01

    Cross-Channel Advertising


    As advertising continues to move into a cookie-less world, learn how to navigate the future of identity and privacy regulations. No longer are data management platforms and customer data platforms an either/or decision – they must work in harmony and provide unique, complimentary benefits. Get insights around the state of the cookie in advertising today and new data collection and identity management strategies to help lead your organisation through this new change.

  • How Fidelity is joining advanced analytics and paid search

    ADV04

    Cross-Channel Advertising


    Paid Search and Data Analytics teams are already starting to see benefits from working closer together. As customer journeys become more complex, and the touchpoints more diverse, there is an even greater impetus to close the gap between teams to identify the signals for a potential customer. By re-assessing the customer journey and the relative importance of each step, learn how Fidelity was able to optimise towards those paths that more frequently ended in purchases, and drive overall ROI.

    In this session:

    • Learn how to identify valuable on-site interactions and optimise towards them in Adobe Ad Cloud.
    • Hear from a client who has recently gone through this process to understand their approach and results.
  • Adobe Experience Platform: The heart of Adobe Experience Cloud

    AEP01

    Platform, Machine Learning and AI


    Everything starts with Adobe Experience Platform. Discover how the platform plays a role in customer experience management, helping you to identify, understand, and engage customers and deliver consistent, continuous and compelling experiences that delight customers at every turn. Find out what we mean by platform, including what it is, where it’s heading, how you can get value now and in the future, and even how Adobe partners can get involved. Of course, we don't just talk about it – you’ll see it in action.

  • Advanced customer data management for the marketer (and IT partner)

    AEP02

    Platform, Machine Learning and AI


    In the world of data management platforms (DMPs) and customer data platforms (CDPs), how do you know which technology you need and when? Marketers who need access to personal data within their segmentation strategy have to rethink which systems they need to power strategic use cases, access data in real-time from other teams, and provide a user-friendly interface to reduce time to market. This session showcases Adobe’s Real-time CDP, powered by Adobe Experience Platform. 

    Key takeaways:

    • Understanding Adobe’s approach to customer data management
    • Demonstration of Real-time CDP
    • Key use cases across industries
    • Recommended prerequisites: DMP 101 and 201
  • Proactive Audience Discovery: Marketer's AI toolkit

    AEP03

    Platform, Machine Learning and AI


    Data explosion in the current world has made it increasingly difficult for marketers to keep track of all data and leverage it efficiently to understand their consumers. As DMPs and CDPs are becoming central to their business across their organisations, many customers want data science techniques to be simplified and democratised such that every member across their organisation can take advantage of its benefits. Numerous studies have established that data science can help discover higher performing segments and therefore higher overall conversions, acquisitions with lower ad spends and costs. In this session, we will cover data science based tools for marketers for better audience management, specifically:

    • Latest data science innovation from Adobe
    • Tips and Tricks to streamline the marketing workflow with Adobe Sensei
    • Ultimately deliver high value audiences for customer acquisition campaigns
  • Adobe Experience Platform Identity Service: Evolution of Identity at Adobe

    AEP04

    Platform, Machine Learning and AI


    Consumer identity is fragmented across enterprise systems, and a consumer isn’t being treated as a single person who uses multiple devices. The expansion of devices across the globe has created a distinct challenge for brands to create a seamless experience for consumers. This session covers:

    • What we've so far accomplished with Experience Platform Identity Service in terms of centralising device IDs for all cookies and mobile
    • What Experience Platform Identity Service does today
    • What Experience Platform Identity Service will do tomorrow
  • Operationalising Data Governance in Customer Experience Workflows

    AEP05

    Platform, Machine Learning and AI


    Global brands are starting to leverage data to build and deliver customer experiences across different channels in real time. Brands are increasingly cognisant of honouring corporate, privacy, and legal policies while using data. One of the challenges organisations face today is that data is siloed across various parts of the organisation: Data collection and preparation is happening in IT, and data usage is happening in lines of business, such as sales, marketing, or customer support. Adobe Experience Platform provides an industry-first, extensible governance framework and workflows for data stewards and line-of-business data consumers to help operationalise these data governance policies.

  • Adobe Analytics: Powering customer intelligence

    APP01

    Adobe Application Overviews


    Adobe Analytics is the core system of intelligence for the enterprise. It enables businesses to move from insights to action in real time, uniquely integrating audience as the core system of intelligence and enables data across all Adobe clouds. This session will provide an overview of the core capabilities of Adobe Analytics, the types of data it's able to work with and the key business challenges it solves.

  • Adobe Campaign: An intro to orchestrating experiences across channels

    APP03

    Adobe Application Overviews


    With Adobe Campaign, you can use rich customer data to create, coordinate and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels and more. This session will provide you with an overview of Adobe Campaign's core capabilities, its data sources including CRM and the key business challenges it solves.

  • Adobe Target: Perfecting the power of personalisation

    APP04

    Adobe Application Overviews


    Adobe Target enables organisations to test, target and personalise the most crucial customer interactions in real-time for greater revenue impact. This session with provide an overview of Adobe Target's core capabilities, from basic A/B testing all the way to Automated Behavioural Targeting, the types of use cases it's able to deliver against and the key business challenges it solves.

  • Adobe Audience Manager: Demystifying DMPs

    APP05

    Adobe Application Overviews


    Adobe Audience Manager is a data management platform that enables advertisers, publishers, and agencies to unleash the power of first party data with second and third party data to create a true 360 view of a consumer profile, build and activate meaningful audiences, and ultimately drive the pillars of the customer journey. This session will provide an overview of Adobe Audience Manager's core capabilities, the types of data it's able to work with and the key business challenges it solves.

  • Adobe Experience Manager Sites: Marketing made easy

    APP06

    Adobe Application Overviews


    Adobe Experience Manager Sites is a modern cloud-based platform for rapidly delivering engaging, multichannel customer experiences that drive online business success. With Experience Manager Sites, marketing and IT teams can create, manage and personalise digital experiences across websites, mobile & IoT apps, and on-site screens using intuitive tools enhanced with intelligence to drive customer adoption and success. This session will provide an overview of the core capabilities of AEM Sites and the key business challenges it solves.

  • Adobe Experience Manager Assets: Breaking down silos

    APP08

    Adobe Application Overviews


    Adobe Experience Manager Assets ensures a consistent experience across the customer journey, giving marketers the tools to shift from manual and siloed asset management to smart content creation, management and delivery. This session will provide an overview of the core capabilities of AEM Assets, the types of use cases it addresses and the key business challenges it solves.

  • Adobe Experience Manager Forms: Streamlining customer data

    APP10

    Adobe Application Overviews


    Adobe Experience Manager Forms helps you acquire, retain, and upsell customers by delivering standout, personalised customer experiences. With AEM Forms, you can capture customer data across devices, automate workflows to route submitted data to systems and people and personalise your outbound statements, letters and notices. This session will provide an overview of the core capabilities of AEM Forms, the types of use cases it addresses and the key business challenges it solves.

  • Adobe Advertising Cloud: Optimising cross-channel advertising

    APP11

    Adobe Application Overviews


    Adobe Advertising Cloud is the industry’s first end-to-end platform for managing advertising across traditional TV and digital formats. It makes it simple to deliver video, display and search advertising across any screen in any format. With this independent cross-channel platform, marketers can identify and engage the best audiences with a consistent and relevant ad experience. This session will provide an overview of the core capabilities of Adobe Advertising Cloud, how it leverages data from other Adobe applications and the key business challenges it solves. 

  • Adobe Experience Platform: Revolutionising digital experiences

    APP12

    Adobe Application Overviews


    All Experience Cloud products are built on a modern foundation that brings together all data and services in an open ecosystem. This experience system of record is where our applications connect to create enhanced experiences with advanced AI and machine learning from Adobe Sensei. Join this session to understand the revolutionary underpinnings of Adobe's Digital Experience offerings, what scenarios it best fits and the key business challenges it solves.

  • Magento Commerce: Making every e-commerce moment count

    APP14

    Adobe Application Overviews


    Magento Commerce is the leading platform for commerce innovation. Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions, integrating digital and physical shopping experiences and powering £120 billion+ in gross merchandise volume every year. Join this session to understand the core capabilities of Magento Commerce, which business scenarios it best suits and the key business challenges it solves.

  • Marketo Engage: Managing complex customer journeys

    APP15

    Adobe Application Overviews


    Marketo Engage is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalised experiences, optimise content and measure business impact across every channel, from acquisition to advocacy. Join this session to find out more and understand how Marketo Engage can drive measurable results for your business.

  • Adobe & Microsoft: Driving your digital transformation

    APP17

    Adobe Application Overviews


    Adobe & Microsoft share a vision to enable our customers to embrace and realise digital transformation to compete in an evolving and complicated environment. Customer experience is a critical element to digital transformation, and businesses must invest in new technologies and processes to engage customers, partners or employees more effectively. Join this session to understand the business scenarios our partnership makes possible and the key business challenges it solves.  

  • Real-Time Customer Data Platform: Understanding the future of personalisation

    APP18

    Adobe Application Overviews


    Adobe's Real-Time Customer Data Platform, built on top of the Adobe Experience Platform, simplifies the management of profile data and gives you the ability to deliver personalised experiences across all channels and destinations. Join this session to understand the core capabilities of Real-Time Customer Data Platform, which business scenarios and data sets it best suits and the key business challenges it solves.      

  • Journey Orchestration: Be the conductor of your customer experience

    APP19

    Adobe Application Overviews


    Journey Orchestration, built on top of the Adobe Experience Platform, enables you to break down experience silos and focus on the holistic journey across the customer lifecycle to anticipate every individual’s needs. From awareness to conversion, service and retention, you'll be able to create competitive advantages, increased engagement and customer lifetime value through seamlessly scalable, event-based engagement. Join this session to understand the core capabilities of Journey Orchestration, which business scenarios and data sets it best suits and the key business challenges it solves.

  • Customer Journey Analytics: Discovering omnichannel insights in real-time

    APP20

    Adobe Application Overviews


    Customer Journey Analytics brings the interactive, self-serve experience of Adobe Analytics Analysis Workspace to omnichannel customer data, enabling organisations to empower anyone with responsibility for the customer experience to visualise the customer journey in full context across a variety of channels and discover omnichannel insights in real-time. Join this session to understand the core capabilities of Customer Journey Analytics, which business scenarios and data sets it best suits and the key business challenges it solves using the power of Adobe Experience Platform.

  • Adobe Sign: Taking the complexity out of e-signatures

    APP21

    Adobe Application Overviews


    Adobe Sign helps you deliver 100% digital experiences with trusted, legal e-signatures. Join this session to learn how to use Adobe Sign to manage all types of signing workflows – from simple signatures to highly compliant qualified e-signatures in the cloud.

  • Build a model to develop ideal sales-qualified leads

    B2B02

    B2B Marketing & Account-Based Experiences


    Presented by Mike Madden, Head of Commercial Demand Generation, Adobe Experience Cloud

    In today's marketing world, you can capture people's online body language: the pages they visit, emails they click, content they download, firmographic information, job title, and even their behaviour outside of your own website. The trouble comes when you have to take all this data and turn it into qualified leads. Find out how to generate perfect sales leads and leave your sellers singing you high praises.

    In this session, learn:

    • How to use all the information that you have to develop and send sales the right lead
    • Which scoring mechanisms need to be in place to drive demand, build pipeline, and hit revenue targets


  • Data science and Marketo Engage: a match made in ROI heaven

    B2B03

    B2B Marketing & Account-Based Experiences


    The core indicator of any strong marketing business is ROI, achieved by delivering an exceptional prospect and customer experience. Theories about how to hit revenue goals vary, but it's proven that algorithms and solid operations methods work. Integrating data science into the core of your marketing strategy not only helps your team but also your bottom line. Walk away learning how data science shows up in:

    • Nurture campaigns when discovering net new accounts and revenue opportunities with predictive LTV capabilities Segmentation powered by AI-driven audience profiling
    • Predictive content campaigns served up through velocity scripting based on deep learning and NLP
    • Lead-scoring models based on random forest machine-learning model usage
  • Marketing automation processes for multilingual and multi-brand delivery

    B2B04

    B2B Marketing & Account-Based Experiences


    Discover from the get-go tactful ways to orchestrate your systems for success. Multilingual, multi-time zone, and multi-brand deployments require transforming your marketing automation platform into a repository of omnichannel touchpoints, data and attribution. Learn how to make sense of it all, and deliver relevant, personalised, coordinated campaigns at scale. Walk away knowing:

    • Honest mistakes to avoid in your system setup
    • Mini shortcuts for omnichannel success
    • Expert advice and best practices for overcoming automation challenges
  • The streaming effect: using videos to generate more leads and engagement data

    B2B05

    B2B Marketing & Account-Based Experiences


    Presented by Tyler Lessard, VP Marketing, Vidyard

    In the United States alone, 75 million people watch videos every day. Apps like Instagram, TikTok and YouTube are making it easier and easier for consumers to create and consume videos. Yet, when it comes to marketing strategy, most digital marketing and demand gen teams use it sparingly throughout the buyer's journey. Reasons vary from video creation being too expensive to produce or too difficult to measure. It's time to start embracing video content. Learn how video content is the most effective way to explain complex ideas, to show clearly what you do, and to earn the trust of your prospects. This session highlights:

    • Busting the video content creation myths
    • How to leverage low-cost video creation
    • How video can increase web conversion rates by more than 1,000% and accelerate time-to-MQL by 6 times
  • Building the dream team for the perfect Martech deployment

    B2B06

    B2B Marketing & Account-Based Experiences


    Presented by Kylie Peters, Marketing Operations Manager, Adobe Experience Cloud

    Every marketer has been there before, staring down the impending deadline date of a MarTech deployment with a bunch of unanswered questions. Prevent that situation from happening again. Gain an in-depth understanding of all the processes behind a successful MarTech deployment so that you can efficiently plan, implement, and launch a new platform. In this session, learn about:

    • Stakeholder identification and alignment
    • Technical scoping
    • Documentation and training checklist
    • Ongoing enablement and feedback
  • CXM: Omnichannel nurturing and customer engagement in a single platform

    B2B08

    B2B Marketing & Account-Based Experiences


    If you're using Marketo Engage, you're probably nurturing your prospects through the buying journey until they're ready to seal the deal. Now nurturing doesn't have to stop once the sale is completed. The customer marketing adoption team at Adobe has taken engagement programs beyond the regular sales cycle to drive customer success through regular touchpoints.

    In this session, learn how to:

    • Engage your customers with relevant content, personalised to their stage and behaviour
    • Create an integrated nurture system
    • Coordinate your efforts across multiple channels with Marketo Engage


  • Scaling up your Marketo Engage instance for smarter growth

    B2B08

    B2B Marketing & Account-Based Experiences


    Growth is every marketers’ objective. Growth implies success. But is your Marketo Engage instance ready for your team to grow? Scaling a team is important, but your instance needs to scale with it. Luckily, Marketo Engage’s own internal experts are here to guide you on the best way to grow and scale your instance. Join us to learn all the small changes that you can make now to prevent substantial issues down the road.

    Areas covered include:

    • Smart Lists’ configurations to avoid
    • Dealing with duplicates and inactive leads before they become a problem
    • When to use and when not to use workspaces
  • Adobe Experience Manager rock star: The finalists face off

    CAM01

    Content & Asset Management


    Root for the finalists of our global Experience Manager Rock Star search as they share their smoking hot tips, tricks, and strategies. Each participant has a fixed number of minutes to talk about a business challenge and present a live demo of how to use Experience Manager and other Experience Cloud solutions to solve it. Come have a blast as we entertain and deepen your digital marketing and technical repertoire to become your company’s Experience Manager rock star. The winner, chosen by our esteemed judging panel, which includes Jean-Michel Pittet, Adobe's VP of Experience Manager Engineering, and a past rock star winner, will be announced during the session. This intermediate session is suitable for all industries.

  • Adobe Experience Manager Sites: Top innovations

    CAM02

    Content & Asset Management


    Discover the top eight must-have innovations for digital experience management featured in Experience Manager Sites. Learn how you can get a leg up on today’s constantly evolving landscape of digital transformation with a walk through of the latest innovations.

  • Adobe Experience Manager: Top five digital screens features

    CAM03

    Content & Asset Management


    Discover the top five innovations for efficiently delivering personalised digital signage and kiosk experiences at scale. Learn how you can offer differentiated experiences in physical spaces with the latest innovations in Adobe Experience Manager Screens.

  • Dexter 2020: Adobe’s Self-service Platform

    CAM04

    Content & Asset Management


    Dexter, an Adobe Experience Manager implementation for adobe.com and intranet, solves the problem of component-template explosion. Authors and designers can access design-agnostic components to assemble an experience irrespective of the site visitor or audience type. Without involving engineering, you can use the components to build nearly anything that you can create in Adobe XD. And by leveraging core components, you can roll out editable templates, Experience Fragments, and Adobe Experience Cloud service all right out of the box. In this session:

    • Build on top of last year’s Dexter presentation
    • Demonstrate an example of Adobe’s intranet, which is built on Dexter
    • Discuss the continuous integration and continuous delivery (CI/CD) process that we have adopted together with cloud native services



  • Best practices to get to market fast with Experience Manager Sites

    CAM05

    Content & Asset Management


    In today’s fast-moving digital landscape, it’s critical to get your digital experiences up and running quickly. Implementing a new web content management solution or redesigning your current web experience can be a lengthy and complex effort. The time required for design, development, and testing can delay your time to market, ultimately preventing you from delivering value to your customers. Get up to date on the best practices and tools needed to quickly launch your digital experiences.

    Join us to learn more about:

    • Best practices for design and development with Adobe Experience Manager to help you rapidly launch your digital properties
    • When and how to use production-ready components to save implementation time and reduce cost of ownership
    • How to leverage project archetypes and other out-of-the-box tools to accelerate your timelines
  • Drive customer retention with Adobe Campaign Standard and Adobe Analytics

    ECM05

    Email & Campaign Management


    In this intermediate tips-and-tricks session, you'll get a mix of best practices, first-hand anecdotes and tangible takeaways. Learn how to integrate Adobe Campaign Standard with Adobe Analytics to connect your customer communication and data insights practices more closely. Discover the different ways to integrate these two powerful Adobe solutions for audience sharing, attribution reporting, and real-time triggers. We'll briefly discuss how this integration is evolving in light of Adobe Experience Platform Application Services.

  • Say goodbye to your ESP and start an omnichannel journey with Adobe Campaign

    ECM06

    Email & Campaign Management


    A successful migration can revitalise your marketing activities and free the marketing team to mature their strategy. However, transitioning from one email service provider (ESP) to another is a huge undertaking. Start your new omnichannel journey with Adobe Campaign by replacing your current ESP with the right strategy. Make the most of your new Adobe Campaign journey. Learn about:

    • Strategies to determine a timeline and scoping
    • Organisational readiness and strategic planning for an ESP migration
    • How to accelerate your time to value

    This session is for email marketers, channel marketers, technical platform owners, and marketing executives.

  • Email deliverability and strategies to maximise effectiveness

    ECM08

    Email & Campaign Management


    Want to learn more about the latest in email deliverability? Have you wondered what happens after you press Send? We'll walk you through the lifecycle of an email message, best practices, and how email can improve the customer experience and increase ROI. Most importantly, we’ll help align deliverability best practices.

  • Customer experience in the fast lane – accelerating engagement in automotive

    IND01

    Vertical Industry


    In Automotive, our customers are experiencing an array of challenges after record-setting growth in the past decades. This highly competitive market is facing rapid disruption in the face of more diverse mobility options, such as autonomous driving, car sharing, electrification and connectivity. OEMs struggle to break data silos between brands, dealers and services and become software-mature as quickly as the competition – like Google and Tesla – are becoming proficient at manufacturing vehicles. We'll discuss the 2020 digital trends in Automotive and how Adobe helps its customers globally. Hear from our Automotive customers about their journey of unifying the customer profile and delivering experiences that are meaningful, consistent and convenient.

    This session addresses:

    • Latest on the "Digital Trends in Automotive 2020"
    • How a unique automotive brand is engaging its high-profile customers
    • Relevance of the customer experience in the fast lane of super sports cars
  • From lagging to leading – the digital transformation of financial services

    IND02

    Vertical Industry


    At the heart of digital transformation is the consumer, and the focal point of meeting the evolving needs and demands of the consumer is experience. The aspiration of every financial services institution is to demonstrate how well it understands the needs of its customers through highly relevant and engaging experiences. Financial services companies not only need to connect various data sources, systems and channels, but also connect emotionally with their customers. While this is a daunting task, the industry is starting to gain traction in digital with many leading the way. This session takes a broad look at transformation initiatives that involve people, processes, and technology.

    Join us as we present:

    • The latest trends from the 2020 Adobe financial services survey
    • Perspectives from leaders in the industry on their evolution, challenges and successes in digital
  • The power of the platform: Driving the M&E customer experience with AI

    IND03

    Vertical Industry


    By combining the power of Adobe Experience Platform with AI-driven conversational platforms, media, entertainment and communications customer experience professionals and marketers can make the most of consumer interactions. By leveraging and building systems appropriately, you can improve accuracy, automate responses to customer inquiries, interests and preferences and deliver contextually relevant CX messages in real time or on the customer’s schedule.

    Learn about:

    • Best practices in combining Adobe Experience Platform and AI-driven conversational platforms to guide customers through the subscription lifecycle and reduce churn through enhanced focus and actionable responses
    • Use cases and rationales for developing a unified, customer platform approach through CX interactions
    • Optimising customer experience and loyalty by better understanding consumer needs and building positive outcomes through AI-led interactions and profile development
  • Getting started with Adobe Experience Manager as a Cloud Service

    LAB03

    Hands-on Labs


    Learn how to create an Adobe Experience Manager as a Cloud Service application. This end-to-end lab will give participants an opportunity to set up an environment in Cloud Manager, discover the Experience Manager Sites WKND reference implementation, and deploy customisations to the Cloud.

    In this lab:

    • Experience self-service provisioning of an Experience Manager instance
    • Discover the latest reference implementation for Experience Manager Sites
    • Learn about the cloud-native version of Experience Manager


  • Explore the Adobe Analytics 2.0 APIs

    LAB05

    Hands-on Labs


    Adobe Analytics APIs offer a multitude of ways to integrate your most important customer data into key business processes. The next-generation data query API is faster, more flexible, and more RESTful. In fact, it's the same API used by Adobe engineers to power the popular Analysis Workspace interface.

    Learn how to apply the new Analytics API to your own business needs and use cases by:

    • Querying the same metrics and dimensions exposed in Analysis Workspace
    • Diving deep through data with unlimited levels of breakdowns
    • Applying search and segment filters and date ranges


  • Shoppers expect seamless commerce: How does your business measure up?

    MAG12

    MagentoLive: Commerce Best Practices


    Are you a digital leader or laggard? Significant disruption across consumer brand manufacturers and the rising influence of the empowered customer continue to exert pressure to deliver differentiated, seamless, and consistent experiences across all touchpoints of the customer journey. Simultaneously, the increasing prevalence of the subscription economy is changing the long-term economics and relationships between brands, retailers, and consumers, demanding a new approach to D2C, B2C and B2B engagement models that emphasise loyalty-building and retention. Consequently, the technology stack and organisational culture are evolving to enable real-time, contextually relevant commerce experiences. Learn how your business measures up with your peers and how you can create a more seamless customer experience.

  • The future of Magento Commerce B2B: New features and roadmap

    MAG22

    MagentoLive: Commerce Product Previews


    Changing market dynamics and buyer preferences are driving incredible B2B ecommerce growth. Learn how Magento Commerce is enabling B2B companies to meet this demand with powerful new capabilities. The Magento team will share market trends shaping their development strategy and review newly announced features. If you're thinking about B2B commerce, this session is for you.

  • Magento Commerce product roadmap

    MAG23

    MagentoLive: Commerce Product Previews


    Join leaders from the Magento product management team to learn about the upcoming roadmap across Magento Commerce, order management, business intelligence, cloud, and the latest Adobe experience integrations. Get a head start on adopting new business and developer capabilities to drive your business forward.

  • Going headless with GraphQL

    MAG24

    MagentoLive: Commerce Product Previews


    As consumers get used to consuming content and making purchases across various touchpoints, current e-commerce architecture struggles to scale and provide a consistent user experience to consumers. Hear how Adobe and Magento commerce enable businesses to operate headless commerce using the state-of-the-art GraphQL API to provide feature and experience parity across all customer touchpoints.

  • Adobe Sensei powers Magento product recommendations

    MAG25

    MagentoLive: Commerce Product Previews


    Product recommendations are a powerful marketing tool for merchants to increase conversions, boost revenue and stimulate shopper engagement. Through integration with Adobe Sensei, Magento Commerce will soon bring the power of creating and managing intelligent product recommendations to its feature arsenal. Come and learn about what’s to come in this special session

  • Seamless commerce with order management

    MAG26

    MagentoLive: Commerce Product Previews


    With great power comes great responsibility, and in the world of commerce, order management systems have a powerful seat at the table. Order management technology sits at the intersection of the supply and demand of your products. The right solution enables merchants to make and keep compelling fulfilment promises while delivering a seamless experience. Learn the ways that Magento is prioritising order management capabilities and how it fits into strengthening commerce performance.

  • Page Builder, PWA Studio, and the Magento Commerce Experience

    MAG27

    MagentoLive: Commerce Product Previews


    Optimising customer experiences and creating compelling content for digital experiences presents key opportunities for merchants to connect with shoppers, boost conversion rates, and win in an increasingly competitive market. Magento Page Builder and PWA Studio come closer together to accelerate a merchant’s ability to deliver engaging, relevant and fresh content while optimising for performance and the shopper experience.

  • Reimagining Magento with immersive 3D and AR experiences

    MAG32

    MagentoLive: Customer Experiences in Commerce


    Major retailers and brands are reimagining their digital asset strategy to accelerate product launches and increase conversion rates. By shifting to a new paradigm in which entire product lines and catalogues can be digitally created using Adobe 3D texturing, staging and rendering tools, merchants can realise significant savings over traditional product photography.

  • Why it’s time for progressive web apps

    MAG35

    MagentoLive: Customer Experiences in Commerce


    After years of mixed results on the mobile web, merchants, partners and developers are moving to progressive web apps (PWA) and creating lightning-fast, superior shopping experiences with Magento Commerce and Adobe – achieving higher conversion, reducing time to market, and minimising the total cost of ownership. Even though PWAs are a relatively new technology, we can learn from the past to shape the future. Join experts from Magento Commerce and explore how merchants, partners and developers can get started with PWAs today.

  • DevExchange Supersession

    MAG42-3

    Magentolive: Magento Commerce for Developers


    DevExchange is your chance to kick back at Summit and discuss key developer topics. Learn how your peers are tackling the same challenges. Past topics have included everything from PWA, testing, and DevOps to mental health, public speaking and organising events. Bring your own ideas and topics, and meet other developers in the community

  • Shared security and performance responsibility for Magento Cloud merchants

    MAG44

    Magentolive: Magento Commerce for Developers


    Merchants often find the exact responsibility split between the cloud platform provider and themselves confusing. Without clarity, problems are met with finger-pointing and lack quick resolution. Learn what Magento takes care of, what merchants handle, and what requires both to work together, especially when it involves the major areas of performance and security.

  • How Adobe.com uses Adobe Sensei AI to personalise experiences

    PER01

    Personalisation


    As one of the largest B2E sites on the internet, Adobe.com has fully embraced its role as "Customer Zero" for Adobe Experience Cloud, adopting every solution for both B2B and B2C use cases globally. As a digital destination that serves a myriad of personas, including hands-on creatives, nontechnical marketers, and deeply technical IT buyers, personalisation is crucial to the success of Adobe.com. Join product managers as they showcase true stories of how personalisation works on Adobe.com. 

    Learn about:

    • Keeping content relevant and fresh without the need for manual updates
    • Using fluid experiences to scale recommended content across Adobe.com
    • Automating content ingestion into Adobe Target Recommendations
    • Tracking performance of the recommended content and how it correlates to lead generation
  • Maximising personalisation: Top ideas to get the highest impact faster

    PER03

    Personalisation


    At the heart of every business is the customer. Personalisation is a way to listen, understand, and act on the customer’s needs and intents. It is not just a buzzword; it is a strategy designed to create great customer experiences. Ryan Pizzuto is a senior digital strategist at Adobe with a focus on optimisation and personalisation. Every day, he helps Adobe customers understand and develop the strategies that make their programs successful and get a positive return on their investments. 

    In this session:

    • Hear how personalisation is more accessible than ever before
    • Discover key tips and tricks for Adobe Sensei delivered personalisation initiatives
    • Get a blueprint for a successful personalisation strategy to use for your brand
  • Adobe Target & Adobe Experience Platform: The future of personalisation

    PER04

    Personalisation


    In today’s technology environment, marketers must align next-best-action capabilities for inbound channels with highly personalised outbound communications to deliver deeper levels of engagement throughout the customer lifecycle, whether it’s for advertising and acquisition, upsell, cross-sell, retention, or loyalty. We'll focus on Next Best Offer orchestration and decisioning, two key components of real-time interaction management that are needed to deliver contextually relevant experiences to consumers across touchpoints. 

    In this session, learn about:

    • Strategies and best practices that customers are using to develop a broader Next Best Offer approach in Adobe Target, and how they plan to create, manage, and deliver Next Best Offers across inbound and outbound channels, including email, web, mobile, and call centres.
    • The Adobe Experience Platform decisioning service for delivering Next Best Offers
    • How Adobe Sensei can help make decisioning more intelligent by using real-time and batch-scored models
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* Agenda is subject to change.

Adobe Summit 2020 Quote Icon I’m very impressed with the whole experience, Adobe know how to put on a show.

2019 Attendee