More than 60 sessions across seven different tracks will give you new, insightful strategies for growing your business.
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Principles, strategies and techniques for applying analytics to your digital marketing campaigns. Learn more ›
Turning analytics into action means you're competing to win. Come and hear from your peers and Adobe experts as they reveal analytics principles, strategies, and techniques for optimising the performance of your digital marketing campaigns by making online, social, mobile, video and customer analytics data actionable. Web and business analysts will learn how digital analytics can effectively identify the most profitable strategies to serve customers, engage audiences with compelling content, and determine the critical inputs to achieve digital marketing success.
Web Experience Management
The latest ideas and solutions for web content and digital asset management. Learn more ›
As marketers, you will understand that there are more online opportunities to reach your customers, build brand passion and drive demand than ever before. However there is also an explosion of competing digital distractions that make what worked yesterday, less effective today, and powerless tomorrow. How do you stay relevant, stand out and keep ahead of the competition?
Join Adobe's experts, plus innovative marketers and technologists from leading enterprises, to discover the latest strategies and solutions for creating relevant brand and commerce experiences. Discover new ideas, learn tips and tricks, and get insight into the latest solutions for web content and digital asset management that will give you and your company the edge in this noisy web, tablet, mobile, and social world.
The info you need to get the best results from every media dollar. Learn more ›
Digital advertising was a $41bn business in 2012. As technology aligned with data is driving the rapid evolution of the industry, advertisers are bombarded with too many disparate and confusing options to meet their business goals. As a digital marketer, you need to focus resources on the most salient and impactful solutions in order to compete in this aggressive advertising landscape.
Targeting and Optimisation
Data-driven targeting and optimisation creates great digital experiences for your customers. Learn more ›
Regardless of what business you're in, the digital world is giving your customers more opportunities to interact with you than ever before. But your potential and existing customers are continually bombarded with digital distractions. How can you ensure that their interactions with your business are meaningfulâthat you're creating connections with customers that drive stronger engagement and higher conversion rates. From a visitor's âfirst-pageâ web or mobile experience, through personalised offer content and cross-selling, to frictionless discoveryâthe key to digital success is accurate and effective data-driven targeting and on-going, disciplined optimisation.
Turn social media into a measurable, effective means of extending customer relationships. Learn more ›
Leadership insights from the brightest minds and business leaders in digital marketing. Learn more ›
From industry luminaries to innovative business leaders, these individuals are at the forefront when it comes to business marketing in the age of the digital self. They come to Summit to share their expertise, vision and experience on how to take digital marketing to the next level. Marketing Innovations combines their leadership insights, marketing strategies and the solutions that enable them to build the next generation of marketing. Your mind will be ignited.
Hands-on experience with APIs and SDKs help automate processes and utilise data. Learn more ›
Hands-on innovation. Adobe's top technologists will share innovative approaches to measurement, optimisation and targeting across all your digital marketing activities. Learn how to capture data from unique new sources in video and social media and use that data to its full effect. Learn how to use our APIs and SDKs to automate processes and leverage your data. Developers will get a hands-on experience at every lab and walk away with code assets that they can implement in their own digital marketing initiatives.