Tap into Summit

Felix Baumgartner (born 20 April 1969) is an Austrian skydiver, daredevil and BASE jumper. He set the world record for skydiving an estimated 39 kilometres (24 mi), reaching an estimated speed of 1,342 kilometres per hour (834 mph), or Mach 1.24, on 14 October 2012, and became the first person to break the sound barrier without vehicular power on his descent. He is also renowned for the particularly dangerous nature of the stunts he has performed during his career. Baumgartner spent time in the Austrian military where he practised parachute jumping, including training to land on small target zones.

Baumgartner's most recent project was Red Bull Stratos, in which he jumped to Earth from a helium balloon in the stratosphere on 14 October 2012. As part of this project, he set the altitude record for a manned balloon flight, parachute jump from the highest altitude, and greatest free fall velocity.

Stefan Olander is one of the industry's leading digital marketers. Over the past decade Stefan has held a number of key marketing leadership positions with Nike. Blending his passion for the digital world with traditional communications skills, Stefan has led many of Nike's most innovative and cutting edge initiatives, from launching EMEA's new digital platform in 2000, to overseeing all communications for one of Nike's most comprehensive global football initiatives; The Secret Tournament in 2002. In his America's role he led the creation of Run Americas inspiring 115,000 people in 5 cities throughout the region (Sao Paolo, Buenos Aires, Mexico City, Santiago, Lima) to run a 10k race on the same day.

Stefan has also led communications development for the global world football 06 campaign (both on and offline) advertising, nikefootball.com and joga.com, a global social network for football created with Google.

As Global Director of Digital and Content, Stefan Olander was instrumental in bringing Nike plus to life creating a new consumer connection bridging the digital and physical worlds that has changed running forever. Subsequently in his role as Global Director Brand Connections he oversees the functions of Advertising, Digital Brand, Media, Content and Business Affairs for the Nike Brand.

In his role as Vice President of Digital Sport, Stefan has created and is leading a team dedicated to enhancing the consumer experience through the use of digital tools. His group is responsible for the recent expansion of the Nike+ ecosystem with the creation of the Nike+ FuelBand, Nike+ Basketball, Nike+ Training and the soon to be launched Nike+ Kinect Training which was co-developed with Xbox.

Stefan recently wrote a book called Velocity with AKQA cofounder and chairman Ajaz Ahmed.

He resides in Portland, Oregon with his wife, two sons and daughter.

Phil is responsible for 8 of the 10 BBC online digital products including the BBC Homepage, BBC News, BBC Weather, BBC Sport, Knowledge & Learning, CBBC, CBeebies and Search products on web, mobile, tablet, Red Button and IPTV. Phil had responsibility for defining and delivering the BBC's award winning online digital services for the London Olympics in 2012. Phil was Programme Director for the launch of iPlayer, has an MBA from London Business School and is a serial entrepreneur founding and running SmashedAtom (an interactive TV services company), iRights (a digital rights exploitation business) and Huge Entertainment (a digital consultancy). Phil has been a consultant with Coopers & Lybrand and Ernst & Young and was European Director of Stanford Research Institute.

Ajaz founded AKQA when he was 21 to create an ideas and invention company to help organisations embrace the digital revolution. AKQA's clients today include Nike, Red Bull and Google. AKQA has created some of the world's most recognised and iconic digital products, services and ideas.

AKQA is now the largest and most awarded company in its field with over 1,300 employees and 11 offices worldwide. With an introduction by Sir Richard Branson, and alongside Stefan Olander head of digital sport at Nike, Ajaz co-authored Velocity - the no. 1 bestselling book about the changing business and technology landscape. All proceeds are donated direct to youth homeless and global healthcare charities through Virgin Unite foundation.

Ajaz Ahmed on Twitter:
@ajaz